Music magazine evaluation


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By: Syed Raihanul Haque

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Music magazine evaluation

  1. 1. M U S Y E D I C M A G A Z I N E E V A L U A T I O N M U S I C M A I H A N U L G A Z I N E E V A L U A T I O N M U S I C M A G A Z I N E E V A Q U E L U A T I O N R H
  2. 2. ‘ In what way does your media product use, develop or challenge forms and conventions of real media products? My magazine follows the conventional codes and conventions of an urban magazine by following the colours and texts of magazines which go under the genres or rap/hip hop/grime/r ‘n’ b, however I have also changed slight things such as the mise én scen (clothing of the models for the magazines for example) as I had to also separate the magazine from its originating genres.
  3. 3. My magazine firstly follows most music magazines by having a top strip with artists in which is found in the Vibe magazine however it is without a block of colour. On the second example magazine, the top strip contains a piece of text rather than music artist, however with a block of colour behind it , possibly because it was a part of an article or so in which it will appeal to the target audience of the magazine. I used the idea from both magazines and added dub-step artists which would appeal to dub-step fans and added a block of colour which would stand out more to people as dub-step is within a niche market in which that type of magazine specifically base on dub step is never/rarely seen which is why the block of colour behind the dub step artists will/would make it more appealing for fans as it would ‘suddenly stand out’ . 1 2
  4. 4. From the music magazine on the right, I followed the convention of having a different font for the name of the magazine with the font of the side-articles, which may have been because it would make the magazine more appealing/stand out more so I followed the convention, however the magazine on the right had a different colour for the name compared to its side articles as it may have been because of the colour palette/house style having 3 different colours however I didn’t follow this as I thought for my magazine it would go ‘out of bounds’ and not relate to the magazine in the sense that it would not suit the look of it.
  5. 5. This also challenges the way of a real media product as for the side articles on the right contain 2 colours. A colour for the title of the side article followed by another for the information about which I also used as it would make the title of my side articles more appealing and eye catching as it would more or less stand out towards the holder of the magazine.
  6. 6. This was more or less an important convention which ‘had’ to be followed/completed as of course without it the magazine would be…’incomplete’ as it would not be able to be scanned and readers will not be able to know what issue it is in which every magazine has. I added the barcode on the right hand-side of the magazine cover rather than the left due to the left third convention , because the audience which only get a chance to view the left third section of the front cover may find no interest in the articles, however with the barcode situated on another side of the magazine, this allowed me to add another convention (in this case the competition), which may get that extra reader.
  7. 7. An extra part I added was a competition on one of the sections for the side articles and an image of the prize and also added a ‘freebie’ which was a poster in which both conventions would appeal to the audience which is why I added it. I also placed it on the left hand whether he/she would buy the magazine if they only viewed it from the left hand side (left third).
  8. 8. Top-strip Side-Articles/Left Third Masthead Issue Kicker: Artist + Quote of main story (By-line) Strap line (Motto/Slogan) Pugs Competition prize image Freebie
  9. 9. The contents for my music magazine was similarly laid out like the ‘Q’ magazine contents as I thought the contents should have a more professional approach as the front cover and double page spread brought in the more young and urban audience in which the contents would draw in the 16+ readers.
  10. 10. I also started my features from a high number page as I saw through most music magazines that the first 20-30 pages contained adverts, posters etc. which was why I started at page 54 for the story.
  11. 11. I highlighted both of these in white so that they would relate for together
  12. 12. Title Contents/Features Extra Details Page Number Main Image Issue Number Website
  13. 13. Main Image Page Numbers 2 Different Colours used for the article (One for questions, one for answers) which followed the house palette/colour scheme. Extra Name of article Briefing of article
  14. 14. How does your media product represent particular social groups? The front cover of my media product shows the representation of my genre and audience as the genre is ‘Dub-step’ and the age range is ’13/14-19/20’. This is shown by the layout of the magazine firstly as it is eye catching for young adults to see and also ‘simple’, because if I did overcrowd the front cover, it would not of viewed as a magazine which a young adult would pick up as it is highly un-likely that they would even read it all as teenagers and also because most teenagers would not want to be seen with a ‘dull’ magazine. The image of the artist also represents social groups as it portrays an artist of the age of the audience as that will be an important factor which draws in the audience. During the construction of my music magazine I slightly changed plans as I had followed the plan of my front cover however I changed plans for the contents as I added more contents than I wanted to as it broadened to the age range of my target audience which also made it more professional. The star personas from all 3 pages are similarly represented. Since my dub-step magazine is within a niche market I did not try to put the theme of the magazine under a grime/hip hop mise-en- scene so I had only followed generally how a dub-step artist and fan would look like, act etc. which is wearing branded clothes to sort of ‘brand themselves’ however this is not followed with jewellery, expensive items etc. The colours also used were red, black and white which are attractive and appealing for the target audience as the genre ‘dun-step’ is more for ‘party people’ in which bright colours such as red and white which would represent the urban types of social groups in which dub-step falls under were used, however I included black too to bring a sort of ‘balance’ as if I had 3 different bright colours it would not be as appealing towards the target audience and would not be recognised as a music magazine as much as you would more likely view a straight set of bright colours in a fashion magazine for example. The audience would more likely want an urban magazine containing information under the dub-step regime as this is what they would like and would like to view (evidence found from my music magazine questionnaire) . The type of advertising which would more likely be found in my product which would reflect back to my target audience would be perhaps alcohol drinks which would be aimed for more of the over 18 audience and also a main type of advertising which would be found within my product would be music gear, clothing, concert tickets etc. in which would appeal to the full range target audience. My product also represents egoists and aspirers with disposable income as of course young adults do aspire and follow the way of who they look forward upon.
  15. 15. What kind of media institution might distribute your media product and why? The type of music magazine which might distribute my media product may be E MAP, the BBC, however the main would be IPC Media. This may be because they are a known institution in which produce over 60 iconic media brands which has almost 26 million adult readers. They may distribute my magazine because my product is aimed towards a more broad audience in which also teenagers are put into ‘the picture’ as IPC media magazines mainly have adult readers in which my product may of filled in a gap within their audience. My product may also be distributed by IPC, because they also have a music magazine within their 60+ brands which is NME; a known selling magazine in which my music magazine is under a niche market which may also be another reason to distribute it as IPC have a range of magazines, however a un-known dub-step magazine could/will become successful as they are highly known as an institution in which dub-step is a rare magazine in specific. The type of retail shops which would distribute my magazine would be shops such as WHSmith, Best Buy and Water stones as they are known for distributing a range of different genre music magazines. My product would be a successful item as it is within a niche market which would cover a genre which is currently rapidly growing which would produce a high gross profit as there are currently no dub-step (paper) magazine, only unofficial online (website) magazines which are still very limited and do are not produced at a constant rate (for the time its supposed to be out i.e. no pattern in issues in which official magazines have to stick to i.e. monthly, weekly, seasons issues etc.
  16. 16. Who would be the audience for your media product? The audience for my media product is solely aimed towards those who are into the new generation music (as research proves for the younger generation) really which is electronic dance covering my target genre ‘dub-step’. The audience age range would be from 14/15 to around 24/25, however the target audience for my magazine would be and is 13/14 to 19/20 as the new generation are more known for clubbing/partying in which may of been passed down from the 18/20 age range from the university students regime as they are also known as/for ‘ partiers/clubbers‘ inferring the increase in fans within the dance category genres such as electronic, dub-step etc. The audience, gender wise would be both as there are both male and female artists in which both gendered fans aspire to; this also goes down for the psychographics which my magazine is aimed for, which are/would be creators, critics, and collectors, as they would create blogs, articles, reviews etc. about my magazine (product) in which would start to make the awareness/popularity of my magazine increase as it would almost advertise my magazine for free, however of course the main aim of the product would be to aim the magazine at spectators/joiners as they would mainly serve the purpose of a magazine, reading it. The main purpose of the audience purchasing the product would be to keep updated on new stories about artists, upcoming songs, gossip etc. however this is also followed by the reasons above. The type of lifestyle of the audience which my magazine would be sold to, would be mainly those who have an interest for the genre in which they have spare disposable income to the purchase of my product; the price of my product was also at a reasonable rate as the target audience would mainly depend on the income given by parents or from part time jobs which is why it is at £2.49. Target Audience Profile Age Range: 13/14 to 19/20 Gender: Male & Female Social Group: Teenagers/Young Adults (Preferably dub-step fans)
  17. 17. How did you attract/address your audience? <ul><li>I attracted/addressed my product towards my target audience through a number of ways. </li></ul><ul><li>I firstly focussed on the most suitable colour palette which would attract my audience. I firstly found partial answers for this from the research made of when I had to analyse music magazines. I had realized that most ‘urban’ aimed genre magazines such as R ‘n’ B, Rap, Grime, Garage had the main primary colours such as red, white, black, dark purple etc. This led to me using a blend of the colours which I have not seen the mix used through my research, but was used for various other music magazines, as I wanted my magazine to ‘stand out’ from the urban aimed magazines as a dub-step magazine would be within the niche market as it is a first. I also used a mix of colours found from urban aimed magazines which were red, white and black, because the magazines I researched are/were known/popular magazines which have been published for years in which I assumed would attract the audience. </li></ul><ul><li>Secondly the contents shown in the content page and the ‘model’ would also attract/address the audience, because the contents page contains the content/features in which the target audience wanted which was found in my research (my music magazine questionnaire) allowing me to know what the would want. Also the ‘model’ for the magazine was also way of attracting the audience as by using him I followed the mise én scen which was more or less casual clothes which are branded, and also headphones to give out a more dub step artist impression towards the audience from the ‘model’. </li></ul><ul><li>Thirdly the journalism used for the magazine would also attract the audience as the way the article is written is not over-complicated as it would more or less cross out the younger audience as the article would not be understood by them, however the grammar/way it was written for the response by the specific artist within the interview was at a high level as it was used to portray the change of him. </li></ul><ul><li>In particular, the target audience would be attracted from my magazine by the DJ’s on the front /contents cover, the colours used for the music magazine (the house style/colour palette), the layout of the music magazine in which would appeal to the audience. </li></ul>
  18. 18. The use of the 2 different colours from my house palette used for the left-third of my music magazine would attract the audience as it is ‘un-usual’ and would stand out from other music magazines. At first I had a planned price of £3.49, however I realized this was far too expensive at first for a music magazine and would not ‘suit’/follow the price of the target audience as the average price of a magazine bought by a teenager/young adult is from £1.49 to £2.99. The use of different fonts would also attract the audience as, if I had used the same font for the side-articles/left third, the magazine would not stand out to the audience if it is next to other magazines in a shop. The use of that artist would stand out to the target audience, because as they are du-step fans, they may recognise who he is as a DJ (name). The use of having a freebie with the magazine and the use of having a block of colour behind the text of it would also attract the audience to buying the product as they would buy more for less. The use of having an attracted piece of jewellery on the front cover also made me think that this would attract a more broad range of audiences i.e. grime fans as it is part of their regime (mise én scen – clothing). The use of having a motto and skyline with the name of known dub-step artists may also draw in the target audience as the audience will see recognisable DJ’s and also for further issues they would recognise the magazine/product from the motto as it is short and memorisable
  19. 19. I added small details such as the photographer (me), where the image was taken, the page, the issue, the site of the magazine, because it made the magazine look a lot more professional as from my music magazine content page research, I had found little details within the page such as the site for the magazine which ‘transformed’ the magazine in the sense that it did not take on the type of look which you would expect from an un-official ‘lower quality’ magazine which would miss out crucial information such as copyrights etc. I also added a glow to the word for ‘EXCLUSIVE’ as on the front cover it allowed ‘resemblance’ that they are both for the same magazine so that the audience can perhaps easily identify the story in which they wanted to read. I used this image for the contents page because the colours of his clothing blended in with the colours of the magazine which stood out as the bright colours from his t-shirt
  20. 20. To attract the audience within my double page spread, I had added two colours of the colour palette, one for the questions, one for the answers to appeal to the audience. I also added for detail a strip of text which was repeated saying ‘DJ Rottweilers Story’ to give it that little bit extra of professionalism. The title of the story is also in bold and in a different font to allow attraction if the reader is having ‘a flick through’ the magazine. The layout of the double page spread is also simple and in my opinion attractive in the sense that it stands out and for me as a dub-step fan, it would be appealing.
  21. 21. What have you learnt about technologies from the process of constructing this product? Throughout the construction of my product, my knowledge in the use of a range of technology/software started very limited which grew to a range from Adobe In design to the use of online publishing sites such as ‘Slide share’. I knew the basis of known pieces of software such as Adobe Photoshop, however through the construction of my products, I had learnt from most of my mistakes from my preliminary task such as the use of different distanced shots were vital as for the music magazine, it was the ‘key’ for an appealing front cover; this also allowed me to learn more in depth of technology and software such as the use of the Nikon D90 SLR camera in Manuel mode. I partially learnt that the use of new software was extremely exasperating from using Adobe InDesign for the first time, however I also realized that the only way I could truly ‘master’ the certain section of the software I needed to know about was through trial and error. I also learnt through my task that the layering and manipulation of images to create a certain/specific effect was a vital key factor in drawing the target audience as it brought in aspirers as it was what they wanted to be, however also the effect of the manipulation of the image drew in the audience in which there lifestyle was based upon i.e. a hip hop fan may have a lifestyle of wearing top branded clothes, purchasing ‘bling’/jewellery, and following the slang lingo, however this also is a stereotype. Within my product, the ‘models’ were dressed to be wearing casual clothes which were partially branded as my target genre were more in-between the hip hop and R'n'b regime as it is known as party/club music, however it also falls under the grime theme was most dub-step music is also used to rap/‘spit bars’. From this I also learnt that from the production of my product, Photoshop is a great software for editing an image i.e. Airbrushing unwanted parts, changing the contrast of an image etc, however InDesign is crucial for worded products as on Photoshop, the text ‘bleeds’. I also realized for the end product to become as professional as possible , the appropriate use of software needs to be used and also a vast amount of research within different sectors of the product i.e. for my magazine, I had to research within the genre it self, the audience, the age for the target audience etc.
  22. 22. One important factor I had learnt within this project was within my research I had realized most/all front covers for music magazines regardless of genre which had an image of a single person had the person looking directly towards the audience instead of away. This partially made me think that it was a way of distributing/selling the magazine as it would sort of make the magazine more personal to the audience/reader which was why I had used this image for the front cover.
  23. 23. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  24. 24. As you can see from just viewing both products, I have learnt ‘ALOT’ from the preliminary task as I can now use a lot of the new different software's/pieces of technology which I learnt more efficiently and also now understand how important and vital it is to follow the codes and conventions of anything in attracting the target audience, however also realized that school magazines continue to break these as they have no commercial pressure-talk about the product being a construct, an image, something that is being manufactured and presented as reality in the ‘world of the magazine’. From my preliminary task I learnt a variety of un-explainable things such as my school magazine having no central image for allowing me to learn from my mistake through my music magazine production as I had realised that partially the key for a buyer to buy a magazine is for the front to appeal to them. I also learnt that the power of technology in controlling and manipulating music trends and popularity is a crucial and successful part of the music magazine industry as it is one of the best way to draw in certain parts of a genre audience such as aspirers, joiners etc. However also major corporations produce magazine which sell their own products as an advertising outlet such as printing adverts within their magazines, however also through the psychodynamics of people (joiners, reviewers etc.) automatically advertise their product for free as from reviews they are more or less advertising to other for free. I had also realized that the quality of the image taken and the distance it was taken at was an important factor of making my music magazine, because if I had made the mistake in a long shot rather than mid-shot, this could of resulted with a larger impact of disaster on my music magazine as it would not be suitable for the product. Partially important, I realized the importance of backing up all the working at files as I had fortunately learnt this the easy way by viewing the freezing and auto deletion of the work of some of my peers. Finally the amount of dedication I had put forward for the production of my product, has now made me realize how hard the magazine industry may be, as institutions produce a variety of different genre/regime magazines from music to fashion, allowing me to understand what is needed for a professional magazine.