Your SlideShare is downloading. ×
10 personal selling
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

10 personal selling

408
views

Published on

Published in: Business, Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
408
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. IMC - Prof. Rajesh Satpathy
  • 2. What is Personal Selling?Face-to-face interaction or telephonic interaction with one ormore prospective purchaser, for the purpose of making salesand building customer relationships.It includes:• Sales Presentation• Sales Presentation• Trade shows• Incentive Programme
  • 3. Sales Presentation
  • 4. Trade Show
  • 5. Personal Selling carries the major chunk of thepromotional load when…• The market is concentrated geographically• The product’s unit value is high, technical in nature orrequires a demonstrationrequires a demonstration• The product must fit the need of an individual customer• The product is in the introductory stage• The company has lesser amount of fund for an advertisingcampaign
  • 6. Advanced Nuclear Reactor by Areva Corporation, France
  • 7. Demonstration
  • 8. Contribution of Personal Selling:• Sales people generate revenue• Sales people provide market research• Sales people provide solutions to problems• Sales people provide expertise and serve as informationresources• Sales people serves as advocates for the customer whendealing with the selling organization
  • 9. Personal Selling Objective: Qualitative• To do the entire selling job• To service existing accounts• To search out and obtain new customer• To secure and maintain customers co-operation in promotingthe product line• To keep customers informed on changes in the product line• To keep customers informed on changes in the product lineand other aspect of marketing strategy• To provide technical advice and assistance to customers• To assist with the training and middlemen’s sales personnel• To provide advice and assistance to middlemen onmanagement problems• To collect and report market information/ intelligence ofinterest to the company management
  • 10. Personal Selling Objective: Quantitative• To capture and retain a certain market share• To obtain sales volume that contributes to profitability• To obtain some no. of new accounts of given types• To keep personal selling expanses with in set limits• To keep personal selling expanses with in set limits• To secure targeted percentage of certain account business
  • 11. Service Selling:• Inside order takers- Sales clerk behind the counter in a Pvt.Bank, Tele-callers, Tele-marketers.• Delivery Sales person- mainly engages in delivering theproduct• Route/ Merchandising Sales person- operates as an ordertaker who works in the field – the sales person calling ontaker who works in the field – the sales person calling onretailers is typical• Missionary- aims only to build goodwill or to educate theactual or potential user- Distiller’s representative orPharmaceutical companies representative• Technical Sales person- emphasizes technical knowledge-Engineering sales person, who primarily a consultant toclients.
  • 12. Delivery Boy Tele-Marketers
  • 13. Developmental Selling…• Creative sales person of tangible product- sales personselling Water purifiers, Vacuum cleaner, Cars, Fireextinguishers.• Creative sales person of Intangible product- sales personselling Insurance, Advertising services, educationalprogrammes, banking products.selling Insurance, Advertising services, educationalprogrammes, banking products.
  • 14. Theories of Personal Selling:• AIDAs theory of Personal Selling• “Right Set of Circumstances” theory of Selling• “Buying Formula” theory of Selling• “Behavioral Equation” theory of SellingAttention Interest Desire Actions SatisfactionAIDAs ModelNeed/Problem Product/Service Purchase Satisfaction/ DissatisfactionBuying Formula
  • 15. ProspectingVVPreparation/ Pre-approach/ Cold CallsVVOpeningVVRequirement IdentificationVVPresentation/ DemonstrationVVVHandling ObjectionsVVNegotiationVVClosingVVFollow Up/ Maintenance
  • 16. Thank You!