Role of mnc’s in india
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Role of mnc’s in india

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    Role of mnc’s in india Role of mnc’s in india Presentation Transcript

    • ROLE OF MNC’s IN INDIA BY MOUNIKA SELVA SOUJANYA VINUTHUNA
    • CONTENT • MNC • HISTORY OF MNC • FEATURES OF MNC • MNC’s IN INDIA • IMPACT ON INDIA • SWOT ANALYSIS • MERITS AND DEMERITS • ROLES OF MNC • CONCLSION
    • MNC • An enterprise operating in several countries but managed from one (home) country.
    • HISTORY OF MNC • First MNC in world First MNC in India Indian MNC
    • FEATURES OF MNC • Big size • Huge intellectual capital • Operates in many countries • Large number of customer • Large number of competitors • Structured way of decision making
    • MNC’s IN INDIA • Huge market potential of the country • FDI attractiveness • Labor competitiveness • Macro-economic stability • One billion plus population
    • IMPACT ON INDIA • Large amount of tax collections through MNC’s • Increased revenue • Economic health improved • Employment increased • Foreign relation increased
    • SWOT ANALYSIS strength weakness opportunities threats Well developed infrastructure Location Transportation Inflexibility Leverage government Attract new industries Emergence of new companies Monopoly
    • MERITS AND DEMERITS MERITS • Increase in investment level • Transferring the technology • It increase host company export than import • Integrating national economy • Implementing new innovations
    • MERITS AND DEMERITS CONT… DEMIRITS May acquire monopoly power Underestimate local culture Think about profit rather than the host country interest Inflexibility in terms and conditions Heavy use of non-renewable natural resources
    • ROLES OF MNC IN INDIA • Profit maximization • International network of marketing • Diversification policy • Concentration in consumer goods • MNC’s & Process of planned economic development in india • Cultural explosion
    • CONCLUSION • Competition increased and more employment opportunity are available • Gives advantages to domestic companies by purchasing of raw materials • New company having network to expand their business
    • • VINUTHUNA : INTRODUCTION • SELVAPRAKASH : MNC’s IN INDIA, IMPACT ON INDIA • MOUNIKA : SWOT ANALYSIS, MERITS • SOUJANYA: DEMERITS, ROLES OF MNC, CONCLSION