Picture People
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Picture People Picture People Presentation Transcript

  • Picture People-Integrating an Online Campaign
    Internet Campaign done by Global Village® Marketing Agency
    By: Carina Zhong, Dayna Saul, Ka Wai Chou, & Rachel Adler
  • About our Agency
    Global Village® Marketing Agency was started a little over a year ago. All are graduates of the prestigious program of Direct and Interactive Marketing from SUNY FIT Jay and Patty Baker School of Business and Technology.
    We strive on creating diverse online campaigns that coincide with companies offline efforts. We utilize the “The Global Village” to our full potential. We make sure that our clients have a seamless online campaign. Our experts make the most of Search Engine Optimization, Keywords, Social Media , E-Marketing, Banners and Pop ups.
    We are constantly expanding and researching the best ways to reach the consumer in this ever growing market.
  • Who is Picture People?
    They are a company-owned portrait studio whose foundation is built on capturing expressions that will last a lifetime. They serve all customers who are looking for professional portraiture to mark a special occasion or who want to document a moment in time for themselves or their family.
    They capture people and event which includes moms, grandparents, seniors, grads, activity groups, business people and even your cherished pets.
    Their photographers are trained in their field, but more importantly they are fun, friendly, and good at what they do! They know that every moment counts and will work with you to capture memories that you can cherish for years to come.
    From: http://picturepeople.com/exp_who.asp
    View slide
  • Picture People: Online Campaign
    With a budget of $2,200,000 and Global Village® identified at least four different ways that Picture People can utilized online media to supplement their offline efforts.
    The following efforts are:
    Banner & Pop Ups
    Parent.com, Babble, and some of Picture People’s partner sites.
    E-mail Marketing
    Utilizing the Picture People House File and also using outside list
    Search Engine
    Keywords, SEO, optimizing: Google, Bing, Ask & Yahoo!
    Social Media
    Facebook, Twitter, YouTube, Myspace & GoogleBuzz
    View slide
  • Site that banner and Pop-Ups Will Appear on
    Other sites:
    Parenting.com
    Babble.com
    These are Picture People partnered sites:
    Leap Frog
    Leap and Bounds ®
    One Step Ahead®
    PETCO
    Stride rite®
    Walt Disney Studios Home Entertainment
    Teleflora
    Picture People customers save 20% on Teleflora flowers all year long
  • Why use Social Media?
    Social media is based on conversations and interactions they may have online. Social media have been modernized to reach consumers through the internet.
    Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation.
    As social media continue to grow, the ability to reach more consumers globally has also increased. If you are selling a product or want to publish an ad, social media is a great method to make you become profitable.
  • Recent Stats of social media
    More than 100 million people join some type of social media. Whether it’s Twitter, Facebook, MySpace, or YouTube , these websites create traffic that grabs people’s attention more than any other channel of media out there.
  • According to David Carleton, BS degree and MBA in marketing and was President of the American Marketing Association states the 20 reasons to use social media.
    Improve customer and prospect relationships
    Conduct inexpensive yet effective market research
    Build brand awareness, authority and credibility
    Drive traffic to your website
    Ability to obtain insight into targeted niche markets
    Find new distribution channels
    Improve search engine rankings through link building
    Find and research targeted decision makers, prospects, customers and contacts
    Monitor reputation - what are people saying about you or your company
    Attain expert status for you, your company or your brand
    An effective form of communicating with past, present and future clients
    Share information used to educate prospects
    Spy on your competition
    Provides increased visibility for you, your products or your brand
    Generate more leads
    Get more referrals
    Find joint venture partners
    A new vehicle to post PR, events and articles
    Provide better customer service
    And of course - INCREASE SALES!
  • What’s wrong with their facebook & twitter Pages?
  • Answer
    They are not utilizing their pages to their full potential.
    The last time they the ”Tweeted” was February 1, 2010.
    They missed out on Easter, Mother’s Day, Graduation, Recitals and Father’s Day.
    The last time they updated their Facebook Page was March 11,2010.
    Since then they could have marketed Communions, Mother’s Days, Graduations, Fathers Day.
  • Why most Social media campaigns Fail
    Many times companies rely to heavily on Social Media, they launch their pages but that’s not enough.
    A company has to maintain and update their Pages or accounts. Not saying to send out a post every hour but enough to engage the customer.
  • Why use search engine marketing?
  • Recent Stats on search engine
  • Potential Picture People Keywords
  • Current Picture People Keywords
  • Email
  • PETCO BANNER
  • Banner
    This Ad would be on Babble.com and Parenting.com. It is targeted at new Parents.
  • Banner
    This ad would be located on the Teleflora website.
  • Pop Up
    This is our Universal Pop-Up
  • banners