Presented by :
MBA – 1st Sem, Deptt. of Business Administration
WHAT IS TOURISM?
Tourism arises from the movement of people to, and their stay in, various
There are two elements in all tourism; the journey to the destination and
the stay including activities at the destination.
The journey and the stay take place outside the normal place of residence
and work, so that tourism gives rise to activities which are distinct from
those of the resident and working populations of the places through which
tourists travel and in which they stay.
The movement to destinations is of temporary, short-term character, with
intention to return within a few days, weeks or months.
Destinations are visited for purposes other than taking up permanent
residence or employment remunerated from within the places visited.
Marketing means achieving the firm´s goals by
identifying the needs and desires of consumers, and
then satisfying them better than competitors thus making
Tourism marketing as a management discipline offers
the tourism manager that essential outward focus and
organizational success in the competitive environment of
global tourism today.
All tourism includes some travel but not all travel is
Plan your paid search budget based on
Encourage shared content.
Start a travel blog.
Take advantage of affiliate marketing.
Continue the conversation after the sale.
Make sure your online and offline travel
marketing initiatives complement each other.
Usability, usability, usability.
Optimize for long-tail searches.
PRINCIPLES OF TOURISM MARKETIN
Setting Your Marketing Budgets
II. Identifying Your Target Markets
III. Marketing mix (The Four P’s of Marketing)
Product or Service
A real tourism marketing strategy needs to start with the
tourist visitor, not the destination or product.
CLASSIC SEGMENTATION TECHNIQUES
MakeMyTrip.com, India’s leading online travel company was founded in the
year 2000 by Mr. Deep Kalra offering airline tickets, hotel reservations, car
rentals, travel packages and holidays in India.
It caters to the Indian Market in the USA, UK and Australia. It has offices in
Gurgaon, New York and Sydney.
MakeMyTrip is 24X7 online portal for travel needs.
In Dec. 2007, MakeMyTrip won the “Best Online Travel Agency in India”
award from Galileo Express Travel World.
Initial focus on NRI customers in US and worldwide with market pot of 1.5
Customer base of one million customers and turnover of 280 million in
financial year 2007-08 & US $ 500 million (expected) for in the financial year
ending march 2010.
International and Domestic Air Tickets, Holiday
Packages and Hotels
Domestic Bus and Rail Tickets
Private Car and Taxi Rentals
MICE (Meetings, Incentives, Conferences &
B2B and Affiliate Services