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Project on Motivation
 

Project on Motivation

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The objective of the study is to use the traditional Maslow’s needs theory in developing measurement parameters to evaluate motivation levels of the employees of Ambuja Cement Ltd. Kolkata. The ...

The objective of the study is to use the traditional Maslow’s needs theory in developing measurement parameters to evaluate motivation levels of the employees of Ambuja Cement Ltd. Kolkata. The purpose of this research is to determine what parameters are in need of development to enhance the operational effectiveness and eventually maximize employees’ productivity by knowing their needs
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Rahul Kumar
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    Project on Motivation Project on Motivation Document Transcript

    • 2012 MOTIVATIONAL PARAMETER AMBUA CEMENT LTD. The objective of the study is to use the traditional Maslow’s needs theory in developing measurement parameters to evaluate motivation levels of the employees of Ambuja Cement Ltd. Kolkata. The purpose of this research is to determine what parameters are in need of development to enhance the operational effectiveness and eventually maximize employees’ productivity by knowing their needs. Rahul kumar AMBUJA CEMENT LTD. Page 1 of 27 Sunday, June 24, 2012
    • BackgroundThis task will emphasize total self-development of the individual for improvedmotivation and organization management. It builds on Maslow’s hierarchy ofneeds theory to examine motivational levels for all levels of employees & staffat this organization. The researchers studied these employee groupsquantitatively using a questionnaire. Using a holistic approach, this studyfocused on 15 parameters from Maslow’s five essential needs—the physical,safety, social, esteem, and self actualization levels. Considerable emphasis wasplaced on the development of Maslow’s principle of ‘‘self-actualization.’’ Thisdifficult-to-grasp concept, as Maslow reported, is a prerequisite for enlightenedmanagement. The researchers analyzed employees’ perceptions regarding thefulfillment of need parameters and measured their perception of theimportance of those parametersThe application of the findings based on Maslow’s model directly benefits theorganizational studied in development programs. It also helps in increasingmorale of needed employeesAccording to Maslow, the desire to pursue the traits of self-actualization by the‘‘superior man’’ is built on a hierarchy of other needs that emphasize theessential elements to be satisfied. In the order of their priority, these needs are(Maslow 1943):1. Physical needs—air, water, food, sex, etc., which are basic and mostpowerful.2. Safety needs—assurance of survival and continuing satisfaction of basicneeds.3. Social needs—relation to emotional and social grouping, loving, being loved,and fellowship with others.4. Esteem needs—by self and others, an individual having adequate self-esteembeing more capable, confident, and productive.5. Self-actualization needs—this set includes the characteristics and conditionsfor advancing self and humanity through elevating enjoy life more (including itspains, sorrows, and troubles and get more out of it. Page 2 of 27
    • Self Actualiza tion Need Self Esteem Need Social Need Security Need Basic NeedScope and ObjectiveThe objective of the present study is to use the traditional Maslow’s needstheory in developing measurement parameters to evaluate motivation levels ofall employee of this organization. The purpose of this work is to determine whatparameters are in need of development to enhance the operationaleffectiveness and eventually maximize employees’ productivity. The study planis to first determine need parameters pertaining to the customized model.These parameters will then be evaluated using a questionnaire survey. Page 3 of 27
    • The following employee motivation questionnaire is a guide to help us to identify which motivation zappers are influencing us or our employee. Big Picture PLEASE TICK IN BOX1. I can sum up in a sentence the core PROVIDED values of my company2. I know what is expected of my team3. I know how my success is measured Point YES NO4. I am proud to work for my company No.5. I see a future for myself in this company 16. There is a clear and effective system of appraisal 2 and career development 37. I feel valued by my company8. The companys internal image is consistent with 4 its external one. (When I see an advert for my 5 company it is consistent with my experience of 6 that company) 79. I know what this companys unique selling point 8 is. (I know what makes it different to the competition) 910. I feel my job is understood by those in my 10 company Page 4 of 27
    • Team Work1. I enjoy coming to work partly because of the PLEASE TICK IN people. BOX PROVIDED2. I get support and encouragement from my team mates. Point YES NO3. I do not have to compete unfairly with the No. rest of the team 14. Information is shared freely within the team 25. I do not feel there are secrets in our team 36. I am proud to be a part of this department 47. I respect my boss 58. I am not threatened by my team mates. I 6 want them to be the best they can be. 79. I have the opportunity to develop new skills 810. Poor performance is not tolerated. No one 9 "gets away with" under-performing 10 Page 5 of 27
    • Time Wasters PLEASE TICK IN1) The majority of my time (80% plus) is spent doing BOX PROVIDED valuable work2) I do not have to attend unnecessary meetings Point YES NO3) Those meetings I do attend are well run and No. achieve agreed outcomes.4) I usually finish work at a reasonable time. 15) Our computer systems work well. We are rarely 2 prevented from working by technological breakdowns 36) We have clear systems for referring up. I can safely ask someone above me if I am not sure of what to 4 do myself 57) Noise and other distractions are minimal8) I can turn off my phone or divert to voicemail in 6 order to complete urgent or important tasks 79) I do not feel constrained by too many unnecessary rules 810) My work environment is suited to the work I 9 have to do. I have the space and facilities to do my 10 job Page 6 of 27
    • PLEASE TICK IN Company Politics BOX PROVIDED1. I leave the office when my work is complete. I do not feel compelled to stay just because others are still Point YES NO there. No.2. I feel we are all treated fairly. I do not see or 1 experience favoritism.3. I feel acknowledged publicly for my successes. 24. Any constructive criticism is given in private. 35. There are no clear "factions" in our company.6. I always feel I can express my opinion without fear of 4 being marginalized or losing favors.7. I feel I can talk openly about my future and ambitions. 58. While I may be "loyal" I do not feel obligated to my 6 employers. I have not been "bought" by a large salary, 7 extra benefits or any other career advantages.9. My feelings and opinions are often asked for and 8 listened to, no matter what my position in the company 9 hierarchy.10. I am not afraid to make mistakes. I am encouraged to 10 learn from my experiences but they are not held against me later on. Page 7 of 27
    • Score: 35-40 There is very little to zap your motivation. If you are stillfeeling de-motivated it may be time to move on or perhapsthe company needs to introduce more incentives for staff. 25-35There are some obvious "motivation zappers" present in your workplace. With your team leader or a group of other employees, consider ways to reduce the impact of these. 0-25Motivation is probably low in your workplace. Much could bedone to improve your working environment. The good newsis that some simple changes could make a huge difference. Page 8 of 27
    • 2nd roundQUESTIONNAIRE: BASIC NEEDS:Q.1.The salary increments given to employees who do their jobs verywell motivates them. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.2. Financial incentives motivates me more than non financialincentives. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.3. I am satisfied with the salary I draw at present. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagree Page 9 of 27
    • Q.4. I am satisfied with the lunch break, rest breaks and leaves given in the organization. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeSAFETYQ.5.Good physical working conditions are provided in theorganization. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.6.The employees in the organization feel secured in their job. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagree Page 10 of 27
    • Q.7.The retirement benefits available are sufficient. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.8.The medical benefits provided in the organization aresatisfactory. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagree Page 11 of 27
    • SELF-ESTEEM:Q.9.Visibility with top management is important to me. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.10. I feel that my superior always recognizes the work done by me. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.11.I feels that the job I do gives me a good status. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagree Page 12 of 27
    • Q.12. I am satisfied with the responsibility and role that I have in my worka) Strongly agreeb) Agreec) Neither agree nor disagreed) Disagreee) Strongly disagree Page 13 of 27
    • AFILIATION:Q.13.The quality of the relationships in the informal workgroup isquite important to me. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.14. I am satisfied with the support from the HR department. a) Strongly agree b) Agree c) Neither agrees nor disagrees d) Disagree e) Strongly disagreeQ.15.In this organization there is fair amount of team spirit. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagree Page 14 of 27
    • Q.16.I feel more motivated while participating in activities done herelike T & D programs, official meets, sports and function. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagree Page 15 of 27
    • SELF ACTUALIZATION:Q.17.I wants to be the best at my own job. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.18.I generally likes to schedule my own work and to make job- related decisions with a minimum of supervision. a) Strongly agree b) Agree c) Neither agree nor disagree d) Disagree e) Strongly disagreeQ.19 I find opportunities for advancement in this organization. a) Strongly agree b) Agree c) Neither agrees nor disagrees d) Disagree e) Strongly disagree Page 16 of 27
    • Q.20.My aim is self-knowledge and enlightenment. The most important thing to me is realizing my ultimatepersonal potential. a) Strongly agree b) Agree c) Neither agrees nor disagrees d) Disagree e) Strongly disagree Page 17 of 27
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