Southwest airline ppt by rajib

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Southwest airline ppt by rajib

  1. 1. Southwest Airlines AN AIRLINE IN TROUBLE Rajib lochan sahu
  2. 2. Timeline… <ul><li>June 18, 1971 </li></ul><ul><ul><li>Began airline service </li></ul></ul><ul><ul><li>Flights to Houston, Dallas, and San Antonio </li></ul></ul><ul><li>1977 </li></ul><ul><ul><li>SW stock listed on NYSE as &quot;LUV&quot; </li></ul></ul><ul><li>1982 </li></ul><ul><ul><li>Appointed Herbert D. Kelleher </li></ul></ul><ul><ul><ul><li>President, CEO, & Chairman of the Board </li></ul></ul></ul><ul><li>1984 </li></ul><ul><ul><li>1 in customer satisfaction (4 th year in a row) </li></ul></ul><ul><li>1990 </li></ul><ul><ul><li>announce billion dollar revenue mark </li></ul></ul><ul><ul><li>Officially declared a &quot;Major&quot; airline! </li></ul></ul><ul><li>May 2003 </li></ul><ul><ul><li>Top ranked domestic passenger airliner </li></ul></ul><ul><li>2006 </li></ul><ul><ul><li>Southwest’s 34th consecutive year of profitability </li></ul></ul>
  3. 3. Leadership / Structure: Herbert D. Kelleher Executive Chairman of the Board Gary C Kelly Vice Chairman of the Board and Chief Executive Officer Colleen Barrett President, Secretary, and Director
  4. 4. Facts / Milestones… <ul><li>Low-fare, high frequency </li></ul><ul><li>Point-to-point carrier </li></ul><ul><li>Largest domestic U.S. carrier </li></ul><ul><li>4 th largest major airline in America </li></ul><ul><li>More than 34,000 Employees </li></ul><ul><li>Fly more than 64 mil. passengers a year </li></ul><ul><li>58 destination cities (59 airports) </li></ul><ul><li>More than 3,200 flights a day </li></ul><ul><li>Top competitors: </li></ul><ul><ul><li>AMR Corp. </li></ul></ul><ul><ul><li>Continental Airlines </li></ul></ul><ul><ul><li>JetBlue </li></ul></ul>
  5. 5. Airlines <ul><li>Provide air transport services for passengers or freight’ </li></ul><ul><li>Categories of airline services include: </li></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>National </li></ul></ul><ul><ul><li>Regional </li></ul></ul><ul><ul><li>Domestic </li></ul></ul>
  6. 6. <ul><li>Southwest Airlines announced an agreement in principle between the Southwest Airlines Pilots' Association (SWAPA), the union representing Southwest Airlines Pilots and the Air Line Pilots Association (ALPA), the union representing the pilots of AirTran Airways. This agreement in principle, subject to the respective unions' board approval and membership ratification, would integrate the two groups' seniority lists. Southwest Airlines finalized closing of the acquisition of AirTran Holdings, Inc. on May 2, 2011.   </li></ul>
  7. 7. The mission of Southwest Airlines <ul><li>Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. </li></ul>
  8. 8. Vision Statement <ul><li>At Southwest, we strive to be the new generation of flight transportation while providing luxury at a price anyone can afford </li></ul>
  9. 9. Southwest’s Commitment to its Employees <ul><li>We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. </li></ul>
  10. 10. Southwest’s culture <ul><li>These are three basic values (“the culture”) or philosophical pillars at Southwest Airlines:- </li></ul><ul><li>Value 1: Work should be fun ...it can be play . . . Enjoy it. </li></ul><ul><li>Value 2: Work is important ...don’t spoil with seriousness. </li></ul><ul><li>Value 3: People are important...each one makes a difference. </li></ul>
  11. 11. Southwest’s Culture is Focused on Relationships <ul><li>Southwest’s most distinctive organizational competency is its ability to build and sustain relationships characterized by </li></ul><ul><ul><li>Shared goals </li></ul></ul><ul><ul><li>Shared knowledge </li></ul></ul><ul><ul><li>Mutual respect </li></ul></ul><ul><li>Focus on relationships is the fundamental driver of leadership, culture, strategy, and coordination at Southwest. </li></ul>
  12. 12. <ul><li>SWOT Analysis </li></ul>

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