Leveraging MIP (Market & Intellectual Property Perspective) for conducting Competitive Intelligence Rakesh.K

Introduction The analysis of market & IP (patent, trademark) information is considered to be one of the best established, directly available and historically reliable combination of quantifying the output of a science and technology system. No other innovation indicator can be traced back over comparatively long periods of time, may at the same time be disaggregated at a very low level allocable to individual economic units, and is also precise and accurate insofar as identification of the timing of the innovation event is concerned. At this place we aim to present an overview of how leveraging of market and intellectual property can be utilized as indicators.

The analysis of market & IP (patent, trademark) information is considered to be one of the best established, directly available and historically reliable combination of quantifying the output of a science and technology system.

No other innovation indicator can be traced back over comparatively long periods of time, may at the same time be disaggregated at a very low level allocable to individual economic units, and is also precise and accurate insofar as identification of the timing of the innovation event is concerned.

At this place we aim to present an overview of how leveraging of market and intellectual property can be utilized as indicators.

MIP as a measurement tool for technological change If we want to address questions about the sources of economic growth, the rate of technological change or the competitive position of different firms and countries, it appears that we often lack adequate measures. As a consequence, we are reduced to pure speculation or to the use of various, be it distantly related, "residual" measures and other proxies. Patents & market information are one of these residual measures. Patents offer a host of methodological-technical advantages whereas market information provides financial perspective of the market scenario.

If we want to address questions about the sources of economic growth, the rate of technological change or the competitive position of different firms and countries, it appears that we often lack adequate measures. As a consequence, we are reduced to pure speculation or to the use of various, be it distantly related, "residual" measures and other proxies.

Patents & market information are one of these residual measures. Patents offer a host of methodological-technical advantages whereas market information provides financial perspective of the market scenario.

Unlock the Global IP potential - Patents (IP) as indicators The proximity of patents to the output of industrial R&D and other inventive and innovative activities enhances their validity as a proxy indicator; Patents cover virtually every field of technology useful for the analysis of the diffusion of key technologies (excepted software, which is generally protected by copyright and can be patented only when it is integrated in a technical process of product); Patents allow for geographical coverage and analysis; The detailed IPC-classification in patent documents allows for almost unlimited choice of aggregation levels from broad fields to single technical specialty areas;

The proximity of patents to the output of industrial R&D and other inventive and innovative activities enhances their validity as a proxy indicator;

Patents cover virtually every field of technology useful for the analysis of the diffusion of key technologies (excepted software, which is generally protected by copyright and can be patented only when it is integrated in a technical process of product);

Patents allow for geographical coverage and analysis;

The detailed IPC-classification in patent documents allows for almost unlimited choice of aggregation levels from broad fields to single technical specialty areas;

Advantages of patents (IP) as indicators Patent documents include many details of interest, such as year of invention, technical classification, assignee, inventor, country of invention...; The statistical processing of data is largely free of errors, because patent documents are legal documents in which the details are recorded carefully; Accessibility and electronic availability of patent data has greatly eased their use.

Patent documents include many details of interest, such as year of invention, technical classification, assignee, inventor, country of invention...;

The statistical processing of data is largely free of errors, because patent documents are legal documents in which the details are recorded carefully;

Accessibility and electronic availability of patent data has greatly eased their use.

Limitations of patent (IP) as indicators Firms differ in their propensities (# patents per unit of expenditure on R&D or just # of patent applications) to patent; Technology fields differ in their propensity to patent; Countries differ in their propensity to patent: size and geographical position give rise to different expectations of the returns from patent protection (combination with other input or output indicators is necessary); Differences among national patent systems, arising from legal, geographical, economic and cultural factors (issue of 'home advantage') limit the use of patent indicators; Patents can differ largely in their value.

Firms differ in their propensities (# patents per unit of expenditure on R&D or just # of patent applications) to patent;

Technology fields differ in their propensity to patent;

Countries differ in their propensity to patent: size and geographical position give rise to different expectations of the returns from patent protection (combination with other input or output indicators is necessary);

Differences among national patent systems, arising from legal, geographical, economic and cultural factors (issue of 'home advantage') limit the use of patent indicators;

Patents can differ largely in their value.

Market Research Market research helps in overcoming the above mentioned limitations of IP. Market research data can be used as an input for analyzing from an IP perspective. Market data can be used to define boundaries for subsequent IP analysis Thus culmination of Market & IP(MIP) offers an integrated approach to competitor tracking, industry analysis, technology transfer & licensing applications.

Market research helps in overcoming the above mentioned limitations of IP.

Market research data can be used as an input for analyzing from an IP perspective.

Market data can be used to define boundaries for subsequent IP analysis

Thus culmination of Market & IP(MIP) offers an integrated approach to competitor tracking, industry analysis, technology transfer & licensing applications.

Why MIP? MIP is the most unique resource for the analysis of the process of technical change. No other indicator comes close to capture innovation-related processes in a similar way as MIP metrics . When using IP statistics in order to answer questions about economic growth, the rate of technological change or the competitive position of different firms and countries, we have to take into account a number of issues intrinsic to the IP system.

MIP is the most unique resource for the analysis of the process of technical change.

No other indicator comes close to capture innovation-related processes in a similar way as MIP metrics .

When using IP statistics in order to answer questions about economic growth, the rate of technological change or the competitive position of different firms and countries, we have to take into account a number of issues intrinsic to the IP system.

Conclusion The availability of instant analytical data and valuable inference makes MIP by far the best approach for competitive intelligence

The availability of instant analytical data and valuable inference makes MIP by far the best approach for competitive intelligence