Picture People-Integrating an Online Campaign Internet Campaign done by Global Village® Marketing Agency By: Carina Zhong, Dayna Saul, Ka Wai Chou, & Rachel Adler
About our Agency Global Village® Marketing Agency was started a little over a year ago. All are graduates of the prestigious program of Direct and Interactive Marketing from SUNY FIT Jay and Patty Baker School of Business and Technology. We strive on creating diverse online campaigns that coincide with companies offline efforts. We utilize the “The Global Village” to our full potential. We make sure that our clients have a seamless online campaign. Our experts make the most of Search Engine Optimization, Keywords, Social Media , E-Marketing, Banners and Pop ups. We are constantly expanding and researching the best ways to reach the consumer in this ever growing market.
Who is Picture People? They are a company-owned portrait studio whose foundation is built on capturing expressions that will last a lifetime. They serve all customers who are looking for professional portraiture to mark a special occasion or who want to document a moment in time for themselves or their family. They capture people and event which includes moms, grandparents, seniors, grads, activity groups, business people and even your cherished pets. Their photographers are trained in their field, but more importantly they are fun, friendly, and good at what they do! They know that every moment counts and will work with you to capture memories that you can cherish for years to come. From: http://picturepeople.com/exp_who.asp View slide
Picture People: Online Campaign With a budget of $2,200,000 and Global Village® identified at least four different ways that Picture People can utilized online media to supplement their offline efforts. The following efforts are: Banner & Pop Ups Parent.com, Babble, and some of Picture People’s partner sites. E-mail Marketing Utilizing the Picture People House File and also using outside list Search Engine Keywords, SEO, optimizing: Google, Bing, Ask & Yahoo! Social Media Facebook, Twitter, YouTube, Myspace & GoogleBuzz View slide
Site that banner and Pop-Ups Will Appear on Other sites: Parenting.com Babble.com These are Picture People partnered sites: Leap Frog Leap and Bounds ® One Step Ahead® PETCO Stride rite® Walt Disney Studios Home Entertainment Teleflora Picture People customers save 20% on Teleflora flowers all year long
Why use Social Media? Social media is based on conversations and interactions they may have online. Social media have been modernized to reach consumers through the internet. Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. If you are selling a product or want to publish an ad, social media is a great method to make you become profitable.
Recent Stats of social media More than 100 million people join some type of social media. Whether it’s Twitter, Facebook, MySpace, or YouTube , these websites create traffic that grabs people’s attention more than any other channel of media out there.
According to David Carleton, BS degree and MBA in marketing and was President of the American Marketing Association states the 20 reasons to use social media. Improve customer and prospect relationships Conduct inexpensive yet effective market research Build brand awareness, authority and credibility Drive traffic to your website Ability to obtain insight into targeted niche markets Find new distribution channels Improve search engine rankings through link building Find and research targeted decision makers, prospects, customers and contacts Monitor reputation - what are people saying about you or your company Attain expert status for you, your company or your brand An effective form of communicating with past, present and future clients Share information used to educate prospects Spy on your competition Provides increased visibility for you, your products or your brand Generate more leads Get more referrals Find joint venture partners A new vehicle to post PR, events and articles Provide better customer service And of course - INCREASE SALES!
What’s wrong with their facebook & twitter Pages?
Answer They are not utilizing their pages to their full potential. The last time they the ”Tweeted” was February 1, 2010. They missed out on Easter, Mother’s Day, Graduation, Recitals and Father’s Day. The last time they updated their Facebook Page was March 11,2010. Since then they could have marketed Communions, Mother’s Days, Graduations, Fathers Day.
Why most Social media campaigns Fail Many times companies rely to heavily on Social Media, they launch their pages but that’s not enough. A company has to maintain and update their Pages or accounts. Not saying to send out a post every hour but enough to engage the customer.
Why use search engine marketing?
Recent Stats on search engine
Potential Picture People Keywords
Current Picture People Keywords
Banner This Ad would be on Babble.com and Parenting.com. It is targeted at new Parents.
Banner This ad would be located on the Teleflora website.