RDE12 Mads Aakerlund about embedded player

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Radiodays Europe in Barcelona, March 2012

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RDE12 Mads Aakerlund about embedded player

  1. 1. Openness andaccessibilitySwedish Radio´s embeddedplayerMats Åkerlund
  2. 2. Basic version
  3. 3. MiniversionLivestream
  4. 4. THE EMBEDDED PLAYER-Anyone can use the player-No restrictions-All audio is available-Swedish Radio can not control the environment in which theplayer will be published
  5. 5. 2-SR has full control over thecontent-It will remain on our servers-The player is a link-The embedded player is a window to SR-No new production of copies
  6. 6. ?????
  7. 7. Radio in a new media landscape 42 channels 400 programs 270.000 hours
  8. 8. ChallengeThe young audience listens less to Swedish Radio48% of Swedes listen every day16% in the age group 9-19 yearsRadio listening decreases2000: 130 minutes/day2010: 86 minutes/day Source: Mediebarometern Nordicom, SR Publik & Omvärldsanalys
  9. 9. ”Our mission is to bewhere the audience is” ”Swedish Radio content should be found wherever the audience is and it should be easy to find the content” Sveriges Radios February2011
  10. 10. Examples
  11. 11. Blog
  12. 12. NRK
  13. 13. Live-kanal på nyhetssajt
  14. 14. Facebook
  15. 15. July 2011 – February 2012: - 2.25 million started streams - 3000 different sites/blogs have embedded the player - 23.7 million exposures - Equivalent to 6% of started streams on sverigesradio.se
  16. 16. ConlusionsDistribution used to be a matter oftechnologyOn the web, it is as much a matter ofcooperation, trust and viral spreadSome of our content can be more relevant inanother contextIt´s a win-win situationBroadcasting is still the backbone

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