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Tools For Journalism


public lecture to Journalism faculty, University of Queensland

public lecture to Journalism faculty, University of Queensland

Published in Education
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  • 1. Tools for journalism
    Rae Allen
    Lead Developer
    ABC Local Online
    October 2009
  • 2. Write
    spelling and grammar
    feature writing
  • 3. Spelling and Grammar
    craft skills
    copy writing
    copy editing
    “It takes an appreciation of the trivial and the grand, to be able to notice something as small as a comma or as large as a country, and to tell if a reporter has put them in the wrong place”
    – Tim Chong
  • 4. Microcontent
    short content which needs to make sense out of its usual context
    - Jakob Neilsen
    content that conveys one primary idea or concept
    – Anil Dash
  • 5. Microcontent: Headlines
  • 6. Microcontent: Bylines
  • 7. Microcontent: Lede
    description / summary / introduction
  • 8. Microcontent: movie reviews
    Poor old Eric!
    Judd Apatow has become the twenty first century version of the Mack Sennett comedy studios.
    ‘Boy meets girl, boy falls in love, girl doesn't‘.
    Do you ever think about the private lives of stand-up comedians?
    Who say young people have the most fun?
  • 9. Microcontent: quotes
    “Ask not what your country can do for you. Ask what you can do for your country.”
    • “Ask not what your country is going to do for you, but what you can do for your country.”
  • Microcontent: microblogging
    • SMS - 160 characters
    • 10. Twitter - 140 characters
  • Features
    time and research the key
    doubling the amount of content more than doubles the amount of time needed to create it
  • 11. Technical skills
    record audio
    take photos
    shoot video
    edit content in all these media
  • 12. Crowd sourcing
    Definition: where a call-to-action generates content into a specific space.
    talkback radio
    vox pops
    ABC Contribute (
    Contributors know where their contributions are going.
  • 13. Cloud sourcing
    Definition: where an application or platform pulls in content for a specific purpose from wherever it can find it.
    RSS, API
    Contributors are putting the content into their own spaces and may not know where and when it may be used.
  • 14. Cloud sourcing: data
    swine flu
    - WolframAlpha
  • 15. Branding
    you are your brand
    own your name on as many platforms as possible
  • 16. Quote
    Question of JayrosenNyufrom @jeffabernathy:
    “What's the single most important change undergraduate J-schools can make?
    Require a double major.”
  • 17. Summary
    today's jobs will not be tomorrows jobs
    be flexible
    don’t be platform dependant
    genre expertise
    become an ‘expert’ in a specific field
  • 18. Contact Details
    Rae Allen
    Lead Developer
    ABC Local Online