Types of websites Corporate websites Personal websites Flash websites E-commerce websites Social Media networking web...
Common mistakes in web development The website is isolated Developed in a very cheap way Very poor brief to developers...
Websites Vs other print material Corporate brochures have much shorter life. Websites are more flexible and can be chang...
Short comings in websites Focus mainly on delivering information .This shortcoming can be overcome by:- Better presentati...
Search Engine Optimization Register with all te search engines like Google, Bingand yahoo, so that when there is a search...
Search Engine Optimization Variables to optimize search engines :- Number of links to your sites.- Page title.- Keywords ...
Search Engine Marketing PPC is a part of Search Engine Marketing (SEM).- you are charged when the advertisement is clicke...
Getting most out of SEM Search Terms ( keywords) selections; the key wordsincreases the chances of being “hit” by search....
Pricing structure for banner ads. Cost per Thousand ( Mille) page impressions - theadvertisers are charged based on numbe...
Social Media marketing Twitter allows the companies to promote their products. Asmall message linking webpage can be post...
Other Social media marketing tools Permission marketing : Signing up with the site toallow them to send promotional mater...
Digital marketing
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Digital marketing

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Small entrepreneurs should know some fundamentals of digital marketing, as it is by far an economical yet effective marketing tool available to entrepreneurs. This slides are not for techies but for simple entrepreneurs who have very limited knowledge about the digital media. So you may find some very basic information also being discussed in these slides.

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Digital marketing

  1. 1. Types of websites Corporate websites Personal websites Flash websites E-commerce websites Social Media networking websites Photo sharing websites Mobile device websites News websites Government websites Content websites
  2. 2. Common mistakes in web development The website is isolated Developed in a very cheap way Very poor brief to developers In sufficient budget
  3. 3. Websites Vs other print material Corporate brochures have much shorter life. Websites are more flexible and can be changed inshort notice. More visibility compared to corporate brochure Websites are more interactive and can be presented inany form that the customer wants.
  4. 4. Short comings in websites Focus mainly on delivering information .This shortcoming can be overcome by:- Better presentation of information of product/services withpictures and videos.- Biographies of the key people who are behind the project.- The differentiator – why the customer should deal withyou.- Simple on line enquiry form- Special feature to help visitors to access the informationmore easily.
  5. 5. Search Engine Optimization Register with all te search engines like Google, Bingand yahoo, so that when there is a search request, thesearch engines will “trawl” your website also. In response to search the website link should appear atthe first page. Search engines can bring in any one of the pages apartfrom Home Pages, based on “search –text”. SEO should be done at the time when website is built.
  6. 6. Search Engine Optimization Variables to optimize search engines :- Number of links to your sites.- Page title.- Keywords used in the text.- Position of the text on the page.- The competition in the busisness.- Blogging- Offer links to other sites
  7. 7. Search Engine Marketing PPC is a part of Search Engine Marketing (SEM).- you are charged when the advertisement is clickedon.Banner Ad appear on search engine site and/or 3rd partysite like news paper sites.Some limitations are there for number of words and styleof presentation etc.Ad appearing sequence also varies with the payment.You can postpone, cancel, modify your ad anytime
  8. 8. Getting most out of SEM Search Terms ( keywords) selections; the key wordsincreases the chances of being “hit” by search. Ad text should be attractive Banner adsNews sites and the sites with big traffic give banner asspace in the sites.The ads are displayed as animated graphics.
  9. 9. Pricing structure for banner ads. Cost per Thousand ( Mille) page impressions - theadvertisers are charged based on number of times aparticular page was viewed where the ad of the client isplaced. Generally, for thousand views the advertiserwill be charged. Cost per click Cost per order or enquiry Fixed monthly rate.
  10. 10. Social Media marketing Twitter allows the companies to promote their products. Asmall message linking webpage can be posted. Facebook provide for videos, pictures to show the use andusage of the products. Linkedin provides professional to create a profile ofthemselves and of their companies. The blog entries of theproducts or the company can also be posted on theLinkedin. Blogs can include testimonials, description of theproduct/service and which can be posted in facebook andlinkedin etc. to network with the target audience.
  11. 11. Other Social media marketing tools Permission marketing : Signing up with the site toallow them to send promotional materials and othernews letter etc. Information marketing : Marketing information that isavailable in the digital world on various subjects. Offline Integration : Digital marketing should besupported by offline marketing methods, like carryingwebsite and social media addresses on all thepromotion material, like business cards, posters,vehicles and so on.

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