Toyota motors
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Toyota motors



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Toyota motors Toyota motors Presentation Transcript

  • PRESENTED BY Bhawana verma
  • Agenda
    • Introduction
    • Vision
    • History
    • Key people
    • Subsidiaries
    • Financial information
    • Ranking & competitors
    • Product line
    • Key concept of production system
    • Non automotive activities
    • SWOT
    • Strategy
    • Awards
    • Result
  • Global Vision of Toyota
    • Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
    • “ Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile”.
    • “ We will meet our challenging goals by engaging the talent and passion of people who believe there is a always a better way”.
  • Introduction On Toyota Motors
    • Toyota is 7 th largest automotive manufacturer
    • Toyota Motor Corporation is headquartered in Toyota City, Aichi
    • Toyota has annual sales of 397.05 billion yen
    • Produces ~5.5 million vehicles per year
    • From 56 manufacturing plants across 6 continents
    • Employs 317,716 people
    • Toyota has become the largest vehicle manufacturer in Japan with over 40% market share
  • History of Toyota auto Industry
    • Established in 1937 out of Sakichi Toyota’s weaving machine company
    • Launched first car (SA Model) in 1947
    • The sales price was 3,350 yen, 400 yen cheaper than Ford or GM cars
    • “ Toyota Production System” formed in 1950 based on just in time principal
    • First global expansion in 1959 at Brazil
    • In 1972, cumulative production >10M units
    • In 2002, Toyota managed to enter a Formula one
  • Organizational structure & Key People
    • Chairman and Representative Director
    • Fujio Cho
    • President and Representative Director
    • Akio Toyoda
    • Executive Vice President and Representative Director
    • Takeshi Uchiyamada,Yukitoshi Funo
    •   Directors
    • Nobuyori Kodaira, Mamoru Furuhashi
  • Toyota Bharat
    • Toyota, a young and vibrant company in India, has grown since its inception in 1997
    • Their mission is to innovate continuously, keeping in mind the changing needs of customers, stakeholders and society at large.
    • Toyota's ultimate goal of becoming 'the most admired company in the country'
    • The monumental affiliation of Kirloskar Motor with Toyota Motor Corporation in 1997 further solidifies determination to work for the growth of the Indian industry
    • In India, TKM contributes to society through its efforts in the areas of education, community care and the environment
  • Subsidiaries
    • Nov. 1926 Toyota Industries Corporation
    • March 1940 Aichi Steel Corporation
    • Aug. 1945 Toyota Auto Body Co., Ltd
    • July 1948 Toyota Tsusho Corporation
    • June 1949 Aisin Seiki Co., Ltd
    • Aug. 1953 Towa Real Estate Co., Ltd.
    • April 2003 Toyota Housing Corporation
  • Financial information
    • Production output 73,08039 units ( FY2011 )
    • Revenue US $ 235.89 billion
    • Operating Income US $5.82 billion
    • Profit US $ 5.07 billion
    • Total Assets US $ 370.3 billion
    • Total Equity US $128.32 billion
  • Toyota Total Sales By Region
  • Geographic region Total sales (dollar in millions)
    • Japan 104846.75
    • North America 112754.29
    • Europe 43008.98
    • Asia 25316.87
    • Others 21945.89
    • 1 U.S. dollar = 77.8391842 Japanese yen
  • Ranking & Competitors
    • Rank Company Overall score
    • 1 BMW 6.882
    • 2 Volkswagen 5.333
    • 3 Daimler 4.834
    • 4 Hyundai Motors 4.685
    • 5 Honda Motors 4.376
    • 6 Ford Motors 4.367
    • 7 Toyota Motors 4.268
    • 8 Nissan motors 3.869
    • 9 General Motors 3.7510
    • 10 Renault 3.5
  • Product Line
  • The Toyota Production System
    • Revolutionized manufacturing industry
    • At its core is “lean” a relentless drive to improve efficiency and eliminate waste
    • Beginnings of TPS were born out of necessity due to lack of resources in post-war Japan
    • Toyota has achieved the ISO 14001 certification in its very first year of operations in India
    • GOAL of TPS
    • The main objectives of the Toyota Production System are to design out overburden and inconsistency , and to eliminate waste . .
  • Toyota Production System Key Main Concepts
    • SMED
      • Single Minute Exchange of Dies
      • Promoted flexibility of production runs
    • JIT
      • Just In Time manufacturing
      • Small batches which reduced inventory costs, tightened relationship with suppliers and improved quality control
  • Product line
    • Electric technology
    • Toyota is one of the largest companies to push hybrid vehicles in the market and the first to commercially mass-produce and sell such vehicles
    • The Prius has become the top selling hybrid car in America
    • Plug-in hybrids
    • Toyota is currently testing its "Toyota Plug-in HV" in Japan, the United States, and Europe
    • It uses a lithium-ion battery pack, but unlike the Volt, it can run on the gasoline or electric engine alone
  • Product line
    • All-electric vehicles
    • Toyota is speeding up the development of vehicles that run only on electricity
    • Toyota has made many concept electric vehicles, including the FT-EV and FT-EV II.
    • Cars
    • As of 2009, Toyota officially lists approximately 70 different models sold under its namesake brand, including sedans, coupes, vans, trucks, hybrids, and crossovers
    • SUVs and crossovers
    • Toyota SUVs range from the midsize 4Runner to full-size Land cruiser
    • Other SUVs include the Land Cruiser Prado and FJ Cruiser
  • Company strategy & Principles
    • In April 2001 the Toyota Motor Corporation adopted the "Toyota Way 2001 an expression of values and conduct guidelines that all Toyota employees should embrace
    • Under the two headings of Respect for People and Continuous Improvement, Toyota summarizes its values and conduct guidelines
    • The five principles of Toyota are
    • Challenge
    • Kaizen (improvement)
    • Genchi Genbutsu (go and see)
    • Respect
    • Teamwork
  • Non-automotive activities
    • Aerospace
    • Toyota is a minority shareholder in Mitsubishi Aircraft Corporation, having invested US$67.2 million
    • The new venture which will produce the
    • Mitsubishi Regional jet, slated for first deliveries in 2013
    • Philanthropy
    • Supporter of the Toyota Family Literacy Program along with National centre for family literacy, helping low-income community members for education
    • Toyota created the TOYOTA US foundation
  • Non-automotive activities
    • Robotics
    • Toyota has been developing multitask robots destined for elderly care, manufacturing, and entertainment.
    • Finance
    • Toyota Financial services Corporation provides financing to Toyota customers.
  • Strength
    • Global organization with strong international position
    • Growth opportunities in developing markets
    • Strong brand image based on quality, environmental friendly (green)
    • Management & Kaizen Culture
    • Continuous Improvement
    • Strong employment relationship.
  • Weakness
    • Limited Research and Development done as compare to competitors
    • Lack of flexibility in the company
    • Some criticism has been made due to large-scale re-call made in 2005, quality issues.
    • Few layers in Organizational hierarchy, resulting in less opportunity for promotions.
    • Lack of a proper sales force
  • Opportunities.
    • Toyota now have a reputation for manufacturing environmentally friendly vehicles
    • Toyota has also sold on its technology to other motor manufacturers like the technology for its new Explorer SUV Hybrid
    • Toyota is to target the 'urban youth ' market by launching its new Aygo vehicle with unique convertible, models extending at their rear and inbuilt DJ system
    • Market demands fuel efficient vehicles
    • Continued global expansion
  • Threats
    • General Environment Threats
    • Government Regulation
    • Political instability, fuel shortages, terrorism, war, labor strikes
    • Specific Environment Threats
    • Highly competitive industry
    • Rising prices of raw materials
    • Declining economic growth on a global scale .
  • Toyota’s Future Strategy
    • Increase competitive strength through advanced technology
    • Environmental technology
      • Fuel consumption, emission, recoverability
    • Hybrid vehicles and next generation fuel cells
    • Cost-reduction efforts
      • Discontinuation, integration of older models
    • Increased emphasis on financial services and information communication system
    • As a responsible corporate citizen, Toyota Kirloskar Motor is constantly working towards the development of people, communities, and the earth at large.
    • TKM's efforts over the years towards developing a prosperous society include rebuilding a local residential school, construction of two water tanks in rural Bangalore that benefit around 80,000 people
    • Awareness on environmental conservation for local schools; distribution of school materials like bags, books, computers, and chairs to under-privileged students
    • Donation of funds towards rehabilitating the victims of the Tsunami and the Gujarat earthquake.
    Social Contribution
  • Awards
    • NDTV Car & Bike Awards 2011 :
    • Ista Green Award – Prius
    • Sub-Compact Sedan of the year – Etios   
    • Subros Car & Bike India Awards 2011 :
    • Engine of the year – Altis Diesel
    • Green Technology of the year – Prius   
    • Auto India:
    • Best Brand Awards 2011 – Toyota
    • Most Eco-friendly – Toyota
  • Awards
    • Over Drive CNBC TV 18 Awards 2011:
    • Car of the year – Toyota Etios
    • Mid Size Car of the year - Toyota Etios
    • Green award of the year – Prius
    • Bloomberg UTV Auto Car Award 2011 :
    • Saloon car of the year 2011 – Etios
    • Green Award of the year – Prius
  • Results
    • Toyota is one of the ten largest companies in the world.
    • It is currently as profitable as all the other car companies combined and became the largest car manufacturer in 2007.
    • Enhanced the development of environmentally friendly products
    • Developed a new product line-up which responds to the customers’ requirements in each region
            • Friendly vehicles, such as hybrid vehicles
            • Strengthen product line-up in
            • Resource-rich and emerging countries