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Retail Marketing @ Customer

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  • 1. Retail Marketing @ Customer Enterprise Marketing Platform Executive Review We’re not in business of keeping the media companies alive. We’re in the business of connecting with consumers Trevor Edwards, Nike
  • 2.
    • Marketing on Auto – Pilot
    • RENT and Pay – per - Use
    • NO adoption problem ( web architecture )
    • NO hardware cost
    • NO software cost
    • NO maintenance cost
    • NO personnel cost
    • NO development cost
    • Transparent + predictable invoice
  • 3.
    • Utilizations
    • Rationalize leaflet cost
    • ( in Romania 80 % of leaflets cost = ZERO IMPACT ON SALES ; source: MEMRB 2008 )
    • Problematic shops : IMMEDIATELY run dedicated promotions ( 24 hour decision – to – implementation )
    • Attack competition : implement promotions in 24 hours
    • Ask feedback from customers
  • 4.
    • Keep you customers & add more
    • More customers ≠ MORE costs ( = LESS costs )
    • Automate promotions : NO EXTRA PERSONNEL
    • Consult customers : rapid survey at NO COST
    • Multi – channel promotion ( e-mail, SMS, web, print, telemarketing )
  • 5. Marketing Facts
    • 20% customers make 80% of profits and bottom 30% of customers ea t 50% of profit
    • 25%-85% profit increase by increasing retention with 5%
    • 4%-5% revenue increase and 10% market share increase for loyalty users compared to non-loyalty users AC Nielsen Tracking Survey
    • 6x more expensive to acquire new customers than to keep existing ones
  • 6. Marketing Facts
    • 82% of customers whose problems are solved will buy again
    • 6x more likely to repurchase totally satisfied customers than satisfied customers
    • 65%-85% of customers changing supplier were satisfied with former one
    • 4% of complaints are heard by a average business; 96% do not give feedback; 91% of them never return
  • 7.
    • Ask for a LIVE DEMO
    • Radu Silaghi
    • 0743 15 81 94
    • [email_address]
    • www.slideshare.net/Radu_Silaghi/retail-marketing-customer-presentation