33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan


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33059297 a-project-report-on-online-trading-stock-brokers-of-sharekhan

  1. 1. A PROJECT REPORT ON “A STUDY OF ONLINE TRADING AND STOCK BROKING” AT SHAREKHAN PVT LTDA Project report submitted in partial fulfillment for the Award of the Master of Business Administration (MBA) (FINANCE) Submitted By CHANDRASEKHAR GOUD.G Roll No. 08J81E0010 Under the Guidance of MR.SRINIVAS (Assistant Professor of MBA Dept) DEPARTMENT OF BUSINESS MANAGEMENT P.INDRA REDDY MEMORIAL ENGINEEING COLLEGE (Affiliated to Jawaharlal Nehru Technological University)
  2. 2. DECLARATION I here by declare that this project report entitled “A STUDYOF ONLINE TRADING AND STOCK BROKING” has beenprepared by me is an original work submitted toJawaharlal Nehru Technological University towardspartial fulfillment of the requirement for the award ofMaster of Business Administration. I also here by declarethat this project report has not been submitted at any timeto any other university or institute for the award of anyDegree or Diploma. (G.CHANDRA SEKHAR GOUD) (08J81E0010) 2
  3. 3. CERTIFICATE This is to certify that the project work entitled “A STUDY OF ONLINE TRADING AND STOCK BROKING” Has been done by G.CHANDRA SEKHAR GOUD (08J81E0010) In the partial fulfillment of the requirements for the award of the degree of Master of Business Administration from P.Indra Reddy Memorial Engineering College, affiliated to Jawaharlal Nehru Technological University is a record of bonafide workcarried out by them under my guidance and supervision. The resultembodied in this has not been submitted to any other university or institute for the award of any degree.Internal Guide: MR.D.H.B.R.PRASAD Mr. SRINIVAS Head of the department Master of Business Administration 3
  4. 4. ACKNOWLEDGEMENTI take this opportunity to express my gratitude high regards andsincere thanks to our respected Principal Dr. R.V. Krishnaiahfor providing excellent infrastructure.I thank Mr. D.H.B.R.Prasad Head of the Department of MBA forhis constant help and support.I express my sincere thanks to our committed facultyMr.SRINIVAS for his support and guidance.I have great regard for all the well wishers whose help is beyondacknowledgement. (G.CHANDRA SEKHAR GOUD) (08J81E0010) 4
  5. 5. Chapter 1 Objectives &Methodology 5
  6. 6. OBJECTIVES AND METHODOLOGYNEED FOR THE STUDY: The present study to review the online trading procedure a case study of ONLINE TRADING at SHAREKHAN as the exchange has changed it’s trading from the outcry mode to online trading on 20th February 1997, there is need to assess the performance of the capital market. 6
  7. 7. OBJECTIVES OF THE STUDY:  It is to analyze the changes in trading after the exchange shifted from outcry to online trading system.  It is to study the functions of SHAREKHAN through various departments.  To know the online screen based trading system adopted by SHAREKHAN and about its communication facilities. The appropriate configuration to set the network, which would link the SHAREKHAN to individual / members.  To know about the latest and future development in the stock exchange trading system. 7
  8. 8. METHODOLOGY OF THE STUDY: The data collection methods include both primary and secondary collection methods. Primary method: This method includes the data collected from the personal interaction with authorized members of Sharekhan Securities limited. Secondary method: The secondary data collection method includes: The lecturers delivered by the superintendents of respective departments. The brochures and material provided by Sharekhan Securities limited. The data collected from the magazines of the NSE, economic times, etc. Various books relating to the investments, capital market and other related topics.LIMITATIONS OF THE STUDY:Despite of the training my level best, there were still some limitation which I thinkremains there to draw fruitful conclusion. There were some practical problemwhich come across and could not be properly death with  The advisory services being promised by the brokers would be of little use to investors looking for an insight into the market.  As a client one will access the NSE through a server of the online brokerage and this may involve queuing delays  If one like to ask his broker "Aaj kya achcha lag raha hai" he may not be able to do so. If he want advice on a particular stock in his portfolio he may not even be able to get that. 8
  9. 9. Chapter 2Company profile 9
  10. 10. INDUSTRY PROFILE Following diagram gives the structure of Indian financial system:] 10
  11. 11. FINANCIAL MARKET: Financial markets are helpful to provide liquidity in the system and for smooth functioning of the system. These markets are the centers that provide facilities for buying and selling of financial claims and services. The financial markets match the demands of investment with the supply of capital from various sources. According to functional basis financial markets are classified into two types. They are:  Money markets (short-term)  Capital markets (long-term) According to institutional basis again classified in to two types. They are  Organized financial market  Non-organized financial market. The organized market comprises of official market represented by recognized institutions, bank and government (SEBI) registered/controlled activities and intermediaries. The unorganized market is composed of indigenous bankers, moneylenders, individual professional and non-professionals.MONEY MARKET: Money market is a place where we can raise short-term capital. Again the money market is classified in to  Inter bank call money market  Bill market and  Bank loan market Etc.  E.g.; treasury bills, commercial papers, CDs etc. 11
  12. 12. CAPITAL MARKET: Capital market is a place where we can raise long long-term capital. Again the capital market is classified in to two types and they are  Primary market and  Secondary market. E.g.: Shares, Debentures, and Loans etc.PRIMARY MARKET: Primary market is generally referred to the market of new issues or market for mobilization of resources by the companies and government undertakings, for new projects as also for expansion, modernization, addition, diversification and up gradation. Primary market is also referred to as New Issue Market. Primary market n. operations include new issues of shares by new and existing companies, further and 12
  13. 13. right issues to existing shareholders, public offers, and issue of debt instruments such as debentures, bonds, etc. The primary market is regulated by the Securities and Exchange Board of India (SEBI a government regulated authority). Function: The main services of the primary market are origination, underwriting, and distribution. Origination deals with the origin of the new issue. Underwriting contract make the shares predictable and remove the element of uncertainty in the subscription. Distribution refers to the sale of securities to the investors. The following are the market intermediaries associated with the market: 1. Merchant banker/book building lead manager 2. Registrar and transfer agent 3. Underwriter/broker to the issue 4. Adviser to the issue 5. Banker to the issue 6. Depository 7. Depository participant Investors’ protection in the primary market: To ensure healthy growth of primary market, the investing public should be protected. The term investor protection has a wider meaning in the primary market. The principal ingredients of investors’ protection are:  Provision of all the relevant information  Provision of accurate information and  Transparent allotment procedures without any bias.] 13
  14. 14. SECONDARY MARKET The primary market deals with the new issues of securities. Outstanding securities are traded in the secondary market, which is commonly known as stock market or stock exchange. “The secondary market is a market where scrip’s are traded”. It is a market place which provides liquidity to the scrip’s issued in the primary market. Thus, the growth of secondary market depends on the primary market. More the number of companies entering the primary market, the greater are the volume of trade at the secondary market. Trading activities in the secondary market are done through the recognized stock exchanges which are 23 in number including Over The Counter Exchange of India (OTCE), National Stock Exchange of India and Interconnected Stock Exchange of India. Secondary market operations involve buying and selling of securities on the stock exchange through its members. The companies hitting the primary market are mandatory to list their shares on one or more stock exchanges in India. Listing of scrip’s provides liquidity and offers an opportunity to the investors to buy or sell the scrip’s. The following are the intermediaries in the secondary market: 1. Broker/member of stock exchange – buyers broker and sellers broker 2. Portfolio Manager 3. Investment advisor 4. Share transfer agent 5. Depository 6. Depository participants. 14
  15. 15. STOCK MARKETS IN INDIA:Stock exchanges are the perfect type of market for securities whether of governmentand semi-govt bodies or other public bodies as also for shares and debentures issuedby the joint-stock companies. In the stock market, purchases and sales of shares areaffected in conditions of free competition. Government securities are traded outside thetrading ring in the form of over the counter sales or purchase. The bargains that arestruck in the trading ring by the members of the stock exchanges are at the fairestprices determined by the basic laws of supply and demand.Definition of a stock exchange:“Stock exchange means any body or individuals whether incorporated or not,constituted for the purpose of assisting, regulating or controlling the business of buying,selling or dealing in securities.” The securities include:  Shares of public company.  Government securities.  BondsHistory of Stock Exchanges: The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and Ahmadabad set up in 1894. These were organized as voluntary non- profit-marking associations of brokers to regulate and protect their interests. Before the control on securities under the constitution in 1950, it was a state subject and the Bombay securities contracts (control) act of 1925 used to regulate trading in securities. Under this act, the Mumbai stock exchange was recognized in 1927 and Ahmadabad in 1937. During the war boom, a number of stock exchanges were organized. Soon after it became a central subject, central legislation was proposed and a committee headed by A.D.Gorwala went into the bill for securities regulation. On the basis of the committee’s recommendations and public discussion, the securities contract (regulation) act became law in 1956. 15
  16. 16. Functions of Stock Exchanges: Stock exchanges provide liquidity to the listed companies. By giving quotations to the listed companies, they help trading and raise funds from the market. Over the hundred and twenty years during which the stock exchanges have existed in this country and through their medium, the central and state government have raised crores of rupees by floating public loans. Municipal corporations, trust and local bodies have obtained from the public their financial requirements, and industry, trade and commerce- the backbone of the country’s economy-have secured capital of crores or rupees through the issue of stocks, shares and debentures for financing their day-to-day activities, organizing new ventures and completing projects of expansion, diversification and modernization. By obtaining the listing and trading facilities, public investment is increased and companies were able to raise more funds. The quoted companies with wide public interest have enjoyed some benefits and assets valuation has become easier for tax and other purposes. 16
  17. 17. Various Stock Exchanges in India:At present there are 23 stock exchanges recognized under the securities contracts(regulation), Act, 1956. Those are: Ahmadabad Stock Exchange Association Ltd. Bangalore Stock Exchange Bhubaneshwar Stock Exchange Association Calcutta Stock Exchange Cochin Stock Exchange Ltd. Coimbatore Stock Exchange Delhi Stock Exchange Association 17
  18. 18. Guwahati Stock Exchange LtdHyderabad Stock Exchange Ltd.Jaipur Stock Exchange LtdKanara Stock Exchange LtdLudhiana Stock Exchange Association LtdMadras Stock ExchangeMadhya Pradesh Stock Exchange Ltd.Magadh Stock Exchange LimitedMeerut Stock Exchange Ltd.Mumbai Stock ExchangeNational Stock Exchange of IndiaOTC Exchange of IndiaPune Stock Exchange Ltd.Saurashtra Kutch Stock Exchange Ltd.Uttar Pradesh Stock Exchange AssociationVadodara Stock Exchange Ltd. 18
  19. 19. Out of these major stock exchanges were:NSE (National Stock Exchange) The National Stock Exchange of India Limited has genesis in the report of the High Powered Study Group on Establishment of New Stock Exchanges, which recommended promotion of a National Stock Exchange by financial institutions (FI’s) to provide access to investors from all across the country on an equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country. On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital Market (Equities) segment commenced operations in November 1994 and operations in Derivatives segment commenced in June 2000 19
  20. 20. NSEs mission is setting the agenda for change in the securities markets in India. TheNSE was set-up with the main objectives of:  Establishing a nation-wide trading facility for equities and debt instruments.  Ensuring equal access to investors all over the country through an appropriate communication network.  Providing a fair, efficient and transparent securities market to investors using electronic trading systems.  Enabling shorter settlement cycles and book entry settlements systems, and  Meeting the current international standards of securities markets. The standards set by NSE in terms of market practices and technology, have become industry benchmarks and are being emulated by other market participants. NSE is more than a mere market facilitator. Its that force which is guiding the industry towards new horizons and greater opportunities. 20
  21. 21. BSE (Bombay Stock Exchange) The Stock Exchange, Mumbai, popularly known as "BSE" was established in 1875 as "The Native Share and Stock Brokers Association". It is the oldest one in Asia, even older than the Tokyo Stock Exchange, which was established in 1878. It is a voluntary non-profit making Association of Persons (AOP) and is currently engaged in the process of converting itself into demutualised and corporate entity. It has evolved over the years into its present status as the premier Stock Exchange in the country. It is the first Stock Exchange in the Country to have obtained permanent recognition in 1956 from the Govt. of India under the Securities Contracts (Regulation) Act 1956.The Exchange, while providing an efficient and transparent market for trading in securities, debt and derivatives upholds the interests of the investors and ensures redresses of their grievances whether against the companies or its own member-brokers. It also strives to educate and enlighten the investors by conducting investor education programmers and making available to them necessary informative inputs. 21
  22. 22. A Governing Board having 20 directors is the apex body, which decides the policies and regulates the affairs of the Exchange. The Governing Board consists of 9 elected directors, who are from the broking community (one third of them retire ever year by rotation), three SEBI nominees, six public representatives and an Executive Director & Chief Executive Officer and a Chief Operating Officer.The Executive Director as the Chief Executive Officer is responsible for the day-to-dayadministration of the Exchange and the Chief Operating Officer and other Heads ofDepartment assist him. The Exchange has inserted new Rule No.126 A in its Rules, Byelaws pertaining to constitution of the Executive Committee of the Exchange. Accordingly, an Executive Committee, consisting of three elected directors, three SEBI nominees or public representatives, Executive Director & CEO and Chief Operating Officer has been constituted. The Committee considers judicial & quasi matters in which the Governing Board has powers as an Appellate Authority, matters regarding annulment of transactions, admission, continuance and suspension of member- brokers, declaration of a member-broker as defaulter, norms, procedures and other matters relating to arbitration, fees, deposits, margins and other monies payable by the member-brokers to the Exchange, etc. 22
  23. 23. REGULATORY FRAME WORK OF STOCK EXCHANGE A comprehensive legal framework was provided by the “Securities Contract Regulation Act, 1956” and “Securities Exchange Board of India 1952”. Three tier regulatory structure comprising  Ministry of finance  The Securities And Exchange Board of India  Governing body Members of the stock exchange: The securities contract regulation act 1956 has provided uniform regulation for the admission of members in the stock exchanges. The qualifications for becoming a member of a recognized stock exchange are given below:  The minimum age prescribed for the members is 21 years.  He should be an Indian citizen.  He should be neither a bankrupt nor compound with the creditors.  He should not be convicted for fraud or dishonesty.  He should not be engaged in any other business connected with a company.  He should not be a defaulter of any other stock exchange.  The minimum required education is a pass in 12th standard examination. 23
  24. 24. SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) The securities and exchange board of India was constituted in 1988 under a resolution of government of India. It was later made statutory body by the SEBI act 1992.according to this act, the SEBI shall constitute of a chairman and four other members appointed by the central government. With the coming into effect of the securities and exchange board of India act, 1992 some of the powers and functions exercised by the central government, in respect of the regulation of stock exchange were transferred to the SEBI.OBJECTIVES AND FUNCTIONS OF SEBI  To protect the interest of investors in securities.  Regulating the business in stock exchanges and any other securities market.  Registering and regulating the working of intermediaries associated with securities market as well as working of mutual funds.  Promoting and regulating self-regulatory organizations.  Prohibiting insider trading in securities.  Regulating substantial acquisition of shares and take over of companies.  Performing such functions and exercising such powers under the provisions of capital issues (control) act, 1947and the securities to it by the central government. 24
  25. 25. SEBI GUIDELINES TO SECONDARY MARKETS: (STOCK EXCHANGES):  Board of Directors of Stock Exchange has to be reconstituted so as to include non-members, public representatives and government representatives to the extent of 50% of total number of members.  Capital adequacy norms have been laid down for the members of various stock exchanges depending upon their turnover of trade and other factors.  All recognized stock exchanges will have to inform about transactions within 24 hrs.TYPES OF ORDERS: Buy and sell orders placed with members of the stock exchange by the investors. The orders are of different types. Limit orders: Orders are limited by a fixed price. E.g. ‘buy Reliance Petroleum at Rs.50.’Here, the order has clearly indicated the price at which it has to be bought and the investor is not willing to give more than Rs.50. Best rate order: Here, the buyer or seller gives the freedom to the broker to execute the order at the best possible rate quoted on the particular date for buying. It may be lowest rate for buying and highest rate for selling. Discretionary order: The investor gives the range of price for purchase and sale. The broker can use his discretion to buy within the specified limit. Generally the approximation price is fixed. The order stands as this “buy BRC 100 shares around Rs.40”. Stop loss order: The orders are given to limit the loss due to unfavorable price movement in the market. A particular limit is given for waiting. If the price falls below the limit, the broker is authorized to sell the shares to prevent further loss. E.g. Sell BRC limited at Rs.24, stop loss at Rs.22. Buying and selling shares: To buy and sell the shares the investor has to locate register broker or sub broker who render prompt and efficient service to him. The order to buy or sell specifying the number of shares of the company of investors’ choice is placed with the broker. The order may be of any type. After receiving the 25
  26. 26. order the broker tries to execute the order in his computer terminal. Once matching order is found, the order is executed. The broker then delivers the contract note to the investor. It gives the details regarding the name of the company, number of shares bought, price, brokerage, and the date of delivery of share. In this physical trading form, once the broker gets the share certificate through the clearing houses he delivers the share certificate along with transfer deed to the investor. The investor has to fill the transfer deed and stamp it. The stamp duty is one of the percentage considerations, the investor should lodge the share certificate and transfer deed to the register or transfer agent of the company. If it is bought in the DEMAT form, the broker has to give a matching instruction to his depository participant to transfer shares bought to the investors account. The investor should be account holder in any of the depository participant. In the case of sale of shares on receiving payment from the purchasing broker, the broker effects the payment to the investor. Share groups: The scrips traded on the BSE have been classified into ‘A’,’B1’,’B2’,’C’,’F’ and ‘Z’ groups. The ‘A’ group represents those, which are in the carry forward system. The ‘F’ group represents the debt market segment (fixed income securities). The Z group scrips are of the blacklisted companies. The ‘C’ group covers the odd lot securities in ‘A’, ‘B1’&’B2’ groups.ROLLING SETTLEMENT SYSTEM: Under rolling settlement system, the settlement takes place n days (usually 1, 2, 3 or 5days) after the trading day. The shares bought and sold are paid in for n days after the trading day of the particular transaction. Share settlement is likely to be completed much sooner after the transaction than under the fixed settlement system. The rolling settlement system is noted by T+N i.e. the settlement period is n days after the trading day. A rolling period which offers a large number of days negates the advantages of the system. Generally longer settlement periods are shortened gradually. SEBI made RS compulsory for trading in 10 securities selected on the basis of the criteria that they were in compulsory demat list and had daily turnover of about Rs.1 26
  27. 27. crore or more. Then it was extended to “A” stocks in Modified Carry Forward Scheme, Automated Lending and Borrowing Mechanism (ALBM) and Borrowing and lending Securities Scheme (BELSS) with effect from Dec 31, 2001. SEBI has introduced T+5 rolling settlement in equity market from July 2001 and subsequently shortened the cycle to T+3 from April 2002. After the T+3 rolling settlement experience it was further reduced to T+2 to reduce the risk in the market and to protect the interest of the investors from 1st April 2003. Activities on T+1: conformation of the institutional trades by the custodian is sent to the stock exchange by 11.00 am. A provision of an exception window would be available for late confirmation. The time limit and the additional changes for the exception window are dedicated by the exchange. The exchanges/clearing house/ clearing corporation would process and download the obligation files to the broker’s terminals late by 1.30 p.m on T+1. Depository participants accept the instructions for pay in securities by investors in physical form upto 4 p.m and in electronic form upto 6 p.m. the depositories accept from other DPs till 8p.m for same day processing.Activities on T+2: The depository permits the download of the paying in files ofsecurities and funds till 10.30 a.m on T+2 from the brokers’ pool accounts. Thedepository processes the pay in requests and transfers the consolidated pay in files toclearing House/clearing Corporation by 11.00am/on T+2. The exchange/clearinghouse/clearing corporation executes the pay-out of securities and funds latest by 1.30p.m on T+2 to the depositories and clearing banks. In the demat mode net basissettlement is allowed. The buy and sale positions in the same scrip can be settled andnet quantity has to be settled. 27
  28. 28. ABOUT SHAREKHAN LIMITEDSharekhan Ltd. is one of the leading retail stock broking house of SSKI Group whichis running successfully since 1922 in the country. It is the retail broking arm of theMumbai-based SSKI Group, which has over eight decades of experience in the stockbroking business. Sharekhan offers its customers a wide range of equity relatedservices including trade execution on BSE, NSE, Derivatives, depository services,online trading, investment advice etc.The firm’s online trading and investment site - www.sharekhan.com - was launched onFeb 8, 2000. The site gives access to superior content and transaction facility to retailcustomers across the country. Known for its jargon-free, investor friendly language andhigh quality research, the site has a registered base of over one lakh customers. Thecontent-rich and research oriented portal has stood out among its contemporariesbecause of its steadfast dedication to offering customers best-of-breed technology andsuperior market information. The objective has been to let customers make informeddecisions and to simplify the process of investing in stocks.On April 17, 2002 Sharekhan launched Speed Trade, a net-based executableapplication that emulates the broker terminals along with host of other informationrelevant to the Day Traders. This was for the first time that a net-based trading station ofthis caliber was offered to the traders. In the last six months Speed Trade has become ade facto standard for the Day Trading community over the net.Share khan’s ground network includes over 1288 centers in 325 cities in India whichprovide a host of trading related services.Sharekhan has always believed in investing in technology to build its business. Thecompany has used some of the best-known names in the IT industry, like SunMicrosystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette,Verisign Financial Technologies India Ltd, Spider Software Pvt Ltd. to build its trading 28
  29. 29. engine and content. The Morakhiya family holds a majority stake in the company.HSBC, Intel & Carlyle are the other investors.With a legacy of more than 80 years in the stock markets, the SSKI group ventured intoinstitutional broking and corporate finance 18 years ago. Presently SSKI is one of theleading players in institutional broking and corporate finance activities. SSKI holds asizeable portion of the market in each of these segments. SSKI’s institutional brokingarm accounts for 7% of the market for Foreign Institutional portfolio investment and 5%of all Domestic Institutional portfolio investment in the country. It has 60 institutionalclients spread over India, Far East, UK and US. Foreign Institutional Investors generateabout 65% of the organization’s revenue, with a daily turnover of over US$ 2 million.The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’to its credit, in terms of the size of deal, sector tapped etc. The group has placed overUS$ 1 billion in private equity deals. Some of the clients include BPL Cellular Holding,Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shopper’s Stop. 29
  30. 30. • PROFILE OF THE COMPANY Name of the company: Sharekhan ltd. Year of Establishment: 1925 Headquarter : Sharekhan SSKI A-206 Phoenix House Phoenix Mills Compound Lower Parel Mumbai - Maharashtra, INDIA- 400013 Nature of Business : Service Provider Services : Depository Services, Online Services and Technical Research. Number of Employees : Over 3500 Revenue : Data Not Available Website : www.sharekhan.com Slogan : Your Guide to The Financial Jungle. Vision To be the best retail brokering Brand in the retail business of stock market. Mission To educate and empower the individual investor to make better investment decisions through quality advice and superior service. Sharekhan is infact- • Among the top 3 branded retail service providers • No. 1 player in online business • Largest network of branded broking outlets in the country serving more than 7, 00,000 clients. 30
  31. 31. REASON TO CHOOSE SHAREKHAN LIMITEDExperienceSSKI has more than eight decades of trust and credibility in the Indian stock market. Inthe Asia Money brokers poll held recently, SSKI won the Indias Best Broking Housefor 2004 award. Ever since it launched Sharekhan as its retail broking division inFebruary 2000, it has been providing institutional level research and broking services to institutional-levelindividual investors.TechnologyWith its online trading account one can buy and sell shares in an instant from any PCwith an internet connection. One can get access to its powerful online trading tools thatwill help him take complete control over his investment in shares.AccessibilitySharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION services for EXECUTIONinvestors. These services are accessible through its centers across the country over theinternet (through the website www.sharekhan.com) as well as over the Voice Tool.KnowledgeIn a business where the right information at the right time can translate into direct timeprofits, one can get access to a wide range of information on Sharekhan limited’scontent-rich portal. One can also get a useful set of knowledge-based tools that will asedempower him to take informed decisions.ConvenienceOne can call its Dial-N-Trade number to get investment advice and execute his Trade investmenttransactions. Sharekhan ltd. have a dedicated call centre to provide this service via a call-centreToll Free Number 1800-22-7500 & 1800-22-7050 from anywhere in India. 7500 31
  32. 32. Customer ServiceSharekhan limited’s customer service team will assist one for any help that one mayrequire relating to transactions, billing, demat and other queries. Its customer servicecan be contacted via a toll-free number, email or live chat on www.sharekhan.com.Investment AdviceSharekhan has dedicated research teams of more than 30 people for fundamental andtechnical researches. Its analysts constantly track the pulse of the market and providetimely investment advice to its clients in the form of daily research emails, online chat,printed reports and SMS on their mobile phone. 32
  33. 33. SHAREKHAN LIMITED’S MANAGEMENT TEAM  Dinesh Murikya : Owner of the company  Tarun Shah : CEO of the company  Shankar Vailaya : Director (Operations)  Jaideep Arora : Director (Products & Technology)  Pathik Gandotra : Head of Research  Rishi Kohli : Vice President of Equity Derivatives  Nikhil Vora : Vice President of ResearchPRODUCTS AND SERVICES OF SHAREKHAN LIMITEDThe different types of products and services offered by Sharekhan Ltd. are as follows: Equity and derivatives trading Depository services Online services Commodities trading Dial-n-trade Portfolio management Share shops Fundamental research Technical research 33
  34. 34. TYPES OF ACCOUNT IN SHAREKHAN LIMITEDSharekhan offers two types of trading account for its clints  Classic Account (which include a feature known as Fast Trade Advanced Classic Account for the online users) and  Speed Trade AccountCLASSIC ACCOUNT This is a User Friendly Product which allows the client to trade through website www.sharekhan.com and is suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who does not trade too frequently. This account allow investors to buy and sell stocks online along with the following features like multiple watch lists, Integrated Banking, Demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit & transfer. 34
  35. 35. This account comes with the following features: a. Online trading account for investing in Equities and Derivatives b. Free trading through Phone (Dial-n-Trade) I. Two dedicated numbers(1800-22-7500 and 39707500) for placing the orders using cell phones or landline phones II. Automatic funds transfer with phone banking facilities (for Citibank and HDFC bank customers) III. Simple and Secure Interactive Voice Response based system for authentication IV. get the trusted, professional advice of Sharekhan limited’s Tele Brokers V. After hours order placement facility between 8.00 am and 9.30 am c. Integration of: Online Trading +Saving Bank + Demat Account. d. Instant cash transfer facility against purchase & sale of shares. e. IPO investments. f. Instant order and trade confirmations by e-mail. g. Single screen interface for cash and derivatives.SPEED TRADE ACCOUNTThis is an internet-based software application, which enables one to buy and sell in aninstant. It is ideal for active traders and jobbers who transact frequently during day’ssession to capitalize on intra-day price movement.This account comes with the following features: a. Instant order Execution and Confirmation. b. Single screen trading terminal for NSE Cash, NSE F&O & BSE. c. Technical Studies. d. Multiple Charting. e. Real-time streaming quotes, tic-by-tic charts. f. Market summary (Cost traded scrip, highest value etc.) g. Hot keys similar to broker’s terminal. h. Alerts and reminders. i. Back-up facility to place trades on Direct Phone lines. 35
  36. 36. j. Live market debts.CHARGE STRUCTUREFee structure for General Individual: Charge Classic Account Speed Trade AccountAccount Opening Rs. 750/= Rs. 1000/= Intra-day – 0.10 % Intra-day - 0.10%Brokerage Delivery - 0.50 % Delivery - 0.50%Depository Charges: Account Opening Charges Rs. NIL Rs. NIL first year Rs. 300/= p.a. fromAnnual Maintenance Charges second calendar year onwardHOW TO OPEN AN ACCOUNT WITH SHAREKHAN LIMITED?For online trading with Sharekhan Ltd., investor has to open an account. Following arethe ways to open an account with Sharekhan Ltd.:  One need to call them at phone number provided below and asks that he want to open an account with them. a. One can call on the Toll Free Number: 1-800-22-7500 to speak to a Customer Service executive b. Or If one stays in Mumbai, he can call on 022-66621111  One can visit any one of Sharekhan Limited’s nearest branches. Sharekhan has a huge network all over India (640 centers in 280 cities). One can also log on to “http://sharekhan.com/Locateus.aspx” link to find out the nearest branch.  One can send them an email at info@sharekhan.com to know about their products and services. 36
  37. 37.  One can also visit the site www.sharekhan.com and click on the option “Open an Account” to fill a small query form which will ask the individual to give details regarding his name, city he lives in, his email address, phone number, pin code of the city, his nearest Sharekhan Ltd. shop and his preferences regarding the type of account he wants. These information are compiled in the headquarter of the company that is in Mumbai from where it is distributed through out the country’s branches in the form of leads on the basis of cities and nearest share shops. After that the executives of the respective branches contact the prospective clients over phone or through email and give them information regarding the various types of accounts and the documents they need to open an account and then fix appointment with the prospective clients to give them demonstration and making them undergo the formalities to open the account. After that the forms that has collected from the clients, is scrutinized in the branch and then it is sent to Mumbai for further processing where after a few days the clients’ account are generated and activated. After the accounts are activated, a Welcome Kit is dispatched from Mumbai to the clients’ address mentioned in the documents provided by them. As soon as the clients receive the Welcome Kit, which contains the clients’ Trading ID and Trading Password, they can start trading and investing in shares. 37
  39. 39. Apart from two passport size photographs, one needs to provide with the followingdocuments in order to open an account with Sharekhan Limited.:  Photocopy of the clients’ PAN Card which should be duly attached  Photo copy of any of the following documents duly attached which will serve as correspondence address proof: a. Passport (valid) b. Voter’s ID Card c. Ration Card d. Driving License (valid) e. Electricity Bill (should be latest and should be in the name of the client) f. Telephone Bill (should be latest and should be in the name of the client) g. Flat Maintenance Bill (should be latest and should be in the name of the client) h. Insurance Policy (should be latest and should be in the name of the client) i. Lease or Rent Agreement. j. Saving Bank Statement** (should be latest)  Two cheques drawn in favour of Sharkhan Limited, one for the Account Opening Fees and the other for the Margin Money (the minimum margin money is Rs. 5000). ** A cancelled cheque should be given by the client if he provides Saving Bank Statement as a proof for correspondence address. NOTE: Only Saving Bank Account cheques are accepted for the purpose of Opening an account. 39
  40. 40. RESEARCH SECTION IN SHAREKHAN LIMITEDSharekhan Limited has its own in-house Research Organisation which is known asValueline. It comprises a team of experts who constantly keep an eye on the sharemarket and do research on the various aspects of the share market. Generally theresearch is based on the Fundamentals and Technical analysis of different companiesand also taking into account various factors relating to the economy.Sharekhan Limited’s research on the volatile market has been found accurate most ofthe time. Sharekhans trading calls in the month of November 2007 has given 89%strike rate.Out of 37 trading calls given by Sharekhan in the month of November 2007, 33 hit theprofit target. These exclusive trading picks come only to Sharekhan Online TradingCustomer and are based on in-depth technical analysis.As a customer of Sharekhan Limited, one receives daily 5-6 Research Reports on theiremails which they can use as tips for investing in the market. These reports are namedas Pre-Market Report, Eagle Eye, High Noon, Investors Eye, Daring Derivatives andPost-Market Report. Apart from these, Sharekhan Limited issues a monthly subscriptionby the name of Valueline which is easily available in the market. 40
  41. 41. AWARDS AND ACHIEVEMENTS  SSKI has been voted as the Top Domestic Brokerage House in the research category, twice by Euromoney Survey and four times by Asiamoney Survey.  Sharekhan Limited won the CNBC AWARD for the year 2004. 41
  42. 42. Chapter 3Project Analysis 42
  43. 43. PROJECT ANALYSISOUTCRY SYSTEMThe broker has to buy or sell securities for which he has received the orders. Forthis, the broker or his authorized representatives goes to the stock exchange. Thismethod is called the open outcry system. Basically the brokers shout while buying orselling the securities. The floor of the stock exchange is divided into a number ofmarkets also known as ‘post pit’ or wing based on particular securities dealt there.In the post pit or wing, the broker using ‘open outcry’ method makes an offer or bidprice. For making the necessary bargain, he quotes his purchase or sale price, alsoknown as offer or bid price. The dealer, to whom the price is quoted, quotes his ownprice when the quotation of the dealer suits the broker, he may loose the bargain. Ifhe is not satisfied with the quote price, he may turn to some other dealer. On theclose of the bargain, the dealer as well as the broker makes a brief note of theparticulars of the deal. Such notes are made on some pad and on it the number ofshares, the price agreed upon, the name of the party, what membership numberetc., are noted.DISADVANTAGES OF OUTCRY SYSTEM: It lacks transparency. The scope of manipulation, speculation and mal practice is more. Signal were more important in the outcry system any member who could not interpret the buy/sell signal correctly often landed himself in disaster situation. In audibility was another disadvantage of the outcry system. Due to the above disadvantages of the outcry system the SHAREKHAN has shifted from outcry system to online trading from February 29th 1997. 43
  44. 44. MANUAL TRADING Trading procedure before introduction of online trading: Trading on stock exchanges is officially done in the trading ring. In the trading ring the space is provided for specified and non-specified sections, the members and their authorized assistants have to wear a badge or carry with them an identity card given by the exchange to enter the trading ring. They carry a sauda book or confirmation memos, duly authorized by the exchange and carry a pen with them. The stock exchanges operations are floor level are technical in nature .Non- members are not permitted to enter in to stock market. Hence various stages have to be completed in executing a transaction at a stock exchange .The steps involved in this method of trading have given below: Choice of broker: sell shares and transact business, have to act through member brokers only. They can also appoint their bankers for this purpose as per the present regulations. Placement of order: The next step is the The prospective investor who wants to buy shares or the investors, who wants to placing order for the purchase or sale of securities with a broker. The order is usually placed by telegram, telephone, letter, fax etc or in person. To avoid delay, it is placed generally over the phone. The orders may take any one of the forms such as At Best Orders, Limit Order, Immediate or Cancel Order, Limited Discretionary Order, and Open Order, Stop Loss Order. Execution of order or contract: Orders are executed in the trading ring of the BSE. This works from 11:30 to 2.30 P.M on all working days Monday to Friday, and a special one-hour session on Saturday. The members or the authorized assistants have to wear a badge given by the exchange to enter into the trading ring. They carry a sauda Block Book or conformation memos, which are duly authorized by the exchange when the deal is struck; both broker and jobber make a note in their sauda block books. From the sauda book, the contract notes are drawn up and posted to the client. A contract 44
  45. 45. note is written agreement between the broker and his clients for the transaction executed. Drawing Up and Bills: Both sale and purchase bills are prepared along with the contract note and it is posted on the same day or the next day. This in a purchase transaction, once the shares are delivered to the client effects payment for the purchases and pays the stamp fees for transfer, a bill is made out giving the total cost of purchase, including other expenses incurred by the broker in the price itself. With this, the process ends.DEMATERLIZATION: Dematerialization is the process by which physical certificates of an investor are converted to an equipment number of securities in electronic from and credited in the investor account with his DP. In order to dematerialize the certificates, an investor has to first open an account with a DP and then request for the Dematerialization Request Form, which is DP and submit the same along with the share certificates. The investor has to ensure that he marks “Submitted for Dematerialization” on the certificates before the shares are handed over to the DP for demat. Dematerialization can only be done to those certificates, which are already registered in your name and belong to the list of securities admitted for Dematerialization at NSDL. Most of the active scrip’s in the market including all the scrip’s of S&P CNX NIFTY and BSE SENSEX have already joined NSDL. This list is steadily increasing. Briefly, the process is as follows: after completion of transfer, the investor gets the option to dematerialize such shares. Investor’s willing to exercise this option sends a Demat request along with the option letter sent by the company to his DP. The company or its R&T agent would confirm the Demat request on its receipt from the DP to reduce risk of loss in transit. Dematerialized shares do not have any distinctive or certificate numbers. These shares are fungible-which means that 100 shares of a security are the same as any other 100 shares of the security. Odd lot shares certificates can also be dematerialized. 45
  46. 46. Dematerialization normally takes about fifteen to thirty days. To get back dematerialized securities in the physical form, request DP for Rematerialization of the same is made. Rematerialization is the process of converting electronic shares in to physical shares.Benefits of Demat:  It reduces the risk of bad deliveries, in turn saving the cost and wastage of time associated with follow up for rectification. This has lead to reduction in brokerage to the extent of 0.5% by quite a few brokerage firms.  In case of transfer of electronic shares, you save 0.5% in stamp duty. You avoid the cost of courier / notarization.  You can receive your bonuses and rights issues into your DA as a direct credit, this eliminating risk of loss in transit.  You can also expect a lower interest charge for loans taken against Demat shares as compared to loans against physical shares.  There is no lost in transit, thus the overheads of getting a duplicate copy in such circumstances is reduced.  RBI has also reduced the minimum margin to 25% for loans against dematerialized securities as against 50% for loans against physical securities. 46
  47. 47. ONLINE TRADING Before getting in to the online trading we should know some things about the internet, e-commerce and etc. 1) What is Internet? Internet is a worldwide, self-governed network connecting several other smaller networks and millions of computers and persons, to mega sources of information. This technology shrinks vast distances, accelerating the pace of business reforms and revolutionizing the way companies are managed. It allows direct, ubiquitous links to anyone anywhere and anytime to build up interactive relationships. A combination of time and space, called the Internet promises to bring unprecedented changes in our lives and business. Internet or net is an inter- connection of computer communication networks spanning the entire globe, crossing all geographical boundaries. It has re-defined the methods of communication, work study, education, business, leisure, health, trade, banking, commerce and what not it is virtually changing every thing and we are living in dot.com age. Net being an interactive two way medium, through various websites, enables participation by individuals in business to business and business to consumer commerce, visit to shopping arcades, games, etc. in cyber space even the information can be copied, downloaded and retransmitted. The use of Internet has grown 2000 percent in last decade and is currently growing at 10 percent per month. In India, growth of Internet is of recent times. It is expected to bring changes in every functional area of business activity including management and financial services. It offers stock trading at a lower cost. Internet can change the nature and capacity of stock broking business in India. 47
  48. 48. 2. E-commerceElectronic commerce is associated with buying and selling over computercommunication networks. It helps conduct traditional commerce through new way oftransferring and processing of information. Information is electronically transferredfrom computer to computer in an automated way. E-commerce refers to thepaperless exchange of business information using electronic data inter change,electronic technologies. It not only reduces manual processes and papertransactions but also helps organization move to a fully electronic environment andchange the way they operated.PC’s and networking attempts to introduce banks of the tools and technologiesrequired for electronic commerce. The computers are either workstations ofindividual office works or serves where large databases and information reside.Network connects both categories of computers; the various operating systems arethe most basis program within a computer. It manages the resources of thecomputer system in a fair and efficient manner.Now we can enter in to the concept known as online trading.In the past, investors had no option but to contact their broker to get real time accessto market data. The net brings data to the investor on-line and net broking enableshim to trade on a click of mouse. Now information has become easily accessible toboth retail as well as big investor.EVOLUTION OF BROKING IN INDIA:The evolution of a broking in India can be categorized in three phases -  Stockbrokers will offer on their sites features such as live portfolio manager, live quotes, market research and news, etc. to attract more investors.  Brokers will offer online broking and relationship management by providing and offering analysis and information to investors during broking and non- broking hours based on their profile and needs, i.e. customized services. 48
  49. 49.  Brokers (now e-brokers) will offer value management or services like initial public offering online, on-line asset allocation, portfolio management, financial planning, tax planning, insurance services, etc. and enables the investors to take better and well considered decisions.The actual definition of “Online Trading” is as explained below:“Online trading is a service offered on the internet for purchase and sale of shares.In the real world you place orders on your stockbroker either verbally (personally ortelephonically) or in a written form (fax).” In online trading, you will access astockbroker’s website through your internet enabled PC and place orders throughthe broker’s internet based trading engine. These orders are routed to the stockexchange without manual intervention and executed thereon in a matter of a fewseconds.The net is used as a mode of trading in internet trading. Orders are communicated tothe stock exchange through website.In India:Internet trading started in India on 1st April 2000 with 79 members seekingpermission for online trading. The SEBI committees on internet based securitiestrading services has allowed the net to be used as an Order Routing System (ORS)through registered stock brokers on behalf of their clients for execution oftransaction. Under the ORS the client enters his requirements (security, quantity,price buy/sell) on broker’s site.Objectives:Internet trading is expected to  Increase transparency in the markets,  Enhance market quality through improved liquidity, by increasing quote continuity and market depth,  Reduce settlement risks due to open trades, by elimination of mismatches,  Provide management information system,  Introduce flexibility in system, so as to handle growing volumes easily and to support nationwide expansion of market activity. 49
  50. 50. Besides, through internet trading three fundamental objectives of securities regulation can be easily achieved, these are:  Investor protection  Creation of a fair and efficient market, and  Reduction of the systematic risks. Some of the brokers offering net trading include ICICI direct, kotakstreet, etc.Requirements for net trading: For investors: 1. Installation of a computer with required specification 2. Installation of a modem 3. Telephone connection 4. Registration for on-line trading with broker 5. A bank account 6. Depository account 7. Compliance with SEBI guidelines for net trading The following should be produced to get a demat account and online trading account: As identity proof & address proof any one of the following: 1) Voter ID card 2) Driving license 3) PAN card( in case of to trade more than 50000) 4) Ration card 5) Bank pass book 6) Telephone bill Other requirements, which are necessary  First page of the bank pass book and last 6 months statement.  Bank manager’s signature along with bank’s seal, manager registration code on photograph. 50
  51. 51. For stock brokers:1. Permission from stock exchange for net trading2. Net worth of Rs. 50 lac3. Adequate back-up system4. Secured and reliable software system5. Adequate, experienced and trained staff6. Communication of order (trade confirmation to investor by e-mail)7. Use of authentication technologies8. Issue of contract notes within 24 hours of the trade execution9. Setting up a website.The net is used as a medium of trading in internet trading. Orders are communicatedto the stock exchange through website. Internet trading started in India on 1st April2000 with 79 members seeking permission for online trading. The SEBI committeeson internet based securities trading services has allowed the net to be used as anOrder Routing System (ORS) through registered stock brokers on behalf of theirclients for execution of transaction.Under the Order Routing System the client enters his requirements (security,quantity, price, and buy/sell) in brokers site. They are checked electronically againstthe clients account and routed electronically to the appropriate exchange forexecution by the broker. The client receives a confirmation on execution of the order.The customers portfolio and ledger accounts get updated to reflect the transaction.The user should have the user id and password to enter into the electronic ring. Heshould also have demat account and bank account. The system permits only aregistered client to log in using user id and password. Order can be placed usingplace order window of the website. 51
  52. 52. Procedure for net trading Step 1: Those investors, who are interested in doing the trading over internet system i.e. NEAT-IXS, should approach the brokers and get them self registered with the Stock Broker. Step 2: After registration, the broker will provide to them a Login name, Password and personal identification number (PIN). Step 3: Actual placement of an order. An order can then be placed by using the place order window as under: (a) First by entering the symbol and series of stock and other parameters like quantity and price of the scrip on the place order window. (b) Second, fill in the symbol, series and the default quantity. Step 4: It is the process of review. Thus, the investor has to review the order placed by clicking the review option. He may also re-set to clear the values. Step 5: After the review has been satisfactory, the order has to be sent by clicking on the send option. Step 6: The investor will receive an "Order Confirmation" message along with the order number and the value of the order. Step 7: In case the order is rejected by the Broker or the Stock Exchange for certain reasons such as invalid price limit, an appropriate message will appear at the bottom of the screen. At present, a time lag of about 10 seconds is there in executing the trade. Step 8: It is regarding charging payment, for which there are different mode. Some brokers will take some advance payment from the investor and will fix their trading limits. When the trade is executed, the broker will ask the investor for transfer of funds to his account.Internet trading provides total transparency between a broker and an investor in thesecondary market. In the open outcry system, only the broker knew the actuallytransacted price. Screen based trading provides more transparency. With online trading 52
  53. 53. investors can see themselves the price at which the deal takes place. The time gap has narrowed in every stage of operation. Confirmation and execution of trade reaches the investor within the least possible time, mostly within 30 seconds. Instant feedback is available about the execution. Some of the websites also offer; News and research report BSE and NSE movements Stock analysis IPO and mutual fund centersStep by step procedure in online trading:Following steps explain the step by step approach to on-line trading: 1) Log on to the stock brokers website 2) Register as client/investor 3) Fill the application form and client broker agreement form on the requisite value stamp paper 4) Obtain user ID and pass word 5) Log on to the brokers site using secure user ID and password 6) Market watch page will show real time on-line market data 7) Trade shares directly by entering the symbol or number of the security 8) Brokers server will check your limit in the on-line account and Demat account for the number of shares and execute the trade 9) Order is executed instantly (10-30 seconds) and confirmation can be obtained. 10) Confirmation is e-mailed to investor by broker 11) Contract note is printed and mailed in 24 hours 12) Settlement will take place automatically on the settlement day 13) Demat account and the bank account will get debited and credited by electronic means. 53
  54. 54. ONLINE TRADING HAS LED TO ADDITIONAL FEATURES SUCH AS: 1) Limit / stop orders: orders that can be go unfilled, but there is an extra Charge for this leeway facility since one need to hold a price. 2) Market orders: orders can be filled at unexpected prices, but this type is much more risky, since you have to buy stock at the given price. 3) Cash account: where funds have to be available prior to placing the order. 4) Margin account: where orders can be placed against stocks, to increase Purchasing power. ADVANTAGES OF ONLINE TRADING: 1) Online trading has made it possible for anyone to have easy and efficient access to more reports and charts than it was previously possible if one went to any brokers office. Thus we have access to a lot more information online. 2) Online trading has let room for smaller organizations to compete with multinational organizations since it is no longer a leg it issue. Being online does not identify the size of any particular organization, therefore, this additional power to the underdogs. 3) Online trading has allowed companies to locate themselves where they want as physical location is not an issue anymore. Companies can establish themselves according to their gains and losses, for instance where tax (sales and value added taxes) is best suited to them. 4) Online trading gives control to individuals and they can exercise it over accounts thus comprehend what is going on when they trade. It is like going back to school and re-educating oneself on how to trade online. 5) Individuals’ benefit by saving comparatively a lot more when trading online as the cost per trade is less. 6) Individuals can invest in a variety of products, unlike earlier when people bought bonds, mutual funds, and stock for long-term basis and sat on them. Now they can invest in stocks, stock and index options mutual funds, government, and even insurance. 54
  55. 55. INVESTORS REASONS TO TRADE ONLINE: 1) They have control over their accounts, can make their own decisions and don’t have to give reasons for their actions. They are independent. 2) They have a reason to participate in the market and learn about it. 3) It is interesting, cheap, easy, fast, and convenient. 4) A lot of information is online so they can keep up-to-date with what is happening in the trading world. 5) It will give investors a greater choice and better realization. 6) The immediate impact will be competition and benefits will accrue to the investors. 7) It will lead to brokerage commissions going down and brokers striving to increase business afloat. 8) Investors will now go to place, which have better trading conditions and also members to offer them better facilities. 9) They have access to numerous tools to invest, and can create their own portfolio. 55
  56. 56. HERE ARE THE POSSIBLE DISADVANTAGES: 1) When network crashes, there will be problems and delays due to a large influx of rapid online trading criteria. 2) Individuals are restricted to first-hand financial guidance. This simply means that the individual is himself / herself alone to. 3) A tax (sales tax and value added tax) evaluation becomes an issue, especially when you are trading internationally. 4) One has no idea with whom he is dealing with on the other end. 5) According to a study conducted by Mary Rowland, careful investor: is online trading bad for your portfolio, the more one trades the less returns one gets, meaning that an addicted trader gets, carried away online and begins to trade for too much which causes losses for him / her. 6) Individuals think that they are trading with the market directly and know what they are doing, but the truth is that even though technology has taken over, the basic rules of trading are the same. It seems that the middleman has been removed, but that is not so. When the individuals click on the mouse, his trade goes through a broker. The commissions online pertain to the intermediary. 7) There is a need for more effective communication links over the Internet and the ability of the server to deal with a large volume of visitors. 56
  57. 57. TRADING AND SETTLEMENT AT SHARE KHAN The NSE first introduced online trading in India. The Online trading system imparted a greater level of transparency and investors preferred exchanges that offered Online trading because of the following factors:  The ease of operation from the view of the both members and the investors.  Increase in the confidence of the investors because of higher level of transparency.  Facilities better monitoring of the market by the exchange.  The best price achieved in buying and selling. All these resulted in ever-increasing volumes on the exchanges offering the online trading. TRADING PROCEDURE AT SHARE KHAN STOCK BROCKING ShareKhan deals in buying and selling equity shares and debentures on the National Stock Exchange (NSE), the Bombay Stock Exchange (BSE) and the Over-The- Counter Exchange of India (OTCEI). Share Khan is provided with a computer and required software from their registered stock exchanges. These centers are called “Broker Work Stations”. These computers are connected to the server at the stock exchanges through cable. The member or broker sitting in his office can send the quotations, orders, negotiations, deals, in-house deals, auction orders etc., through the computer. The Central trading system (CTS) will accept these orders and send it for match. If there is any mistake in the order, CTS will reject the orders and send respective error message to the member concern. All these operations are in built. The main objective of CTS is to monitor the Stock Exchanges operations. Order placed by the broker will be sent for a match and if the match is found suitable, the transaction will be executed. Otherwise, the order will be deleted 57
  58. 58. automatically after completion of trading time. The carry forward transactions (Good Till cancellation) are forwarded to the next day. Even if the match is not found with in the prescribed period, the order will not cancel.Useful links about Sharekhan: 1. Sharekhan Website: http://www.ShareKhan.com 2. Product Demo - Speed Trade: http://www.sharekhan.com/Demos/speedtrade/index.html 3. Product Demo - Classic: http://www.sharekhan.com/Demos/classic/index.html 4. Email: info@sharekhan.com 5. FAQs: http://sharekhan.com/KnowledgeCentre/Sharekhan_FAQ.aspx 6. Phone: 022-66621111 7. Toll Free: 1-800-22-7500 TRADING SESSION Trading timings are from 9:55 A.M. to 3:30 P.M. on all 5 days of the trading period. Monday to Friday is the trading period in all the stock exchanges. SEBI has stipulated that all the stock exchanges in India must have same trading period. BROKER WORK STATION: At the broker workstation the BBO’s, the last traded price, the day‘s opening price, previous day’s closing price, highest and lowest prices, the weighted average price and total trade value will be available continuously, as the BBO for each scrip. Other information will be available on query from the BWS. These include top gainers /losers of the day. Trader-wise, scrip wise net position, client wise net position, top scrip by the volume/value, market summary etc. Brokers are also provided with information relating to the companies in the matter of Book closure, Dividend declarations, resolutions in board meeting, information about liquidated companies, company report etc. 58
  59. 59. ORDERS:Orders can be done one at a time or in a batch mode.The submitted order will be accepted at the CTS, after validation if it finds any invalidreason the order is return back to the BWS, with the appropriate error message. IfAccepted at the CTS it will be added to the local pending order book.The order will then be taken up for matching, if it is a buy order the system tries tofind a sell order, which fits the requirement of the buy order, when such match isfound a trade gets executed. Each trade involves two brokers and respective traderswho sent the order. Both these traders are informed of the trade being executed attheir respective BWS.At the BWS the trade is added to the local trade book.Orders sent by the brokers are two types:1) Good for the day (GFD)2) Good till cancellation(GTC)Good for the day:This is also called as “market order”. For an order if the member selects the deal asgood for the day, the order is treated as market order. If a “best bid” founds matchwith “best order” then the transaction gets executed. If the match is not found thenafter trade time the order gets cancelled that day. Next day he has to place a neworder.For example if a member wants to purchase 1000 shares of satyam info @ 400 eachthrough Good for Day order. If the correct match is not found, order gets cancelledautomatically and new quotation has to be placed the next day.Good till cancellation:This order is forwarded to the last trading day of that settlement period. This is alsocalled as carry forward order like GFD; broker has to select the option of GTC for theorder. If the order finds match with in the trading settlement period, the order isexecuted. If no match is found, the order is cancelled on the last day of settlementperiod. This order is not carried forward to the next settlement period. 59
  60. 60. For example, if a member a place purchase order of 500 shares of SBI @ 690 per share and selects the order as GTC and place an order. If the match is not found on that day it will be forwarded to the next day until trading settlement period day. SETTLEMENT OF TRANSACTIONS: Clearing of transaction in the form of shares and cash is called settlement. Buyers will take the delivery of shares through the depository participants like SHARE KHAN and others. Finally, the settlement is made by means of delivering the share certificates along with the transfer deeds. The transferor (or the seller) duly signed transfer deed. It bears a stamp of the selling broker. The buyer then fills up the certificates fills up the particulars in the transfer deed. Settlement can be done in the following way. Spot settlement: under this method, the delivery of securities and payment for them are affected on the day of the contract itself. Rolling settlement: Under this rolling settlement the trading is on “T+2”,basis i.e. if Monday is trading day then Wednesday is the paying day . In case on non-delivery, the securities will go for auction.DETAILS OF PROCEDURES: Delivery in : The members who are in pay-out position delivers share certificates in to clearing house within the settlement period along with the delivery Chelan filled in with the details of share certificates which has folio numbers or distinctive numbers etc. Delivery out: The buyer of shares who made pay in position will take delivery of shares from the clearing house. 60
  61. 61. Pay-in: The member who is in paying position shall pay for value of shares with inthe trading settlement period (T+2).Payout: The cheques paid in the clearinghouse will be paid to members who are inpaying position.All disputes arising between members regarding non-deliveries, non-payments,good and bad deliveries pertaining to the settlement will be settled by the settlementcommittee of the exchange. 61
  62. 62. The given flow chart clearly explains the process of online trading: Login Buy transcation Sell transcation The system will check your The system will check buying dp account quantity limits Orders accepted Rejected orders would be orders accepted communicated along with reasons your order is transmitted to exchange for execution pending buy orders on execution pending sell orders would be displayed of your orders would be displayed on your screen on your screen you may edit your you may delete you may edit your you may delete your pending order your pending order pending order pending order flashed on your conformationcoul contract note would screen immediately d be send to your be sent to by mail on execution e-mail and mobile or hand delivery 62
  63. 63. Chapter 4ComparativeAnalysis 63
  64. 64. THE MAJOR PLAYERS IN ONLINE TRADING 1) SHAREKHAN.COM 2) 5PAISA.COM 3) KOTAKSTREET.COM 4) INDIABULLS.COM 5) ICICIDIRECT.COM 6) HDFCSEC.COMPOLL RESULTS: BROKER PREFERENCE 5paise The image cannot be display ed. Your computer may not hav e enough memory to open the ima… 119 13.45% Sharekhan The image cannot be display ed. Your computer may not hav e enough memory to open the image, or the image may hav e been corrupted. Restart your computer, and then open the file again. If the red … 194 21.92% Motilal oswal Th e im ag 38 4.29% ICICI Direct The image cannot be display ed. Your computer may not hav e enough memory to open the image, or the image may hav e been corrupted. Restart your computer, and then open the file again. If the red … 192 21.69% HDFC The imag e can… 46 5.20% Indiabulls The image cannot be display ed. Your computer may not hav e enough memory to open the image,… 121 13.67% Kotak The image cannot be display ed. Your co… 59 6.67% Others The image cannot be display ed. Your computer may not hav e enough memory to open the ima… 116 13.11% 64
  65. 65. HDFC SECURITIES:Company Background:HDFC Securities Ltd is promoted by the HDFC Bank, HDFC and Chase CapitalPartners and their associates. Pioneers in setting up Dial-a-share service with thelargest team of Tele-brokers.Online Account Type: HDFC Online Trading A/c: Plain Vanilla Account with focus on 3 in 1advantage.Pricing of HDFC Account Account Opening: Rs 750 Demat: NIL, 1st year charges included in Account Opening Initial Margin : Rs 5000/- for non HDFC Bank Customers (AQB) Brokerage: Trading 0.15%* each side + ST Delivery 0.50%** each side + ST *Rs 25 Min Brokerage per transaction **Rs 8 Min Brokerage per transaction 65
  66. 66. ICICI Direct: Account Opening: Rs 750 Schemes: For short periods Rs 750 is refundable against brokerage generatedin a qtr. These schemes are introduced 3-4 times a year. Demat: NIL, 1st year charges included in Account Opening Plus a facility to openadditional 4 DP’s without 1st yr AMC. Only Rs 100 as linking charges per DP Initial Margin : Nil Brokerage: ICICI’s brokerage rates are inclusive of Stamp duty (0.002%) fortrading and 0.010% for delivery while service tax (10.2%) on BROKERAGE landturnover tax is EXTRA. Delivery Vol per QTR Brokerage Square Vol P.M. Brokerage < 10 lakhs 0.75% < 50 lakhs .10% Both Sides 10 – 25 lakhs 0.70% 50 lakhs – 2 Cr .08% Both Sides 25 – 50 lakhs 0.55% 2Cr-5Cr .05% Both Sides 50 lakhs - 1 Cr 0.45% 5Cr- 10 Cr .04% Both Sides 1 Cr – 2 Cr 0.35% 10Cr -20 Cr .035% Both Sides 2 Cr – 5 Cr 0.30% > 20 Cr .03% Both Sides > 5 Cr 0.25% ---- -------- 66
  67. 67. INDIABULLS:Company Background:India Bulls is a retail financial services company present in 70 locations covering 62cities. It offers a full range of financial services and products ranging from Equitiesto Insurance. 450 + Relationship Managers who act as personal financial advisors.Online Account Type: Signature Account: Plain Vanilla Account with focus on Equity Analysis. Theequity analysis is a paid service even for A/c holders. Power India bulls: Account with sophisticated trading tools, low commissionsand priority access to R.M.Pricing of IB Accounts: Signature Account Power India Bulls * Account Opening: Rs 250 * Account Opening: Rs 750 * Demat: Rs 200 if POA is signed, *Demat: Rs.200 if POA is signed, No AMC for this DP No AMC for this DP * Initial Margin: NIL * Initial Margin: NIL * Brokerage: Negotiable * Brokerage: NegotiablePAID Research: SCHEME FACILITYWebBased-1-Month-500: View & Print on WebsiteWebBased-1-Month-6000: View & Print on WebsitePrintReport-1-Month-750: View & Print on Website 67
  68. 68. + 10 Reports DeliveredPrintReport-1-Month-9000: View & Print on Website + 10 Reports Delivered Kotakstreet:Company Background:Kotakstreet is the retail arm of Kotak Securities. Kotak Securities limited is a jointventure between Kotak Mahindra Bank and Goldman Sachs.Online Account Type Twin Advantage / Green Channel : 2 DP’s, Limit against shares Free Way: Flat Rs 999 Cover Charge p.m, 0.03% per transaction High Trader : 6 Times Exposure Cash & Derivatives, Auto sq off 2:55 Cash Expressway : Spot payment, additional 0.5% chargesFor Kotak FastLane / Keat Lite / Keat Desktop are trading interfaces.Keat Desktop with advanced tools comes at a charge of Rs 500 p.m, Nonrefundable.PRICING OF KOTAK Account Opening : Rs 500 Demat: Rs 22.5 p.m Initial Margin : Rs 5000(Compulsory) Min Margin Retainable : Rs 1000 Brokerage Slab wise: Higher the volume, lower the brokerage.Even older customers (on 0.25% & 0.40%) have been moved to the slab wisestructure w.e.f 1/4/2004 68
  69. 69. Slab structure of Kotak Delivery Vol p m Brokerage * Square Vol P.M. Brokerage ** < 1 lakhs 0.65% < 10 lakhs 0.10% Both Sides 1 lakhs – 5 lakhs 0.60% 10 lakhs – 25 lakhs 0.08% Both Sides 5 lakhs – 10 lakhs 0.50% 25 lakhs - 2 Cr 0.05% Both Sides 10 lakhs - 20 lakhs 0.40% 2 Cr - 5 Cr 0.04% Both Sides 20 lakhs – 60 lakhs 0.30% > 5 Cr 0.035% Both Sides 60 lakhs - 2 Cr 0.25% ---do--- 0.03% Both Sides >2 0.20% ---- -------- * Brokerage is inclusive of All Taxes * Brokerage is inclusive of All Taxes * DP Charges Extra * Min Brokerage of Rs 0.05 per share * Min Brokerage of Rs 0.01 per share Derivatives Vol off p m Brokerage < 2 Cr 0.07% Both Sides 2 Cr - 5.5 Cr 0.05% Both Sides 5.5 Cr – 10 Cr 0.04% Both Sides > 10 Cr 0.03% Both Sides * Brokerage is inclusive of All Taxes. 69
  70. 70. 5paisaCompany BackgroundIndiainfoline was founded in 1995 and was positioned as a research firmIn 2000 e-broking was started under the brand name of 5paisa.com.Apart from offering online trading in stock market the company offersmutual funds online.It also acts as a distributor of various financial services i.e. GOI securities,Company Fixed Deposits, Insurance.Limited ground network, present in 20 cities Online Account Types Investor Terminal : Investors / Students Trader Terminal : Day Traders / HNI’s PRICING FOR RETAIL CLIENTSInvestor Terminal Account Opening : Rs 500 Demat 1st Yr : Rs 250 Initial Margin : Rs 2500 (Compulsory) Min Margin Retainable : Rs 1000 Brokerage : Trading 0.10% each side + ST Delivery 0.50% each side + STPRICING FOR HNI CLIENTS Trader Terminal Account Opening : Rs 500 Demat 1st Yr : Rs 250 Initial Margin : Rs 5000(Compulsory) Min Margin Retainable : Rs 1000 Brokerage : Trading 0.10% each side + ST Delivery 0.50% each side + ST (Negotiable to 0.05% each side & 0.25%) Account Access Charges Monthly Rs 800, adjustable against Brokerage Yearly Rs 8000, adjustable against brokerage 70
  71. 71. SharekhanCompany Background Sharekhan is the retail broking arm of SSKI Securities Pvt Ltd. SSKI owns 56% in Sharekhan, balance ownership is HSBC, First Caryle, and Intel Pacific Into broking since 80 years Focused on providing equity solutions to every segment Largest ground network of 210 Branded Share shops in 90 citiesOnline Account Types Classis Account / Applet : Investor in equities Speed Trade : Trader in equities & derivativesPRICING FOR HNI CLIENTSSpeed Trade Account Opening : Rs 1000 ( Refundable against brokerage in Month + 1) Demat 1st Yr : Incl in Account Opening Initial Margin : Nil Min Margin Retainable : NIL Brokerage : Trading 0.10% each side + All Taxes Delivery 0.50% each side + All Taxes (Negotiable based on volume) Account Access ChargesMonthly Rs 500, adjustable qtrly against brokerage of Rs 9000/- for qtr.No access charges for gold customers (Above 1 lac brokerage p.a) 71
  72. 72. Pricing for Retail CustomersClassic / Applet Account Opening : Rs 750 Demat 1st Yr : NIL Initial Margin : NIL Min Margin Retainable : NIL Brokerage: Trading 0.10% each side + All Taxes Delivery 0.50% each side + All TaxesSharekhan online Trading InterfacesThe customer can choose the online trading interface that meets his requirementbased on his trading habits and preferencesCLASSIC / APPLETThe website is meant for customers who Invests in EquitiesSPEEDTRADEThe speed trade is meant for customers who trade in EquitiesDIAL-N-TRADE – Toll FreeThe DNT is a value added services meant for all customers whoWant to transact but are not online.DNT – TOLL FREE FERTURES Dedicated Toll – Free number for Order placements Automatic fund transfer with phone banking* Simple and secure IVR based system for authentication No wait time, on entry of Phone Id & TPIN, the call is transferred Trusted, professional advice of Tel-brokers who offer undiluted Sharekhan Research Inputs After-hours order placement facility ** Transfer of money using phone banking is available with Citibank only 72
  73. 73. ** Between 9 a.m to 9.55 am and 3.30p.m to 6 p.mCLASSIC/WEBSITE FEATURES Facility to integrate choice of 4 Banks/DP/Trading Account Instant credit for shares sold from DP Automatic pick-up of shares from linked DP for pay – in Automatic deposit of shares into linked DP after pay-out 4 Times leverage on Margin Trades Margin Trading available for entire marker session Slab wise brokerage structure for delivery and margin trades, shortly Free calls for order placement on Toll-Free Trusted, Professional advice of Tele-brokers Facility to enter After Market Orders online & via PhoneCLASSIC/WEBSITE FEATURES Daily Research newsletter (Investor Eye) Via e-mail Access to new IPO without any paperwork Advanced portfolio monitoring Tools Integrated DP account with trading account Option of linking additional 4 DP accounts to trading account Choice of linking 4 banks to trading a/c for online payments Cash and Derivatives trading in a single account E-mail confirmations for all transactions Choice of electronic/Physical contractsSPEEDTRADE EXE FEATURESALL THE FEATURES OF CLASSIC*Real – time streaming quotes using 2 Marker Watches*Trade Execution in 2-3 seconds* Instant Order/trade confirmations in the same window*Hot keys similar to a Broker’s Terminal 73
  74. 74. *MULTIPLE Tic-by-Tic Intra-day charts with multiple indicators * Availability of 2 ISP & 6 Servers ensuring maximum uptime * Customized alerts based on multiple parameters * Cancel All/Square Off All Facility * Window for Top Gainers, Top Losers, and Most Active updated LiveSWOT ANALYSISStrengths 1. Strong credibility among investors because of its heritage. 2. Excellent reputation among the business society. 3. Capability of providing superior customer service. 4. Quality research team. 5. Easier access to the customer due to largest ground network of 280 branded share shops in 120 cities. 6. Abundant information about economy and companies. 7. Ability to attract and retain superior and quality personnel. 8. Highly sophisticated infrastructure. 9. Efficient research and analysis team, which by interpreting the economy and company’s performance accurately is enhancing the profitability of the clientele.Weaknesses 1. Limited customer appeal as the company product line does not include mutual funds which is increasingly becoming a preferred customer investment option. 2. Inadequate product awareness among the retail investors. 74
  75. 75. 3. Limited customer appeal as the company does not have access to the BSE online space. 4. Brand awareness is low in the financial market. 5. Promotional activities conducted by the company are not at par with the other firms.Opportunities 1. Hyderabad covers only 2% of investors which gives huge potential for the market penetration. 2. Bullish phase of the market attracts investing public. 3. Access to the BSE online space for the retail investors creates opportunity to increase clientele base. 4. Awareness campaigns about online trading create new market.Threats 1. Availability of Unit Linked Insurance Policies (ULIP’s) and mutual funds in the market. 2. Threat of entry is high in this industry as the manpower required is less and capital requirement is medium. 75
  76. 76. Chapter 5 Finding &Observations 76