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Why Advertising Online is
Critical to Your Dealership
With more car shoppers turning to the internet to find their next car, it’s more important than ever for dealers to be online with
their new, used and certified inventory and strong dealership branding. And with 92% of car shoppers using the internet as
part of their process when shopping for a car,1 Cars.com is one of the most efficient and effective ways to connect with them.




                                                                  Broad Reach                             Cost-Effective                                  Measurable                         Proven Results
                                             TM




     Reach in-market car shoppers                                                                                                                                  Measurable with
                                                     Cars.com reaches                                                                                              proven results
          10 Million                                 10 million unique
                                                     visitors monthly.2                                80%                                                         •	 The internet influences four out
                                                                                                                                                                      of five vehicle purchases6
                                                                                                                                                                   •	 Nearly half of Cars.com’s
    Your inventory not only appears on Cars.com,                                                   Nearly 80% of Cars.com                                             dealership visitors are planning to
    but also on hundreds of other partner sites —                                                  shoppers plan to buy a car                                         purchase or lease on the day of
    including Yahoo! Autos, About.com, USATODAY.com,                                               in the next six months —                                           the visit7
    hundreds of leading local newspapers and                                                       the highest concentration                                       •	 Cars.com delivers more buyers
    TV stations, and many more.                                                                    of any major, third-party                                          to the dealership than other
                                                                                                   auto site.3                                                        third-party auto sites7
                                                                                                                                                                   •	 Cars.com’s Online Ad Reports help
                                                                                                                                                                      you increase the effectiveness of
                                                                                                                                                                      your advertising investment
     More cost-effective than other options                                                                                                                           •	 Track shopper activity for every
                                                                                                                                                                         vehicle
                                                        On average, dealers spend at least four times
                                                        more to sell a new vehicle using traditional media                                                            •	 Monitor the number of demos,
                                                                                                                                                                         leads and contacts
                                                        than with Cars.com.
                                                                                                                                                                      •	 View current and sold inventory
                                                        How do we know this?
                                                        •	 Franchise dealers spend an average of
                                                           $610 for every new vehicle sold4
                                                        •	 Dealers say that Cars.com advertising results
                                                           in a $150 cost-per-sale for new vehicles and
                                                           a $125 cost-per-sale for used vehicles5



                   $610                                           $150
                                   4                                              5




                  Traditional                           Cars.com Advertising
                    Media

Cars.com is an excellent value to promote your entire inventory and reach in-market car shoppers.
No other type of advertising matches online advertising for delivering measurable results.

Are you getting the most out of your advertising dollars?
To find out more contact your local Cars.com representative, visit dealers.cars.com/info, email sales@cars.com or call 800.298.1460.
1   Capgemini Cars Online 08/09 study. Includes U.S. shoppers with internet access only.   5 J.D. Power & Associates, 2008 Dealer Satisfaction with Online Buying Services      ©2009 Classified Ventures, LLC™. All rights reserved.
2   Cars.com Internal Reporting                                                            6 Foresight Research, 2009 Internet ROI
3   Nielsen//netratings @Plan, Summer 2007-Winter 2008/09                                  7 Cars.com/Synovate, Value of Third-Party Websites to Dealer Walk-in Traffic, 2008
4   NADA DATA 2008

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Cars.Com Value Of Online Ss 072009

  • 1. Why Advertising Online is Critical to Your Dealership With more car shoppers turning to the internet to find their next car, it’s more important than ever for dealers to be online with their new, used and certified inventory and strong dealership branding. And with 92% of car shoppers using the internet as part of their process when shopping for a car,1 Cars.com is one of the most efficient and effective ways to connect with them. Broad Reach Cost-Effective Measurable Proven Results TM Reach in-market car shoppers Measurable with Cars.com reaches proven results 10 Million 10 million unique visitors monthly.2 80% • The internet influences four out of five vehicle purchases6 • Nearly half of Cars.com’s Your inventory not only appears on Cars.com, Nearly 80% of Cars.com dealership visitors are planning to but also on hundreds of other partner sites — shoppers plan to buy a car purchase or lease on the day of including Yahoo! Autos, About.com, USATODAY.com, in the next six months — the visit7 hundreds of leading local newspapers and the highest concentration • Cars.com delivers more buyers TV stations, and many more. of any major, third-party to the dealership than other auto site.3 third-party auto sites7 • Cars.com’s Online Ad Reports help you increase the effectiveness of your advertising investment More cost-effective than other options • Track shopper activity for every vehicle On average, dealers spend at least four times more to sell a new vehicle using traditional media • Monitor the number of demos, leads and contacts than with Cars.com. • View current and sold inventory How do we know this? • Franchise dealers spend an average of $610 for every new vehicle sold4 • Dealers say that Cars.com advertising results in a $150 cost-per-sale for new vehicles and a $125 cost-per-sale for used vehicles5 $610 $150 4 5 Traditional Cars.com Advertising Media Cars.com is an excellent value to promote your entire inventory and reach in-market car shoppers. No other type of advertising matches online advertising for delivering measurable results. Are you getting the most out of your advertising dollars? To find out more contact your local Cars.com representative, visit dealers.cars.com/info, email sales@cars.com or call 800.298.1460. 1 Capgemini Cars Online 08/09 study. Includes U.S. shoppers with internet access only. 5 J.D. Power & Associates, 2008 Dealer Satisfaction with Online Buying Services ©2009 Classified Ventures, LLC™. All rights reserved. 2 Cars.com Internal Reporting 6 Foresight Research, 2009 Internet ROI 3 Nielsen//netratings @Plan, Summer 2007-Winter 2008/09 7 Cars.com/Synovate, Value of Third-Party Websites to Dealer Walk-in Traffic, 2008 4 NADA DATA 2008