IMC - Prof. Rajesh Satpathy
How to Design an Advertising CampaignAdvertising campaigns help business owners and their teamsoutline the best strategies...
Video: Tata Sky Plus
How to Design an Advertising CampaignStep 1Target the market you plan to attract with the product or serviceyoure advertis...
Premium…Up market…Professional…Stylish
Video: Sony Vaio Vivid
How to Design an Advertising CampaignStep 2Look at what your competitors are doing, as well as past, currentand future tre...
Effect of Marketing Environment
Effect of Marketing Environment
Video: Harley Davidson Motor Bikes
How to Design an Advertising CampaignStep 3Identify the purpose of your advertising campaign, before youbegin planning it....
Newly introduced product … LED Bulb by Toshiba
Eco Smart FashionByPivot
Video: Philips Water Purifier
How to Design an Advertising CampaignStep 4Use your market research to determine how your target marketfinds out about pro...
How to Communicate?
How to Design an Advertising CampaignStep 5Specify how you will evaluate whether the effort is a success. Ifyou run a prin...
Effectiveness?
Effectiveness?
How to Design an Advertising CampaignStep 6Time the launch of your advertising campaign for maximumeffect. While some comp...
Time?
How to Design an Advertising CampaignStep 7Take inventory of the resources your company can use to assistwith your adverti...
Maximum Reach…3D Broadcast by Modi
How to Design an Advertising CampaignStep 9Test your advertisement on a focus group composed of yourtarget market, before ...
Evaluation… Feedback
Thank You!
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7 designing ad programme

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7 designing ad programme

  1. 1. IMC - Prof. Rajesh Satpathy
  2. 2. How to Design an Advertising CampaignAdvertising campaigns help business owners and their teamsoutline the best strategies and tactics for promoting thecompanys products and services.Whether you as a manager offer a product or service, or plan topromote your product offline or online, an advertising campaigncan guide you through the process.can guide you through the process.Before you develop your advertising campaign, take note of yourcompanys position in the market and determine where youd liketo be!! Design your advertising campaign keeping the values,features and benefits of your product or service at the forefront ofthe campaign.
  3. 3. Video: Tata Sky Plus
  4. 4. How to Design an Advertising CampaignStep 1Target the market you plan to attract with the product or serviceyoure advertising. You need to know their geographic location,gender, average income level, marital status, education level, andhobbies and interests.This information will help you put together a customer profile,This information will help you put together a customer profile,which outlines where your target market gets their informationand the most successful ways to pitch products and services tothem.
  5. 5. Premium…Up market…Professional…Stylish
  6. 6. Video: Sony Vaio Vivid
  7. 7. How to Design an Advertising CampaignStep 2Look at what your competitors are doing, as well as past, currentand future trends. Determine if there are any changes in themarketing environment that may affect how you advertise yourproducts or services, such as political, economic, technological orsocio-cultural factors.You can find this information by paying attention to national andlocal news, reading industry reports and reviewing trademagazines.
  8. 8. Effect of Marketing Environment
  9. 9. Effect of Marketing Environment
  10. 10. Video: Harley Davidson Motor Bikes
  11. 11. How to Design an Advertising CampaignStep 3Identify the purpose of your advertising campaign, before youbegin planning it.You may develop a campaign to make customers aware of a newproduct or service youre introducing to the market, you maywant to introduce customers to a new use for an existing productwant to introduce customers to a new use for an existing productor service or you may have a special sales promotion, such as buy-one get-one free.Use this information to create specific, measurable, attainable,realistic, timely goals for your advertising campaign.
  12. 12. Newly introduced product … LED Bulb by Toshiba
  13. 13. Eco Smart FashionByPivot
  14. 14. Video: Philips Water Purifier
  15. 15. How to Design an Advertising CampaignStep 4Use your market research to determine how your target marketfinds out about products and services and where they are mostlikely to make their purchases.Use this information to help you decide whether to use socialmedia marketing, advertise on blogs and websites, opt for printmedia marketing, advertise on blogs and websites, opt for printadvertising or do a radio or television commercial. Determine thespecific tactics you want to use, based on your goals and budget.
  16. 16. How to Communicate?
  17. 17. How to Design an Advertising CampaignStep 5Specify how you will evaluate whether the effort is a success. Ifyou run a print advertisement, for example, you can put a uniquewebsite address on it and track the number of visits and sales youreceive through it. Or you can run a SMS Campaign…If you place a banner advertisement on a national blog, you canIf you place a banner advertisement on a national blog, you cantrack your success based on the number of clicks youradvertisement receives, and how many sales or inquiries youreceive, as a result.
  18. 18. Effectiveness?
  19. 19. Effectiveness?
  20. 20. How to Design an Advertising CampaignStep 6Time the launch of your advertising campaign for maximumeffect. While some companies advertise heavily during their peaksales months, others save their advertising money for the monthswhen consumer spending decreases.If youre marketing toys, you might opt for advertising during theIf youre marketing toys, you might opt for advertising during theholiday season, while if you offer academic solutions, you mayadvertise during the end of winter through the early spring.
  21. 21. Time?
  22. 22. How to Design an Advertising CampaignStep 7Take inventory of the resources your company can use to assistwith your advertising campaign. This includes reviewing thetalents, knowledge and skills of your staff, to see if you need tobring in consultants, determining what technology you haveavailable on-site and your budget.Step 8Hire individuals to help your company create your advertisepieces. If you plan to run a print ad, you may need a copywriterand graphic designer, while if you plan to shoot a commercial, youmay need a film crew, director, actors and a voice over artist. Orelse you can hire an Ad Agency !!
  23. 23. Maximum Reach…3D Broadcast by Modi
  24. 24. How to Design an Advertising CampaignStep 9Test your advertisement on a focus group composed of yourtarget market, before you launch it. The focus group will help youobtain the feedback you need to make adjustments to theadvertisement.Once youve made changes, launch your advertising campaign andOnce youve made changes, launch your advertising campaign andwait to calculate the results.
  25. 25. Evaluation… Feedback
  26. 26. Thank You!

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