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Case based presentation Case based presentation Presentation Transcript

  • Case based presentation
    Topic-
    • Introduction
    • Facts
    • SWOT Analysis
    Content
    • Z corporation is one of the leader in the 3D Printing Market.
    Introduction
    • Privately held
    • Founded : 1994
    • Mission : Create mass marketing for 3D printing
    In 1995
    • 3D Technology developed at the Massachusetts Institute of Technology (MIT) for advanced applications
    • Exclusive Licence from MIT
    Facts
  • In 1996
    • Building the Business
    • 10 Employees
    • One sales Person
    • Fist Machine sale
    IN 1997
    • Technology leader with launch of world’s fastest 3D Printer (Z 402)
    • 50 Customer (Whirlpool, Baxter Health Care , Kodak, Toyata etc)
    Cont….
    • Strength
    Competitive product offerings
    Leading position
    • Weakness
    Lack of diversification
    • Opportunities
    Strategic growth initiatives
    Positive long term outlook for 3D market
    SWOT ANALYSIS
    • Treats
    Global economic slowdown
    Competitive Environment
    Cont…
    • Who would they consider as key competitors and how is Z Corp trying to differentiate from them?
    Ans- In there market they have one principal competitor, which is the Dimension line from Stratasys. Although they frequently compete, their products have very different strengths and solve different kinds of problems in the customer work flow. Their tool is 5-10 times faster, prints in full color and produces parts at less than half the cost per part. Their tool produces parts from a plastic material and their parts more closely emulate plastic material properties. ZPrinters are used in the customer workflow when speed, cosmetic appeal and communication value are most important. The Dimension is most successfully used in later stage testing where specific material property becomes more of an issue.
    They believe that both are valid tools, but that ZPrinters address the market opportunity with most long term growth potential.
    Questions
  • Ans-They remained focused on delivering the key product attributes of high speed, low cost, color and ease of use. As an organization we focus on the customer’s increasing expectations. As long as customers help us see their future needs and we can offer them great parts fast and at low cost, we will have strong growth.
    Q2-What are Z Corp’s key strengths and core competencies that have allowed it to remain successful in the market place?
  • Ans-Their principal challenge continues to be awareness, not only that tools exist that can create a 3D model from digital data, but that these tools are fast, full color and inexpensive. Many potential customers aren’t aware that our technology can deliver a 3D model in a few hours. And few are aware that the cost is affordable and comparable to other common technology purchases. Today you can purchase a monochrome 3D printer for under $20,000 or a full color 3D printer for just $40,000. Many customers recoup that cost in a matter of months.
    Q3. What about some of the major challenges for Z Corp in the industry today and how do you overcome them?