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Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand
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Enterprise Versus Personal Curation: How To Make Curation Work For Your Brand

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  • 1. Enterprise Versus Personal Curation: How To Put Your Brand First March 2014 www.rallyverse.com @rallyverse
  • 2. Many marketers are including curation as a component of their content marketing strategy. And that’s good!
  • 3. But. It's important to understand that curation for individuals is a much different challenge than curation for enterprises and marketers.
  • 4. What's the difference? And why is it important?
  • 5. Because using the curation techniques and tools that you use for yourself just won’t work for your brand.
  • 6. What does that mean in practice? Here are 5 ways to think about the differences and how to succeed in enterprise curation.
  • 7. Listen and Read vs. Create and Share
  • 8. Personal Curation: I’m looking for interesting things to read, and I don’t have a deadline.
  • 9. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
  • 10. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. What you need to make it work: Tools that focus on finding you content that fits your brand – every single day, without fail.
  • 11. Serendipitous Discovery vs. Focused Discovery
  • 12. Personal Curation: I expect to be surprised by interesting things I haven’t seen before and which aren’t from my usual content haunts.
  • 13. Enterprise Curation: I am looking for content that connects to my brand and its values, as narrowly or as broadly as I define it.
  • 14. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. What you need to make it work: Tools that allow you to carefully define the scope of content that fits your brand, and to easily adjust that scope.
  • 15. Most Popular vs. Most Relevant To My Brand
  • 16. Personal Curation: I’m interested in the “It” stories/ videos/ GIFs of the day: the things everyone is talking about. In other words, you’re looking to combat FOMO.
  • 17. Enterprise Curation: I’m looking for the stories on the topics that matter the most to your brand and are relevant to your community: your customers, advocates, and employees.
  • 18. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. What you need to make it work: Tools that understand how content matches the topics and trends that matter to you.
  • 19. Feed My Interests vs. Build My Brand
  • 20. Personal Curation: I’m looking for content on all the things that matter to me: my favorite companies, topics, teams, places, foods, people, etc.
  • 21. Enterprise Curation: I’m looking for opportunities to show the world more about my brand, what we think, and our POV on a variety of relevant topics.
  • 22. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. What you need to make it work: Tools that allow you to gather content on all the topics and in all the forms that matter to your brand – and let you shape the message around sharing them.
  • 23. Other People’s Content vs. Start With My Content
  • 24. Personal Curation: I’m looking for the best articles from other people and across the Internet from right now.
  • 25. Enterprise Curation: I’m looking to share my content from my archives when it’s appropriate and augment my content with trending content when appropriate.
  • 26. Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. What you need to make it work: Tools that offer deep connections to Owned Content repositories on your site, in your CMS and on your social accounts.
  • 27. Seem complicated? It isn’t. Not with the right tools.
  • 28. Don’t worry: Rallyverse can help .
  • 29. Thank You info@rallyverse.com @rallyverse

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