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  • Asian School of Business Management (Bhubaneswar) CERTIFICATE FROM ORGANIZATIONThis is to certify that the project entitled, “FEASIBILITY ANALYSIS OF IN-HOUSE TUTION INSCHOOLS LOCATED IN AND AROUND KOLKATA THROUGH VSAT” is a bonafied record ofInterim report carried out by Rakesh Kumar at ASIAN SCHOOL OF BUSINESSMANAGEMENT, Bhubaneswar Bearing Roll no- PGPIB/10-12/19 Of Batch 2010-2012 hassuccessfully completed his summer training project for a period of 8 weeks from 25th April to18thJune 2011. For the partial fulfillment of post Graduate program of Business Management2010-2012. He has worked sincerely in this duration and has completed the project successfully.We wish him all the best in his career.Mr. Saswata BasuManager, New Age Knowledge Solution ltd.Kolkata, West Bengal .2 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) CERTIFICATE FROM THE GUIDEThis is to certify that work entitled Project title “FEASIBILITY ANALYSIS OF IN-HOUSE TUTION INSCHOOLS LOCATED IN AND AROUND KOLKATA THROUGH VSAT” is a piece of work done byStudent’s name Rakesh Kumar under my guidance and supervision for the partial fulfillment of degree ofPGPIB, Asian School Of Business Management, Bhubaneswar.To the best of my knowledge and belief the thesis: a. Embodies the work of the candidate himself. b. Has duly been completed. c. Fulfills the requirements of the rules and regulations relating to the summer internship of the institute. d. Is upto the standard both in respect to contents and language for being referred to the examiner?Signature of the Faculty GuideName of faculty guideProf. Soma Dey Senior Lecturer.Date: Designation3 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) DECLARATIONI do here by indemnify my research work to be authentic and original in all respects of theprocess carried out in this project. Under any evitable circumstances, if my project could bescrutinized and screened and evades of copying, I am liable for any demarcation or variation ofmarks what so ever my guides of this project deem fit.Place: Bhubaneswar Signature:-Date:4 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) ACKNOWLEDGEMENTI take this opportunity to thank all those people for their unstinted support.My project work,which is a step of mine towards the professionalism, has been successfully accomplished onlybecause of my timely support of supporters.I wish to express my sincere gratitude to the entire team at New Age Knowledge Solution. Ltd.and Asian School of Business Management who has helped me in every possible way to makethis summer training project a roaring success.I also acknowledge the support and guidance of Mr. Sandip Das (Vice President), Mr. SaswataBasu (Manager) our Mentor, Ms. Anshita Agarwal (Regional HR), Mr. Avijit Choudhury(academic coordinator) at NAKS for the confidence they have in us. We must express ourappreciation to Mr. Basu for continually challenging us to improve and refine and extend ourthinking.At the outset I owe my sincere and whole hearted thanks to Miss. Soma Dey (Faculty Guide) forconstantly guiding me without whom this project could not have been possible and tacklingvariety of hurdles with implicit patience throughout my research project and whose deepinvolvement and interest in project infused in me great inspiration and confidence in taking upthis study in right direction.Without these extended supports and co-operation, the project wouldn’t have been the same.5 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) CONTENTS• ABOUT New Age Knowledge Solution…………………………………………8-22 i. Executive summary……………………..…………………………………..8 ii. About NAKS……………………………..………………………………...9 iii. Philosophy……………………………… .…………………….................10 iv. Ethos……………………………………….……………………….….......10 v. Corporate profile……………………………………………...………. .10-11 vi. Vision………………………………………….……….…………………..11 vii. Mission…………………………………………..…………………………11 viii. Guiding principles………………………………….…………………...11-13 ix. Board of Director………………………………………………………….14 x. Strength……………………………………………………………………15 xi. Strategies………………………………………………....………………..15 xii. Product offered by NAKS…………………………….……..………..16-19 xiii. VSAT & L-LIVE…………………………………………….……......19-22• OVERVIEW OF THE INDUSTRY………………………………………. i. Industry section…………………………………………………….. ..….23 ii. Indian Education Sector…an interesting class…………………… ..24-26 iii. Private initiatives and GATS………………………………………..…..27 iv. The constitutional structure………………………………………...……27 v. Market structure and size………………………………………….…27-28 vi. Indian education sector- segmentation……………………………....29-33 vii. Technology in education………………………………………….…33-34 viii. Present Situation: Why the sector is lagging.......................................34-35 ix. What could spur up the sector……………………………………….35-36 x. Indian scenario………………………………………………………36-37 xi. Private Public Partnerships……………………………………………..37 xii. Central Gross Budgetary Support for Education Sector…………….....38 xiii. Basic features of Sarva Shiksha Abhiyan………………………….…..396 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) xiv. Budget Provisions………………………………………………........39-40 xv. Budget Impact…………………………………………………………..40• LITERATURE REVIEW…………………………………………………...41-42• JOB ASSIGNED/TITLE……………………………………………………….43• RESEARCH METHODOLOGY……………………………………………...44 • Problem & Research Objectives………………………………………..44 • Research plan….………………………………………………….....44-45 • Method for Data Collection…………………………………………….45 • Research Instruments…………………………………………………...45 • Sampling plans………………………………………………………….45 • Contact Methods…………………………………………………..........46• TOP SCHOOLS OF THE CITY…………………………………………….46-47• DATA ANALYSIS………………………………………………………….48-57• NMTSE………………………………………………………………………58-62• SWOT ANALYSIS……………………………………………………….....63-64• PORTER’S FIVE FORCES MODEL…………………………………….....65-66• RECOMMENDATION………………………………………………………...67• LIMITATION………………………………………………………………......68• CONCLUTION…………………………………………………………….......69• BIBLIOGRAPHY……………………………………………………………...70• QUESTIONNAIRE………………………………………………………...71-72• NMTSE-2011 Registration form……………………………………………….737 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) EXECUTIVE SUMMARY“Education’s purpose is to replace an empty mind with an open one”….Malcolm S Forbes.Education- one sector the outlook towards which is changing in our country; from beingconsidered an expense it is now seen as an investment for future. With children’s education akey priority in every household today, we believe any call on a thematic investmentopportunity identified in this sector will yield long-term benefits.India is one of the largest markets in the world for formal school education with anaddressable population of about 400-450 mn and an annual spend of about $35bn. The risingmiddle class income levels will act as a catalyst in increasing the accessibility and quality ofeducation. Over 350 mn Indian populations will have an average annual income of over US $5,000 by 2020 compared to 12 mn in 2004.The methodologies of education have also changed for the better, with new initiativesundertaken by many players in this segment. ‘Learn Live’-VSAT based coaching program forIIT JEE, AIEEE, and other Engineering Entrance Exam in schools is an initiative taken byNAKS. In today’s cut throat competitive world success in IIT JEE, AIEEE, etc, essentially depends on three factors i.e. I. Experienced subject expert for guidance II. Strategic Study Planning for time management III. Consistent Hard Work for effective knowledge creationMy project “Feasibility analysis of in-house tution in schools located in and around Kolkatathrough VSAT” which mainly focus on holistic survey of schools, conducting scholar’s hunttest and analysis of competitors.8 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) CORPORATE PROFILEABOUT NEW AGE KNOWLEDGE SOLUTIONNew Age Knowledge Solutions Ltd. (NAKS) founded by Mr. Arun K Khetan (MD, CEO) on 8thJuly 2008, is a new generation organization primarily aimed to offer solutions across multiplelevels in EDUCATION. The foundation of NAKS is an excellent blend of a pool of talented NAKSprofessionals from the field of child education, education research and experts with an infinitewealth of experience in corporate and Strategic Management.Enabled with rich leadership the company is born with the vision of setting new benchmarks in withthe field of education by optimizing quality in all deliverables through INNOVATION.Innovation being the corporate mantra the company is committed to the concept of “Sharedgrowth, shared onus, Shared success”.The company introduce themselves as an educationally focused organization that intends to raise hethe bar on standards of quality in education across the Nation by their sincere performance anddedicated efforts towards dynamic growth.The organization is poised to attain leadership in the domain and create a niche for itself in the ised itsindustry with a focused, inclusive and collaborative approach that is echoed by its corporate sed,slogan of ‘Shared Growth, Shared Onus & Shared Success’ Further, the company’s quest tobecome a premiere Education organization is further enunciated by its inherent operativeintelligence which emerges from the embedded comprehensive business strategies that seek tointegrate all the relevant business variables which are so unique for any education business, and anyso different from any other industry. NAKS H.O AT MUMBAIEAST ZONE SOUTH ZONE NORTH ZONE CENTRAL ZONE Kolkata Bangalore Delhi Raipur9 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Philosophy:Today if we teach our children the way we were taught yesterday then we are robbing them oftheir tomorrow. - John DeweyEthos imbibing PRIDE PERFORMANCE MANAGEMENT through deliverable work culture , effective organizational design, defined people hierarchy and responsibility and employee development techniques; REGULATE PROCESSES to establish strong fundamentals of work culture, quality consciousness and high productivity standards across the organization in order to harness every individual to evolve for a competitive edge; IDENTIFY & NURTURE POTENTIAL to ensure job enlargement, job enrichment, training and re-training, career & succession planning across all the levels; DIGNIFIED WORK ENVIRONMENT that values respect, diversity, integrity, openness, communication & accountability ; EMPHASISING CARE by playing a vital role of friend, guide & philosopher.Corporate ProfileOur business model revolves around the fundamental concept of creating value synergy thatdefines our concept of unique Brand Partnership. Naturally, the strategic determinants likedesigning business models & conventions, devising technology integrated systems and ongoingsupport services are churned out from relevant requirements of individual products that we caterinto- Early child education and development, Child care,10 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) Competitive & Board Tutoring, Schooling, Vocation & Institutional Tie ups.and are extended derivatives of functional competencies that are required to make it successful aswell as operationally apt so as to approach the core objective of business as the nuclear goal andintegrating the ever-changing peripheral enablers as the propelling tools to reach the mainobjective.Strengthened by sincere performance and dedicated efforts towards dynamic growth, NAKSembarks the path with an endeavour to outperform by raising the bars of quality in educationacross the nation.Vision:Endow the opportunity to improve human capital by providing education & learning solutions toAnyone, Anywhere and at Anytime, thereby fostering the potential of innovations for theprogress of individual and the society as a whole.Mission:Develop and execute mechanisms for creation and effective dissemination of learning cateringindividual demands of quality educational needs at multiple levels, thereby enhancing holistictalent excellence.Guiding Principles:Embarked with a niche philosophy of Shared growth, shared onus, shared success, the guidingprinciples are based on the partnership of performance focussing on the success towardsimproved quality, efficiency and ongoing talent development. The same is thrived through:11 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Strong Management EthosEstablishing strong corporate governance with key emphasis on shared knowledge, definedaccountability, improved quality, committed integrity, innovation for progress and transparentwork culture in order to achieve the goalsLeadership with GuidanceGarnering the capabilities of developing enthusiastic and institutionalized leadership focusing onchallenges and opportunities to evolve within the organizationCustomer RelationshipTo achieve customer happiness by aligning the strategies of the organization withcomplementary partners through quick quality service, delivering superior values, and leveragingmutual benefitsEmployee Involvement & EmpowermentTo design, implement and sustain high performance work culture through effectiveorganizational design, defined people hierarchy, nurturing job enrichment through qualitydevelopment programs.Sustained commitment to QualityDesigning and implementing systematic integration of well defined work procedures to ensuredesired quality at all levels of workOngoing Improvement facilitating INNOVATION Motivating and encouraging creativity, up gradation and ongoing value additions therebyacknowledging and upgrading the innate talent within the organization12 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Fostering Effective CommunicationDesign and implement transparent and structured communication flow through policies and workprocedures promoting effective decision making evolve a participative work environmentSocial FoundationTo emerge as a value-based caring corporate destined to evolve educational solutions and makeit accessible to all the levels of the Society, thereby promoting Right to Education to allTechnology IntegrationTo endow competitive edge to the organization by providing faster and quality service to internaland external customers by integrating and ongoing up gradation of technology suited to businessneeds.13 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) Board of Directors: Mr. Arun K Khetan CEO & MD B.Sc (Hons), FCA A Chartered Accountant with 20+ years of Chronicle success driving benchmark, strong management andentrepreneurial skills, steered his way up the ladder, managing key positions in varied premium companieshe worked for. He has been instrumental in re-defining franchising as a successful business model acrossthe Country. Being a pioneer in conceptualizing and corporatizing the Pre-school segment he hasalso successfully introduced business/franchise models in childcare, Schools and other models inEducation industry. The brands Kid zee, Kid care, Kidzeehigh & ZIMA are his brain child. Under hisleadership the brand ‘Roots to Wings’ became a successful pre-school chain in a period of less than a year.His Vision and passion for Education motivated him to not only conceptualize and introduce a number ofproducts in Education industry in the franchise models, but also successfully roll out -almost a 1000+franchisee units across India and abroad. His entrepreneurial drive with corporate and strategicManagement skills, garnered him in the past with number of professional career out of which hisEducation portfolio includes being. 14 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Our StrengthInnovativeness: Innovation being the corporate mantra the company is committed to the concept of“Shared growth, Shared onus, Shared success”.Quality in Education: We introduce ourselves as an educationally focussed organization that intends toraise the bar on standards of quality in education across the Nation by our sincere performance anddedicated efforts towards dynamic growth.Our Learning Programs: Students are assessed scientifically to determine their skill level at the time oftheir enrollment and the care is imparted accordingly. We provide an inclusive infrastructure to impart avibrant and competitive environment with a soothing ambience, which is conducive to generate therequired concentration and attention among the tutees.Indigenous Study Material: Our study materials are conceptualized & developed with relevant subjectcontents in outstanding format. Enough attention has been put-in to orient the chapters scientifically inmultiple modules for the tutees convenient learning and easy understanding.Empower Test Series: In order to keep our students in continuous practice of test taking, we have arrangeda series of tests for students of classes VIII-XII. ETS is conducted in three separate modes, classroom,postal and online.Strategies:In our pursuit of consistently building a customer satisfaction value and retention, the decision makingprocess is guided by ethics which contributes to: Aiming to exercise leadership by ensuring the sustainability by foraying into various product portfolios to permeate every aspect of Quality learning envisaging the demand and potential for Education. Fostering lucrative business concepts for attaining and motivating the highest return to our customers/ business partners to prosper and grow in a prudent manner. Harnessing a work environment that values quality, esteem, integrity, sincerity, communication, and responsibility. Escalating organization capacity for effective and efficient use of resources by retaining and fostering a high performance work culture utilizing employee development, technology, and dynamic leadership and management strategies. 15 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Products Offered by NAKS: I Play I Learn :: the gen-next Pre-school In light of our firm belief that every child is a precious gift to the world and possesses uniquely distinct qualities and potential, our effort at I Play I Learn has been to integrate learning by playing. Every child has a unique learning approach which is defined by the wits they use in processing and learning the information around them. Helping a child Learn’ and develop his/her potential by Playing catalyses the development process, since children, by their natural instinct, love to be engaged in their favourite activity Playing. Child educators and experts at New Age Knowledge Solutions Ltd. have scanned the prominent global opinions meticulously in their research to postulate a simple, realistic, age appropriate and balanced curriculum that would offer a rewarding childhood to the children at ‘I Play I Learn centers across the Nation. Website : http://www.iplayilearn.com/ The Scholars Hub :: your neighborhood tuition centre The Scholars Hub is founded with a broad vision of empowering students to develop, pursue and achieve their educational goals by providing a stimulating environment that fosters a positive attitude and propels them towards a healthy competition, which goes a long way in instilling the much needed confidence that is required as a lifelong learning in today’s world of cut-throat competition. 16 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) The Scholars Hub tutoring centers are envisaged with an aim to raise the student’s performance level multifold and help them to score higher in examinations at the school levels. We simultaneously aim to take away the regular worries/tensions of the parents towards their wards study pattern, academic discipline and sincerity thereby bringing an improved and healthy family climate. Our aim is to provide an ambience where every tutee will find motivation not only to get better and excel in examinations but also make a mark on their future. The Scholars Hub aims to facilitate the students to unlock their potentials and to enable them to master the required academic skills to perform well in their relevant examinations through well conceptualized and Integrated Tuition programs. Website : http://www.thescholarshub.com/ The Scholars Hub :: an ultimate IIT JEE interface The Scholars Hub, an initiative of New Age Knowledge Solutions Ltd. is founded with the broad vision of empowering the students to develop, pursue and achieve their career goals by accomplishing Academic Excellence. The Scholars Hub is conceptualized with an aim to raise the students performance level multi-fold and help them score high in school as well as competitive examinations, by providing the much needed inspiration, motivation and competitive spirit enabling them to compete and emerge as the brightest. The Scholars Hub programs include wide range of learning packages with specialized focus on competitive preparations. Each program is uniquely designed to hallmark a focussed mentoring and developing the necessary skills required to achieve the success. Website : http://www.thescholarshub-iitjee.com/17 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) I Care :: the symphony of child nurturing I-Care is conceptualized based on the study of the years of research in child development and strongly believes on the fact that "Every Child is a unique individual in himself/herself and they develop at their own pace through exploration and discovery of their own environment and the people around them. Children are big explorers and inquisitive and have a natural curiosity to explore & learn and with little ability to think abstractly, to reason logically, create hypotheses about how things work and invent new ideas and behaviors to seek knowledge about themselves and the environment. They seek to pattern themselves watching the people and environment instinctively and create their own personalities and strengthen their character. The entire I-Care infrastructure and environment have been developed as a child friendly and conducive environment to impart children the required love, security, strong relationships for their holistic development. The I-Care centers are designed to create an aura that exudes lots of warmth and can manage to create long lasting impression on the childs mind due to its carefully planned and well organized environment to maximize the opportunities for a child to explore and grow using all their senses and appropriate care have been in-built to establish the required links between the children and their families and the overall community, which contributes in facilitating the holistic development of a child.The world is changing rapidly and has changed beyondour wildest imagination. No one could have foreseen theworld of today? A world of laptops, computers, mobilephones, Walki-talkies, Google, facebook, calls centersand multiplexes where in Globalization is engulfing andimpacting each and every segment across the countrysand the geographical boundaries are becomingredundant.India today is an active global player, where India & .Indians are making their presence felt in every part ofthe world and many stands for whos who in the world stage .Indian Corporate are tuning out to be largeMultinationals with regular takeovers of giant organizations across the world. 18 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Universal Minds Global School is conceived not just to teach or create a platform for learningmathematics, science, language and history but more about identifying and developing awareness aboutones self and the world around him/her. The syllabus is aimed to be a judicious mix of the rich Indianculture with the best learning methodologies from around the world duly inculcating the continuous zealfor learning in the students.The Journey is as important as the destination and UMGS has been conceived to ensure an adequate blendof stress free enjoyable co-curricular activities and meaningful teaching aids ranging from books andpencil to computers, CD ROMs, Multimedia kit, LCD projectors, and online and Wi-Fi environment. Ithas been conceptualized to provide access to world class curriculum and infra-structure to shape youngglobal minds. Efforts are being put over to integrate the universally accepted Indian values, culture &ethos with judicious blend of modern values & technology to churn out a perfect global citizen. What is VSAT?The term Very Small Aperture Terminal (VSAT) refers to a small fixed earth station. VSATs provide thevital communication link required to set up a satellite based communication network. VSATs can supportany communication requirement be it voice, data, or video conferencing. What is L-Live?L-Live is an innovative solution to provide near to real content delivery involving a faculty at a centrallocation and students across geographically diverse locations through a VSAT enabled e-learning system. 19 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) With the advent of the internet and telecommunication, theinformation industry has changed forever. Similarly with the use of satellite technology and interactivevirtual learning systems, the coaching class industry is undergoing a sea change and reinventing itself asthe days are passing by.Learn Live is an innovative solution to provide near to real classroom lecture & content delivery involvingthe best of the faculty at a central location and students across geographically diverse locations through aVSAT enabled e-learning system enabling the students at the remote locations to study from the best ofthe faculty at NAKS central studio.Learn Live is a “technology-led initiative” from NAKS to address the coaching needs of students acrossthe country on various subjects and streams. This initiative is primarily aimed to help students preparingfor various competitive examinations across the country for Engg. / Medical / CAT and also to help thosepursuing post grad courses such as B.E. / B.Tech / MCA / CA / ICWA etc. Students get advanced,scientific and personalized coaching from acclaimed faculty at their home town, and at a lower costcompared to what they would have incurred if they took face-to-face classes from the same facultyPEDAGOGY“Learn Live” Delivery model 20 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Learn Live: A paradigm shiftLearn Live aims at providing an interactive solution with the aid of advanced Telecommunicationtechnology. This integrates the strengths and advantages of the traditional method of learning with thelatest in telecom and VSAT technology.Facultys expertise and delivery-skills form the pivotal component of knowledge-based teaching andlearning. The Learn Live platform is designed to emulate classroom teaching and learning. The Facultyteaches in just the same way as they would in the face-to-face class. They are able to see and hear thestudents, just as the students are able to see and hear the faculty. The system allows the faculty to enhancetheir lectures by using presentations, videos, audio and multiple white boards to effectively communicateideas and interact with students. The two way video, audio and data interactivity enables the student tohave highly interactive session with faculty and other students across the country. The faculty present inthe Learn Live Studio teaches the students spread across geographic locations. Interactions with thefaculty are spontaneous and as natural as in a regular classroom.Some important features of Learn Live is:• Technology aided virtual facilitation• Time is saved at both the end and thus can be cost effective to a larger extent• Teaching by the most acclaimed and experienced subject specific faculties• Sessions can be recorded for future references and usage• Even the best faculty can be tapped sitting miles apart from the classroom• Learners can interact in more than one channel (Q&A board, tests etc)• All the learners can collaborate among themselves to create an effective learning paradigm.Improved Assessment and FeedbackLearn Live aims to introduce a unique Assessment System in due course of time. The Faculty will displaymultiple choice questions pertaining to topics taught recently and the Student responses would guidefaculty on attention, retention and abilities of their students for past sessions and need for revision orrework. In addition Learn Live further aims to introduce a progressively customized LearningManagement System for all subjects.A Time Relevant Solutions to Challenges.....Faced by a School today.....Now a days, almost every student is willing to prepare for competitive exams likeIIT-JEE, AIEEE or PMT, CAT….etc along with school / colleges / other institutes syllabus. Schools alsowish to provide such additional facilities to students, but there are many challenges which schools facewhile deploying any such program in school. Few of them are as follows : 21 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)• Lack of Basic Orientation and Specialization.• Lack of duly Oriented faculty members for competitive exams.• Insufficient teaching resources like Study Material, Assignments, Test Series etc.• Academic management.• Retention of quality student.• Brand dilution due to poor performance in competitive exams.• Cost of such education.Advantages • Students can interact with teachers on a real time basis. • Teacher can see all students across classes. • Students can ask questions using SAS or Mike. • Live testing can be done using the Assessment system. • Same quality of education provided to all students. 22 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) OVERVIEW OF THE INDUSTRYIndustry SectionThe evolution of education in India:The history and structure of education system in India has not been stable. With India having a history ofinvasion during the feudal period, the system of imparting education also kept changing. Indianeducational system has moulded itself on the pattern of British education system. Post Independence, allgovernment’s greatly emphasized the importance of spreading education to all corners of the country. Thecentral and state governments in accordance with constitutional directives have tried their best toimplement them. Keeping all these developments in mind, we can safely assume that, although IndianEducation System has noticeable blemishes, things have definitely improved in the last decade. Indianeducation policy makers have tried to prepare a well defined curriculum, which enables Indian studentsmaintain their position in the top quartile on international stage. Currently, with hundreds of universitiesand thousands of colleges affiliated to them, India has positioned itself comfortably as a country thatprovides quality higher education to its people in specific and to the world in general. The first millennium (& few centuries Up to 17th century preceding it) saw the flourishing of higher education at Nalanda, Takshila, Ujjain, & VikramshilaUniversities. Takshila specialized in medicine, while Ujjain specialized astronomy. Nalanda was the biggest centre and it handled all branches of knowledge Prior to British rule Indigenous education was widespread with a school for every temple, mosque or village in most regions of the country. In British rule The current system of education was introduced & funded by the British during this time, following recommendations by Macaulay. Traditional structures were not recognized by the British govt. &have been on the decline since. Post Independence till 1976 Education became the responsibility of the states. The Central Governments only obligation was to co-ordinate in technical and higher education and specifies standards. From 1976 till 2005 Education was made a joint responsibility of the State and the Centre. National Policy on Education (NPE) 198, stated that free and compulsory education should be provided for 23 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) all children up to 14 years of age before the commencement of 21st century. Government made a commitment that by 2000, 6% of GDP will be spent on education, out of which half would be spent on primary education From 2005 Government proposes to introduce a grade based system to move away from marks based system. This was done to ease competitive pressure on studentsSource: Prime BrokingIndian Education Sector (IES) – an interesting class IES – The Largest Inefficiencies – The Highest Investability Quotient (IQ) – The Lowest Largest Capitalized space ‘Insufficient’ funds $40bn:‘overregulated & under • Public spend of $30bn (3.7% • Free product (public schools) governed’ of GDP) loses • For 80% of the private spends • Private spend of $50bn (14% market share – 40% of the (formal CAGR student IES), regulations (not-for –profit over FY08-12E) base enrolled in private schools mandate) a big deterrent (7% of • Low political will to bring about the total school network the much required structural change Largest Supply ‘Inefficient’ supply • A network of 1m schools and • 66% of the school network 18,000 only till HEIs primary level _ • First Indian satellite - • Only 0.85% of USD 30bn EDUSAT (launch spent on Sep-04) to serve the education capital expenditure sector Largest Demand Lowest enrollments, highest $10bn: Scores low on scalability • Globally the largest dropouts • For remaining 20% (non-formal population of • 61% of target population IES), 572m within the 0-24 years enrolled, 40% scalability remains a big issue age group dropout at school level (a mere 24 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) 37% net enrolled) • Lowest GER* globally of 9.97 at higher education level Players exhibiting the four key success factors (4Cs) - Credibility (management intent & ability), Capital (built to last), Creativity (to ‘manage’ an over-regulated environment) and Content (ability to differentiate and build annuity) offer maximum value creation potentialIES: THE ‘LARGEST’…IES is by far the largest capitalized space in India with government spend of $30bn (2006; at 3.7% ofGDP, it is in line with the global average). For the 11th 5-yearPlan, the Centre has allocated a 6x higherspend on education. Importantly, the extent of the spends have created one of the ‘largest’ educationnetworks globally of 1m schools and 18,000 higher education institutes (HEIs) in India, home to thelargest population within the age group 0-24 years.The ‘inefficient’ equation – ‘Largest’ capitalized = Largest demand = ‘Largest’ supply Government spend as % of GDP – India at the global average 7 6 5 4 3 2 1 0 Largest demand Largest supply 25 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) Total no. of schools 1,025,000 Total no. of students enrolled 219m Total no. of colleges 18,000 Total no. of students enrolled 11mThe statistics are indeed impressive, but a closer look reveals that these spends are not only‘insufficient’ but also ‘inefficient’. Considering global distribution patterns of public educationexpenditure (international PPP$) and population, India’s spend on education is highlydisproportionate! While countries in North America and Western Europe account for more thanhalf of the global spend on public education, less than 10% of the world’s school-age population(5-25 years of age; from primary to tertiary levels) lives in these countries. USA’s assignedpublic spends amounts to25% of the cumulative spends on just 4% of the target populationgroup. In sharp contrast, India’s public spend on education amounts to 5.2% of the world’scumulative public spend, but the country is home to 20% of the population in the target group.Further, a break-up of government spend shows that only a miniscule 0.82%component goestowards capital expenditure. A whopping 80% of the revenue expenditure on teachers’ salariesleaves little to be spent on infrastructure creation, which eventually translates into ‘ineffective’infrastructure/ quality of education. While India has a network of more than 1m schools, 66% ofthese are only till the primary level. Inefficiency of the public education system is amplycaptured in the fact that only 61% of the target group is enrolled in schools and with dropouts ashigh as 40%, net enrollment levels are a dismal 37%.IES – an ‘insufficient’ and ‘inefficient’ public education system Even though India spends 3.5% of GDP ($30bn) on education, spends are highly disproportionate 30 25 public education 20 expenditure(Internati onal PPP$) 15 GDP 10 Population aged 5-25 5 Yrs 026 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Private Initiatives and GATSEducation in India was not open for private participation. However, off late, the government hasgiven permission to private bodies to run schools and colleges for profit. Now the WTO (WorldTrade Organization) has widened its sphere of control by introducing GATS (General Agreementon Trade in Services).GATS is a legally enforceable agreement aimed at deregulatinginternational markets in services, including education. This covers not only services inproduction sectors (banking, transportation) but also essential social services like healthcare andeducation. Increased demand for education has led to major changes in supply. Higher educationhas now entered the market fray. Universities that had a virtual monopoly for decades and evencenturies are now encountering a range of competitors - virtual consortia, global branches ofuniversities, for-profit institutions - that are vying for revenues and profits.The Constitutional StructureTill late 70s, school education was on the State List of the constitution, which meant that stateshad the final say in their respective education systems. However, in 1976, education wastransferred to the Concurrent list and currently the Centre makes the policiesOn education while the States just follow it.Constitutional provisions Article 15 (4) gives the right to the States to make special provision for advancement of socially and educationally backward class and for SCs and STs. Article 21 (A) provides that the State shall provide free and compulsory education to all children in the age group of 6 to 14years. Article 51A (k) provides that it is the duty of the parent or guardian of all children to give opportunities for education between the age of six and fourteen.Market Structure and SizeIndia is one of the largest markets for education in the world in terms of number of students.Currently, there are over 1 MM schools in India providing education to over 200 MM students.The number of teachers in India currently stands at 5.8 MM (Source: Everonn RHP). (A) School Managed by (%)Type of Number Govt. Local Private PrivateInstitutions (MM) body (Aided) (Un- Aided)Primary 0.8 43.3 46.9 2.6 7.227 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Upper 0.3 43.0 29.2 6.4 21.4PrimarySec./Sr. Sec 0.2 33.1 7.9 29.4 29.6Source: http://www.education.nic.in/stats.asp(B) Higher education institutes and othersType of Institutions Number(I) Institutions running Diploma andCertificate coursePolytechnics 1,171Teacher training institutions 1,465Tech., Indus., Arts & Crafts 5,114Total (I) 7,750(II) Universities and colleges 543Colleges 16,009Total (II) 16,552Source: http://www.education.nic.in/stats.asp(B) Higher education institutes and othersType of Institutions Number (MM)Primary 2.2Upper Primary 1.6High Schools 1.1Hr./Sr. Secondary 1.0Total 5.8Source: http://www.education.nic.in/stats.asp28 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Indian Education System - SegmentationThe Indian Education System can be broadly divided into three segments; namely Schools,which include pre schools and the K12segment, Professional colleges imparting education in thefield of medicine, engineering and management, and lastly, Vocational training institutes, whichincludes IT training and teacher training institutes. Indian Education System Elementary Education Secondary Board Examination Vocational Secondary (SSC/ICSE/CBSE Board) PolytechnicSenior/Higher Secondary Board exam Engineer/ (Diploma Program) Doctor degree Graduation degree (BCom, BSc, B.A) Master Degree Master Degree (MBA, CA, CFA) (MTech, MD) Doctorate Level ProgramSchools School sub-segment Pre schools K12 (Kinder Garten to 12th) Private Tutoring29 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Pre-Schools are places where formal education is not imparted, but children are taught basicactivities which help them get independent faster. While pre-school has been an old concept inthe west, it is catching up in India, mainly because of working parents.Currently, there are no listed players in this segment in India. The largest pre-school player isKidzee, part of Essel Group (Zee Group). It has over 700 centers across 265 cities in India andabroad. Apart from Kidzee, the pre-school market is very fragmented and going by the way theconcept is catching up in India, we expect some consolidation in this space mainly by listedplayers like Educomp, which has already entered the K12 segment and has indicated intentionsto cater to the pre-school segment. The big advantage in the pre-school segment is that it is notcapital intensive and can generate positive cash flows as early as second year of operationscurrently.K12 Segment: In the K12 segment, formal education is imparted to children. It starts with lowerkinder garten (LKG) till XII standard, following which, students go for professional education.Currently, most schools are run by non-profit charitable institutions. In the past few years, urbanareas, in particular, have witnessed rapid growth in number of private unaided schools. This wasmainly due to resource crunch in public schools, which suffer from high rates of teacherabsenteeism. Private schools are divided into two types namely; recognized schools andunrecognized schools. Some famous schools include Delhi Public School (DPS), DayanandAnglo Vedic (DAV) and Ramakrishna Mission Schools. Setting up of schools involves hugeinitial investment to be made. The break evenPeriod is about 4-5 years per school.Private Tutoring for schools: Private tutoring has become a flourishing business in India withan estimated market size of almostUS$2 Bn. While the sector is very fragmented, with classesbeing run even in residential premises, larger players like Chate Coaching Classes, MaheshTutorials etc., who have a wide network, are benefiting from this growing market. Initialinvestment for setting up the infrastructure is high but break even period is about 2 to 3 years,and generates good cash flows.Pre Schools in India Status Number of schoolsKidzee It’s a part of Zee Group 700Shemrock Agencies Private Limited 90Apple Kids Private Limited 60SunShine PreSchools Private Limited 9Euro Kids, Tree House etc...K12 Schools in India Status Number of schoolsDelhi Public School (DPS) Managed as trust NADayanand Anglo Vedic (DAV Managed as trust 70030 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Ramakrishna Mission Managed as trust NAMaharshi Vidya Mandir Managed as trust 143Vidya Bharti Schools * Managed as trust 28,925VHP Schools Managed as trust 130Amity University Private Limited 7Private Tutoring Company Number of classesChate Coaching Classes Private Limited 89Mahesh Tutorials Private Limited NAAggarwal Classes Private Limited NA* Includes formal and informal schoolsSource: Data sourced from website of respective institutions. Actual number may differ.Higher Education Professional Colleges: Sub-segment Medical, Engineering and Private Tutoring Management Colleges Currently there are no listed companies Currently there are no listed companies in this in this sub-segment sub segment .Private companies include Brilliant Tutorials, TIME and IMSThe growth of higher education in India has been commendable. However, on the flip side,Indias spending on higher education (as% of GDP) has been among the lowest in the world. In1951, Indias spending on higher education was 0.2% of the GDP, which increased to 1% in1980s. But the share in higher education dropped considerably in mid-90s to about 0.4% andsince then, the spending on higher education has been languishing in this range.Currently, both public and private institutions operate simultaneously. But as far as universitiesare concerned, only central and state government can open a new university and that too bylegislation in parliament and state. Debate over private universities has continued for more than adecade. In 1995, the Private Universities (Establishment and Regulation) bill was introduced inthe Parliament. While a central legislation for private universities is still pending for want of aconsensus, several state governments have established private universities through statelegislation. Today, there are 10 private universities in Indian higher education.The resources and spending of government on higher education is not enough to tackle the rapidgrowth in the enrollment in higher education, which India is currently witnessing. Also, the31 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)management and supervision of the government funded higher education institutes is fairlydismal.To improve quality of imparting higher education and to attract foreign students, the governmentmay have to allow private institutes to operate in the country in a free manner. While free entryand exit of foreign institutes into India may take time due to political issues, private sectorinitiatives in higher education have started making their presence felt.The distinction between private and public institutions in Indian higher education is ambiguous.If the government promotes and sets up an institution, it is referred to as a public institution. Onthe other hand, an institution promoted and set up by a private party is referred to as a privateinstitution. However, some privateInstitutions are supported by government and are thus highly regulated. Although they comeunder the category of private institutions, these are in fact public institutions. Hence, privateinstitutions actually mean only institutions that are set up by private promoters and do notreceive government funding. Currently in India, there are over 700 private colleges and 10private universities imparting education in the field of engineering, medical and managementstudies. To ease the pressure of central legislation over private universities, the government hasstarted granting deemed university status to private institutions. The transition from privatecollege to private deemed university is a new and growing trend.The economics of imparting higher education are such that, barring a few courses in arts andcommerce, imparting quality education in science, technology, engineering, medicine etc.requires huge investments in infrastructure, all of which cannot be recovered through studentfees, without making higher education inaccessible to a large section of students. Unlike manybetter-known private educational institutions in western countries that operate in the charitymode with tuition waivers and fellowships, most private colleges and universities in India arepursuing a profit motive. This is the basic reason for charging huge tuition fees, apart fromforced donations, capitation fees and other charges. Despite huge public discontent, mediainterventions and many court cases, the governments’ (both centre and state) have not been ableto regulate the fee structure and donations in these institutions. Even the courts have only playedwith the terms such as payment seats, management quotas etc., without addressing the basicissue of fee structure. On the other side, Indian fee structure continues to be lower than most ofthe developed world.Private Tutoring for higher educationThe private tutors in higher education include Brilliant Tutorials, IMS, TIME, Career Launcheretc., which provide coaching facilities in particular stream of higher education. BrilliantTutorials is into engineering and medical segment coaching, while IMS provides coaching forMBA aspirants.32 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Vocational TrainingThis is the third segment in education services. Vocation is an occupational skill on which aperson is specifically trained. Currently, in India there are many privately owned institutes thatare providing vocational training. NIITs and Aptechs core IT training business falls undervocation. Frankfinn Institute of Airhostess Training, which provides training to airhostesses, alsocomes within the ambit of vocational training institutes.Teacher TrainingTeacher training also comes within the aspect of vocational training. Educomp has a separatedivision for teacher training. In FY08, Educomp trained 81,000 teachers. IT Training, by its verynature comes under vocation, but for the purpose of this report, we have classified it separately.IT TrainingThe IT sector currently employees around 1.7 MM people and has grown at a CAGR of 26.6%from FY04 to FY07 (Source: NASSCOM).Thus, the requirement for skilled people in the sectorcontinues to grow at a healthy rate, which will definitely benefit companies like NIIT andAptech. The Global IT training industry has grown a little over 3% in CY07 and stood at US$24Bn. More importantly, the IT industry is facing a shortage of employable professionals and goingforward, this problem is likely to worsen. So there is ample scope for growth of core IT trainingcompanies like NIIT and Aptech.Technology in EducationE learning and online tutoringIndias education policy has largely missed out on taking advantage of technological revolutionin education. The general notion is that e-learning is expensive and entails huge investment as itis inconvenient to use. But the reality is that E-learning is not expensive and its biggestadvantage is that a student can opt for employment while still pursuing his studies. Thus, as faras India is concerned, online education is the need of the hour, but at the same time, this isheavily dependent on reliable and high-speed Internet coverage. Also, it is essential that differentparts of the country be connected with broadband Internet. Current players include Educomp(through math guru, learning hour and learning.com), Extra marks and Tutor Vista.ICT in public schoolsIndia recognized the importance of Information & Communication Technology (ICT) ineducation as early as 1984-85 when the Computer Literacy And Studies in Schools (CLASS)Project was initially introduced. A total of 12,000 computers were distributed to secondary and33 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)senior secondary schools through State Governments. The CLASS project was subsequentlyadopted as a centre sponsored scheme during the 7th plan. During the 8th plan the scheme waswidened to provide financial grants to institutions, which were earlier given computers and alsoto cover new aided schools. A total of about 2600 schools were covered during the 8th plan.The CLASS program was renamed in FY02 and was subsequently reintroduced as ICT@School.The scheme has been a huge success in the last couple of years and every year different stategovernments are rolling out tender’s for100s of public schools within their state. This hasresulted in rapid growth in companies like Educomp, Everonn and NIIT.Providing digital content in private schoolsUnlike the government schools, for private schools, companies like Educomp, NIIT provideeducational content in digital format through its software packages. Educomp has its Smart Classoffering for private schools while NIIT has e-Guru. Everonn has recently started i-school, whichis in line with Educomp’s Smart Class for private schools. These companies are witnessingincreased adoption of these products in the schools and more private schools will be going thedigital way.Present Situation: Why the sector is lagging?Highly regulated sector Indian education sector is regulated by two agencies namely the University Grants Commission (UGC) through the UGC Act and the All India Council for Technical Education (AICTE) through the AICTE Act. The UGC controls the establishment of private universities in the country while the AICTE has the sole authority to plan and maintain technical education in the country. Obtaining approval for setting up of a higher education institution is a lengthy and cumbersome process and the regulation and fees fixation are also highly ambiguous. Where it should have been acting as an enabler. Also, the AICTE acts as a controller34 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) Secondly, since the sector is controlled by the government, it is marred by the poor governance and high absenteeism of teachers in rural as well as urban areas. Teachers are paid full wages and all the perquisites and their salaries are higher than that of teachers in unaided schools leading to poor quality of schooling. Another reason for slow pace of growth in this sector can be attributed to delay in allowing FDI in education. Every year the outflow of funds on higher education from Indian to foreign countries amount to US$4 bn and if foreign universities are allowed to operate here, then this amount can be saved. However, the government is gradually allowing more private institutions after having relied, for decades, on publicly funded institutions and the IITs and IIMs, for higher education. This was mainly because of lack of ability of the government to add capacity in the publicly funded institutions. Also, there is an effort on the part of the government to block the entry of foreign universities into India. The case of CFA Institute (Formerly AIMR) is a classic example of bureaucracy in education in India. It is, however, interesting to note that countries like Singapore, Dubai and China have allowed foreign universities to set up operations in their countries so that students can have easy access to degrees from well recognized universities. However, in India, there is a statutory requirement of partnership with Indian institutions, which restricts the autonomy of the foreign institutions. The worst affected due to these are the economically weaker students, who cannot afford to go abroad and acquire foreign degrees.What could spur up the sector?De-regulationsFDI in Education including, higher education, is allowed under the automatic route, without anysectoral cap, since 2000. We believe that if FDI is allowed in education, it will arrest the outflowof Indian students to foreign countries for higher studies. Also, if foreign educational institutionsare allowed to operate freely in India then it will compete with the local institutions enablingthem to become internationally competitive. This competition would force the local institutionsto change their curricula and respond to the immediate needs of the students. And by this, thedegrees offered by these institutions will become internationally comparable and acceptable.Further, the FDI in education would create new institutions and infrastructure and generateemployment.35 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)E - Learning/Online TutoringUnited States is the leader in e-education. Private companies like Kaplan, BPP and Apollo Groupalso have their e-learning ventures. Kaplan is a subsidiary of Washington Post. BPP ProfessionalEducation has tied up with British Universities so that students enrolled into their professionalcourses can earn degrees from the Boston Post Graduate University. University of Phoenix is thefirst University to offer a full time on-line degree and is owned by the Apollo Group. Indiaseducation policy has largely missed out on taking advantage of technological revolution ineducation. On the positive side, on-line tutoring is catching up in India. Tutor - Vista, a companyset up in Bangalore provides Indian teachers in English, Math’s, Physics, Chemistry and Biologyfor 3rd to 12th standard students in UK and the US charging less than half the local rates there.The success of math guru, extra marks, learning hour will ensure that in the coming years e-learning and online tutor will change the mode of teaching in India. We believe that focus oneducation is only going to intensify, opening huge opportunities for companies that operate inthis space. The Indian education sector is at the crossroads. This report analyses prospects of fourkey players in the sector; Educomp Solutions, Everonn Systems, NIIT and Core Projects. Indian Scenario… Investment in the education sector would be required for India’s impressive figures of economic growth to continue. This is one sector the outlook towards which is changing, from being considered an expense it is now taken as an investment for future. There are about 20 million persons entering the work force each year. It is therefore essential to create the environment that will encourage the individuals to take up self-employment. While loans, fiscal incentives and appropriate policies are necessary; we believe the education sector will play a major role.Of all the children who enroll in schools, over 50% drop out by class VII and 70% by class X.Most of them, as also many who complete schooling, then join the unofficial workforce, doingodd jobs on farms, homes or in the millions of small business that abound in both the city andvillage. In a short period, they pick up rudimentary work skills, learning on the job, and life skillsthat enable them to cope with an adverse environment. The few-or even many-years oftraditional school education contribute little to prepare them for such work or for theenvironment.We are of the opinion that vocational education will be very important going ahead as manytraditional occupations face extinction due to industrial production and change in life styles. Ahost of new technology products are entering the markets and into the lives of people. Theseoffer immense opportunities for self-employment, which calls for vocational training.36 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Vocational training has not been very successful in the past. Vocationalisation of secondaryeducation, introduced in 1988 at the +2 stage, did well initially but later lost stream. At theuniversity level, career oriented courses were introduced in 1994 but have never been popular.Different ministries have initiated numerous other schemes, but none seem to have really beensuccessful. The major problems are insufficient practical training, irrelevant courses andinadequate training of faculty. Overall, the lack of involvement of practitioners and a lack ofmarket responsiveness seems to be the problem.Fewer schemes, far greater involvement of industry, responsiveness to market needs and a well-structured programme of faculty training should be the areas to focus on. In order to promoteself-employment, the course must include training in entrepreneurship and low cost loans mustbe made available to all who pass such courses. Courses must begin at the school level and mustbe made available to school dropouts too.We believe a massive programme is urgently needed, implemented as a public-private-partnership (PPP) and focusing on the disadvantaged, especially in poorer areas (like the socalled naxal affected districts).Such an effort can increase productivity, create jobs, and provide substantial benefits toindividuals and society.Private Public Partnerships…We believe Private Public Partnerships (PPP) is the way ahead. PPP should be encouraged to enhance the critical priority sectors of education, infrastructure and facilities in schools and teachers’ training institutions and examination reforms. PPP should mean joining hands to improve the system, not for nurturing a sub parallel sub- system. Private capital should be allowed to flow into government schools.Government schools need help from industries in numerous aspects. Health, medicine and sports,science kits and toys, libraries and laboratories, electricity and telephones are among the obviousneeds, which the government finds difficult to meet in its schools. Private capital should bebought forward to respond to these needs, only then a new era of partnership will generate newkinds of pressure for efficiency and accountability. Private capital will enhance the governmentcapacity to fulfill a responsibility, which only the government can fulfill and should.37 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Central Gross Budgetary Support for Education Sector…The XIth Five Year Plan is in fact a “National Education Plan”. The XIth Plan attempts tobring about a massive transformation in the area of education through many new initiatives.Observing that education is the most favored sector, Prime Minister Manmohan Singh statedthat the outlay on education would be up from 7.68% of the Central Gross Budgetary Support inthe Xth Plan to over 19% in the XIth Plan. The XIth Five Year Plan would focus on education,particularly vocational and science education, with a five-fold increase in the actual outlays anda three-fold increase in its share compared to the Tenth Plan, demonstrate the criticality of thissector in ensuring sustained inclusive growth in the future. The Planning Commission has decided to treble the budget allocation for higher and technical education in the country for the XIth Five-Year Plan (2007- 2012). The commission has put agriculture, education and health among the most important sectors this Five-Year Plan and plans to spend a substantial amount on the same. Total spend by the GOI on the education sector is set to cross Rs.1.25 lakh cr. infiscal 2008. IT is expected to account for anywhere between 7-10% of this spend, resulting in anopportunity worthRs.8,750-12,500crore.The government will also be looking at sponsorships in the education sector through the public-private mode. Plans have been chalked out to fund 30 new Central Universities, 5 new IndianInstitutes of Science, Education and Research, 8 new Indian Institutes of Technology, 7 newIndian Institutes of Management and 20 new Indian Institutes of Information Technology," headded.The Central government would launch a Mission on Vocational Education and SkillDevelopment through which 1,600 new Industrial Training Institutes (ITIs) and Polytechnics,10,000 new vocational schools and 50,000 new Skill Development Centers would be openedacross the country.The aim would be to ensure that annually, over 100 lakh students get vocational training - whichis a four-time increase from current levels. Detailed plan for implementing these proposals willbe spelt out in the next six months. The thrust and increased outlay on education should benefitComputer training corporate. To enlarge the pool of scientific manpower and foster research inthe sciences, a new programme entitled "Innovation in Science Pursuit for Inspired Research"(INSPIRE), is being launched. Under this programme, over the next 5 years, 10 lakh schoolstudents will be given science innovation scholarships of Rs 5,000 each. The Plan will alsosupport Scholarships for Higher Education (SHE), providing 10,000 scholarships of Rs One lakh(Rs 100,000 million) per year, to attract talented students to enroll in B.Sc. and M.Sc. courses.38 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) Strategy for the promotion of science education in the XI Plan will aim at expanding and strengthening the Science & Technology base in Universities and promoting excellence through competitively secured funding at centers for advanced research. In addition, discipline-specific education programme will be launched in strategic sectors like nuclearsciences and space sciences to capture talent at the "plus-two" stage itself. This would mark aquantum leap in the infrastructure available for good quality teaching and research. It is theCentral Governments commitment to increase the annual expenditure on science and technologyfrom less than 1% of the GDP to 2% of GDP in the next 5 years.Basic features of Sarva Shiksha Abhiyan (SSA) Sarva Shiksha Abhiyan is an effort to universalize elementaryeducation by community-ownership of the school system and a decisive start to bridging theknowledge gap in our country. It is a response to the demand for quality basic education all overthe country.The SSA programme is also an attempt to provide an opportunity for improving humancapabilities to all children, through provision of community-owned quality education in amission mode.The Sarva Shiksha Abhiyan is to provide useful and relevant elementary education for allchildren in the 6 to 14 age group by 2010. There is also another goal to bridge social, regionaland gender gaps, with the active participation of the community in the management of schools.Budget Provisions…The budget proposes to increase the allocation for school education by about 35% from Rs17,133 crore in FY 2007 to Rs 23,142 crore in FY 2008. Out of this amount, Sarva ShikshaAbhiyan (SSA) will be provided Rs.10,671 crore. Further, the budget proposes to increase theprovision for strengthening teachers training institutions from Rs.162 crore to Rs. 450 crore.Next year, the government plans to appoint 200,000 more teachers and construct 500,000 moreclassrooms.Secondary education schemes are under formulation to increase access to secondary education.The budget proposes to double the provision for secondary education from Rs.1,837 crore in2006-07 to Rs.3,794 crore in 2007-08.39 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) The budget proposes to increase allocation for e- governance from Rs 395 crore in FY 2007 to Rs 719 crore in FY 2008. The Central Government supports e- governance action plans at State levels, and further proposes to increase allocation for such support from Rs 300 crore in FY 2007 to Rs 500 crore in FY 2008. The Budget proposes to raise the rate of dividend distribution tax from 12.5% to 15% on dividendsdistributed by companies.The Budget has proposed to increase education cess to 3% out of which cess of 2% on all taxesto fund basic education will remain, additional cess of 1% on all taxes to fund secondaryeducation will be levied. According to the National Survey 2006-07, total expenditure on the education sector for fiscal 2007 is estimated to be Rs.1,17,812 crore and that is close to 15% more than that spent in the previous fiscal. With the Union Finance Minister announcing a further increase in the outlay for the education sector, total expenditure on the education sector is likelyto cross the Rs.1,25,000 crore mark in fiscal 2008.Budget Impact…The increased allocation to the SSA and secondary education would have a positive impact onall the IT training companies as there would be increased allocation to computer training as well.Also, increased allocation to teacher’s training would lead to increased allocation to computertraining of teacher’s computer training.The tax incidence of Corporate, including IT education companies are set to increase due toincrease in dividend distribution tax from 12.5% to 15% and education cess from 2% to 3%. Onan overall basis, the budget has been positive for the IT-Training companies with increasedallocation to the SSA and secondary education. Along with this, the demand for corporatetraining increasing with more and more companies outsourcing training to specialized ITtraining companies, the growth of the IT-Training companies will be further boosted.40 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) LITERATURE REVIEWVSAT (Very Small Aperture Terminal) is a micro-Earth station that uses the latest innovations inthe field of satellite communications to allow users access to reliable satellite communications.VSATs provide users with services comparable to large gateways and terrestrial networks, at afraction of the cost. A typical VSAT consists of communications equipment and a small antennawith a diameter less than 3.5 meters.There are basically two ways to implement a VSAT ArchitectureSTAR = VSATs are linked via a HUB. In this network architecture, all of the traffic is routed viathe master control station, or Hub. If a VSAT wishes to communicate with another VSAT, theyhave to go via the hub, thus necessitating a “double hop” link via the satellite. Since all of thetraffic radiates at one time or another from the Hub, this architecture is referred to as a STARnetwork.MESH = VSATs are linked together without going through a large hub. In this networkarchitecture, each of the VSATs has the ability to communicate directly with any of the otherVSATs. Since the traffic can go to or from any VSAT, this architecture is referred to as a MESHnetwork.The concept of the geostationary orbit was originated by Russian theorist KonstantinTsiolkovsky, who wrote articles on space travel at the turn of the century. In the 1920s, HermannOberth and Herman Potocnik, aka Herman Noordung described an orbit at an altitude of 35,900kilometers whose period exactly matched the Earths rotational period, making it appear to hoverover a fixed point on the Earths equator.Arthur C. Clarke contributed to the understanding of satellites through an article published inWireless World in October 1945 titled "Extra-Terrestrial Relays: Can Rocket Stations GiveWorld-wide Radio Coverage?" In this article, Clarke not only determines the orbitalcharacteristics necessary for a geostationary orbit, but also discusses the frequencies and powerneeded for communications.Live satellite communication was developed in the sixties by NASA, named Syncom 1-3. Ittransmitted live coverage of the 1964 Olympics in Japan to viewers in the US and Europe. Soonafter, on April 6, 1965 the first commercial satellite was launched into space, Intelsat I,nicknamed Early Bird41 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)The first commercial VSATs were C band (6 GHz) receive-only systems by EquatorialCommunications using spread spectrum technology. More than 30,000 60 cm antenna systemswere sold in the early 1980s. Equatorial later developed a C band (4/6 GHz) 2 way system using1 m x 0.5 m antennas and sold about 10,000 units in 1984-85. In 1985, Schlumberger OilfieldResearch co-developed the worlds first Ku band (12–14 GHz) VSATs with Hughes Aerospaceto provide portable network connectivity for oil field drilling and exploration units. Ku BandVSATs make up the vast majority of sites in use today for data or telephony applications. Thelargest VSAT network (more than 12,000 sites) was deployed by Spacenet and MCI for the USPostal Service.In 1994, the sales and revenues from VSATs was Rs 27 crore with a unit shipment of 300VSATs. The installed base of VSATs in India as on March 31, 1995 was 1,500. The VSATmarket is expected to grow at a CAGR of 146.5 per cent in terms of unit shipments and 141 percent in terms of revenue for the period 1994-97. These are some of the observations made by theInternational Data Corporation (IDC), India, in its study on the VSAT market in the country.According to IDC, the worldwide VSAT market consists of around 1.35 lakh installed earthstation antennas. The United States is the largest VSAT market, with a share close to 75 per cent.In the total market of $700 million in 1994, Asias share was only five per cent. However, Indiawas one of the first countries outside the US to install VSATs with the National InformaticsCentre (NIC) setting it up as early as in 1987.Now the trend of using VSAT in education industry is very well known to everyone. Educomhas first started VSAT based coaching concept for CFA Aspirants in India.42 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) JOB ASSIGNED/TITLE Management Trainee (Marketing department) Key responsibilities Product Training Market Research Appointment with decision makers Conducting NMTSE in schools Brand Promotion in Scholars Hub Centers ETEN CA Center visit Activities PresentationsStages of Project •schools •seminars •product Market •coaching •coordinating Training Activities training centres •Brand Research •ETEN CA •NMTSE test visits43 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Research MethodologyResearch is one of the most important parts in the survey to collect information and knowledge.Marketing research is defined as the systematic design, collection, analysis, and reporting of dataand findings relevant to a specific marketing situation facing the company.Type of Research: Exploratory ResearchArea of research study: KolkataProblem and Research ObjectiveOur main objective was to find out the ICSE/CBSE/ISC schools and the right person to whomwe contact for Learn-Live VSAT program. The main problem was how to find out the potentialschools and the right person from various schools without knowing them in detail. To get all this information a thorough planning had to be done, so I first started with designingthe questionnaire for the clients whom I was going to target and to know about their behaviourtowards Learn-Live VSAT program. The main things to be known from the clients were: In science stream how many students are aspiring for IIT JEE, AIEEE, WBJEE, etc..? Do they provide any special coaching for IIT JEE, AIEEE, WBJEE? Are they open to any form of optimal solution which provides coaching by national level experts at their campus for their students? Have they heard of VSAT based e-learning system? Can they provide a dedicated room for coaching their students in their campus?Research planThe research process depends upon developing the most efficient plan for gathering the neededinformation. Designing a research plan calls for decisions on the data sources, researchapproaches, research instruments, sampling plan, and contact methods.Our objective was to find the “Feasibility analysis of in-house tution in schools located in andaround Kolkata through VSAT”.44 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)This objective had made our project too narrow because from now onward our task was to findthe top schools and to take appointment with the decision makers i.e., principal of the school. Sofrom now onwards I started to target only to a special segment of the schools.Method for Data CollectionFor this project both primary and secondary data were the most valuable source of information.Primary Data:Primary data are data freshly gathered for a specific purpose.Procedure of data collection: SurveyTools for data collection: QuestionnaireSecondary Data:Secondary data provide a starting point for research and offer the valuable source of information.For my project sources of secondary data are:- School Directory, Web Sites, Newspaper.Research InstrumentsThere is various way of research instrument of collecting primary data, the various methods are:- 1. Questionnaires. 2. Psychological tools. 3. Mechanical Devices. 4. Qualitative Measures.From the above mentioned research instruments I had used only Questionnaires technique tofind out the various information about the clients behavior towards Learn-Live VSAT programetc. And this was the technique which I felt the best way to extract information about the client.Sampling PlansAfter collecting entire data and deciding on the research approach and instruments, now I had todecide on the sampling plan which was one of the important task, because from various schools Ihad to select only those school ,whom I can target from now onward . Sampling Unit: who is to be surveyed? And now my task was to define the target population, which will be sampled from the number of people. Sample Size: large sample give more reliable result than small sample, so for this reason I had taken around 50 respondents to whom I should focus upon. Sampling procedure: random sampling45 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Contact MethodsOnce the client had been decided now my task was how to contact them and for me there onlytwo ways of contacting them.1. Personal Interview: - This method was the most appropriate way of survey, because bypersonal interview I came to know their feeling about the NAKS. Their personal behavior andmany more things.2. Telephone: - This method was also used by me. TOP SCHOOLS OF THE CITY • STEPPING STONE SCHOOL (HIGH). • PRAMILA MEMORIAL SCHOOL. • NETAJI PUBLIC SCHOOL. • SERAPHIM’S ASSEMBLY. • ST. STEPHENS SCHOOL. • MAHESHWARI GIRLS SCHOOL. • BALIKA VIDYALAYA. • SILVER POINT SCHOOL. • BODHI BHAVAN COLLEGIATE SCHOOL. • RAJASTHAN VIDYA MANDIR. • RADCLIFFE SCHOOL. • NATIONAL ENGLISH SCHOOL. • LAKE POINT CONVENT SCHOOL. • CENTRAL ACADEMY. • ST. GEORGE DAY SCHOOL. • ST. MICHAELE’S HIGH SCHOOL. • LORETO DAY SCHOOL. • APEEJAY SCHOOL. • ASHOK HALL. • BALLYGUNJE SHIKSHA SADAN. • B.D MEMORIAL INSTITUTE. • BHARATIYA VIDYA BHAVAN. • BIDYA BHARATI GIRLS HIGH. • BIRLA HIGH SCHOOL (GIRLS).46 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) DATA ANALYSIS & FINDINGSFINDING-1 Do you provide any special coaching for IIT JEE, AIEEE, other entrance exams etc? coaching Yes NoSpecial coaching to IIT JEE, AIEEE aspirants Total no. of Yes No respondents 50 17 33 Providing Special coaching to IIT JEE,AIEEE aspirants Yes 33% No 67%From the above pie chart, it is clear that very few schools are providing special coaching to theirstudents for competitive exams like IIT JEE, AIEEE, etc. (33%). These schools have tie-ups with tiecoaching centres like Pathfinder, Akash institute, etc. However, majority of schools are notproviding any special guidance or coaching to their students for competitive exams.48 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING-2 Do you think such endeavor in your school campus will add value to your service? Yes No Total no. of Yes No respondents 50 40 10 VSAT will add value to schools No 20% yes 80%From the above pie chart, it is clear that such endeavor in the schools campus is definitely goingto add value to the schools.49 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING-3Do you think students going to coaching centre get enough time to do their self study? Yes No Not answeredStudents going to tution get enough time for self studyTotal no. of Yes No Notrespondents answered50 15 30 5 Students going to tution centers get enough time for self study Not answered 10% Yes 30% No 60%From the above pie chart, it is clear that students going to coaching centre are not getting enoughtime to do their self study. 60% respondents disagreed with this. me50 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING -4Do you think after school in-campus coaching will help your students get more time and energy campusfor assimilating their learning? Definitely Yes Definitely No Probably Yes Probably NoAfter school, in-campus coaching campus help students in getting more time & energy forassimilating their learningTotal no. of Definitely Definitely Probably Probablyrespondents Yes No Yes No50 23 0 10 17 After school, in-campus coaching help in students in getting more time & energy for assimilating their learning 33% Definitely Yes 47% Definitely No 20% Probably Yes Probably No 0%From the above pie chart, it is clear that in-campus coaching help the students in getting more in campustime & energy for assimilating their learning.51 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING 5Do you think national level exposure is required for you students to excel in future? Yes No National level exposure is required for students Total no. of Definitely Definitely Not respondents Yes No answered 50 25 10 15 National level exposure is required for students Not answered 30% Definitely Yes 50% Definitely No 20%From the above pie chart, we can say that National level exposure is definitely required. 50%respondents agreed to this, 20% say definitely no and rest of the 30% not responded at all. 352 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING- 6If your answer is ‘yes’ to the last question, what kind of arrangement will you look for in your illinstitute Classes by Subject Expert over VSAT through a virtual interaction mode Classes by Local Faculty A combination of bothResponse of the schools regarding national level exposure.Total no. of Classes by Subject Classes by Local A combination ofrespondents Expert Faculty both50 32 14 4 Response of the schools Classes by Subject Expert Classes by Local Faculty A combination of both 8% 28% 64%From the above pie chart, we can say that schools most favour to conduct the classes by expertsand less by combination of both.53 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING-7Are you open to any form of optimum solution which provides coaching by national levelexperts at your campus for your students? Yes NoSchools open to any form of optimal solutions for coaching at their campusTotal no. of Yes Norespondents50 30 20 Schools open to any form of optimal solutions for coaching at their campus Yes 40% No 60%40% schools are open for optimal solutions but majority of schools (60%) are not open for this at 60%)all.54 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING 8Can you provide a dedicated room for coaching your students in your campus for IIT JEE etc? Yes No Not AnsweredProvide room for coaching in school campusTotal no. of Yes No Notrespondents answered50 15 0 35 Provide room for coaching in school campus Yes No Not answer 10% 20% 70%Majority of schools are not agreed to provide rooms for coaching.55 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING 9Do you have a power backup system for your school? Yes No Not AnsweredHave power backup systemTotal no. of Yes No Notrespondents answered50 35 10 5 Have power backup system Yes 20% Not answer 30% No 50%Most of the respondents said that they have not sufficient power in their schools for this VSATprogram.56 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)FINDING 10Competency assessment test in schoolsTotal no. of Definitely Yes Definitely No Probably Probablyrespondents Yes No50 21 13 9 7 Competency assessment test in schools Definitely 12% Yes 18% 43% Definitely No Probably Yes 27% Probably NoAbout 61% respondents agreed that competency assessment test is required in schools forassessing the aptitude and subject competency of students including 43% who will definitelyconduct this program .57 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) What is NMTSE?National Mathematics Talent Search Exam (NMTSE) is a comprehensive mathematicalcompetency assessment program for middle and high school student. NMTSE 2011 aims to startthe journey from the scratch by assessing the base line mathematical competency of the studentsin an analytical way. It is followed by subsequent assessment report for individual student byour experts. It is a specially designed assessment for evaluating the mathematical aptitude of thestudent of class VIII-XII and gives them an opportunity competes nationally. National Mathematics Talent Search Exam (NMTSE - 2011) A comprehensive mathematical competency assessment program for middle and high school students!! Website School Workshop •Registration •Contacting Schools •Fast and Fundamental •Challenging •Conducting Maths questions NMTSE (Class VII- •Prize Distribution •Database XII) Collection Stage I Stage II Stage IIIPreamble:Mathematics is subject which is either popular or feared of by the students at every level. It isan indispensible tool which helps to solve problems at various stages of learning. Hence toencourage students to appreciate mathematics NAKS is organizing National MathematicsTalent Search Examination 2011 (NMTSE 2011).58 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Activity Details:NMTSE is a national level competition for Gen Next Tutees for assessment of theirMathematical Competency.It is a phase wise talent search drive based on questions posted on TSH website. In longer run itcan be conducted at the school level and result can be announced followed by a work shop atTSH centers. The Ramanujam Marker Medal will be given to the topper and other tutees willget various scholarship schemes and attractive gifts.Mode of Execution:Stage I: RegistrationA1. Registration through website • Student visits a relevant section of TSH website • Register him/herself • Answer Challenging Questions For Class VIII, Class IX, Class X, Class XI • Take Online Test • Best answer will be awarded TSH scholarship coupon at TSH center. • Name and photo of the student sending will be flashed in TSH website Deadline: 15th May A2. Registration through school visit and Conduction of Exam • Representative of NAKS visit schools and address classes for NMTSE • NAKS rep. collects the registered data and fixed a date for conducting the exam. • NAKS rep conducts the exam on a particular date. • The data bases are collected and students are invited to TSH center for collecting the result and scholarship coupon. • Timeline: June-July 2011 (Immediately after Vacation) N.B. Same can be conducted at TSH center provided there is some issue in conducting the same in schools.59 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) (B) Seminar on Fast and Fundamental Mathematics(FFM) Venue: TSH centers Preferable Time: July, August, November Duration: 2-3 Hrs Area to be addressed: For class IX-X • Common Calculation Tricks • Mathophobia – Home Remedies!! • Arithmetic – Toughest Challenge • Algebra – An insight look • Geometry – Tricky tricks • Trigonometry – Basic Facts • Statistics and Probability – Scoring PointsFor class XI-XII • Math as tool for science students • Sets and Function – Understanding the fundamentals • Algebra – Revisited • Coordinate Geometry – A perceptional view • Trigonometry – Functional Approach • Calculus – A new toll to solve problems • Probability – Calculation of chancesResource Person: Any secondary or Higher Secondary Maths Teacher with Basic Knowledgecan conduct this workshop at school level.60 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Syllabus for National Mathematics Talent Search ExaminationClass VIII (based on class VII syllabus)Ratio and Proportional Relationship, Number System, Expressions and Equations, Geometry,Statistics and ProbabilityClass IX (based on class VIII syllabus)Ratio and Proportional Relationship, Number System, Expressions and Equations, Geometry,Statistics and ProbabilityClass X (based on class IX syllabus)Rational Numbers, Polynomials, Linear Equations, Lines and Angles, Triangles, Quadrilaterals,Circles, Surface Area and Volume, Statistics, ProbabilityClass XI (based on class X syllabus)Real Numbers, Linear Equations, Quadratic Equation, Trigonometry, Height and Distance,Coordinate Geometry, Lines and Angles, Triangles, Quadrilaterals, Circles, Area of Circle,Surface Area and Volume, Statistics, ProbabilityClass XII (based on class XI syllabus)Complex Numbers and Quadratic Equation, Matrices and Determinants, PMI, LinearInequalities, Binomial Theorem, Relation and Functions, Limits and Derivatives, 3D Geometry,Vector Algebra, Permutations and combinations, ProbabilityREWARD FOR THE STUDENTS1. National Topper-Rs.510002. National 1st Runner up-Rs.310003. National 2nd Runner up-Rs.110004. Ramanujam Marker Medal for first 100 scorer5. Assorted merit scholarship and certificate for 1000 selected participants.61 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)Step By Step Procedure for Conducting NMTSE 2011 in School dure in1. NAKS representative will finalize the date for conducting the test at your premises.2. She/he will finalize the venue and timing for the same after discussing it with the nominatedschool representative (class teachers or activity coordinator)3. The school representative will submit the name of the student for each class along with thename of the invigilator at least 20 days before the date of examination.4. The test will be conducted on a single day with questions reaching at least one day before inthe school campus.5. On the date of the exam the invigilator is supposed to open the pack for respective class and fdistribute the questions 5 minutes before the exam starts.6. After conduction of the exam kindly note that the answer papers should be packed properlyand our representative will collect them accordingly.7. The result will be announced within a month and a copy will be send to the school.8. In case average of the school is above national average we will provide them a copy ofcertificate acknowledging the same NAKS rep. Representative NAKS rep.fixed a date The data bases are collected and students conducts the of NAKS visit for conducting the are invited to TSH center for collecting exam on a schools exam. the result and scholarship coupon. particular date.62 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)SWOT ANALYSISSTRENGTH: • Innovativeness: Innovation being the corporate mantra the company is committed to the concept of “Shared growth, Shared onus, Shared success”. • Our Learning Programs: Students are assessed scientifically to determine their skill level at the time of their enrollment and the care is imparted accordingly. We provide an inclusive infrastructure to impart a vibrant and competitive environment with a soothing ambience, which is conducive to generate the required concentration and attention among the tutees. • Indigenous Study Material: Our study materials are conceptualized & developed with relevant subject contents in outstanding format. Enough attention has been put-in to orient the chapters scientifically in multiple modules for the tutees convenient learning and easy understanding.WEAKNESS: • Lack of Information about the product: Most of the products of the NAKS are not known by the people, this is because of lack of information about the product. • Focusing mainly on the urban sector: NAKS mainly focus on the ICSE/CBSE schools, where the competition is very tough and are not concentrating on the state boards. • Late entrant in the market: NAKS entered the educational market in 2008.63 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)OPPORTUNITIES: • A large Part of cities are uncovered: A large part of the cities are uncovered by NAKS where they do not have any branches.With rising number of IITJEE, AIEEE, WBJEE , etc aspirants the company has greater opportunities. • There is a good opportunities to increase the Marketers base: when we compare the ratio of Marketers with Educomp, then we will find that there is a large gap between them, so there is an opportunities to increase the marketers base by breaking the marketing executive of Educomp.THREATS: • Educomp solutions: Educomp is the greatest threat to NAKS in the area of education sector, because it is one of the oldest education company in the country, and has captured a larger part of the market. • Threat with some other coaching centers: - there are some coaching centers which are providing these services. And slowly taking away a good market share.64 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) Porter’s Five Forces ModelCompetitive Force: - Michael Porter has identified five forces that determine the intrinsic long long-run profit attractiveness of a market or market segment. Threat of New Entrants Bargaining Power of Industry Bargaining Power of Suppliers competitors Buyers Threat of Substitute ProductsThreat of Intense Segment Rivalry -A segment like education sector which is very attractive Rivalry: Abecause, it is in the growing stage of the life cycle, and these makes this segment attractive buton the other hand it already contains aggressive competitors such as:- • Educomp Solutions • Everonn Systems • Pathfinder, etc.The numbers of Competitors are less in the Education sectors that makes this Sector attractive tomost of the educational companies. So, for that reason NAKS have a tough competition withother competitors in this segment and Secondly NAKS had an experience of two years of thissegment but on the other hand the company likes, Educomp had more than 15 years of ,experience of this market. So for NAKS there is threat mainly with the Educomp. And in future with65 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)this can lead to frequent price wars, advertising battles and new-product introductions and willmake it expensive to compete. But overall this segment is very attractive.Threat of new entrants: -Segment is attractive when entry barriers are high and exit barriers arelow.If we look from this angle then this segment is attractive because the entry barriers are high forthe entrants, because of the restriction imposed by the Indian government on them. This meansthat few new firms can enter into the industry and poor-performing firms can easily exit and forthis reason, this segment is more attractive for the companies.Threat of substitute Product: -When we considers on the substitute products, this segment isunattractive because there are many actual and potential substitutes for the product of NAKS andall the competitors have almost similar product or plans, but they mainly differ in the servicepoint of view.Threat of Buyer’s growing Bargaining Power: -This segment is unattractive because the buyerspossess strong or growing bargaining powers such as: - • The buyer’s switching cost is low in the educational investment sectors. • The product is undifferentiated because most of the companies in the education sector provide almost same products.Threat of Suppliers Growing Powers:- In this segment, the suppliers bargaining power ismore, because schools are the easiest and the important channel to reach the students and for thatreason they have the strong bargaining power.66 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) RECOMMENDATION1. Lack of information about the service provided by the New Age Knowledge SolutionLtd: Most of the client whom I met during my survey told me that they were unaware of thecompany, its services and scheme, which the company is providing to the people. This is mainlybecause of the late entry into the market and lack of marketing their product by the company. SoI suggest that the company should market its brand in more aggressive manner.2. Start Making Link with the schools to get more Business:-When we look at the city likeKolkata, most of the client prefer Educomp, Pathfinder, etc because these companies are givinggood service for many years and If NAKS can make tie-up with the key person of the schoolsthen they can be able to get more business from this contact.3. Conduct VSAT program at own centers: Some of the schools which I have visited are notinterested about conducting coaching at their campus through VSAT. So I suggest that thecompany should arrange to conduct this program at their coaching centers.4. Coordinate the entire program: Most of the schools which I have visited are not ready totake the burden of coordinating the program. So I suggest company should supervise the entireprogram.5. More Local Employee should be hired by the company: -The local employees will havetheir contact in the city and this can be use by the company to get more business from theircontact and this will add additional benefit to the company.67 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) LIMITATIONSThe probable limitations of this study are as under:1. The sample size is very less, hence the responses of just 50 respondents does not imply for thecomplete population.2. There was lack of time and resources that prevented from carrying out an in depth study.3. The findings of the survey are based on the subjective opinion of the respondents and there isno way of assessing truth of the statements.4. There is some respondent’s bias which cannot be removed.5. Lastly, some amount of error exists in the data filling process because of the followingreasons: • Influence of others. • Conservative attitude. • Hurried filling of the questionnaire68 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) CONCLUSIONWhether in India or in the West, the markets for educational content services provide unlimitedopportunities to the few players operating in this segment.We believe our country needs a greatly expanded supply of educated and skilled labor to supportambitious growth targets. Education is the best hope for achieving inclusiveness and forspreading development to backward regions and marginalized groups. Nothing would ensure aneffective spread of opportunity to all sections of the population more than the availability ofgood quality education especially in rural areas.This will be possible only through inclusiveness in the education sector and by spreadingdevelopment to backward regions and marginalized groups.The Indian education market is one of the largest markets in Asia with a population of over 1.13bn. With the government planning to spend around 5% of GDP on education in the coming fiveyears the market could be any where worth $ 50-55 bn. One cannot dispute the fact that for anytransformation in the sector all we need is new plans with our old attitudes. Fresh creativethinking and out-of-the-box solutions will only do the trick.Learn-Live VSAT based coaching program is a good initiative for the purpose.This SBU contributes its best for the professional and personal growth of geographicallydispersed students developing a unique study culture amongst them. This is achieved byproviding education and training solutions through satellite based Very Small ApertureTerminal (VSAT) technology.This Live and Interactive Learning and Training Platform has redefined access to education.It enables students to have interactive sessions with instructors and fellow students across thecountry thus truly bridging the urban - rural divide.69 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) BIBLIOGRAPHYInternet Websites: www.education.nic.in retrieved on 11/06/2011 www.naks.in retrieved on 11/06/2011 Data sourced from website of – Educomp, Everonn, Pathfinder, etc www.cscsarchive.org retrieved on 17/06/2011 http://en.wikipedia.org/wiki/VSAT retrieved on 13/07/2011Directories: School Directory City DirectoryOther Materials: Marketing Management by Philip Kotler, Keller, Koshy, Jha IDFC-SSKI Research Product Brochures.70 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar)QUESTIONNAIREToday if we teach our children the way we were taught yesterday then we rob them of theirtomorrow - John Dewey__________________________________________________________________Questionnaire for Learn-Live program (To be provided by school) Live sName of the Principal/Head of the Inst.:Name of the school: Board:Address:Phone:E-mail: Website:No. of students studying in class XI – XII (total): XI-XII (Science): XII__________________________________________________________________ 1. Are there plus 2 classes in your school? Yes No 2. Do you provide any special coaching for IIT JEE, AIEEE, WBJEE etc? Yes No 3. Do you think such endeavor in your school campus will add value to your service? campus Yes No 4. Do you think students going to coaching centre get enough time to do their self study? Yes No 5. Do you think after school in campus coaching will help your students get more time and in-campus energy for assimilating their learning? Yes No71 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) 6. Do you think national level exposure is required for you students to excel in future? Yes No 7. If your answer is ‘yes’ to the last question , what kind of arrangement will you look for in your institute Classes by Subject Expert over VSAT through a virtual interaction mode Classes by Local Faculty A combination of both 8. Are you open to any form of optimum solution which provides coaching by national level experts at your campus for your students Yes No 9. Can you provide a dedicated room for coaching your students in your campus for IIT JEE etc? Yes No 10. Do you have a power backup system for your school? Yes No72 New Age Knowledge Solution Ltd.
  • Asian School of Business Management (Bhubaneswar) NMTSE-2011 Registration FormName of the school: Board:Class: Sec: Strength of the class:Name of the Class teacher/Exam Coordinator:Rules of NMTSE 2011: 1. Scholar’s Hunt is a 1 hour comprehensive assessment on Mathematics 2. The question will be of multiple choice types and will carry negative marking for wrong option. 3. School can conduct the test at a particular date during regular class time or activity period. 4. Our representative will provide the Q papers set one day in advance along with answer sheet and collect the same after the completion of the exam. 5. Our representative can conduct the exam if date and time suiting us are provided. 6. Invigilation should be strict and unfair means should not be tolerated. 7. No one is allowed to move out the venue during the time of assessment.Details of the participant: Roll Name of the student % marks No. achieved in last class73 New Age Knowledge Solution Ltd.