Introduction to Rallyverse

Rallyverse OverviewApril 2013

Social Media is hard.You have to say something every day, multiple timesper day, and it needs to be relevant and on brand.…and you need to say something on multiplenetworks.…and you need to support multiple brands andemployees.Rallyverse Confidential — Do NotDistribute2

Rallyverse is software that helps brands of allsizes discover and share relevant contentacross social platforms and in social ads.Our programmatic solution helps companiesscale their social media practices easily,efficiently and cost effectively.

Our Solution: RallydeckRallydeck is our SaaSsolution to help brandsdiscover, curate and sharecontent in social media.It’s an inspiration engine forCommunity Managers: Relevant content discoveryfor brand-specific topics andkeywords Multimedia Publishing,Scheduling, Optimization CRM, Permissions andWorkflow Analytics

What It Looks LikeRallyDeck creates real time, relevant, engaging posts: complete withtrackable links, hashtags, and rich media

How It WorksBrandGoalsSemanticMatchingTo SocialWebReady-To-SendTweets Brand provides approvedfirst-party (blog, contentarchives, YouTubechannels) and third-party(affinity publishers,magazines, networks)content sources Brand provides positiveand negative keywords Rallyverse processes andmonitors social web fortrending conversations Rallyverse performssemantic analysis ofcontent sources andkeywords to discovercontent and topics that areaccelerating in socialmedia Rallyverseprogrammatically createsdraft Tweets, completewith shortened, trackablelinks, images/ video, andrecommended hashtags Brand reviewsrecommendations, addsPOV, and publishes.

RallynetEnables central marketing team/agency to curate & distribute pre-approvedcontent driven posts to selected employees, branches or local dealersThe local branch can then augment the pre-approved posts with their own personalized content &recommendations (e.g. Toyota of Atlanta can add content about the local softball league they sponsorin addition to the national content recommendations).

Analytics And Reporting• Track community growthand post-level engagementin real time.• Utilizes Rallyverseproprietary click tracker,augmented by engagementdata from the socialnetworks (FB Insights)• Day-part analysis todetermine optimal times topost• Custom date ranges, exportto Excel

5/9/2013 Confidential 9RallyAds• Our content optimizationapplied to social adproducts• Operates as managedservice means no UI, nohassles• Creative optimizationbased on real-timerelevance• Transparent pricing andtargeting• Automated ad creationbased on owned mediaassets

Why Rallyverse?More Posts, Less WorkConstant flow of inspiration and ready-to-send updates means you’ve alwaysgot something interesting to say.All About You, All About NowTell us what you want to talk about, andwe make sure you’re always relevantand leading the conversation.Make Everyone SocialEasy tools to get brand messages in thehands of all of your employees andteams – hundreds of voices instead ofone.Tools You Expect, Much MoreDo social right with one powerfulsolution: rich media, analytics,scheduling, CRM.

Thank Youinfo@rallyverse.com@rallyverse

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Introduction to Rallyverse

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