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Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
Group Communication
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Group Communication

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  • 1. preview of things to Come…•What is a Group? •Preparing for group discussions•Why do we Join Group? •Leadership•What are some Characteristics of •Functions of Leader.an Effective Group? •Leadership Style•What are Advantages & •Skills need to be a Good TeamDisadvantages of Group Problem- Member.Solving? •How are you evaluated in group•Purpose of Group Communication your Discussion?•Significance of communication inCorporate World•Basic concept of communication•Process of Communication•Important Characteristics of aMessage
  • 2. What is a Group?• Stephen Robins defines a group as “ two or more individuals interacting and interdependent, who have come together to achieve particular objectives.”
  • 3. why do people join ‘groups’? & Affiliation Motivation & Security & Satisfaction of needs & Shared interests and goals & Self-esteem & Status & Power & Goal Achievement
  • 4. The Characteristics of An Effective Group& Clear Purpose& Climate& Participation& Listening& Healthy Conflict& Open Communication& Clear Roles and Assignments& External Resources& Functional Diversity
  • 5. ADVANTAGES OF GROUP DECISION- MAKING Different views from different people. Increases individual motivation. It’s easier to identify mistakes. Team Decisions are better received by others. Group Work is more pleasant and fulfilling for most members.
  • 6. Disadvantages of Group Decision- Making• Members can get slack.• Personal agendas may conflict with group goals.• Aggressive members can dominate – Status problems?• Members could be uncompromising.• Takes longer to reach a decision.
  • 7. PURPOSE OF GROUP COMMUNICATIONTo share and exchange information and ideasTo collect feedbackTo arrive at a decision on important matters.To solve a problem which is of concern to the organization as a whole.To discuss the issues related to a particular topic in relation to the group itself or for the benefit of a larger audience.Helps in leaving behind “Self EGO”.Changes in Behavior and feelings.
  • 8. Significance of communication in Corporate WorldHelps in Corporate BrandingHelps in Strategy Making and ImplementationHelps in Sales EnhancementEnables Crisis ManagementDevelops Global CompetenceHelps Information DevelopmentHelps Client DevelopmentHelps Client Sustenance
  • 9. Basic Concept of Effective Communication
  • 10. Process of Communication MESSAGE MESSAGESENDER CHANNEL RECIEVER FEEDBACK
  • 11. Important Characteristics of a Message • Objective • Distraction to the Message • Two-sided Approach • Simplicity of the Message • Size of Attitude Discrepancy • Arousing Emotions (FEAR)
  • 12. Preparing for group discussions K-A-S-H Strategies. K – KNOWLEDGE Social awareness Knowledge in current affairs. National and international issues A – Attitude Set your goal – plan actions Winning attitudes Continuing learning. Practice skills
  • 13. Preparing for group discussions K-A-S-H Strategies. S - Skills Develop through practice. Presentation skills. Communication Skills Non-verbal skills H – Honesty Honesty all through your efforts. Admit your mistakes. Learn from mistakes.
  • 14. LEADERSHIPDefinition:A Davis described leadership as--the oneKeith Leader isWho Knows The Way, The process of influencing and supporting others to work Goes The Way,enthusiastically toward achieving objective.And Shows The Way.
  • 15. Functions of a LeaderPolicy MakerPlannerExecutiveExternal Group RepresentativeController of internal Group RelationshipController of Reward and PunishmentMediator
  • 16. Qualities of PR person as “Leader”Good personalityIntelligenceInitiativeInnovativeSelf ConfidenceCommunication SkillsCoach and GuideDisciplinePatience
  • 17. Autocratic Style Consultative Style Leadership StyleLaissez –Faire Situational Style Style
  • 18. Skills needed to be a Good Team Members Listening Persuading Sharing Respecting Helping Participating
  • 19. HOW ARE YOU EVALUATED IN YOUR GROUP DISCUSSIONS?  Personality  Communication Skills  Knowledge  Leadership and teamwork.
  • 20. Personality Smartness – dress – smile on the face Cheerfulness – free from tensions and nervousness. Enthusiasm – attitude of taking that one step extra. Communication Skills Fluency – not speed. But right word in the right place. Clarity – Effectiveness of the message.
  • 21. Knowledge Relevance. – Topic related. Depth – in and out of the subject. Factual info and data. leadership Initiative – taking the lead. Breaking the ice. Being in the forefront. Team Spirit. – ability to work with people. Cooperation and consolidation
  • 22. Conclusion
  • 23. Group can achieve this:-
  • 24. SuggestionsNever try to bluff.Practice group discussion with friendson different subjects.Remember !speech is a powerfulweapon.
  • 25. Any Questions???

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