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Services offered and customer satisfaction: marrigeconsultencies Presented by: RAJAN KUMAR
Service orientation Matrimonial business is tremendous growing business in India. There are lots of online service provider in this field. Apart from these online services there are some local centers who also plays a major role in semi urban and rural areas. Earlier it has been done by brokers and pundits after internet boom it has wiped almost from urban areas. Still in rural areas it has significant presence and success rate is much higher then online services.
INDIAN CONTEXT India is a nation of various cultures and ethics. Each communities has its own belief and disbelief. As marriage is special part in any community it has its own rituals and beliefs(specially cast, family background, age, height). So, here especially for rural areas the brokers and middleman still active.
THE PAST PICTURE Match making process of Indian system is complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc. Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer. In the last decade the print matrimonial gained an upper hand. Word of mouth and newspapers were the prime sources for the exchange of information.
PRESENT SCENARIO In India organized marriage services business is worth INR 10 billion. The companies have been pushing their offline presence up in the past few years. Shaadi.com currently has an upper hand in the offline market with close to 100 centers . Female membership at these sites steadily increase from 18 through 26 years of age.
Introduction of online matrimony Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners . Online Matrimony caters to people spread across the globe with the help of internet. Matrimonial sites are specially popular in India and among Indians settled overseas. Matrimonial search is the 13th most popular activity on the Internet among 12 million urban users in India.
There are various sites available for providing the online matrimonial services. The leading ones are shaadi.com, jeevansathi.com, bharat -matrimony.com. Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. 25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent.
Idea generation BHARAT MATRIMONY was the first company to provide online matrimonial services to indians. Mr. MurugavelJanakiraman founder & CEO of bharat matrimony .com Started in 1997 BharatMatrimony.com pioneered online matrimony. It was the first to offer features -Verified Profiles, Assured Contacts, 15 region specific portals and Mobile Alerts in the online matrimony space. first matrimonial site to receive the coveted ISO 9000:2001 Certification Entered the Limca Book of Records.
THE CHANGED PHASE
Its providing a global reach to the bride/groom seeking parties.
It’s self-operative and easy task.
With the internet boom in India, the picture of a marriage broker with a huge diary with tucked-in photographs is slowly phasing out.
A service provider may use registration profiles to filter preferences .
May run several different portals to cater for needs like different languages.
Women franchisees have came into picture, controlling the offline center
Customer orientation How online portals attract customer? They post their customer review. They advertise it and tells every aspect of their services. By giving them special schemes and benefits. Lots of success stories and data of registered customers.
Issues involved with Information Technology Online tracking of Customer Behaviour. Phishing Misrepresentation of facts / Frauds Hacking. Harassment. Spams. Offensive content. Copyright Infringement. No E-Governance Phishing is the criminallyfraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Computer fraud is any dishonest misrepresentation of fact intended to induce another to do or refrain from doing something which causes loss a hacker is a person who breaks into computers, usually by gaining access to administrative controls. The subculture that has evolved around hackers is often referred to as the computer underground.