aphaBy Suddaby, Roy (2006)           Raphaëlle LAUBIE                               1
‘’Une marque est plus quun nom ou un logo - cest une promesse et un contrat avec chaque client avec qui vous avez affaire....
‘’Une marque est plus quun nom ou un logo - cest une promesse et un contrat avec chaque client avec qui vous avez affaire....
POSITIVISM VS GROUNDED THEORY                                Dispute       Positivism Auguste Comte (19th century)        ...
DESCRIPTION- Interpretive process by analyzing the actual production ofmeanings and concepts used by social actors in real...
COMPROMISING THEORYReality driven Constant   data                                    Theoreticalcomparison                ...
MISCONCEPTIONS              Myth    #1        Grounded theory requires a researcher to enter the field              withou...
MISCONCEPTIONS              Best Practices    #1        Grounded theory is linked to substantive theory              (part...
MISCONCEPTIONS               Common Mistakes    #2         Producing obvious and trite output                Confusion be...
MISCONCEPTIONS               Common Mistakes    #3                Testing hypothesis                Using interpretive m...
MISCONCEPTIONS               Best practices    #3 Grounded Theory Is      Grounded theory is best used when no explicit  ...
MISCONCEPTIONS               Common Mistakes    #4  Grounded  Theory Is     Qualitative software programs can be useful in...
MISCONCEPTIONS              Common Mistakes   #5               Grounded theory was designed as a method that might Grounde...
MISCONCEPTIONS              Best practices   #5         Abduction (the process of forming an explanatory              hypo...
MISCONCEPTIONS             Recommandations   #6        Grounded theory requires:              intuitive skills or pattern...
THANK YOU !          Raphaëlle LAUBIE                             16
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  1. 1. aphaBy Suddaby, Roy (2006) Raphaëlle LAUBIE 1
  2. 2. ‘’Une marque est plus quun nom ou un logo - cest une promesse et un contrat avec chaque client avec qui vous avez affaire. Et si les gens estime Richard Branson SUDDABY, ROY Professor of Business: University of Alberta Director-Canadian Centre of Corporate Sustainability and Social Entrepreneurship Associate Editor-Academy of Management Review Adjunct Professor: Department of Sociology Visiting Professor: Uppsala University Visiting Professor: University of Sydney What Grounded Theory is Not Suddaby, Roy 2
  3. 3. ‘’Une marque est plus quun nom ou un logo - cest une promesse et un contrat avec chaque client avec qui vous avez affaire. Et si les gens estime Richard Branson ISSUE « Overly generic use of the term “grounded theory” and confusion regarding alternative epistemological approaches to qualitative research » What Grounded Theory is Not Suddaby, Roy 3
  4. 4. POSITIVISM VS GROUNDED THEORY Dispute Positivism Auguste Comte (19th century) Glaser and Strauss(1967) Scientific truth results from both the act of observation and the emerging Scientific truth consensus within a reflects community of observers as an independent they make sense of what they have observed external reality Charles Saunders Peirce (1839–1914) George Herbert Mead (1863–1931) Charles Cooley (1864–1929) What Grounded Theory is Not Suddaby, Roy 4
  5. 5. DESCRIPTION- Interpretive process by analyzing the actual production ofmeanings and concepts used by social actors in realsettings - Refusing positivist notions of falsification and hypothesistesting- Theory emergence based on how well data fit conceptualcategories identified by an observer- Whose relevant categories explain or predict ongoinginterpretations suited to efforts to understand the process by which actors construct meaning out of intersubjective experience not suited to make knowledge claims about an objective reality What Grounded Theory is Not Suddaby, Roy 5
  6. 6. COMPROMISING THEORYReality driven Constant data Theoreticalcomparison Samplingand analysis COMPLETE RELATIVISM Hypothesis driven What Grounded Theory is Not Suddaby, Roy 6
  7. 7. MISCONCEPTIONS Myth #1 Grounded theory requires a researcher to enter the field without any knowledge of prior research:  Blank mind (i.e., without knowledge of the literature Grounded and absent prior experience), Theory Is  Blank agenda (i.e., without a defined research question). Not  Researcher must defer reading existing theory until the data are collected and analyzed an Excuse to Ignore Totally unstructured research produces totally the unstructured manuscripts Literature What Grounded Theory is Not Suddaby, Roy 7
  8. 8. MISCONCEPTIONS Best Practices #1 Grounded theory is linked to substantive theory (particular limited domain of inquiry) and should be started by substantive one: Grounded  giving initial direction in developing relevant categories and properties and in choosing possible modes of Theory Is integration Not How to avoid researcher’s perspective contamination? an Excuse  to avoid research that adheres too closely to a single substantive area ( -> several) to Ignore  to be continuously aware of the possibility that you are the being influenced by preexisting conceptualizations of your subject area. Literature  to try not to overextend the objective of grounded theory research What Grounded Theory is Not Suddaby, Roy 8
  9. 9. MISCONCEPTIONS Common Mistakes #2 Producing obvious and trite output  Confusion between grounded theory and phenomenology (rich in raw form data, focusing on the Grounded relationship between the language used and the objects Theory Is to which language relates, interviews as sole form of data collection.) Not  Staying at the phenomenology stage, failing to analyzePresentation the data (constant interplay between data collection and analysis that constitutes the constant comparative of Raw method) Data  Having stopped collecting data too early (category saturation process) What Grounded Theory is Not Suddaby, Roy 9
  10. 10. MISCONCEPTIONS Common Mistakes #3  Testing hypothesis  Using interpretive methods to analyze “realist” Grounded assumptions Theory Is  The mode of presentation may also create the unfortunate impression that grounded theory methods Not can be mixed with a positivist research agenda Theory Grounded theory is not to make truth statements Testing, about reality, but, rather, to elicit fresh understandings Content about patterned relationships between social actors andAnalysis, or how these relationships and interactions actively construct realityWord Counts What Grounded Theory is Not Suddaby, Roy 10
  11. 11. MISCONCEPTIONS Best practices #3 Grounded Theory Is  Grounded theory is best used when no explicit hypothesis exist to be tested Not  To proceed to a constant testing tentative ideas and Theory conceptual structures against ongoing observations  To avoid with a positivist research agenda, the process Testing, of data analysis - including coding techniques and Content category creationAnalysis, orWord Counts What Grounded Theory is Not Suddaby, Roy 11
  12. 12. MISCONCEPTIONS Common Mistakes #4 Grounded Theory Is Qualitative software programs can be useful in Not Simply organizing and coding data, but they are no substitute for the interpretation of data (which Routine categories to focus on, where to collect the next Application iteration of data and, the meaning to be ascribed to units of data)of FormulaicTechnique to Data What Grounded Theory is Not Suddaby, Roy 12
  13. 13. MISCONCEPTIONS Common Mistakes #5 Grounded theory was designed as a method that might Grounded occupy a pragmatic middle ground between some slippery epistemological boundaries and require Theory Is researchers to develop a tacit knowledge (practitionersNot Perfect have to know terrain well) What Grounded Theory is Not Suddaby, Roy 13
  14. 14. MISCONCEPTIONS Best practices #5 Abduction (the process of forming an explanatory hypothesis as the only logical operation which introduces Grounded any new idea) is required to conduct research and has become incorporated into grounded theory as “analytic Theory Is induction”, the process by which a researcher movesNot Perfect between induction and deduction while practicing the constant comparative method What Grounded Theory is Not Suddaby, Roy 14
  15. 15. MISCONCEPTIONS Recommandations #6 Grounded theory requires:  intuitive skills or pattern-perceiving abilities  considerable exposure to the empirical context Grounded  researchers to engage in ongoing self-reflection to ensure that they take personal biases, world-views, and Theory Is assumptions into account while collecting, interpreting, Easy and analyzing data  extensive and ongoing commitment to a line of theoretical research and an empirical site What Grounded Theory is Not Suddaby, Roy 15
  16. 16. THANK YOU ! Raphaëlle LAUBIE 16

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