Gender correctness changed a man to this woman. But was it right? Will the message be diluted?
Communicating Technologies at the grass-roots Dr Robert Hodgson Housing & Hazards Group
Housing & Hazards has been looking at ways of communicating better technologies for 15 years. Housing development is an issue that affects everyone from the end-user to the decision-makers in Dhaka – different approaches are needed for different stakeholders. This talk looks at some of the issues we have encountered through Action-Research at village level in Bangladesh. Some issues may not be relevant now but could be borne in mind if resistance to innovation is encountered.
Demo houses spread the word But must be accessible and used Some people didn't relate to this one – it was too big This one will be maintained
Graphics and script in a low-literacy environment Probably not the issue it was 20 years ago but worth checking: Cartoons are sometimes hard to understand if you are not familiar with the 'conventions'