RDE12 Gunnar Garfors

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Radiodays Europe in Barcelona March 2012 …

Radiodays Europe in Barcelona March 2012
Session on radio strategy for smartphones
Demonstration of first mass market mobile device integrating over-the-air broadcasting with mobile internet

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Transcript

  • 1. 1
  • 2. theidag.org
  • 3. IDAG works for:1. A single market for devices.2. Combination of broadcasting/internet.3. Cross-border services.
  • 4. API
  • 5. Broadcasting AND the Internet. The Combination is King.
  • 6. Live and on-demand. Cost efficient.
  • 7. New formats, services and revenues.
  • 8. Increased dialogue with listeners/viewers.
  • 9. ToSS (Touch Screen Shopping).
  • 10. TaB!
  • 11. Artist: Lady Baba TaB!Track: BJ FaceRate it: 1 2 3 4 5 6Avg. score: 5.1 (11,239 votes) Buy track Buy album Discuss
  • 12. Combined devices * are here*DMB/DAB/DAB+/Internet
  • 13. Galaxy tablet from Samsung.
  • 14. Apple Iphone, Ipad, Ipod.
  • 15. Android, Apple, Windows.
  • 16. Identity tablets with Android OS.
  • 17. Navigation units from TomTom.
  • 18. Radio must go digital.It secures equal opportunities to everyone. DMB/DAB+ is advanced, widespread, mature and already here.
  • 19. twitter: @garfors
  • 20. gunnar.garfors@nrk.no +47 40 00 00 22 garfors.com