How to do PPCShiva Kumar CCEO, CA Infotech India PrivateLimited
What is AdWords?
What is PPC (Adwords, BingAds)?
How to get set up for     Success
1. Choose Specific KeywordsKeywords Examples●   Google Apps     Vs.    Google Apps Migration                    What it Lo...
2. Build out Negative KeywordsNegative Keyword Examples●   e.g. [-play store], [-apps], [-app], [-store], [-play], [-free]...
3. Choose your NetworkNetworks to Choose●   Search           Vs.              Display                           What it Lo...
4. Choosing the Right Ad                                            Having a headline that Stands out                     ...
Fixing a Budget●   Budget varies from place to place.●   We recommend a budget of at-least USD    200 a month to start wit...
2. Tracking Your Success    "This is the most important area of AdWords which gives you key insights into what is         ...
Any Questions???      Email us atshiva@mycontactsca.cominfo@cainfotechindia.com
Thank You for your Time!
How to do ppc effectively.
How to do ppc effectively.
Upcoming SlideShare
Loading in...5
×

How to do ppc effectively.

102

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
102
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to do ppc effectively.

  1. 1. How to do PPCShiva Kumar CCEO, CA Infotech India PrivateLimited
  2. 2. What is AdWords?
  3. 3. What is PPC (Adwords, BingAds)?
  4. 4. How to get set up for Success
  5. 5. 1. Choose Specific KeywordsKeywords Examples● Google Apps Vs. Google Apps Migration What it Looks Like in AdWords
  6. 6. 2. Build out Negative KeywordsNegative Keyword Examples● e.g. [-play store], [-apps], [-app], [-store], [-play], [-free] What it Looks Like in AdWords
  7. 7. 3. Choose your NetworkNetworks to Choose● Search Vs. Display What it Looks Like in AdWords
  8. 8. 4. Choosing the Right Ad Having a headline that Stands out Strong Call to Action Social Extensions "Sitelinks can improve CTR by Site Links as much as 30%" What it Looks Like in AdWords
  9. 9. Fixing a Budget● Budget varies from place to place.● We recommend a budget of at-least USD 200 a month to start with.● Increase your budget periodically.● Keep a check on how your budget is utilized month after month.● Not getting results in the first month? Let the ads run for the same budget for couple of months.
  10. 10. 2. Tracking Your Success "This is the most important area of AdWords which gives you key insights into what is leading to business and what is not. Google Has 2 products for this:" Google Analytics Conversion Tracking● More complex, but provides more information ● Less complex, but provides less information about where your clicks are coming from. about where your clicks are coming from.● Ideal if youre interested in the entire flow of ● Ideal if youre only interested in customers through your site, not just conversions. conversions. ● Tracks conversions from AdWords sources● Can include conversions from non-AdWords only. sources, so its a great comparison tool. "You NEED to have some sort of tracking in place to record your return on investment. Failure to do so means your investing blindly"
  11. 11. Any Questions??? Email us atshiva@mycontactsca.cominfo@cainfotechindia.com
  12. 12. Thank You for your Time!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×