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COMMUNICATION
By: Raj Singh
(An Entrepreneur)
• Describe the communication process.
• Distinguish between the different elements
of communication.
• Understand the vari...
• Identify common barriers to effective
communication.
• The importance of context and feedback in
a communication process...
WHAT IS COMMUNICATION???
Communication is “the
transfer of information,
understanding from one
person to another
person. I...
PURPOSE OF COMMUNICATION
• In business we communicate to:
INFORM
PERSUADE
CLASSIFICATION
OF
COMMUNICATIO
N
INTRA PERSONAL
COMMUNICAITON
INTERPERSONAL
COMMUNICAITON
GROUP
COMMUNICATION
MASS
COMMUNI...
PROCESS OF COMMUNICATION
• LINEAR CONCEPT (Harold lasswell)
• Who?
• Says What?
• To Whom?
• In which channel?
• With what...
 The sender
 Encoding
 The message
 The channel
 Decoding
 The receiver
 Noise
 Feedback
Elements of the Communica...
Shannon Weaver Model (Basic Comm process)
SENDER
(Has an Idea)
ENCODING
(sender
encodes the
idea into a
message)
CHANNEL
(...
The Communication Process
•Channel
The medium selected by the sender through which the message
travels to the receiver.
•T...
Flow of Communication
• Communication usually flows in three
directions…
• Upward Communication
• Downward Communication
•...
• ORAL COMMUNICATION
– Speeches
– Meetings
– Face to face conversations
– Telephonic conversation
• WRITTEN COMMUNICATION
...
CHANNELS
Low channel richness High channel richness
Barriers to Effective Communication
• Socio-psychological barriers
• Emotions
• Selective perception
• Information overloa...
Barriers to Effective Communication
Filtering
A sender’s manipulation of information so that it will be seen more
favorabl...
Barriers to Effective Communication
(cont’d)
Emotions
How a receiver feels at the time a message is received will influenc...
Barriers attributed to the speaker
• Lack of planning
• Vagueness of the purpose of comm.
• Poor choice of words
• Unshare...
Barriers attributed to the receiver
• Poor listening skills
• Inattention
• Mistrust
• Lack of interest
• Premature evalua...
• Semantic difficulties
• Diff. perception of reality
• Bias
• Attitudinal clash with the sender
• Unfit physical state
Ba...
© 2005 Prentice Hall Inc. All
rights reserved.
10–20
Communication Barriers Between
Men and Women
• Men talk to:
– Emphasi...
7 C’s of Communication
• Candidness
• Clarity
• Completeness
• Conciseness
• Concreteness
• Correctness
• Courtesy
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Communication

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the basic understanding and meaning of communication.

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Transcript of "Communication"

  1. 1. COMMUNICATION By: Raj Singh (An Entrepreneur)
  2. 2. • Describe the communication process. • Distinguish between the different elements of communication. • Understand the various channels of communication. After studying this chapter, you should be able to: LEARNINGOBJECTIVES
  3. 3. • Identify common barriers to effective communication. • The importance of context and feedback in a communication process. LEARNINGOBJECTIVES(cont’d) After studying this chapter, you should be able to:
  4. 4. WHAT IS COMMUNICATION??? Communication is “the transfer of information, understanding from one person to another person. It is a way of reaching others with facts, ideas, thoughts, and values.
  5. 5. PURPOSE OF COMMUNICATION • In business we communicate to: INFORM PERSUADE
  6. 6. CLASSIFICATION OF COMMUNICATIO N INTRA PERSONAL COMMUNICAITON INTERPERSONAL COMMUNICAITON GROUP COMMUNICATION MASS COMMUNICATION
  7. 7. PROCESS OF COMMUNICATION • LINEAR CONCEPT (Harold lasswell) • Who? • Says What? • To Whom? • In which channel? • With what effect?
  8. 8.  The sender  Encoding  The message  The channel  Decoding  The receiver  Noise  Feedback Elements of the Communication Process
  9. 9. Shannon Weaver Model (Basic Comm process) SENDER (Has an Idea) ENCODING (sender encodes the idea into a message) CHANNEL (Sender selects a channel to convey the message) RECEIVER DECODING (the receiver decodes the message) FEEDBACK From the Sender FEEDBACK from the Receiver NOISE NOISE NOISE NOISE
  10. 10. The Communication Process •Channel The medium selected by the sender through which the message travels to the receiver. •Types of Channels Formal Channels Are established by the organization and transmit messages that are related to the professional activities of members. Informal Channels Used to transmit personal or social messages in the organization. These informal channels are spontaneous and emerge as a response to individual choices.
  11. 11. Flow of Communication • Communication usually flows in three directions… • Upward Communication • Downward Communication • Horizontal Communication
  12. 12. • ORAL COMMUNICATION – Speeches – Meetings – Face to face conversations – Telephonic conversation • WRITTEN COMMUNICATION – Memo’s – Letters – Reports – Bulletins – Emails • NON-VERBAL COMMUNICATION – Body language (gestures, postures) CHANNELS
  13. 13. CHANNELS Low channel richness High channel richness
  14. 14. Barriers to Effective Communication • Socio-psychological barriers • Emotions • Selective perception • Information overload • Loss by transmission • Poor retention • Goal conflict • Offensive style • Abstracting • Slanting • Inferring
  15. 15. Barriers to Effective Communication Filtering A sender’s manipulation of information so that it will be seen more favorably by the receiver. Selective Perception People selectively interpret what they see on the basis of their interests, background, experience, and attitudes. Information Overload A condition in which information inflow exceeds an individual’s processing capacity.
  16. 16. Barriers to Effective Communication (cont’d) Emotions How a receiver feels at the time a message is received will influence how the message is interpreted. Language Words have different meanings to different people. Communication Apprehension Undue tension and anxiety about oral communication, written communication, or both.
  17. 17. Barriers attributed to the speaker • Lack of planning • Vagueness of the purpose of comm. • Poor choice of words • Unshared or incorrect assumptions • Different perceptions of reality • Wrong choice of channel
  18. 18. Barriers attributed to the receiver • Poor listening skills • Inattention • Mistrust • Lack of interest • Premature evaluation
  19. 19. • Semantic difficulties • Diff. perception of reality • Bias • Attitudinal clash with the sender • Unfit physical state Barriers attributed to the receiver
  20. 20. © 2005 Prentice Hall Inc. All rights reserved. 10–20 Communication Barriers Between Men and Women • Men talk to: – Emphasize status, power, and independence. – Complain that women talk on and on. – Offer solutions. – To boast about their accomplishments. • Women talk to: – Establish connection and intimacy. – Criticize men for not listening. – Speak of problems to promote closeness. – Express regret and restore balance to a conversation.
  21. 21. 7 C’s of Communication • Candidness • Clarity • Completeness • Conciseness • Concreteness • Correctness • Courtesy
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