1RPA Metro North ResearchNovember 2010                Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
Table of Contents                                                                                                         ...
3Introduction               Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
Objectives & Methodology                                                                                                  ...
Sampling Approach – Greater Dublin Area                                                                                   ...
Greater Dublin Area Map                                                                                                   ...
7Sample Profile                 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
Sample Profile                                                                                                            ...
9Findings           Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
10Awareness of Metro North– Before Prompting                           Ipsos MRBI/10-036136/RPA Metro North Research/Novem...
Summary of Metro North Knowledge                                                                                          ...
Awareness Of Metro North – I                                                                                              ...
Awareness Of Metro North – II                                                                                             ...
Awareness Of Metro North – III                                                                                            ...
Awareness Of Locations Of Proposed    Construction Sites                                                                  ...
Awareness Of Where Underground    Tunnels Will Be Located                                                                 ...
Awareness Of Nearest Metro North Stop    To Your Home                                                                     ...
Number Of Years Before Metro North    Carries Passengers                                                                  ...
Responsible For Design & OverseeingOf Metro North Construction                                                            ...
Impact Of Disruption                                                                                                      ...
Worthwhile Addition To Dublin’s Public   Transport System? – I                                                            ...
Worthwhile Addition To Dublin’s PublicTransport System? – II                                                              ...
Frequency Of Visiting City Centre For    Leisure/ Shopping Purposes                                                       ...
When Metro North Is Built, Encouraged To    Go Into City Centre For Leisure/Shopping?– I                                  ...
When Metro North Is Built, Encouraged ToGo Into City Centre For Leisure/Shopping?– II                                     ...
When Metro North Is Built, Encouraged ToGo Into City Centre For Leisure/Shopping?– III                                    ...
During Construction, Encouraged To Go      Into City Centre For Leisure/Shopping? – I                                     ...
During Construction, Encouraged To GoInto City Centre For Leisure/Shopping? – II                                          ...
During Construction, Encouraged To Go   Into City Centre For Leisure/Shopping? – III                                      ...
30Disruption Awareness                       Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
Potential Disruptions                                                                                                     ...
Desired Approaches To Be Taken By RPA      To Inform Public Of Disruptions                                                ...
33Current Travel Behaviour                           Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
Type & Number Of Journeys Undertaken     In Past Week (>1 Mile)                                                           ...
Share Of Trips Undertaken In Past Week(>1Mile) By Journey Type                                                            ...
Number Of Trips UndertakenIn Past Week (> 1 Mile)                                                                         ...
Type Of Journey By Mode Of Transport   Mainly Used In Past Week                                                           ...
38Claimed Substitution By Metro North                                 Ipsos MRBI/10-036136/RPA Metro North Research/Novemb...
Explanation Read Out To Respondents                                                                                       ...
Claimed Substitution By Metro North ByType Of Journey – All                                                               ...
Share Of Trips By Journey TypeIf Metro North Up & Running                                                                 ...
Average Number Of Trips SubstitutedBy Metro North – All                                                                   ...
Claimed Proportion of Substitution By Metro    North By Journey Type                                                      ...
Cannibalisation By Mode Of Transport                                                                                      ...
45Conclusions              Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
Conclusions - I                                                                                                           ...
Conclusions - II                                                                                                          ...
Conclusions - III                                                                                                         ...
49RPA Metro North ResearchNovember 2010                Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
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RPA_Metro_North_Research_(November_2010)

  1. 1. 1RPA Metro North ResearchNovember 2010 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  2. 2. Table of Contents 2 Introduction – Objectives & Methodology – Sampling Approach Sample Profile Findings – Awareness of Metro North - Before Prompting – Disruption Awareness – Current Travel Behaviour – Claimed Substitution By Metro North Conclusions Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  3. 3. 3Introduction Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  4. 4. Objectives & Methodology 4 The key objectives of this research study were: – to measure awareness levels of Metro North – to gain insight into the public’s understanding of Metro North – to establish what misconceptions, if any, the public have about Metro North – to identify the general public’s main concerns regarding the construction of Metro North A face-to-face methodology was utilised. Fieldwork was conducted from September 28th to October 20th 2010. A sample of 1,000 interviews was achieved among all adults 15+ living in the Greater Dublin Area as defined by RPA. Data was weighted to ensure that the results were representative of the areas sampled, gender, age and social class. Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  5. 5. Sampling Approach – Greater Dublin Area 5Sample Distribution The sample was stratified by electoral divisions: – Dublin catchment area (wards identified within 1km, 3km and 5km zone of Metro North) – Dublin non-catchment area (wards identified outside 5km zone of Metro North) – Greater Dublin Area (wards identified within geographic reach of Drogheda to the north, Athy to the west and Arklow to the south)Selection of Individuals The second stage of the sampling procedure involved the systematic sampling of individuals within each of the pre-selected sampling points. Within each sampling point the nucleus of each cluster of interviews was an address selected on a probability basis from the GEO Directory (an Irish Address Database). The GEO Directory was purely used to determine an interviewer’s starting point From each starting address sampled, interviewers followed the random route procedure (first left, next right etc.) calling at every fifth residence (or every quarter of a mile in rural areas) to complete an interview, until their quota controls were fulfilled. At each point, the interviewer adhered to a quota control matrix based upon the known profile of all Irish adults in each area in terms of age, gender and social class. The quotas were based upon the QNHS (Quarterly Household National Survey) Qtr 1 2010. Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  6. 6. Greater Dublin Area Map 6 Population Estimates* Catchment Area 441 Other Dublin 527 Outside Dublin 438 Total 1,406 * (000’s) Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  7. 7. 7Sample Profile Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  8. 8. Sample Profile 8 Gender Age Social Class Working Status % % % % 15-19 6 Full-time home 20-24 10 AB 18 maker 23 Male 48 25-34 25 Unemployed 9 31 Full-time Student C1 8 (3rd Level) 11% Student (2nd level) 3 35-44 19 Retired 14 C2 24 45-54 13 Working full-timeFemale 52 (30+ hrs p/w) 36 43% 55-64 15 DE 24 Working part-time 65+ 12 (18-29 hrs p/w) 7 F 3 Working part-time 1 (<18 hours) Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  9. 9. 9Findings Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  10. 10. 10Awareness of Metro North– Before Prompting Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  11. 11. Summary of Metro North Knowledge 11 Aware of Aware of proposed locations of Aware of Aware of no. Responsible Aware of construction underground nearest of years for design Metro North locations tunnels stop to completion and overseeing (1,000) (616) (616) (616) (616) (616) % % % % % % 1-2 yrs 3 17 3-4 yrs 8 RPA 24 29 39 Other 4 Yes 56 5-6 yrs 35 70 7-8 yrs 13 58 54 13 Don’t know 73 9-10 yrs 11 yrs+ 5 No 44 Never 4 Don’t Don’t know/not 19know/not 13 13 sure - 8 sure 44% of GDA adults unaware of Metro North at time of research. Base: All Adults Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  12. 12. Awareness Of Metro North – I 12Q.4 Are you aware of or have you seen, read or heard anything about Metro North? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total zone zone zone Total Dublin Dublin Aware (1,000) (500) (100) (280) (120) (500) (280) (220) % % % % % % % % Yes 56 69 76 70 61 50 60 38 No 44 31 24 30 39 50 40 62 Awareness of Metro North is higher in the catchment area, and higher among those who live closest to the proposed line. Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  13. 13. Awareness Of Metro North – II 13Q.4 Are you aware of or have you seen, read or heard anything about Metro North? Gender Age Male Female 15-24 25-34 35-44 45-64 65+ Aware (1,000) (483) (517) (148) (233) (202) (289) (128) % % % % % % % % Yes 56 67 46 40 57 55 61 65 No 44 33 54 60 43 45 39 35 Males and the older age cohorts are more aware of the Metro North project. Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  14. 14. Awareness Of Metro North – III 14Q.4 Are you aware of or have you seen, read or heard anything about Metro North? Work Status Working Student Other Aware (1,000) (537) (85) (377) % % % % Yes 56 63 46 52 No 44 37 54 48 Two in every three (63%) of those employed were aware of Metro North. Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  15. 15. Awareness Of Locations Of Proposed Construction Sites 15 Q.5 Are you aware of the locations of the proposed construction sites for Metro North? Aware Of Catchment Area Non-Catchment Area Proposed Construction 1km 3km 5km Outside Sites Total zone zone zone Total Dublin Dublin (616) (353) (78) (199) (76) (263) (174) (89) % % % % % % % % Yes 39 39 37 37 47 38 47 22 No 54 57 61 57 51 52 42 69Don’t know/ not sure 8 4 2 6 2 10 11 9 Claimed awareness of the locations of the proposed construction sites is noticeably higher among those living in the 5km zone of the line or outside the catchment area but still in Dublin. Base: All aware of Metro North: 616 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  16. 16. Awareness Of Where Underground Tunnels Will Be Located 16 Q.6 Do you know exactly where the underground tunnels for Metro North will be located? Catchment Area Non-Catchment Area Aware Of 1km 3km 5km Outside Locations of Total zone zone zone Total Dublin Dublin underground tunnels (616) (353) (78) (199) (76) (263) (174) (89) % % % % % % % % Yes 17 19 19 14 31 16 20 8 No, do not 70 73 79 73 68 68 59 86 knowDon’t know/ 13 8 2 13 1 16 21 6 not sure Just one in six respondents are aware where the underground tunnels will be located, moving to just one in five of those living in the catchment area. Base: All aware of Metro North: 616 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  17. 17. Awareness Of Nearest Metro North Stop To Your Home 17 Q.7 And based on where you live, do you know where your nearest Metro North stop would be? Catchment Area Non-Catchment Area 1km 3km 5km Outside Aware of Total zone zone zone Total Dublin Dublin nearest stop (616) (353) (78) (199) (76) (263) (174) (89) % % % % % % % % Yes 29 31 23 34 35 28 37 9 No 58 60 70 55 60 58 44 82Don’t know/ 13 9 7 12 5 15 18 8 not sure Three in ten are aware where the nearest Metro North stop will be in relation to their house. Base: All aware of Metro North: 616 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  18. 18. Number Of Years Before Metro North Carries Passengers 18 Q.8 How many years do you think that it will be before Metro North begins carrying passengers? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total Total zone zone zone Total Dublin Dublin (616) (353) (78) (199) (76) (263) (174) (89) % % % % % % % % 1-2 years 3 5 3 4 9 2 3 2 3-4 years 8 12 11 14 9 5 6 5 5-6 years 35 32 30 32 33 36 41 28 7-8 years 13 13 11 14 14 13 11 179-10 years 13 13 22 12 6 14 9 23 11 years + 5 6 4 7 5 5 6 3 Never 4 4 3 2 7 4 3 5Don’t know/ 19 16 17 15 16 21 22 18 not sure 48% of respondents are reasonably accurate regarding the proposed timelines for the Metro North project. Base: All aware of Metro North: 616 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  19. 19. Responsible For Design & OverseeingOf Metro North Construction 19Q.9 Can you tell me who is responsible for the design of Metro North and overseeing its construction? RPA 24% Dept of Transport 2% Dublin City Council 1% Other 2% Dont know 73% Almost three in four respondents are not aware of who is responsible for the design and overseeing of the construction of Metro North. However, of those who are aware, the majority correctly identify RPA as the body responsible. Base: All aware of Metro North: 616 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  20. 20. Impact Of Disruption 20 Q.11d To what extent do you think that the disruptions from the construction of Metro North may impact upon you personally? Catchment Area Non-Catchment Area 1km 3km 5km Outside Aware of Total zone zone zone Total Dublin Dublin Metro North Total (500) (100) (280) (120) (500) (280) (220) (616) (1,000) % % % % % % % % % Impact a lot on me 6 9 13 10 6 5 5 4 8 Impact a little 24 32 33 31 33 21 24 16 28 on meIt will make no difference to 51 45 54 52 66 58 75 57 61 me/ it will not impact on me Don’t know 8 7 9 5 10 9 12 5 7 Naturally, those living closest to the Metro North line claim that it will have a higher impact upon them personally. However on the whole, only 6% claim that it will impact them a lot. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  21. 21. Worthwhile Addition To Dublin’s Public Transport System? – I 21 Q.11a When Metro North is up and running, do you think that it will be a worthwhile addition to Dublin’s public transport infrastructure? Catchment Area Non-Catchment Area Worthwhile 1km 3km 5km Outside addition Total zone zone zone Total Dublin Dublin (1,000) (500) (100) (280) (120) (500) (280) (220) % % % % % % % % Yes 85 86 90 83 89 85 86 83 No 6 7 5 8 7 5 4 7 Not sure/don’t know 9 6 5 8 4 10 10 10 The vast majority of respondents (85%) state that when Metro North is up and running it will be a worthwhile addition to Dublin’s public transport infrastructure. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  22. 22. Worthwhile Addition To Dublin’s PublicTransport System? – II 22Q.11a When Metro North is up and running, do you think that it will be a worthwhile addition to Dublin’s public transport infrastructure? Impact of Disruption Worthwhile A lot A little No impact addition (1,000) (76) (270) (573) % % % % Yes 85 81 92 84 No 6 10 5 6 Not sure/ don’t know 9 9 4 10 Even those who state that the construction phase will be disruptive to them, recognise that Metro North will be beneficial to Dublin’s public transport infrastructure. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  23. 23. Frequency Of Visiting City Centre For Leisure/ Shopping Purposes 23 Q.3 How often, if at all, do you go in to the city centre for the purposes of shopping and leisure? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total Total zone zone zone Total Dublin Dublin (1,000) (500) (100) (280) (120) (500) (280) (220) Daily % % % % % % % % Several 2 7 6 3 6 7 * 1 - times a 15 21 13 12 4 6 1 week 23 Once a 14 23 23 24 21 10 11 8 weekOnce every 9 2 weeks 10 6 10 14 9 10 7 Once a 28 month 19 19 17 19 19 19 24 13Once every 18 13 7 15 13 20 15 262-3 months 28Once every 8 9 7 10 11 11 11 6 months 10 Once a 6 1 3 - 2 8 9 6 year Less than 6 20 4 11 3 1 7 6 9once a year 9 2 1 3 2 12 7 17 Never One in four (23%) of those living in the catchment area visit the city centre for shopping or leisure purposes about once a week. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  24. 24. When Metro North Is Built, Encouraged To Go Into City Centre For Leisure/Shopping?– I 24 Q.11b Once Metro North is built, to what extent will it encourage or not encourage you to go into the city centre for the purposes of shopping and leisure? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total zone zone zone Total Dublin Dublin Total (500) (100) (280) (120) (500) (280) (220) (1,000) % % % % % % % %It would encourage me 10 8 12 6 8 11 11 10 to go in a lot moreIt would encourage me to go in a little more 22 26 33 24 23 20 24 17 It would make no difference 62 47 67 64 59 53 65 60It would encourage me to go a little lessIt would encourage me * 1 - 1 2 - - - to go a lot less 2 Don’t know 6 * 1 * - 2 2 3 3 7 2 3 7 10 5 32% of respondents claim the Metro North once completed will encourage them to go into the city centre more often for the purposes of shopping/ leisure compared to just 2% who state it will discourage them. Those living within 1km of the line are the most likely to be encouraged. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  25. 25. When Metro North Is Built, Encouraged ToGo Into City Centre For Leisure/Shopping?– II 25 Q.11b Once Metro North is built, to what extent will it encourage or not encourage you to go into the city centre for the purposes of shopping and leisure? Impact of Disruption Total A lot A little No impact (1,000) (76) (270) (573) % % % %It would encourage me 10 31 9 9 to go in a lot moreIt would encourage me 24 42 14 22 to go in a little more It would make no 41 48 71 difference 60It would encourage me to go a little less 2 * * * 1 - 2It would encourage me 2 to go a lot less 6 1 1 4 Don’t know Interestingly, those most likely to be disrupted are also the most likely to acknowledge the benefits of Metro North from a city centre shopping/leisure perspective. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  26. 26. When Metro North Is Built, Encouraged ToGo Into City Centre For Leisure/Shopping?– III 26 Q.11b Once Metro North is built, to what extent will it encourage or not encourage you to go into the city centre for the purposes of shopping and leisure? Frequency of Visiting City Centre Fortnightly/ Quarterly to Less Often/ Total Weekly + Monthly Annually Never (1,000) (277) (294) (296) (169) % % % % %It would encourage me 10 12 14 8 4 to go in a lot moreIt would encourage me 22 21 27 24 14 to go in a little more It would make no 62 53 61 66 difference 60It would encourage me to go a little less 1 - * - *It would encourage me 2 1 1 2 4 to go a lot less 6 3 5 5 13 Don’t know Those who currently visit the city centre every two to four weeks for shopping/ leisure purposes claim that they will be more encouraged to go into the city centre when the Metro North is built. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  27. 27. During Construction, Encouraged To Go Into City Centre For Leisure/Shopping? – I 27 Q.11c To what extent will the construction of Metro North encourage or not encourage you to go into the city centre for the purposes of shopping and leisure? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total zone zone zone Total Dublin Dublin Total (500) (100) (280) (120) (500) (280) (220) (1,000) % % % % % % % %It would encourage me to go in a lot more 2 2 - 1 6 2 3 1It would encourage me to go in a little more 13 17 12 16 23 10 16 4 It would make no 71 74 73 64 68 63 73 difference 69It would encourage me to go a little less 6 7 7 4 5 2 8It would encourage me 5 to go a lot less 4 1 1 1 - 6 5 7 Don’t know 7 3 7 2 2 9 11 6 Almost seven in ten (69%) respondents state that the construction of the Metro North will make no difference on their likelihood to travel into the city centre for shopping/ leisure purposes, and those who claim to be less likely are outnumbered by those more likely. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  28. 28. During Construction, Encouraged To GoInto City Centre For Leisure/Shopping? – II 28Q.11c To what extent will the construction of Metro North encourage or not encourage you to go into the city centre for the purposes of shopping and leisure? Impact of Disruption A lot A little No impact Total (1,000) (76) (270) (573) It would encourage me % % % % to go in a lot more 2 9 2 2 It would encourage me to go in a little more 13 16 30 6 It would make no difference 69 47 56 81 It would encourage me to go a little less It would encourage me to go a lot less 5 12 10 3 Don’t know 4 13 1 4 7 3 1 4 Those who believe they will be disrupted a lot by the construction phase are more polarised regarding their intention to visit the city centre for shopping/ leisure purposes, where as many are more encouraged as less encouraged. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  29. 29. During Construction, Encouraged To Go Into City Centre For Leisure/Shopping? – III 29 Q.11c To what extent will the construction of Metro North encourage or not encourage you to go into the city centre for the purposes of shopping and leisure? Frequency of Visiting City Centre Total Fortnightly/ Quarterly to Less Often/ (1,000) Weekly + Monthly Annually NeverIt would encourage me % (277) (294) (296) (169) to go in a lot more 2 % % % %It would encourage me 13 3 4 1 - to go in a little more 12 19 13 4 It would make no 69 75 65 67 70 differenceIt would encourage me to go a little less 5 4 5 7 6It would encourage me 4 1 3 7 6 to go a lot less 7 4 5 5 15 Don’t know Three in four of those who visit the city centre for shopping/ leisure purposes on a weekly or more frequent basis, claim that the construction of Metro North will not make a difference on their likelihood to visit the city centre. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  30. 30. 30Disruption Awareness Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  31. 31. Potential Disruptions 31 Q.12 Naturally there will be some disruptions resulting from the construction of Metro North. Which of the following potential disruptions do you think will affect you the most? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total Total zone zone zone Total Dublin Dublin (1,000) (500) (100) (280) (120) (500) (280) (220) Road closures/ traffic detours/ uneven % % % % % % % road surfaces 47% 52 48 55 50 45 46 43 Disruption to public transport services 29% 30 22 36 23 29 29 29 Temporary disruption to utilities (i.e. 13% water works, electricity supply) 22 31 26 8 9 8 10 Narrower footpaths 11% 15 9 18 12 9 8 10 Noise from construction vehicles 10% 10 14 12 5 9 14 3 Presence of hoarded worksites in city centre streets 9% 10 11 8 13 8 11 4Removing trees and shrubs, changes to 8% local landscapes, etc. 11 18 11 8 7 4 11 Dust from construction sites & vehicles 8% 6 12 5 3 9 11 7Noise from construction/tunnelling works 7% 10 22 6 7 6 7 4Danger of construction vehicle accidents 5% 5 12 4 2 5 3 7 Working at night 4% 6 15 4 3 3 4 2 Physical vibrations from construction/ tunnelling works/ damage to property 3% 6 8 8 1 2 3 1 Bright lights from work sites 2% 4 9 3 1 2 2 1 Other * 1 - 1 - * 1 - None of these 33% 23 15 20 34 38 29 49 Road closures, disruption to public transport and utilities are the most anticipated potential disruptions. Those closest to the line envisage that they will be most affected, while those outside Dublin predict they will be least affected. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  32. 32. Desired Approaches To Be Taken By RPA To Inform Public Of Disruptions 32 Q.13 Considering how any potential disruptions may impact upon you, what do you think the RPA should do to inform you of any disruptions? Catchment Area Non-Catchment Area 1km 3km 5km Outside Total Total zone zone zone Total Dublin Dublin (1,000) (500) (100) (280) (120) (500) (280) (220) % % % % % % % Radio station ads 50% 49 35 43 71 50 57 42 Letter in the post or leaflet drop 35% 57 72 52 55 25 25 25 National newspaper ads 28% 26 32 30 15 29 32 26 Local newspaper ads 28% 25 26 27 18 30 30 29 Commuter newspaper/free-sheet ads 10% 11 13 11 9 9 11 7 Through local residents committee 9% 11 24 9 7 8 7 10 Information on the RPA website 9% 7 9 6 6 10 5 15Flyer/poster on apartment block notice board 7% 6 7 4 8 8 8 9 Via email 7% 7 11 8 3 7 5 10Public information meeting in the area 7% 6 11 6 3 7 5 10 Via text message 5% 5 11 4 2 6 5 7 Representative from RPA calling to 3 10 2 3 4 3 5 your house / business 4% Other 5% 4 5 5 1 5 4 6 None of these 25% 10 13 10 8 31 21 44Base: All Adults 15+: 1,000 Those living closest to the line would most like to be informed of disruptions by leaflet drops, while those living further afield would prefer radio adverts. Different media is required across area – more localised vs. mass media. Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  33. 33. 33Current Travel Behaviour Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  34. 34. Type & Number Of Journeys Undertaken In Past Week (>1 Mile) 34 Q.1 In the past week how many journeys of more than a mile have you taken from your house to do any of the following things? Attending Going on school Meeting college/ run/ bringing friends/ school/ Attending Going children to & from family/ course a sporting to the extra curricular Work socialising Shopping yourself event airport activities % % % % % % %None 60 29 23 86 74 90 771 1 19 31 2 13 7 22 2 23 26 1 8 2 23 3 11 10 1 2 1 34 4 5 4 1 2 - 25 25 5 3 8 * * 136 2 2 1 * * - *7 1 4 2 - * - *8+ 3 2 1 1 * - 2Mean including None 1.90 2.00 1.64 0.58 0.52 0.14 1.01Mean excluding None 4.79 2.82 2.13 4.18 1.96 1.40 4.33 Average number of journeys taken in a week is 7.78 Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  35. 35. Share Of Trips Undertaken In Past Week(>1Mile) By Journey Type 35Q.1 In the past week how many journeys of more than a mile have you taken from your house to do any of the following things? School run/ extra curricular activities 13% Airport Work 2% 24% Sporting event 7% College/school/course 8% Meeting friends/ family/ socialising 26% Shopping 21% Among all respondents, socialising, work and shopping are the top three journey types undertaken in an average week. Base: All Adults Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  36. 36. Number Of Trips UndertakenIn Past Week (> 1 Mile) 36Q.1 In the past week how many journeys of more than a mile have you taken from your house to do any of the following things? Average Number Of Journeys Total Journeys* Total 7.78 10,941 Catchment – Total 8.58 3,779 1 km zone 7.23 643 3 km zone 8.75 2,008 5 km zone 9.25 1,128 Non-Catchment 7.42 7,162 Dublin 7.33 3,862 Outside Dublin 7.53 3,300 * Based on adult population of 1,406,000 in GDA In the past week an estimated 11 million trips were taken. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  37. 37. Type Of Journey By Mode Of Transport Mainly Used In Past Week 37 Q.2 What mode of transport did you mainly use in the past week for the purposes of the following? Attending Going on school Meeting college/ run/ bringing friends/ school/ Attending Going children to & from family/ course a sporting to the extra curricular Work socialising Shopping yourself event airport activities (483) (747) (780) (130) (269) (96) (231) % % % % % % %Car 71 64 73 33 77 79 74Walk 6 10 11 14 8 - 18Bus 12 14 10 35 7 8 4Rail (train/DART) 3 3 2 7 1 - *Luas 1 3 1 4 2 - -Cycle 5 2 2 4 3 - 1Taxi - 2 * - 1 5 -Motorcycle * * - - - - -Any public transport 17 20 13 45 9 8 4excluding taxi Public transport is especially popular for school/ college journeys and meeting friends/ family/ socialising. Base: All Adults 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  38. 38. 38Claimed Substitution By Metro North Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  39. 39. Explanation Read Out To Respondents 39 Route Map Shown To All & Interviewer Read Out:“As you may know, Metro North is a new transport route that will run both underground and overground from St. Stephen’s Green via Dublin Airport to north of Swords. The route will serve key destinations including the airport, hospitals, universities, sports venues, retail centres as well as residential and employment districts. It will have Park and Ride facilities north and south of Swords and at the M50. It will also interchange with local bus, regional bus and rail services. The journey time from Swords to the city centre will be 30 minutes and there will be metro vehicles running every 5 minutes at rush hour times. In total, it is estimated it will take about 6 years to complete, beginning in 2011. Construction of Metro North will be overseen by the Railway Procurement Agency (also known as the RPA).” Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  40. 40. Claimed Substitution By Metro North ByType Of Journey – All 40 Q.10 Assuming Metro North was actually up and running now, how many, if any, of the (‘xxxx’ – USE JOURNEY TYPE AT Q.1) journeys you made in the past week would you have used Metro North for instead? Attending Going on school Meeting college/ run/ bringing friends/ school/ Attending Going children to & from family/ course a sporting to the extra curricular Work socialising Shopping yourself event airport activities % % % % % % %None 93 84 86 97 96 96 991 * 8 9 1 3 3 *2 1 5 4 * 1 1 *3 1 2 1 - * * *4 * 1 * * - - -5 4 * * 1 - - 16 * - * - * - -7 - - - - - - -8+ * * - * - - -Mean including None 0.27 0.30 0.21 0.11 0.05 0.05 0.05 Respondents claim they are most likely to switch to Metro North from their current mode of transport for socialising, travel to work and shopping. Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  41. 41. Share Of Trips By Journey TypeIf Metro North Up & Running 41Q.10 Assuming Metro North was actually up and running now, how many, if any, of the (‘xxxx’ – USE JOURNEY TYPE AT Q.1) journeys you made in the past week would you have used Metro North for instead? School run/ extra curricular activities Airport 5% (13) 5% (2) Work Sporting event 26% (24) 5% (7) College/school/course 10% (8) Shopping Meeting friends/ family/ 20% (21) socialising 29% (26) ( ) % share of trips by all modes Socialising, work and shopping would be the top three journey types Metro North excluding Metro would be used for. The largest increase in usage is for going to the airport. North Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  42. 42. Average Number Of Trips SubstitutedBy Metro North – All 42Q.10 Assuming Metro North was actually up and running now, how many, if any, of the (‘xxxx’ – USE JOURNEY TYPE AT Q.1) journeys you made in the past week would you have used Metro North for instead? Total Journeys* Proportion Average Number Of - No. of Trips of Original Trips Journeys Substituted Substituted Total 1.05 1,476 13 Catchment – Total 1.51 664 18 1 km zone 2.86 254 40 3 km zone 1.53 351 17 5 km zone 0.49 59 5 Non-Catchment 0.84 812 11 Dublin 1.19 628 16 Outside Dublin 0.42 184 6 * Based on adult population of 1,406,000 in GDA For those living in the 1km zone of Metro North, residents anticipate switching 40% of their journeys to Metro North. Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  43. 43. Claimed Proportion of Substitution By Metro North By Journey Type 43 Q.10 Assuming Metro North was actually up and running now, how many, if any, of the (‘xxxx’ – USE JOURNEY TYPE AT Q.1) journeys you made in the past week would you have used Metro North for instead? Total Catchment Area Non-Catchment Area 1km 3km 5km Outside Total zone zone zone Total Dublin Dublin (1,000) (500) (100) (280) (120) (500) (280) (220) % % % % % % % %Work 15 15 20 16 9 14 22 5Meeting friends/family/socialising 15 21 51 19 6 12 19 6Shopping 13 19 43 22 4 10 15 3Attending college/school/course 18 18 48 11 0 18 19 17yourselfAttending a sporting event 10 13 29 11 9 8 12 3Going to the airport 34 43 92 45 7 31 26 45Going on school run/bringingchildren to and from extra curricular 5 13 58 9 1 2 4 0activities Those living closer to the Metro North line claim to be more likely to substitute a higher proportion of their journeys across all types. Base: All aged 15+: 1,000 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  44. 44. Cannibalisation By Mode Of Transport 44Q.10 Assuming Metro North was actually up and running now, how many, if any, of the (‘xxxx’ – USE JOURNEY TYPE AT Q.1) journeys you made in the past week would you have used Metro North for instead? Total % Car 11 Walk 6 Bus 33 Rail (train/ DART) 12 Luas 16 Cycle 8 Taxi 27 Those who currently use the bus claim they would substitute 33% of their trips with Metro North if it was actually up and running. Base: All aged 15+ using mode and would substitute Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  45. 45. 45Conclusions Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  46. 46. Conclusions - I 46 At the time of research, just over one in two respondents (56%) were aware of Metro North. Among those who were aware of Metro North, awareness levels were: – Two in five respondents (39%) were aware of the locations for the proposed construction sites for Metro North. – One in six respondents (17%) were aware of where the underground tunnels will be located. – Three in ten respondents (29%) claim they were aware where the nearest Metro North stop will be in relation to their place of residence. – Almost one in two respondents (48%) were aware of the timelines involved before Metro North begins carrying passengers. – One in four (24%) respondents were aware of who is responsible for the design of Metro North and overseeing its construction. In general, awareness levels were higher among those who live closest to the proposed line. Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  47. 47. Conclusions - II 47 Following an explanation of Metro North, 85% of respondents stated that when it is up and running it will be a worthwhile addition to Dublin’s public transport infrastructure. Once Metro North is built, 32% of respondents claimed that it will encourage them to go into the city centre more often for the purposes of shopping and leisure, compared to just 2% who stated that it will discourage them. During the construction phase of Metro North, seven in ten respondents (69%) maintained that it will neither encourage nor discourage them from going into the city centre for shopping and leisure purposes, 15% claimed that it will encourage them, while 9% stated that it will discourage them. Road closures, disruption to public transport and utilities were the most anticipated potential disruptions. Differing communications strategies should be used by RPA across the different areas. Those living closest to the line would like to be informed of impending disruptions via leaflet drops, whereas those living further away from the line would prefer more mainstream communications such as radio ads. Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  48. 48. Conclusions - III 48 Among all respondents, meeting friends/ family/ socialising, work and shopping were the top three journey types undertaken in a week. In an average week an estimated 11 million trips were taken across all journey types. If Metro North was up and running, going to the airport was the journey type that recorded the highest proportion of respondents claiming they would substitute Metro North for their current mode. If Metro North was up and running, respondents estimated that they would substitute 13% of their weekly trips, translating into 1.5 million trips. For those living closest (1km zone), 40% of journey types would, it is claimed, move across to Metro North. Ipsos MRBI/10-036136/RPA Metro North Research/November 2010
  49. 49. 49RPA Metro North ResearchNovember 2010 Ipsos MRBI/10-036136/RPA Metro North Research/November 2010

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