SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
This is your brain.
This is your brain on a mobile site with throughput throttled just enough to frustrate the heck out of you.
This is your brain thinking about all the tests you could run if you had your own lightweight, wireless EEG braincap to directly but passively monitor brain activity in your customers as they interact with your digital assets.
From the eMetrics Conference in Chicago, Radware Evangelist Tammy Everts describes a mobile web stress test conducted to gauge the impact of network speed on emotional engagement and brand perception. Neural marketing has escaped the lab and has found its way into practical applications. For even more on the web stress tests, please visit: http://www.radware.com/mobile-eeg2013/