Radio in a new media landscape 42 channels 400 programs 270.000 hours
ChallengeThe young audience listens less to Swedish Radio48% of Swedes listen every day16% in the age group 9-19 yearsRadio listening decreases2000: 130 minutes/day2010: 86 minutes/day Source: Mediebarometern Nordicom, SR Publik & Omvärldsanalys
”Our mission is to bewhere the audience is” ”Swedish Radio content should be found wherever the audience is and it should be easy to find the content” Sveriges Radios February2011
July 2011 – February 2012: - 2.25 million started streams - 3000 different sites/blogs have embedded the player - 23.7 million exposures - Equivalent to 6% of started streams on sverigesradio.se
ConlusionsDistribution used to be a matter oftechnologyOn the web, it is as much a matter ofcooperation, trust and viral spreadSome of our content can be more relevant inanother contextIt´s a win-win situationBroadcasting is still the backbone
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