Niche marketing


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Niche marketing

  1. 1. Presented By:Anu Mishra MBA 3rd Sem BU 1
  2. 2. Presented By :Anu Mishra MBA 3rd SemPresented By:Anu Mishra MBA 3rd Sem BU 2 BU
  3. 3. • A niche market is the subset of the market on which a specific product is focusing.• Every single product that is on sale can be defined by its niche market.• It is also a small market segment and an example would be a bridal shoe shop because there is not very many of them around. Presented By:Anu Mishra MBA 3rd Sem BU 3
  4. 4. • The word ‘niche’ is defined as: “A special area of demand for a product or service”.• ‘Marketing’ is defined as: “The opportunity to buy or sell”.• Niche marketing means buying or selling a product or service in a special area of demand.• Oftentimes big businesses use niche marketing. Presented By:Anu Mishra MBA 3rd Sem BU 4
  5. 5. • It is a form of business that has few people trying to attain a common goal within its own niche.• A group consisting of people looking for something in common, the demand and wants are within the own niche. Presented By:Anu Mishra MBA 3rd Sem BU 5
  6. 6. Types of buyers• A person who will buy, the emotional people like a hobbyist or a sportsman.• People who will buy the product but they will take some time to decide on what to buy. They take time but will certainly buy the product.• The people who will buy it in the future and will take some time for the process. They are more careful and sensible type who will read the review on the net and then decide. Presented By:Anu Mishra MBA 3rd Sem BU 6
  7. 7. • The niche marketing strategy enables that business runs with success and there are no problems at all in the respect of the publicity aspect of the business. Presented By:Anu Mishra MBA 3rd Sem BU 7
  8. 8. Niche Affiliate Marketing• The strategy to ensure that people get the best of the business in the many avenues through the perfect business relation among the people and potential clients.• Through niche marketing the people can get all the necessary info about the entire aspect of the business promotion.• Main aspect of the business is to understand the psychology of the people and act accordingly. Presented By:Anu Mishra MBA 3rd Sem BU 8
  9. 9. Presented By:Anu Mishra MBA 3rd Sem BU 9
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