SEO trainingRadu Popescu
About meRadu Popescu - www.RaduPopescu.roWeb-DesignerSenior QA
What is SEO ?• A process used to improve web pages• A marketing subcategory• A set of techniques used to influence theSERP...
I will talk about
whyGOOGLE
Paid vs. OrganicSEARCH
How we see a web page
HowGoogle sees ithttp://www.seoconsult.com/seo-tools/what-go
Internal & Externaltechniques?
InternalSEO
Image• Alt attribute<img src=“..” alt=“Image Description” />• File nameUse hyphens to separate words• Image sizehttp://www...
HTML validationhttp://validator.w3.org• Closing tags• Incorrect DOCTYPE• Forgetting to convert special characters ( &copy;...
TagTITLE<title>Seo Training</title>Helps on CTR
<meta name="description" content="Free SEO tutorials">Helps on CTRMetaDESCRIPTION
SEO tutorials free. Click here for the best SEOtutorials you can get online.SEO tutorials for beginners from the awardwinn...
<meta name="keywords" content="HTML,CSS,XML,JavaScript">Not used since 2009MetaKeywords
Good vs. Bad• Descriptive• Call to action• Character limits• Use cliffhangers.• Keyword stuffing• Repeat the tagscontent
<meta name="robots" value=" <value> ">Used to block access to your siteMetaRobots
Value Descriptionindex Allow search engines index the pagenoindex Don’t allow search engines index the pagefolow Allow sea...
Semantic tags• <b>SEO</b>• <strong>SEO</strong>• <span style=“font-weight:bold”>SEO</span>• <i>SEO</i>• <em>SEO</em>• <spa...
Semantic tagsHTML5 layout• <header>• <footer>• <nav>• <article>• <aside>
HTML5 layout
Headings<h1>This is heading 1</h1>Standard for titles
HeadingsOnly one is usefulH1H2H3H4H5H6
Sitemap.xmlAllows a webmaster to inform searchengines about URLs on a websitethat are available for crawling.http://www.xm...
Why use asitemapIt helps Google find you
<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>http://www.exa...
Website loading timePanda Update and UXhttps://developers.google.com/speed/pagespeed/insights
CSS SpritesArranging the images in the spritehorizontally as opposed tovertically usually results in asmaller file size.
MinifyBeforeif (is.ua.indexOf(gecko) >= 0) {is.ie = is.ns = false;is.gecko = true;}Afterif(is.ua.indexOf(gecko)>=0){is.ie=...
MinifyFile size is reduced by 20-25 %CSS & JShttp://yui.github.io/yuicompressor/http://crockford.com/javascript/jsmin
• Browsers use a cache to reduce the number and size ofHTTP requests, making web pages load faster.<IfModule mod_expires.c...
YSlowCreated byhttp://developer.yahoo.com/yslow/
URLCanonical
301 non-www redirectwww.radupopescu.ro != radupopescu.roRewriteCond %{HTTP_HOST} ^radupopescu.ro$ [OR]RewriteCond %{HTTP_H...
ExternalSEO
Link building
Link building strategies•Profile links•Research competitors•Niche specific directories•Blog guest posting•Viral content
C block linksAAA.BBB.CCC.DDD100.232.145.20   100.232.145.22Search engines love IP diversity
SharemetricsSocial signals have both a direct and indirect impacton organic search rankings.http://topsy.com
What to do ?Onsite elements include:• Share buttons (like, recommend, tweet, bookmark, etc.)• Connect buttons (Like a Face...
Resources• http://www.seomoz.org/blog• http://www.searchenginejournal.com• http://www.mattcutts.com/blog• http://searcheng...
Contact & Questionswww.RaduPopescu.ropopescuradhoo@yahoo.com
Seo training
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Seo training

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Basic SEO presentation used for AIESEC Academy - IT School on April 16, 2013.

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Seo training

  1. 1. SEO trainingRadu Popescu
  2. 2. About meRadu Popescu - www.RaduPopescu.roWeb-DesignerSenior QA
  3. 3. What is SEO ?• A process used to improve web pages• A marketing subcategory• A set of techniques used to influence theSERPS position of a web site
  4. 4. I will talk about
  5. 5. whyGOOGLE
  6. 6. Paid vs. OrganicSEARCH
  7. 7. How we see a web page
  8. 8. HowGoogle sees ithttp://www.seoconsult.com/seo-tools/what-go
  9. 9. Internal & Externaltechniques?
  10. 10. InternalSEO
  11. 11. Image• Alt attribute<img src=“..” alt=“Image Description” />• File nameUse hyphens to separate words• Image sizehttp://www.smashingmagazine.com/2009/07/15/clever-png-optimization-techniques/optimization
  12. 12. HTML validationhttp://validator.w3.org• Closing tags• Incorrect DOCTYPE• Forgetting to convert special characters ( &copy; )• Block elements inside inline elements<a href="#"><h3>SEO Title</h3></a><h3><a href="#">SEO Title</h3></a>
  13. 13. TagTITLE<title>Seo Training</title>Helps on CTR
  14. 14. <meta name="description" content="Free SEO tutorials">Helps on CTRMetaDESCRIPTION
  15. 15. SEO tutorials free. Click here for the best SEOtutorials you can get online.SEO tutorials for beginners from the awardwinning author of “SEO for beginners. Startlearning now!.WhichStands OUT?
  16. 16. <meta name="keywords" content="HTML,CSS,XML,JavaScript">Not used since 2009MetaKeywords
  17. 17. Good vs. Bad• Descriptive• Call to action• Character limits• Use cliffhangers.• Keyword stuffing• Repeat the tagscontent
  18. 18. <meta name="robots" value=" <value> ">Used to block access to your siteMetaRobots
  19. 19. Value Descriptionindex Allow search engines index the pagenoindex Don’t allow search engines index the pagefolow Allow search engines follow the links in the pagenofolow Don’t allow search engines follow the links in the pagenosnippet Prevents the search engines from showing a snippet of this page inthe search results and prevents them from caching the page.noarchive Prevents the search engines from showing a cached copy of this page.MetaRobots
  20. 20. Semantic tags• <b>SEO</b>• <strong>SEO</strong>• <span style=“font-weight:bold”>SEO</span>• <i>SEO</i>• <em>SEO</em>• <span style=“font-style:italic”>SEO</span>
  21. 21. Semantic tagsHTML5 layout• <header>• <footer>• <nav>• <article>• <aside>
  22. 22. HTML5 layout
  23. 23. Headings<h1>This is heading 1</h1>Standard for titles
  24. 24. HeadingsOnly one is usefulH1H2H3H4H5H6
  25. 25. Sitemap.xmlAllows a webmaster to inform searchengines about URLs on a websitethat are available for crawling.http://www.xml-sitemaps.com/
  26. 26. Why use asitemapIt helps Google find you
  27. 27. <?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>http://www.example.com/?id=who</loc><lastmod>2009-09-22</lastmod><changefreq>monthly</changefreq><priority>0.8</priority> </url> <url><loc>http://www.example.com/?id=what</loc><lastmod>2009-09-22</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url><url><loc>http://www.example.com/?id=how</loc><lastmod>2009-09-22</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url></urlset>Sitemap.xml
  28. 28. Website loading timePanda Update and UXhttps://developers.google.com/speed/pagespeed/insights
  29. 29. CSS SpritesArranging the images in the spritehorizontally as opposed tovertically usually results in asmaller file size.
  30. 30. MinifyBeforeif (is.ua.indexOf(gecko) >= 0) {is.ie = is.ns = false;is.gecko = true;}Afterif(is.ua.indexOf(gecko)>=0){is.ie=is.ns=false;is.gecko=true;}CSS & JS
  31. 31. MinifyFile size is reduced by 20-25 %CSS & JShttp://yui.github.io/yuicompressor/http://crockford.com/javascript/jsmin
  32. 32. • Browsers use a cache to reduce the number and size ofHTTP requests, making web pages load faster.<IfModule mod_expires.c>ExpiresActive OnExpiresDefault "access plus 10 years"ExpiresByType image/gif "access plus 5 months"ExpiresByType image/jpeg "access plus 10 days"ExpiresByType application/x-javascript "access plus 10 years"</IfModule>ControlCache
  33. 33. YSlowCreated byhttp://developer.yahoo.com/yslow/
  34. 34. URLCanonical
  35. 35. 301 non-www redirectwww.radupopescu.ro != radupopescu.roRewriteCond %{HTTP_HOST} ^radupopescu.ro$ [OR]RewriteCond %{HTTP_HOST} ^www.radupopescu.ro$RewriteRule ^/?$ "http://www.radupopescu.ro/" [R=301,L]
  36. 36. ExternalSEO
  37. 37. Link building
  38. 38. Link building strategies•Profile links•Research competitors•Niche specific directories•Blog guest posting•Viral content
  39. 39. C block linksAAA.BBB.CCC.DDD100.232.145.20   100.232.145.22Search engines love IP diversity
  40. 40. SharemetricsSocial signals have both a direct and indirect impacton organic search rankings.http://topsy.com
  41. 41. What to do ?Onsite elements include:• Share buttons (like, recommend, tweet, bookmark, etc.)• Connect buttons (Like a Facebook page, Follow on Twitter, Followon LinkedIn, etc.)• A blogOffsite elements include:• Facebook page• Twitter account• LinkedIn company page• Pinterest account• Youtube account• Guest blog posting• Other social media platforms
  42. 42. Resources• http://www.seomoz.org/blog• http://www.searchenginejournal.com• http://www.mattcutts.com/blog• http://searchengineland.com
  43. 43. Contact & Questionswww.RaduPopescu.ropopescuradhoo@yahoo.com

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