Retail Marketing @ Customer Enterprise Marketing Platform Executive Review We’re not in business of keeping the media companies alive. We’re in the business of connecting with consumers Trevor Edwards, Nike

Marketing on Auto – Pilot RENT and Pay – per - Use NO adoption problem ( web architecture ) NO hardware cost NO software cost NO maintenance cost NO personnel cost NO development cost Transparent + predictable invoice

Marketing on Auto – Pilot

RENT and Pay – per - Use

NO adoption problem ( web architecture )

NO hardware cost

NO software cost

NO maintenance cost

NO personnel cost

NO development cost

Transparent + predictable invoice

Utilizations Rationalize leaflet cost ( in Romania 80 % of leaflets cost = ZERO IMPACT ON SALES ; source: MEMRB 2008 ) Problematic shops : IMMEDIATELY run dedicated promotions ( 24 hour decision – to – implementation ) Attack competition : implement promotions in 24 hours Ask feedback from customers

Utilizations

Rationalize leaflet cost

( in Romania 80 % of leaflets cost = ZERO IMPACT ON SALES ; source: MEMRB 2008 )

Problematic shops : IMMEDIATELY run dedicated promotions ( 24 hour decision – to – implementation )

Attack competition : implement promotions in 24 hours

Ask feedback from customers

Keep you customers & add more More customers ≠ MORE costs ( = LESS costs ) Automate promotions : NO EXTRA PERSONNEL Consult customers : rapid survey at NO COST Multi – channel promotion ( e-mail, SMS, web, print, telemarketing )

Keep you customers & add more

More customers ≠ MORE costs ( = LESS costs )

Automate promotions : NO EXTRA PERSONNEL

Consult customers : rapid survey at NO COST

Multi – channel promotion ( e-mail, SMS, web, print, telemarketing )

Marketing Facts 20% customers make 80% of profits and bottom 30% of customers ea t 50% of profit 25%-85% profit increase by increasing retention with 5% 4%-5% revenue increase and 10% market share increase for loyalty users compared to non-loyalty users AC Nielsen Tracking Survey 6x more expensive to acquire new customers than to keep existing ones

20% customers make 80% of profits and bottom 30% of customers ea t 50% of profit

25%-85% profit increase by increasing retention with 5%

4%-5% revenue increase and 10% market share increase for loyalty users compared to non-loyalty users AC Nielsen Tracking Survey

6x more expensive to acquire new customers than to keep existing ones

Marketing Facts 82% of customers whose problems are solved will buy again 6x more likely to repurchase totally satisfied customers than satisfied customers 65%-85% of customers changing supplier were satisfied with former one 4% of complaints are heard by a average business; 96% do not give feedback; 91% of them never return

82% of customers whose problems are solved will buy again

6x more likely to repurchase totally satisfied customers than satisfied customers

65%-85% of customers changing supplier were satisfied with former one

4% of complaints are heard by a average business; 96% do not give feedback; 91% of them never return

Ask for a LIVE DEMO Radu Silaghi 0743 15 81 94 [email_address] www.slideshare.net/Radu_Silaghi/retail-marketing-customer-presentation

Ask for a LIVE DEMO

Radu Silaghi

0743 15 81 94

[email_address]

www.slideshare.net/Radu_Silaghi/retail-marketing-customer-presentation