SEO Glossary By Rahul Gupta-SEO Lucknow-HyderabadPresentation Transcript
A/B TestA/B Test is the practice of creating twosoftware programs, documents orwebsites that are nearly the same forthe purpose of determining whichdesign or copy variation produces thebetter result. Often used in PPCmarketing, (such as Google AdSenseand Bing Ads), occasionally used inorganic SEO.
BacklinkBacklink, also known as incoming link,inbound link, inlink, or inward link, is alink received by a web node (web page,directory, website, or top level domain)from another web node.
CacheCache is a component thattransparently stores data so that futurerequests for that data can be servedfaster.
Dead LinkDead Link is also known as broken linkor dangling link.
External LinkExternal Link is a hyperlink that is areference or navigation element in adocument inside the website or domainto another document outside thewebsite or domain of the Internet.Generally, it refers to a link that pointsto another page outside the samedomain.
FacebookFacebook is a social networking serviceowned and operated by Facebook, Inc.
Google AnalyticsGoogle Analytics is a analytics tool andservice offered by Google thatgenerates detailed statistics about thevisits to a website.
Hidden TextHidden Text is a form of content spamtechnique that computer text isdisplayed in such a way as to beinvisible or unreadable. Hidden text ismost commonly achieved by setting thefont color to the same color as thebackground, rendering the text invisibleunless the user highlights it.
Inbound Link/Incoming LinkInbound Link is also known as backlink,incoming link, inlink, or inward link.
KeywordKeyword is a word or phrase that you typeon a computer keyboard in order to findinformation about a particular subject, or asearch engine user might use to findrelevant web pages.
Link SpamLink Spam is defined as links between pagesthat are present for reasons other thanmerit. Link spam takes advantage of link-based ranking algorithms (such as HITSalgorithm), which gives websites higherrankings the more other highly rankedwebsites links to it.
MetadataMetadata is defined as data providinginformation about one or more aspects ofthe data, such as means of creation of thedata, purpose of the data, time and date ofcreation, creator or author of data, locationon a computer network where the data wascreated, and standards used.
Nofollowby adding rel=“nofollow” to a hyperlink, apage signals that the hyperlink’sdestination should not be ranked by searchengines.
Organic Search ResultOrganic Search Result is a listing on searchengine results page (SERP) that appearsbecause of its relevance to the search terms,as opposed to its being advertisements. Incontrast, non-organic search results mayinclude pay per click advertising.
PageRankPageRank is a link analysis algorithm,named after Larry Page and used by theGoogle Internet search engine, that assignsa numerical weighting to each element of ahyperlinked set of documents, such as theWorld Wide Web, with the purpose of"measuring" its relative importance withinthe set. See Google PageRank for moreinformation.
QR AlgorithmQR Algorithm is an eigenvalue algorithmthat is a procedure to calculate theeigenvalues and eigenvectors of a matrix.
Rich SnippetsRich Snippets are a new presentation ofsnippets that applies Google search enginesalgorithms to highlight structured dataembedded in web pages.
Search Engine OptimizationSearch Engine Optimization is the process ofimproving the visibility of a website or aweb page in a search engines "natural" orun-paid ("organic" or "algorithmic") searchresults (SERP).
Title TagTitle Tag is a string of text defines the titleof the document, it is required in all HTMLdocuments. Title tag is visible in both a titlebar of browser window and a search engineresults page (SERP), as well as it is also inthe page when it is added to favorites.
URL RedirectionURL Redirection, also known as URLforwarding, is a World Wide Web techniquefor making a web page available undermore than one URL address.
Viral MarketingViral Marketing is the marketing techniquesthat use social networks and othertechnologies to produce increases in brandawareness or to achieve other marketingobjectives through self-replicating viralprocesses.
White HatWhite Hat describes the use of techniquesthat follow the guidelines of a searchengine.
XMLXML is an acronym for Extensible MarkupLanguage.
YouTubeYouTube is the largest video sharingcommunity and platform, on which userscan upload, view and share videos.YouTube uses Adobe Flash Video andHTML5 technology to display a wide varietyof user-generated video content, includingmovie clips, TV clips, and music videos, aswell as amateur content such as videoblogging and short original videos.
Zend EngineZend Engine is an open source scriptinglanguage engine that interprets the PHPprogramming language.