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EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
EA : The Biggest Big Data Challenge
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EA : The Biggest Big Data Challenge

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  • 1. VIDEOGAMES:THE BIGGEST BIG DATACHALLENGERajat Taneja, Chief Technology Officer, EA
  • 2. 200M TO 2B CONSUMERS CPU CPU CPU CPU CPU CPU CPUBased on EA estimates for number of users of video game console devices in 2001 versus EA estimates for users accessing games via social, mobile, console and PC platforms in 2012 .
  • 3. Every 15 min., BF3 players… 1TB+ data THROW 3.9M grenades PER DAY DESTROY 684K vehicles 50+ different C R E AT E 24M explosions T E L E M E T RY E V E N T S Multi-player shooter telemetrytracks player performance (kills, deaths, shots, explosions, etc.)
  • 4. Players have… SPENT 1.97B donuts PLACED 7.36M Kwik-E-150GB data daily Mart stores4.5TB monthly 3.43M Krusty Burger restaurants120+ differentT E L E M E T RY E V E N T SMobile telemetry tracks game progression and in-game economy spends
  • 5. DEEP GAMEPLAYINSIGHTSLive Feedback from Levels onGame Events
  • 6. GAMES ARE BIG DATA 2.5 275 50BILLION MILLION TERABYTESMonthly game Active registered Gross daily data sessions users captured
  • 7. WHAT’S CAUSING THE DATA SURGE ¥ £ € $Gameplay Micro- Time Price Payment data transactions stamps points systems In-game Virtual Real-time Content Multi-advertising goods events updates player
  • 8. LEGACY ARCHITECTUREMobile Social HD Web Marketing DW DW DW DW DW Latency: 1-3 Days
  • 9. …BUTTHINKINGSOMETHINGDIFFERENT.” - Albert Szent-Gyorgyi
  • 10. FOUR GUIDING PRINCIPLES Small Is the New Big Think Scale OutPrediction Over Description Single True View
  • 11. SMALL IS THE NEW BIGCommon, Consistent Data Taxonomy & Policies Finding the Best Data
  • 12. SCALE OUT Mobile Social HD Web Marketing Latency: DW Algorithms ~ HoursTrends Analytics Profile Service Data Feeds Targeting Recommendations Reporting
  • 13. PREDICTION OVER DESCRIPTION Identify Trends Improved Monetization StrategiesGame Preferences Lifetime Customer Value Accurate view of the customer across platforms
  • 14. SINGLE IDENTITY – A TRUE VIEW
  • 15. VIDEOGAMES ARE BIG DATA1. Data Is Only a Means to an End2. Focus on the Usage and Action of the Data First3. The Right Data at the Right Time is More Valuable than Bigger Data Sets4. Use Data to Create Amazing Customer Experiences5. Single TRUE identity is the crucial glue that connects the power of data insight to the CONSUMER
  • 16. MORE DETAILSwww.linkedin.com/in/rajatt/www.ea.com/news

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