Introduction to Rallyverse
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Introduction to Rallyverse

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Our SaaS content marketing platform helps marketers of all sizes to create, curate and share content in social media and beyond. ...

Our SaaS content marketing platform helps marketers of all sizes to create, curate and share content in social media and beyond.

We share details on our team, our customers, our platform, as well as a case study on how we deliver results for our clients.

Contact us for a demo and trial account:

More in: Technology , Business
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  • Presenter: Gabe


  • 1. Rallyverse Overview October 2014 @rallyverse
  • 2. Meet Rallyverse Joe Doran Co-Founder, CEO Gabe Bevilacqua Co-Founder, COO Jorge Varona VP of Engineering • SaaS Content Marketing platform, launched 2012 by former Microsoft execs • Strong presence in technology, recruiting, health care, automotive, insurance • Clients across North America and EMEA, HQ in New York City • Twitter Certified Product
  • 3. Rallyverse helps marketers create content.
  • 4. The Content Marketing Challenge Be relevant to your audience and your brand: …multiple times per day, …on multiple networks, …for multiple brands, markets and employees. Rallyverse Confidential — Do Not Distribute 4
  • 5. Rallyverse makes content marketing easier. Rallyverse is software that discovers and curates great content and gives you the tools to post and publish like a pro.
  • 6. Our Platform SaaS solution that helps marketers create, curate and share content.
  • 7. What We Deliver Dashboard to create and distribute your content calendar to social media Content-driven web pages, blog posts and widgets Social selling programs optimized for mobile
  • 8. How It Works Brand’s Original Content Popular 3rd-Party Content Algorithm reviews thousands of sources to create and score real-time content recommendations from publisher-approved, fair-use sources, all tuned to your marketing objectives Trending Social Network Content
  • 9. Rallyverse Case Study: Microsoft Microsoft wanted to reach senior business and IT decision makers across Europe on LinkedIn with relevant content, within relevant context. Their challenge? Providing the audience with relevant content, aligned with what is currently top of mind, at a scale across 5 different markets. How could they create engaging content across 5 European markets geared specifically to business decision makers? And do so in a way that could successfully power a campaign at scale? ”Working with Rallyverse provided us with a stronger understanding of what mattered most to business decision makers on LinkedIn. Their solution allowed us to scale our presence on LinkedIn across multiple markets with content that was tuned to what was relevant in each country – and gave us a solid foundation for a successful social media campaign, with organic, paid and earned working hand in hand” — Aina Bolstad, Senior Marketing Communications Manager, Microsoft ü Delivered daily Company Page Updates tuned to topics most relevant with business decision makers in 5 different markets based on unique integration with LinkedIn’s Trending Topic data ü Significantly outperformed engagement-rate benchmarks across all markets, with overall engagement rate 60% higher than goal ü Sponsored Updates outperformed goal and allowed media team to scale on reach and investment – in addition to generating savings on production and infrastructure resources with the program. Copyright 2014. Microsoft is a trademark of the Microsoft group of companies.
  • 10. Summary Of Benefits Real-Time, Relevant Content Constant flow of great content tuned to social network conversations means you always have something interesting to share. Corporate and Product Content Keep teams on brand and track the content and messages shared by everyone on your team. Make Content Work Harder Take advantage of deep brand content resources and distribute assets at multiple touchpoints and locations Tools You Expect, Much More Do social right with one powerful solution: rich media, analytics, scheduling, CRM, HTML outputs, APIs, email templates
  • 11. Thank You @rallyverse