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RDE12 Dr_Martin_Weiser
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RDE12 Dr_Martin_Weiser

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  • 1. Das Auto 2.0Car Entertainment of TomorrowDr. Martin WeiserVolkswagen Group Research – Driver Information SystemsKonzernforschung
  • 2. Challenging the Individual Mobility Climate Change, CO2-Emmissions Urbanisation Traffic Density Increases Cognitive Load of Drivers Increasing Safety and Security DemandsKonzernforschung Seite 2
  • 3. Challenging the Individual Mobility Increasing Safety and Security Demands rear view camera short range radar cabin surveillance multibeam laser ultrasonic sensors video camera infrared camera long range radarKonzernforschung Seite 3
  • 4. Advanced Driver Assistance as Enabler for Active SafetyAccident Avoidance Systems mainly depend on the availability ofAdvanced Driver Assistance Systems‘ (ADAS) sensors. Cars „feel“ Cars „see“ Cars „communicate“Konzernforschung Seite 4
  • 5. Potential of Protection of Current and Future ADAS “Communicate” Kommunizieren Car2X-Safety Active Safety Front Assist Forward Looking Lane Assist Side Assist Pedestrian Protect. “See” Sehen Park Assist Light Assist ACC ESP AFS ABS BAS “Feel” Fühlen ProActive Passenger Protection Passive Safety Airbags Rigid Passenger Cell Adaptive Crush Zone Passenger Safety Belt Protection TodayKonzernforschung Seite 5
  • 6. Driver Information Systems as Enabler for the Connected CarAccident avoidance systems mainly depend on the availability ofAdvanced Driver Assistance Systems‘ sensors. Driver „consumes“ Driver „interacts“ Driver „contributes“Konzernforschung Seite 6
  • 7. Level of Driver‘s Life Participation Dependent of Infotainment ??? “contribute” Kommunizieren Mood Music Radio Interactive “interact” Sehen Navigation Telephone “consume” Fühlen Internet Radio Satellite Radio Cassette Player Rear Seat Entertainment CD Player AM/FM Radio CD Changer TodayKonzernforschung Seite 7
  • 8. Common Roadmap: Driver Information / Driver Assistance Driver „contributes“ Driver „interacts“Driver „consumes“ Both the „Contributing Driver“ and the „Communicating Car“ jointly form the vision of Das Auto 2.0 Cars „communicate“ Cars „see“ Cars „feel“Konzernforschung Seite 8
  • 9. The Use of Audio Content Changes Rapidly• Additional content and time-shift are known by Apps, Podcasts and the Mediathek• Audio books and magazines are available „On Demand“• Internet services offer special interest channels and personalized streams• Location based audio information (travel guide, news, …) by publishing companies• Interactive Audio is in preparation• Customers have large collections of music• Digital Broadcast includes information services Seite 9
  • 10. Finally By Myself! – Facts About Drivers:• The average driver spends 77 minutes per day in his car• Average of 1.3 persons in the car• Primary time for commuters and heavy drivers to enjoy their favorite music and informationThe choice: „… it is on the air right now“Statements:„Could you tell me more about it?“„It is too bad about the fine productions running around 9:45 or 23:10!“„The internet stream of my favorite channel is available everywhere –without any interruption even in the car!“ Abteilung: K-EFFI Seite 10Stand: 30.03.2011
  • 11. User Requirements for Audio In The Car1.Basic requirements• Background radio• Selecting the favorite music• Selecting (and obtaining!) audio books, information and features• Anchoring by the „home station“2. Time shift• Service information: News, weather, traffic• Learning about new music and informationAlways:: Finishing the contribution, when back in the car Customized availability, transfer and usability of audio content enable the first step towards interactive information and entertainment in the car! The next step relies on new driver assistance and will include information on the car surroundings, interaction with social networks and the possibility for own contributions Seite 11
  • 12. Radio Interactive, a Research Cooperation of Hitradio AntenneNiedersachsen, the NDR and Volkswagen Extended audio information accompany the ongoing broadcast will be downloaded and activated by the driver •Information at length •Regional topics •News, traffic and weather right now •The last Episode of … •Location based information •…Volkswagen Group Research Seite 12
  • 13. Thank You for Listening!Volkswagen Group Research Seite 13
  • 14. Volkswagen Group Research Seite 14