MISSION <ul><li>Environment protection and great value with exceptional performance of the recycled tissue and to reduce the environmental impact of disposable consumer products by offering consumers eco-friendly alternatives. </li></ul>ABOUT We have come into existence to collect disposed paper by the households and recycle them and put them up for sale to provide re-use of the paper as tissue papers.
PROCESS <ul><li>Step 1 - Collecting & Sorting : </li></ul><ul><li>Paper tissues are manufactured in much the same way as all recycled paper products. The first step in paper recycling is to collect the paper. Paper that is to be recycled is collected from Radiwalas all over Mumbai . Consumers can also drop their paper off at the center. Upon arrival at the recycling facility, paper is sorted by type , such as cardboard or newspapers etc. The paper is then baled and stored until it is ready to be used. </li></ul><ul><li>Step 2 – Pulping & Screening : </li></ul><ul><li>When it is time for recycling, the paper bales are placed on a conveyor belt and carried into a large tank full of water and chemicals. In this container the paper is soaked, cut into small pieces and heated until it turns back into pulp . Pulp consists of water and the plant fibers from which the paper was originally made. The pulp is then forced through a series of screens to remove any impurities or contaminants , such as globs of glue or small plastic bits left behind when a paper label is removed from a plastic bottle. </li></ul>
PROCESS <ul><li>Step 3 – Cleaning : </li></ul><ul><li>After screening, the paper pulp is cleaned in a centrifugal cleaner . This cleaner rapidly spins the pulp, causing any material denser than the paper fibers to be spun to the outside and rejected. This process removes debris small enough to pass through the holes in the screening process, such as staples. After the paper pulp is cleaned it may still contain ink. </li></ul><ul><li>Step 4 – Delinking : </li></ul><ul><li>Deinking is often a two-step process. Small ink particles are rinsed away. Larger ink particles are removed using a flotation process. During flotation, the paper pulp is placed in a large container that forces hydrogen through the pulp. This loosens the ink particles and allows them to float to the top of the tank where they can be removed. </li></ul>
PROCESS <ul><li>Step 5 – Refining: </li></ul><ul><li>After the paper pulp is free of ink it is refined. Refining paper pulp means to knead the pulp until the fibers swell. Kneading also breaks apart any large clumps of fibers that may be stuck together. If the paper is going to be colored, the dye is usually added at this time and white paper is now bleached. Often, paper that is destined to become napkins and paper tissues is left its natural brown color. </li></ul><ul><li>Step 6 – Paper Tissues: </li></ul><ul><li>The recycled paper pulp is ready to be turned back into a paper product once the refinement process is complete. The recycled paper products are made in the same manner as new paper products , except that the recycled pulp is used rather than new wood pulp . Pulp is sent through a quickly moving machine that presses it into thin sheets and adds resin to the pulp to make the paper tissues stronger when wet. The water is removed from the paper and it is dried, causing the pulp fibers to adhere to each other and thus form paper. Two layers of the paper are bonded together with air pockets between them so they will absorb moisture . </li></ul>
Reasons to reuse your paper <ul><li>1) As pressure on the environment and the need for the nation to economize grows, it’s now critical to conserve and reuse paper. </li></ul><ul><li>2) Reusing paper is the best form of recycling. It simply extends the life of your paper packaging. </li></ul><ul><li>3) Protect the environment! </li></ul>
SWOT ANALYSIS <ul><li>Strengths </li></ul><ul><li>The strengths of the product is very huge because it includes all consumers . </li></ul><ul><li>Everybody needs facial tissues when you have a cold, flu or just to make something dry or to clean something . </li></ul><ul><li>It also products “Light Green” which is very handy where ever you go to. It is a very small package which fits in every handbag. </li></ul><ul><li>Its ENVIRONMENT FRIENDLY which is the most important strength our company has. </li></ul><ul><li>But also the other products from Green Clean are very famous because you can choose or design your own facial tissue box on the website of Green Clean. The facial tissue box is now not just a box it is a decoration which makes your room colourful and friendly. </li></ul>
SWOT ANALYSIS <ul><li>Weakness </li></ul><ul><li>The weakness is the price . It costs more than other brands on the Indian market. </li></ul><ul><li>To recycle well you need to use a number of machines which need to be maintained. Labour cost to use these machines appropriately rise in terms of training etc. </li></ul><ul><li>Opportunities </li></ul><ul><li>Everybody defines “soft” in a different way. It could be that some people feel that Green Clean is softer than Jackson Tissues or other tissue brands. </li></ul><ul><li>The technology when they can produce Green Clean with a high quality for a low price. </li></ul><ul><li>A rapidly market expanding could occur anytime. </li></ul><ul><li>Threats </li></ul><ul><li>Emerging competitors that have a good brand image and sell their product for a cheaper price </li></ul><ul><li>Consumers change their preference from tissues to hand towels </li></ul>