What Is Curation?


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Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation?

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  • Presenter: Gabe
  • Presenter: Gabe
  • What Is Curation?

    1. 1. What Is Curation? (And Why Does It Matter?) September 2013 www.rallyverse.com @rallyverse
    2. 2. Rallyverse Confidential — Do Not Distribute 2 What is “curation”? And why should a marketer care about it?
    3. 3. 3 What is curation? And why should a marketer care about it? Some folks might even argue that “curation” isn’t really a word. (Don’t worry, it is.)
    4. 4. Great, it’s a word! What does it mean? Why does it matter? Let’s break it down into four (4) questions?
    5. 5. Is Curation New?
    6. 6. Hardly. Curation means assembling content around a specific theme or idea.
    7. 7. People have been doing this in one form or another for years: museum exhibits and collections, photo albums, radio DJs, literary magazines.
    8. 8. How Does Curation Work Today?
    9. 9. On the web, curation means pulling together content from disparate sources with one unifying theme.
    10. 10. It could be something you or your business cares about, or it could just be a topic, idea or thing that you personally care about. The idea is that the found objects all add up to one coherent whole for the visitor or viewer.
    11. 11. Where Do I Find Curation?
    12. 12. People and businesses curate in lots of different places and forms.
    13. 13. You can curate things on your own website (sharing quotes, pictures, videos, etc.). You can also curate content to share with the world via your social platforms like Twitter, Facebook, Tumblr, Instagram, Vine and LinkedIn.
    14. 14. Is Curation Automated?
    15. 15. While people and businesses are doing a lot of their own curation, there’s also tons of automated curation happening all the time.
    16. 16. Whether it’s Facebook’s EdgeRank shuffling your Newsfeed, YouTube suggesting videos you might like, or Pandora choosing your next song, technology is organizing information for us (in very personal ways) all day, every day.
    17. 17. So Why Does Curation Matter So Much?
    18. 18. Because whether it’s for a major corporation or for your new garage-rock band, curation fills out the surface area of your brand and builds a bigger portrait of who you are and what you care about.
    19. 19. Of course, we never said that doing curation well was easy.
    20. 20. But Rallyverse can help with that .
    21. 21. Thank You info@rallyverse.com @rallyverse