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22/06/2012 10:04 rsatechnologies.in 15 Steps To Optimize Your Online Advertising Campaigns By : dean | 6 Comments with mediocre designs; people will perceive your company and product as mediocre as well. 3. Determine Ad Copy Based On Product Evaluation Identify your product’s USP and use the most effec- tive sentences to convey it to your audience. The creative aspects are very important when it comes to grabbing eyeballs. 4. Optimize Ad Placement Based On Target Audience For example, choose blogs in your niche that have a high level of user interaction. Evaluate promi- There are a wide variety of online Ad campaigns nent positions on each page. This is a trial and errorhttp://www.rsatechnologies.in/15-steps-to-optimize-your-online-advertising-campaigns.html these days. The click-through performance of each process; your Ad campaign success depends on the one varies depending on the advertisers, the cam- right placement. paign managers, the client and the overall campaign communication and coordination. This brings us 5. Make Your Ads As Visual As to a question; how to optimize any Ad campaign to Possible drive a higher ROI? People respond better to images, the larger the bet- 1. Prepare For Your Ad Campaign ter. So be sure to include large-sized icons, brand logos, artistic color combinations that stimulate user To get the best out of your Ad campaigns, make sure attention and so on. Avoid clutter and create a visual that your site design is perfect. This means your balance between content and imagery. product pages, specific landing pages, call-to-actions, content and branding must be in place. Confer with 6. Promote A Clear Call To Action your Ad provider and test your landing pages for specific Ads. Your visitors should know exactly where to click within your Ad. Enable this via a simple link or 2. Optimize Ad Design a very visible push button. A colorful Ad with no call-to-action is just another pretty piece of content. Make sure that the Ad design reflects the your brand quality effectively, to convey the message that your product is of extremely high quality. Don’t be content Love this PDF? Add it to your Reading List! 4 joliprint.com/mag Page 1
22/06/2012 10:04 rsatechnologies.in 15 Steps To Optimize Your Online Advertising Campaigns 7. Don’t Allow Your Ads To Go Stale 11. Coordinate Ad Placement And Reallocation No matter how great your Ad is, people get fed up of seeing it after a point. One way to prevent tuning It’s the analyst’s job to find out which sites, which out is to develop 2 to 3 variations of the same Ad. regions and which specific placements should be You can also think of rotating multiple banners in targeted for your Ad. The analyst must identify the the same location and test them out for campaign correct placements, knowing which ones will be tuning. unsuccessful. The buyer then uses the analysis to cut unsuccessful placements and do successful ad 8. Select A Reputable Ad Campaign reallocation. Provider 12. Kill Underperforming Creative Online advertising campaigns are usually fragmen- ted, broken up between buyers, analysts, planners The Analyst must check out Ad campaign perfor- and traffickers. This makes campaign optimization mance reports and get rid of creative (banner design tough as much coordination is needed. Look for a and wording) that’s not working. However, at this good Ad campaign provider with a dedicated media juncture it’s also the traffic monitor’s job to kill un- experts who can combine the functions of analyst, derperforming creative at the banner server level. buyer and planner. It is necessary for both the traffic monitor and the analyst to coordinate in this area to ensure high Optimize Ad Campaign Coordination performance.http://www.rsatechnologies.in/15-steps-to-optimize-your-online-advertising-campaigns.html 9. Plan Site Placement 13. Optimize Ad Campaign Timing Finding out which sites would be the best for a given A good Ad Analyst knows the best times to get maxi- Ad is the planner’s job. For this, the planner must mum user response to an Ad. The analyst must be be very familiar with the data from the company’s adept at identifying patterns in user receptiveness previous campaigns, which is usually only the ana- and create the right Ad schedule. While the analyst lyst’s purview. The planner must also be aware of must be on top of the patterns, he or she should site relationships and Ad rate particulars, which coordinate with the buyer for negotiations in the usually only the Ad buyers know. rate and Ad frequency area. 10. Optimize Ad Cost And Rate 14. Coordinate Landing Page NEGOTIATION Optimization The Ad analyst has to negotiate the right amount The Ad Analyst should communicate required lan- based on the CPI and CPC costs. The planner and ding page changes quickly to site administrator. buyer must then purchase the Ad based on the nego- Quick and timely communication will result in the tiated figure. It is therefore necessary that the ana- design and testing of specific landing pages, even lyst, buyer and planner stay on the same page over as Ads are changed, rotated or relocated. costs, to prevent additional costs slipping through the cracks. Love this PDF? Add it to your Reading List! 4 joliprint.com/mag Page 2
22/06/2012 10:04 rsatechnologies.in 15 Steps To Optimize Your Online Advertising Campaigns 15. Optimize Site Relationships The sites on which your Ads run are your partners, so you need to maintain collaborative and dynamic relationships with them. Great site relationships result in better negotiations, better placements and site participation in campaign success. Tags: best online advertising campaigns, best on- line advertising methods, effective advertising, free online advertising, Google adwords, online adver- tising, what is online advertising Filed in Make Money Onlinehttp://www.rsatechnologies.in/15-steps-to-optimize-your-online-advertising-campaigns.html Love this PDF? Add it to your Reading List! 4 joliprint.com/mag Page 3