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Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
Tools For Journalism
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Tools For Journalism

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public lecture to Journalism faculty, University of Queensland

public lecture to Journalism faculty, University of Queensland

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  • 1. Tools for journalism<br />Rae Allen<br />Lead Developer<br />ABC Local Online<br />October 2009<br />
  • 2. Write<br />spelling and grammar<br />microcontent<br />feature writing<br />collaboration<br />
  • 3. Spelling and Grammar<br />craft skills<br />copy writing<br />copy editing<br />“It takes an appreciation of the trivial and the grand, to be able to notice something as small as a comma or as large as a country, and to tell if a reporter has put them in the wrong place” <br />– Tim Chong<br />
  • 4. Microcontent<br />short content which needs to make sense out of its usual context <br />- Jakob Neilsen<br />content that conveys one primary idea or concept<br />– Anil Dash<br />
  • 5. Microcontent: Headlines<br />
  • 6. Microcontent: Bylines<br />
  • 7. Microcontent: Lede<br />description / summary / introduction<br />
  • 8. Microcontent: movie reviews<br />Poor old Eric! <br />Judd Apatow has become the twenty first century version of the Mack Sennett comedy studios.<br />‘Boy meets girl, boy falls in love, girl doesn&apos;t‘.<br />Do you ever think about the private lives of stand-up comedians? <br />Who say young people have the most fun? <br />
  • 9. Microcontent: quotes<br />“Ask not what your country can do for you. Ask what you can do for your country.” <br /><ul><li>“Ask not what your country is going to do for you, but what you can do for your country.”</li></li></ul><li>Microcontent: microblogging<br /><ul><li>SMS - 160 characters
  • 10. Twitter - 140 characters</li></li></ul><li>Features<br />time and research the key<br />doubling the amount of content more than doubles the amount of time needed to create it<br />
  • 11. Technical skills<br />record audio<br />take photos<br />shoot video<br />edit content in all these media<br />
  • 12. Crowd sourcing<br />Definition: where a call-to-action generates content into a specific space.<br />talkback radio<br />vox pops<br />polls<br />ABC Contribute (contribute.abc.net.au)<br />Contributors know where their contributions are going.<br />
  • 13. Cloud sourcing<br />Definition: where an application or platform pulls in content for a specific purpose from wherever it can find it.<br />YouTube <br />Flickr<br />Twitter<br />RSS, API<br />Contributors are putting the content into their own spaces and may not know where and when it may be used.<br />
  • 14. Cloud sourcing: data<br />swine flu<br />- WolframAlpha<br />
  • 15. Branding<br />you are your brand<br />own your name on as many platforms as possible<br />http://twitter.com/jayrosen_nyu<br />http://en.wikipedia.org/wiki/Jay_Rosen<br />
  • 16. Quote<br />Question of JayrosenNyufrom @jeffabernathy: <br />“What&apos;s the single most important change undergraduate J-schools can make? <br />Require a double major.”<br />
  • 17. Summary<br /> self-learning<br />today&apos;s jobs will not be tomorrows jobs<br /> be flexible<br />don’t be platform dependant<br /> genre expertise<br />become an ‘expert’ in a specific field<br />
  • 18. Contact Details<br />Rae Allen<br />Lead Developer<br />ABC Local Online<br />rae.allen@abc.net.au<br />

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