Scaling Content Marketing
With Social Selling:
Your Voice, Multiplied By 100
February 2014
www.rallyverse.com
@rallyverse
Amplifying the reach and
impact of your content
marketing isn’t easy.
Yes, you’ve amassed a
community across multiple
networks (and you probably paid
to amass them ), and you
connect with the...
But how do you amplify your
message and your impact
beyond your current borders?

(Without just spending more
media dollar...
There’s a way.
A way that taps into resources
that you already have.
And does so in a way that
benefits your brand – and your
employees.
Social Selling
With the right tools, you
can put brand-approved
content in the hands of
your employees.
And turn them all into
advocates.
Instead of a single voice
from marketing
broadcasting your brand’s
message…
…You get hundreds of brand
ambassadors, all tuned to your
marketing objectives and
goals.
It turns your colleagues and
coworkers into force
multipliers.
And amplifies your marketing
message.
Why should your colleagues
play along?
What’s in it for them?
Lots.
(And this is the best part.)
The Feel-Good Reason:
Everyone likes showing
some school spirit and being
proud of where they work.
The Selfish Reason:

Everyone wants to look good on
social media – especially in front
of clients, partners, and even thei...
Either way, it’s a win-win.
So how do you make it work?
It takes three main elements.

(Don’t worry, Rallyverse can
help.)
Create and
Aggregate Great
Brand Content
You need an easy way to
curate and create the right
content for your brand.
And then aggregate that
content for distributi...
Use Rallyverse to select, edit and
package content:
When you collect and package
your content, you can be sure to
add brand friendly messages as
well as images and hashtags.
...
Simple Tools For Sharing
If social media isn’t your
job, then you probably don’t
have a ton of time to find, edit
and publish great content.

You n...
Deliver ready-made posts in email
or via mobile…
…and make it easy to share across
multiple social networks
While you should provide draft
messages for your team to
share, there’s nothing wrong
with them adding their own
voice and...
Measure Results
After you’ve activated your
team, you need to keep
score on how your messages
are shared.
Measure engagement on all your
messages
Share leaderboards to motivate
your team (a little
competitiveness never hurt).

And dig deep to see what topics
and messa...
Seem complicated? It isn’t.

Not with the right tools.
Don’t worry:

Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse
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Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100

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How do you amplify your voice on social media?

How do you create new advocates and ambassadors and multiply the impact of your content marketing...without just pouring money into your paid media campaigns?

It turns out that there are people all around you who are willing to help you scale your social media program. You just need the right tools to activate them.

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Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100

  1. 1. Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100 February 2014 www.rallyverse.com @rallyverse
  2. 2. Amplifying the reach and impact of your content marketing isn’t easy.
  3. 3. Yes, you’ve amassed a community across multiple networks (and you probably paid to amass them ), and you connect with them regularly.
  4. 4. But how do you amplify your message and your impact beyond your current borders? (Without just spending more media dollars?)
  5. 5. There’s a way.
  6. 6. A way that taps into resources that you already have. And does so in a way that benefits your brand – and your employees.
  7. 7. Social Selling
  8. 8. With the right tools, you can put brand-approved content in the hands of your employees. And turn them all into advocates.
  9. 9. Instead of a single voice from marketing broadcasting your brand’s message…
  10. 10. …You get hundreds of brand ambassadors, all tuned to your marketing objectives and goals.
  11. 11. It turns your colleagues and coworkers into force multipliers. And amplifies your marketing message.
  12. 12. Why should your colleagues play along? What’s in it for them? Lots. (And this is the best part.)
  13. 13. The Feel-Good Reason: Everyone likes showing some school spirit and being proud of where they work.
  14. 14. The Selfish Reason: Everyone wants to look good on social media – especially in front of clients, partners, and even their next employer, and they’re happy to let you help them.
  15. 15. Either way, it’s a win-win.
  16. 16. So how do you make it work? It takes three main elements. (Don’t worry, Rallyverse can help.)
  17. 17. Create and Aggregate Great Brand Content
  18. 18. You need an easy way to curate and create the right content for your brand. And then aggregate that content for distribution.
  19. 19. Use Rallyverse to select, edit and package content:
  20. 20. When you collect and package your content, you can be sure to add brand friendly messages as well as images and hashtags. And you can make sure it’s connected to your broader strategy and themes.
  21. 21. Simple Tools For Sharing
  22. 22. If social media isn’t your job, then you probably don’t have a ton of time to find, edit and publish great content. You need one-touch tools that work from your email or mobile.
  23. 23. Deliver ready-made posts in email or via mobile…
  24. 24. …and make it easy to share across multiple social networks
  25. 25. While you should provide draft messages for your team to share, there’s nothing wrong with them adding their own voice and POV (provided they represent the brand appropriately).
  26. 26. Measure Results
  27. 27. After you’ve activated your team, you need to keep score on how your messages are shared.
  28. 28. Measure engagement on all your messages
  29. 29. Share leaderboards to motivate your team (a little competitiveness never hurt). And dig deep to see what topics and messages resonate most.
  30. 30. Seem complicated? It isn’t. Not with the right tools.
  31. 31. Don’t worry: Rallyverse can help .
  32. 32. Thank You info@rallyverse.com @rallyverse

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