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Assignment
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY
BK ID B1519
CREDIT & MARKS 2 CREDITS; 30 MARKS
Note: Answer all questions. Each question is followed by evaluation scheme.
Q. No Questions Marks Total Marks
1 What is business strategy? Explain the need for business strategy.
Meaning of business strategy
Explanation of the need for business strategy
3
7
10
2 Define strategic management. What are the causes for failure of Strategic
Management?
Definition of Strategic Management
Causes for failure of Strategic Management
3
7
10
3 Write short notes on the following:
a) Core competencies and their importance
b) Strategic leadership.
a) Core competencies and their importance
b) Strategic leadership.
5
5
10