Your SlideShare is downloading. ×

Radisys - Monetizing VoLTE, RCS, and WebRTC

1,133
views

Published on

Manish Singh presents Monetizing VoLTE, RCS, and WebRTC at LTE North America 2013. This presentation explores how MRF facilitates incremental service revenues, OneMRF Strategy, and WebRTC Media …

Manish Singh presents Monetizing VoLTE, RCS, and WebRTC at LTE North America 2013. This presentation explores how MRF facilitates incremental service revenues, OneMRF Strategy, and WebRTC Media Processing Platforms.

Published in: Technology, Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,133
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
83
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Monetizing VoLTE, RCS, and WebRTC Manish Singh, CTO 22th November 2013
  • 2. Radisys: At a Glance Enabling Wireless Infrastructure Solutions Media Resource Function Small Cells T-Series COTS Platforms Key Customers Locations Revenue $286.5M Revenue in 2012 Radisys Corporation Confidential 2
  • 3. Recent News World’s 1st VoLTE Deployments Radisys MRF with Mavenir @ MetroPCS 1st LTE-Advanced Small Cells “The leading providers of COTS hardware include HP, IBM, Dell, and Radisys” Connecting 4 Billion People Every Day World’s 1st Undisputed Market Leader in LTE-A Small Cell ATCA Platforms Solution 40% Market Share Radisys Corporation Confidential 20 VoLTE TRIALS 3
  • 4. Off-load Gateways Aerospace & Defense Policy & Probes Security Lawful Intercept EPC T-Series: The Gold Standard for NFVI T-Series COTS Platforms Cloud services and virtualizations: What is the best platform?  #1 supplier of telecom platforms  Undisputed market leader of ATCA platforms  Radisys T-Series COTS Platform enabling NFVI Radisys Corporation Confidential [Source: Seeing through the Cloud A, Monica Paolini, Senza Fili Consulting, Feb 2013] 4
  • 5. End-to-end Infrastructure Solutions Radio Access Network User Equipment Home eNodeB Evolved Packet Core Policy Control Policy Control Routing Function Mobility Management Entity Policy Control Enforcement Function User Equipment eNodeB Macro→Small Cells 75+ Customer Wins LTE Security Gateway Serving Gateway IMS IP Multimedia Subsystem Media Resource Function Application Server Internet Packet Gateway T-Series Virtualized Platform for SDN/NFV Dumb→Smart Pipes Traffic Management Radisys Corporation Confidential Audio→Video Conf ~25-30% Market Share 5
  • 6. Topics  MRF facilitates incremental Service Revenues • From VoLTE, RCS, to Personal Interactive Video Services  OneMRF strategy reduces OPEX… … which improves Service Profitability  WebRTC Media Processing Platforms • Accelerate WebRTC service development and revenues Radisys Corporation Confidential 6
  • 7. Revenues not keeping pace with Traffic Growth Revenue vs. Traffic Growth Traffic Revenues & Traffic Gap Widening Voice Era Revenues Data Era Source: Heavy Reading Traffic Doubling every 12 Months Revenues not keeping pace with Traffic Growth • Improve Revenues by bundling VoLTE and Interactive Video Services with LTE data plans • VoLTE and Interactive Services require an IMS • IMS media processing delivered by Media Resource Function (MRF) Radisys Corporation Confidential 7
  • 8. IMS MRF Case Study: Mavenir VoLTE, RCS, and Video VAS Mavenir mOne® Platform • IMS architecture for 4G/LTE services. • Selected and exclusively using Radisys MRF Benefits to Mavenir • Comprehensive MRF feature set for VoLTE, RCS, and video • Allows Mavenir to focus on migration path from 3G, IMS applications, and rapid LTE operator rollouts. World’s first VoLTE deployment Powered by Mavenir mOne, enabled by Radisys MRF Radisys Corporation Confidential With 20 VoLTE deployments and trials underway… 8
  • 9. Topics  MRF facilitates incremental Service Revenues • From VoLTE, RCS, to Personal Interactive Video Services  OneMRF strategy reduces OPEX… … which improves Service Profitability  WebRTC Media Processing Platforms • Accelerate WebRTC service development and revenues Radisys Corporation Confidential 9
  • 10. Media Processing decisions for new services often done in isolation Foundation is VoLTE and RCS IMS MTAS  Applications run on IMS MTAS (Mobile Telephony Application Server) Mr/Mr’ Mp - SIP - H.248 Media processing done in IMS MRF  RTP streams connect to Enhanced Packet Core (EPC)  MRF VoLTE  IMS MRF has management system(s), which integrate with BSS/OSS Switch EPC Radisys Corporation Confidential 10
  • 11. Another Service… Another Media Processing Platform Services beyond VoLTE IMS MTAS SIP, H.248 MRF VoLTE AS Audio CONF SIP MSML MRF Audio CONF AS Video CONF SIP MSML MRF Video CONF SIP VXML MRF VAS  Multimedia Conferencing  Voice/Video Messaging  Video RBT  AS VAS IVVR  Mobile Adverts Result? Switch   EPC Radisys Corporation Confidential More Application Servers More MRF resources and vendors 11
  • 12. WebRTC Services Also need Media Processing IMS MTAS SIP, H.248 MRF VoLTE AS Audio CONF SIP MSML MRF Audio CONF AS Video CONF SIP MSML AS VAS SIP VXML Web Comms Server What about Emerging WebRTC Services? MRF VAS Switch EPC  Web Media Processing Key enabler for Carrier OTT  WebRTC will also require IP media processing  MRF Video CONF JSR-309, REST Need for Media Processing with webfriendly APIs • JSR-309 • REST Radisys Corporation Confidential 12
  • 13. Transcoding - Arguably biggest VoLTE MRF use case • Transcoding critical to VoLTE rollouts • • Audio: AMR-WB (VoLTE) <-> AMR-NB (GSM), Video: H.264 720p <-> VP8 (WebRTC) • Emerging Decomposed SBC AS Architectures AS AS • IMS Separate Media MTAS Audio Video Transcoding in CONF CONF MRFVAS from Signalling Layer H.248 SIP • Core vs Edge Transcoding MSML • 3PCC vs Inline MRF MRF VoLTE Audio CONF SIP MSML MRF Video CONF SIP VXML MRF VAS Web Comms Server JSR-309, REST Web Media Processing Transcode Controller RFC 4117 Media Transcoding No Control B2BUA B2BUA Media Transcoding Switch EPC Radisys Corporation Confidential 13
  • 14. RESULT? Proliferation of Media Processing Many Communication Applications IMS MTAS SIP, H.248 Many Media Processing Platforms MRF VoLTE AS Audio CONF SIP MSML MRF Audio CONF AS Video CONF SIP MSML MRF Video CONF Web Comms Server AS VAS SIP VXML MRF VAS JSR-309, REST Web Media Processing Transcode Controller RFC 4117 Media Transcoding No Control B2BUA B2BUA Media Transcoding Switch EPC Many OSS/BSS systems and integrations Radisys Corporation Confidential 14
  • 15. Solution: Many Mobile Applications Sharing Common MRF Many Communication Applications AS VoLTE MTAS SIP, H.248 One Common MRF AS Audio CONF SIP MSML B2BUA Transcode AS Video CONF SIP MSML AS VAS SIP VXML Web Comms Server JSR-309, REST Transcode Controller RFC 4117 One MRF MRF Multi-Service Multi-Media  Multi-Control Protocol  Multi-Codec  Codec Y   Codec X HW, SW, or Cloud Switch EPC One OSS/BSS Minimize OPEX with One Common MRF, Shared amongst all real-time Radisys Corporation Confidential IMS, web, and transcoding requirements. 15
  • 16. MRF load balancing complexity increases with AS and MRF nodes Many AS VoLTE MTAS AS Video CONF AS VAS Web Comms Server Transcode Controller LB Communication Applications AS Audio CONF LB LB LB LB LB SIP, H.248 Many Media Resource Pools SIP MSML SIP MSML SIP VXML JSR-309, REST MSML, RFC 4117 MRF MRF MRF MRFP MRF MRF MRF MRF (SIP) (MSML) (VXML) (H.248) (MSML) (RFC4117) (JSR-309) (REST) Geo-A Geo-B Radisys Corporation Confidential 16
  • 17. MRB consolidates load balancing and MRF selection from individual AS nodes Many AS VoLTE MTAS Communication Applications AS Audio CONF AS Video CONF AS VAS Web Comms Server MRB MRB Transcode Controller Mr / Mr’ (SIP) Resource Brokering SIP Load Balancing Geo Load Balancing Multi Service MRFs Many Media Resource Pools MRB MRB LB LB MRF MRF MRF MRFP MRF MRF MRF MRF (SIP) (MSML) (VXML) (H.248) (MSML) (RFC4117) (JSR-309) (REST) Geo-B Geo-A MRB: Capability-Aware Load Balancer Radisys Corporation Confidential 17
  • 18. Topics  MRF facilitates incremental Service Revenues • From VoLTE, RCS, to Personal Interactive Video Services  OneMRF strategy reduces OPEX… … which improves Service Profitability  WebRTC Media Processing Platforms • Accelerate WebRTC service development and revenues Radisys Corporation Confidential 18
  • 19. WebRTC Use Cases Source: Disruptive Analysis Majority of WebRTC Use Cases Require Media Processing Radisys Corporation Confidential 19
  • 20. WebRTC Gateway Solutions  Target Market: WebRTC GW • WebRTC Gateway Suppliers Signalling Gateway  Radisys Offering: • Media transcode/transrate between WebRTC and SIP/IMS  Value Proposition: Media Interworking Carrier IMS Network LTE Access (VoLTE & Video) SRTP (OPUS, VP8) Media Transcoding RTP (AMR-WB, H.264) • Radisys Media Processing accelerates IMS SIP Clients partner’s WebRTC to SIP Radisys activity with WebRTC Gateway Partners Gateway Products to market Large Tier1 TEM Virtualized H.264 to VP8 Transcoding for WebRTC Gateway Radisys Corporation Confidential Tier2 TEM in Europe Media Processing Integration between WebRTC and IMS/VoLTE with guaranteed QoS 20
  • 21. Real-Time Communications Application Enablement IMS Development Community WebRTC Browser Clients WebRTC Non-Browser APIs and SDK WebRTC Development Community SIP APIs for IMS Integration REST APIs for WebRTC Integration Java Development Community JSR 309 for Java Community IMS SIP Clients Media Processing Functions • Conf Mixing/Switching • Record/Playback • Transcode/Transrate • DTMF Detection Radisys MPX-12000 Radisys Software MRF Virtualized Media Processing MPX Operating Software (MPX-OS) One Media Processing Platform for all Real-time Communication Development Communities Radisys Corporation Confidential 21
  • 22. Summary  IMS is key to generate revenues beyond LTE data plans • VoLTE, RCS, Video VAS • Media processing done in IMS MRF  Radisys is the leading supplier of MRF • VoLTE with Radisys MRF deployed at MetroPCS, with 20 VoLTE deployments  OneMRF drives OPEX savings and improves profitability  Many WebRTC Use Cases Need Media Processing • Accelerate WebRTC service generation using web-friendly Media Processing platforms  Radisys solutions deliver VoLTE, RCS, and WebRTC revenues with maximized profitability… Radisys Corporation Confidential 22
  • 23. Enabling Wireless Infrastructure Solutions Radisys Corporation Confidential 23