Marketing & Corporate Affairs Presentation to Dubai Television.

1,249 views
1,065 views

Published on

Marketing & Corporate Affairs Presentation to Dubai Television.

Published in: Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,249
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Marketing & Corporate Affairs Presentation to Dubai Television.

  1. 1. Marketing & Corporate Affairs A presentation by Rajnish Narayanan 1
  2. 2. Index•Marketing & Corporate Affairs Structure•Brand management•Corporate Communication•Creative Dept•Event Management•Research Dept•Corporate Social Responsibility 2
  3. 3. Marketing & Corporate Affairs Dep’t 3
  4. 4. An overviewIncreased competition is facilitating the application of brand management in Televisionindustry as Television station race to establish clear and memorable brand images in anincreasingly complicated marketplace like Middle east filled with infinite content offeredby broadcasters from all over the region.In short, to succeed in a noisy media marketplace, today TV channels need to establish aconsistent brand image using multiple platforms. Furthermore, the broadcasters have toincrease the efficiency of their marketing plans given the rising cost of marketingexpenses.My role will be directly to shape the television stations marketing strategies , Corporatecommunications, activities and because of their increasing involvement in determining astations programming environment and strategic objective. 4
  5. 5. Brand ManagementBrand Managers role will be more for•Strategic study on the specific audience and advertisers (ratings, psychographics, lifestyle,and dip stick studies).•Search and evaluate program suitability, branding and develop program strategiesincluding promotions to ensure program ratings are high.•To monitor competitors programming activities and strategies on a regular basis.•To prepare written and verbal reports to management and program committee whichprovides strategic planning in response to changes in audience, advertisers andcompetitors activities.•To take up assignments that is typically involved quantitative analysis, data interpretationand recommendation for Management decision making process.•Also liaison with the Acquisition and production department for international, regionaland local programs. 5
  6. 6. Corporate Communications department.This department will conceptualize and implement a communications strategy thatpositions the organization effectively within all forms of media, while creating a foundationfor effective and efficient internal and external communication with key stakeholders andtarget market.Key Responsibilities of this department will include•Strategic implementation of all media communication.•Media relations strategy.•Public relations - external communication.•Internal and External communication strategy.•Management of all the organization communication channels. 6
  7. 7. Public Relations DepartmentThe Public Relations unit will play an integral role in the success of the stationsprogramming. This department is in constant communication with other media outletsregarding programming, ratings and awards.Other Public Relations Services•Prepare Spokespersons for Media Interviews•Coordinate News Conferences•Write Executive Speeches•Press releases for TV programmes and press conferences•Responsible to feed information of daily programme schedule to other TV media and print.•Also responsible for photo shoot, photography and interview sessions involving artiste,entertainers, Producers, news presenters etc 7
  8. 8. Research Department.Research Departments primary role will be to support the Agency Sales, Client and StrategicSales and Sponsorship departments by ensuring that they are presented effectively topotential and existing advertisers and media buying agency .The Research department uses a variety of research analysis tools as well as commissioningnew research to gain a greater understanding of who our viewers are. The departmentprovides analysis on programmes, advertising campaigns and market sectors to help sell thechannel to advertisers.Program Research - team handle’s viewer requests, press releases, guest preparation, andtopical and video research. They are responsible for interview confirmation, fact-checking,script assembly, and filing video and transcripts. 8
  9. 9. Corporate Social Responsibility (CSR)Corporate management program activities will be aimed at contributing to sustainabledevelopment of the environment, global society and business. The program pursues the three keyareas of•Financial•Environmental and•Social sustainability.The Company can promote ecology through its programming, educational programs and couldwork to reduce the environmental footprint of its business activities, thus create a beautiful worldfor future generations.Socially, we aim for swift decision making and business execution in response to changes in thebusiness environment to achieve sustainable growth of corporate value and enhanced contributionsto society.The Company should be keenly aware of its social responsibilities as a leading media company andshould strive to promote local, regional & global environmental preservation through programs andevents.Television stations have the important responsibility of prompting people to reflect on the globalenvironment through programs and events. Participation takes various forms and includesphilanthropic initiatives such as gifts, grants, sponsorships, in-kind donations, and volunteerism. 9
  10. 10. Other UnitsEvents department :Assist with the planning, coordination and executing of major station events, inaddition to station sponsored events, movie screenings, and live broadcast remotes.•Assist with event setup, demo-sampling, and interact with viewers & clients.•Events team will help in creating promotions and tools for various events.•Support the planning, design, and implementation of assigned road shows , eventsand promotional & Marketing campaigns•Assist in the analysis of compiling/targeting activities•Assist on management of the delivery of marketing tools on the ground. 10
  11. 11. The Advertising unitThe Advertising unit serves as an in-house advertising agency for the station and consists ofthe promotion, graphics and digital media staffs. The unit also creates station advertising inother print & electronic media, issues the weekly program schedule, and develops creativethemes and designs, to support businesses and marketing objectives.•Directs design staff to translate visual/verbal concepts and creative strategy into print,digital advertising.•Responsible for all phases of the creative process from concept through execution.•Controls the design, layout, typography and visual ideas for all aspects of the project.•Collaborates with Creative Directors, end-client and production team to identify projectneeds and design the product. 11
  12. 12. 12

×