Competition from unlikely competitors are growing.
Broadband connections expanding.
Why Converge? Convergence will allow media outlets to trim the bottom line. It will also increase the visibility of each organization
Increased visibility. a converged media operation can increase the visibility Shared reporting resources. Media convergence allows television news operations to take advantage of print's comprehensive newsgathering approach. Credibility. The combination of all the resources of each medium can only increase audience's perception of credibility Cross-marketing. TV, radio and newspapers reach different audiences, convergence allows you to extend the brand. Advantages….
Daily debate shows Politicians,celebrities debating everyday at 9.pm.Viewers Submit questions to host via SMS or internet.
Radio show fully interactive TV camera in a radio station conty and viewers request for songs thru SMS or Internet or phone. Real time chat with DJ and guests in studio. A revenue earning solution for off broadcast time (OBT) increasing the viewer ship and ratings
Euro song show Live SMS chat is being broadcasted.Hosts are actively participating in discussion with viewers and controlling, Initiating voting and contests.
Capture our audience. Let viewers interact-in real time
Live SMS chat
SMS quiz games
Real time interaction with DJ/Celebrities
Sports access profiles.
Brand Managers Platform development Planning Content aggregation Collection and reporting Interactive Team Where do we go from here??? Roles and action plans
AIR7 media and sales division to identify new revenue streams which includes cross selling by
Establishing two tier airtime tariffs with a standard television airtime product and an interactive airtime premium service for advertising clients.
Response reporting which includes viewer response and demographic profiling for advertising clients.
Additional advertising opportunities associated with interactive programming including program sponsorship, competition sponsorship, Brand promotions etc.
Cross media sales, bundled campaigns with cross media coverage in prime time, plus interactive and Internet support.
Air time sales Plan With demographic profiling and response reporting will provide a growing viewer data base for NTV7 future interactive programming and advertising opportunities.
Pl Plan new technologies and lead the team to create multi platform for convergence and interactivity. · Spearhead the Team for Multi platform interactive content for media sales and develop next-generation human/television interfaces. · My knowledge on technology will help t o Implement future interactive services and programming for easy subscriber access to on-demand content. Can be instrumental in planning and launching interactive programs for television, radio, events and the Internet. . · My experience in Integrated marketing,branding,CRM and knowledge of technology is an ideal combination for heading the division of Interactive television in EMG. My Role…….
RADIO & TV as a Multi platform media will capitalize on the synergy of the multiple platform Integration. It will help to increase the stations adex share by offering added value proposition to the clients… The Sponsorship revenue, plus the revenue from ad sales and cross-media syndication, will show into profit from the inception