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Cloud Media Processing                   Webinar co-sponsored by                          Radisys and Intel               ...
Welcome! Unlocking New Revenues: Optimize & Monetize Your LTE Infrastructure       June 12       Cloud Media Processing   ...
End-to-End LTE Infrastructure From Radio Access to Media ProcessingRadio Access Network         Evolved Packet Core       ...
Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions                       Radisys Co...
Cloud Trends forCommunication Services                80%                                                         80%     ...
Guiding Principles forCloud Computing  Guiding Principles       Implications  Abstract Resources       Substitute referenc...
Common Cloud Service Models                                                                        ExamplesReference:     ...
Poll Question #1  What is the top deployment challenges for   cloud communication services?    a) Security    b) Network ...
Enterprise CFO “Cloud” Dream for IT                                                 What If: 100% of my IT                ...
Enterprise IT Cost Savings AreDriving Cloud Services…                                                  Build              ...
… but Service Providers HaveAdditional Motivations                                                                        ...
Cloud Service Categories       with Network Requirements          Basic Cloud Apps                                   Inter...
Regional Network Latencies                                                          MEA          LATAM                APAC...
End-User Cloud Application Readiness                                            Basic Cloud                               ...
Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions                      Radisys Cor...
Introducing MPaaS(Media Processing as a Service)                                                            Media Processi...
Overcoming Challenges inDelivering MPaaS 1. Real-time network performance 2. High availability and reliability 3. Resource...
MPaaS Challenges1. Real-time Network Performance  Many classic IT applications don’t have   stringent performance require...
MPaaS Challenges2. High Availability and Reliability  Communication services require “Five Nines”  Stateful operations r...
MPaaS Challenges3. Resource Allocation and Management  Resource management  Overload & burst capacity  Geographic resou...
MPaaS Challenges4. Media Processing in Virtual Machines  Virtualization technology                                       ...
MPaaS Challenges5. Media, Control, and Access Security  Storing company info in cloud can be risky  Incorporating encryp...
MPaaS Challenges6. Load Balancing and Traffic Redirection  Service flow identification  Session awareness  Traffic redi...
MPaaS Challenges7. Cloud Media Applications and APIs    Telecom application developers need                              ...
Requirements Importance for MPaaS Quality Network I/O,                                                    High Load / Traf...
Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions                      Radisys Cor...
Example 1:Provisioned Capacity for Normal Capacity Normal    0          Capacity        Requirements              Applicat...
Example 1:Cloud Media Processing for Peak Capacity Normal            Peak          • Use IaaS media processing            ...
Example 2Customer Care Interactive Web Session                                                                     Cloud  ...
Example 2Cloud Media Processing for 3rd party Developers toExtend Chat with Multimedia Conferencing                       ...
Example 3Remote Workers Connected Back toHQ Unified Communications Platform    PSTN                             Gateway   ...
Example 3Workers Connected withCloud Communications Service    PSTN                             Gateway          Cloud    ...
Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions                      Radisys Cor...
Poll Question #2  Which of the following do you believe will be the   biggest growth area in cloud media processing:    a...
Cloud Media Processing     Challenges and Solutions    Media Server on VM Platforms     •      Virtualized environments t...
Conclusions  Cloud computing is significant IT trend   • CFOs and CIOs love the economic benefits…   • …but telecom engin...
Q&A  Contact us!   Adnan Saleem   adnan.saleem@radisys.com   Ray Adensamer   ray.adensamer@radisys.com  For more info;  ...
Thank You!                Radisys Media Servers             Ready for Cloud Media Processing                     Radisys C...
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Moving Media Processing to the Cloud

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Examine some of the major considerations for deploying IP media processing for real-time telecommunication services, such as VoIP, personalized video, and multimedia conference mixing, through cloud-based telecom solutions. This webinar will outline how cloud computing for media processing enables flexible service capacity with compelling economics for a variety of applications.

Presented by: Ray Adensamer, Sr. Product Marketing Manager and Adnan Saleem, Chief Architect

Published in: Technology, Business
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Transcript of "Moving Media Processing to the Cloud"

  1. 1. Cloud Media Processing Webinar co-sponsored by Radisys and Intel June 12, 2012 Ray Adensamer Adnan Saleem Senior Product Marketing Manager Chief Architect, CTO Office ray.adensamer@radisys.com adnan.saleem@radisys.com
  2. 2. Welcome! Unlocking New Revenues: Optimize & Monetize Your LTE Infrastructure June 12 Cloud Media Processing June 19 Lowering Cost-Per-Bit with 40G ATCA June 26 Breaking Ground: Fast Track to RAN- Aware Policy Enforcement To register for the remaining webinars: http://go.radisys.com/Unlocking.html Radisys Corporation Confidential 2
  3. 3. End-to-End LTE Infrastructure From Radio Access to Media ProcessingRadio Access Network Evolved Packet Core Policy Control IMS IP Policy & User Mobility Multimedia Equipment Charging Management Subsystem Routing Home eNodeB Entity Function Application Media Server Resource Function User Policy & Equipment Charging Internet Enforcement Function eNodeB LTE Security Serving Packet Gateway Gateway Gateway  Macro  Small Cells  10G  40G ATCA  Dumb  Smart Pipes  Audio  Video Conf  60+ Customer Wins ~40% ATCA Market Share  Traffic Management  ~65% Market Share Radisys Corporation Confidential 3
  4. 4. Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions Radisys Corporation Confidential 4
  5. 5. Cloud Trends forCommunication Services 80% 80% Enterprise Application Video Demand Migration to the Cloud in the Cloud 80% of new commercial In 2012, almost 80% of IT enterprise applications will organizations will increase be deployed on cloud their use of video with focus platforms on deploying Cloud-based Collaboration Services IDC Predications 2012 Ashton Metzler And Associates, 2011 Radisys Corporation Confidential 5
  6. 6. Guiding Principles forCloud Computing Guiding Principles Implications Abstract Resources Substitute references to physical servers and hard drives with instances and volumes. Cloud resources are interchangeable. On-Demand Provisioning Get more resources right when they’re needed. Give back unnecessary resources. Scalability in Minutes Scale out or in depending on usage needs. Pay-per-consumption Don’t pay for resources after they’ve been turned off. Automation Increase automation using APIs. The cloud provides access to scriptable infrastructure. Radisys Corporation Confidential 6
  7. 7. Common Cloud Service Models ExamplesReference: Radisys Corporation Confidential 7wikipedia.org/wiki/cloud_computing
  8. 8. Poll Question #1  What is the top deployment challenges for cloud communication services? a) Security b) Network Performance c) Management d) Application Performance e) Content Storage f) Billing Radisys Corporation Confidential 8
  9. 9. Enterprise CFO “Cloud” Dream for IT What If: 100% of my IT infrastructure (Applications, Data, Servers, etc.) could be moved to a Public Cloud, then I wouldn’t need to buy any more IT hardware or software or hire any more IT Staff... CFO’s Eye-Popping Benefits 1. CAPEX Cost Savings 2. Better Cash Flow Chief Financial Officer 3. Minimized Depreciation 4. Better Compliance Strategy Cloud Phenomenon has legs since driven by Financial goals – not Technical ones Radisys Corporation Confidential 9
  10. 10. Enterprise IT Cost Savings AreDriving Cloud Services… Build Internal IT High Internally CAPEX Cost Build Vs. Buy Savings Managed Hosted Medium IT Services CAPEXCost Savings: Buy Key difference:• CPU, Storage, Database Externally pricing &payment modelsTime Savings:• Faster application deployment Cloud Services OPEXConsistency:• SOX, HIPAA, GLBA IT Cloud Services estimated to grow from ~$41B in 2011 to $241B by 2020* *Gartner: Sizing the Cloud, September 2011 Radisys Corporation Confidential 10
  11. 11. … but Service Providers HaveAdditional Motivations Telecom Services Cost Cost Revenue Revenue Savings Savings Streams Streams Cost Savings: New Revenue: • CPU, Storage, Database • Sell Storage, Compute, Database and Content Services Time Savings: • Faster application deployment New Users, More ARPU: • Extend traditional Real Time Consistency: Services to new Markets • SOX, HIPAA, GLBA • Drive up Minutes of Use Radisys Corporation Confidential 11
  12. 12. Cloud Service Categories with Network Requirements Basic Cloud Apps Intermediate Cloud Apps Advanced Cloud Apps Network Requirements Network Requirements Network Requirements Download Speed: Download Speed: Download Speed: • Up to 750 kbps • 750-2,500 kbps • Higher than 2,500 kbps Upload Speed: Upload Speed: Upload Speed: • Up to 250 kbps • 250-750 kbps • Higher than 750 kbps Latency: Above 140 ms Latency: 140-50 ms Latency: Less than 50 ms • Text Communications • File Sharing (High) • Advanced File Sharing (Email, Instant Messaging) • ERP and CRM • Advanced Gaming • Web Browsing • Basic Gaming • Advanced Video Chat • File Sharing (Basic) • IP Telephony • HD Audio Conferencing • Web Conferencing • Basic Video Chat • HD Video Conferencing • Social Networking • IP Audio Conferencing • Stream Super HD Video • Stream Basic Video and • Basic Video Conferencing Music • HD Video Streaming • Advanced Social Networking Cloud-based Communications require high network performanceReference:Cisco Global Cloud Index: Forecast and Methodology, 2010-2015 Radisys Corporation Confidential 12Figure 8: Sample Business and Consumer Cloud Service Categories
  13. 13. Regional Network Latencies MEA LATAM APAC NA CEE WE “Rule of Thumb” 100 150 ms 200 Maximum end-to-end network delay 300 for Business Fixed Latency real-time communications Consumer Fixed Latency 400 with adequate QoS Business Mobile Latency Consumer Mobile Latency 500 600 Networks in many regions would struggle to deliver high quality cloud-based communicationsReference:Cisco Global Cloud Index: Forecast and Methodology, 2010-2015 Radisys Corporation Confidential 13Figure 14: Business and Consumer Network Latencies by Region
  14. 14. End-User Cloud Application Readiness Basic Cloud Intermediate Cloud Appliation Ready Application Ready • Text Communications • File Sharing (High) (Email, Instant Messaging) • ERP and CRM • Web Browsing • Basic Gaming • File Sharing (Basic) • IP Telephony • Web Conferencing • Basic Video Chat • Social Networking • IP Audio Conferencing • Stream Basic Video and • Basic Video Conferencing Music • HD Video Streaming • Advanced Social Networking High WE CEE NA Average APAC Broadband Speed LATAM MEA Low High Latency Low Cisco concluded that Cloud Infrastructure is not ready for Advanced Cloud Applications (i.e., HD Audio and Video Conferencing)Reference:Cisco Global Cloud Index: Forecast and Methodology, 2010-2015 Radisys Corporation Confidential 14Figure 15: Cloud Application Readiness
  15. 15. Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions Radisys Corporation Confidential 15
  16. 16. Introducing MPaaS(Media Processing as a Service) Media Processing in Cloud Layers (IaaS, PaaS, SaaS) Complete Communications Applications Hosted in Cloud (eg. Multimedia Conferencing) Realtime Communications Services APIs (Create and Deploy Communications Apps) Compute, I/O, Storage, Load Balance, Redundancy Tuned for Realtime Radisys Corporation Confidential 16
  17. 17. Overcoming Challenges inDelivering MPaaS 1. Real-time network performance 2. High availability and reliability 3. Resource allocation and management 4. Media processing in virtual machines 5. Secure access for media and control planes 6. Service-aware load balancing and traffic redirection 7. Cloud applications and developer APIs Radisys Corporation Confidential 17
  18. 18. MPaaS Challenges1. Real-time Network Performance  Many classic IT applications don’t have stringent performance requirements  But telecommunications is different • Rule-of-thumb = End-End 150 ms maximum delay  Reduce delay, jitter, and packet re-sequencing Radisys Solution  Patented technology for real-time performance  Reduced media plane delays (5ms packetization)  Optimized multi-core compute and I/O  Intel Integrated Performance Primitives (IPP) • Optimized software functions for multimedia applications • Delivers parallel compute performance > optimized compilers • Provides homogeneity across a diverse set of servers Radisys Corporation Confidential 18
  19. 19. MPaaS Challenges2. High Availability and Reliability  Communication services require “Five Nines”  Stateful operations required, not stateless transactions  Cloud infrastructure must deliver to traditional telecom reliability expectations Radisys Solution  Media processing origins founded in telecom  Platform-independent “Five Nines” • Intel COTS servers and purpose-built network elements  Compute and I/O redundancy  Service level redundancy Radisys Corporation Confidential 19
  20. 20. MPaaS Challenges3. Resource Allocation and Management  Resource management  Overload & burst capacity  Geographic resource management  Server / service redundancy Radisys Solution  Real-time resource utilization reporting & statistics  Burst capacity increases via aggregating resources  Distributed media processing – local & remote  Resource reservations for service guarantees  Failover schemes for rapid service continuity Radisys Corporation Confidential 20
  21. 21. MPaaS Challenges4. Media Processing in Virtual Machines  Virtualization technology Customer frequently used in cloud Unified Communincations Relationship Email Management Applications deployments (UC) (CRM)  However, virtualization can often impact real-time Real-Time Near Non performance – especially Real-Time Real-Time under high load Radisys Solution  Radisys media processing algorithms tuned and tested on virtualized environments under load  Real-time response guarantees under VM loads  Minimized capacity degradation as compared to bare metal implementations  Speed of media applications spin up / spin down Radisys Corporation Confidential 21
  22. 22. MPaaS Challenges5. Media, Control, and Access Security  Storing company info in cloud can be risky  Incorporating encryption and authentication technology is critical, particularly for public clouds Radisys Solution  Media Plane • Secure Real-time Transport Protocol (SRTP)  Control Plane • Internet Protocol Security (IPsec) • Transport Layer Security (TLS)  Operations and Management • HTTPS, SFTP, SNMPv3 for Secure O&M Radisys Corporation Confidential 22
  23. 23. MPaaS Challenges6. Load Balancing and Traffic Redirection  Service flow identification  Session awareness  Traffic redirection  QoS / priority classification  High density / throughput Radisys Solution  Wire-speed load balancing (stateful and stateless)  Intelligent / configurable flow identification  Radisys FlowEngine for session-aware traffic management  Mobile / wireline originated flow identification via de-tunneling  Solutions based on network packet processors and Intel x86 DPDK-enabled blades / servers Radisys Corporation Confidential 23
  24. 24. MPaaS Challenges7. Cloud Media Applications and APIs  Telecom application developers need Developer mechanisms to invoke media services Community hosted in the cloud Telecom Web APIs  Exposing carrier services to cloud Public or applications Carrier Private Cloud Networks  Cloud hosting for web developers, Common Media Processing RCS, GSMA OneAPI, OMA Network APIs, wholesale app community Radisys Solution  IMS / telecom protocols in the cloud  SIP, VoiceXML, MSML and IMS Application Server APIs  Going beyond IMS / telecom interfaces  HTTP / RESTful APIs for web / mobile app developers  Common media processing for carriers & cloud applications Radisys Corporation Confidential 24
  25. 25. Requirements Importance for MPaaS Quality Network I/O, High Load / Traffic Management Real-Time Media High Processing General Purpose Compute Medium Resources Security Medium Element Management Medium Billing Low Storage Low Radisys Corporation Confidential 25
  26. 26. Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions Radisys Corporation Confidential 26
  27. 27. Example 1:Provisioned Capacity for Normal Capacity Normal 0 Capacity Requirements Application Server (AS) PSTN Phone Service 2G Cellular Provider Laptop with VoIP Client IP Media Server (MRF) LTE Smartphone with App Radisys Corporation Confidential 27
  28. 28. Example 1:Cloud Media Processing for Peak Capacity Normal Peak • Use IaaS media processing Consistent end-user during peak traffic experience • Release resources • Same service quality, when back to normal features, and performance 0 • Benefit - Minimizes service 24/7 Capacity Requirements provider expense profile Application Server (AS) PSTN Cloud Media Phone Services Provider Service (IaaS) 2G Cellular Provider Virtualized Media Resources Laptop with VoIP Client IP Media Server (MRF) LTE Smartphone with App Radisys Corporation Confidential 28
  29. 29. Example 2Customer Care Interactive Web Session Cloud Customer Care Customer Care Interactive Web Session Service Customer Care SaaS Application IP Access LTE Internet, IP VPN Mobile Radisys Corporation Confidential 29
  30. 30. Example 2Cloud Media Processing for 3rd party Developers toExtend Chat with Multimedia Conferencing Cloud Customer Care Customer Care Interactive Web Session Service Customer Care SaaS Application IP Access “Click to Conference” LTE Internet, Request IP VPN Mobile Web-based APIs Conferencing Application Cloud Real-time 3-way Communications Video Conferencing Session MPaaS Service Radisys Corporation Confidential 30
  31. 31. Example 3Remote Workers Connected Back toHQ Unified Communications Platform PSTN Gateway Phone Circuit Enterprise HQ Location 2G Access Cellular PSTN, 2G Mobile UC Desktop IP WAN Tools Laptop with VoIP Client 4x Media Connections Desktop IP Access for IP PhoneLTE Smartphone LTE Internet, 4x Remote Participants Enterprise IP VPN with App Mobile UC Platform Radisys Corporation Confidential 31
  32. 32. Example 3Workers Connected withCloud Communications Service PSTN Gateway Cloud Phone Communications Circuit Enterprise HQ Location Access Service 2G Cellular PSTN, UC 2G Mobile UC Desktop Application Tools Servers Laptop with VoIP Client Enterprise Desktop IP Access IP Phone UC PlatformLTE Smartphone LTE Internet, IP VPN with App Mobile MPaaS TDM IP Radisys Corporation Confidential 32
  33. 33. Agenda  Introduction  Media Processing as a Service  Deployment Examples  Conclusions Radisys Corporation Confidential 33
  34. 34. Poll Question #2  Which of the following do you believe will be the biggest growth area in cloud media processing: a) Optimized Cloud Network Resources (IaaS) b) Network APIs for creating communication services (PaaS) c) Communication Services hosted in the Cloud (SaaS) d) Cloud is not ready for real-time communications Radisys Corporation Confidential 34
  35. 35. Cloud Media Processing Challenges and Solutions  Media Server on VM Platforms • Virtualized environments typically not optimized for real-time performance • Radisys Software Media Server provides tuned / optimized VM environments • Maximizes media processing capacity under high system load  Media and Control Security • Control plane security via IPsec, TLS • Media plane security via SRTP • OAM security via securing all management interfaces  Load Balance and Traffic Redirection • Radisys packet processing expertise including DPI-based solutions • Sophisticated flow detection and routing  Redundancy and Service Resilience • HA architectures employed in telecom markets ALSO needed for cloud services • Radisys supports telecom-grade 5-Nines redundancy for media / data solutions  Network Interfaces and APIs • Radisys supports diverse set of control interfaces (eg: SIP, VXML, HTTP, MSML, …) • Java APIs / interfaces and new standardization work around HTTP / REST APIs Radisys Corporation Confidential 35
  36. 36. Conclusions  Cloud computing is significant IT trend • CFOs and CIOs love the economic benefits… • …but telecom engineers need to be more cautious  Customers increasingly asking us about deploying media servers in the cloud • We understand the challenges • We can help customers realize the benefits  For more info; www.radisys.com/CloudMediaProcessing Radisys Corporation Confidential 36
  37. 37. Q&A  Contact us! Adnan Saleem adnan.saleem@radisys.com Ray Adensamer ray.adensamer@radisys.com  For more info; www.radisys.com/CloudMediaProcessing ~ Please fill out our short survey ~ THANK YOU FOR ATTENDING! Radisys Corporation Confidential 37
  38. 38. Thank You! Radisys Media Servers Ready for Cloud Media Processing Radisys Corporation Confidential 38
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