200M TO 2B CONSUMERS CPU
CPU CPU CPU CPU CPU CPUBased on EA estimates for number of users of video game console devices in 2001 versus EA estimates for users accessing games via social, mobile, console and PC platforms in 2012 .
Every 15 min., BF3 players…
1TB+ data THROW 3.9M grenades PER DAY DESTROY 684K vehicles 50+ different C R E AT E 24M explosions T E L E M E T RY E V E N T S Multi-player shooter telemetrytracks player performance (kills, deaths, shots, explosions, etc.)
Players have… SPENT 1.97B donuts
PLACED 7.36M Kwik-E-150GB data daily Mart stores4.5TB monthly 3.43M Krusty Burger restaurants120+ differentT E L E M E T RY E V E N T SMobile telemetry tracks game progression and in-game economy spends
VIDEOGAMES ARE BIG DATA1. Data
Is Only a Means to an End2. Focus on the Usage and Action of the Data First3. The Right Data at the Right Time is More Valuable than Bigger Data Sets4. Use Data to Create Amazing Customer Experiences5. Single TRUE identity is the crucial glue that connects the power of data insight to the CONSUMER