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RDE12 Claire Wardle and Brett Spencer

RDE12 Claire Wardle and Brett Spencer






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  • It’s 2016 and there are 2 radio very similar radio stations. Each had over 10 million listeners. They are both national radio stations playing popular music. One did everything right in 2012 and is at the top of its game. The other did not.
  • True story – this views are still regularly heard by people who say ‘I’m a radio guy. Why on earth do I have to care about the internet”. They refuse to have a facebook account despite the fact that more and more of their listeners are using facebook to access information, music and content. They refuse to get a smartphone and believe social media is a fad.
  • This is Brett. When Brett was editor at a local radio station just north of London he would go into morning meetings and ask this question. If editors don’t ask, it won’t change behaviour. As a result BBC 3CR got a lot of leads and contacts (BRETT EXPLAINS ALL THE DIFFERENT EXAMPLES)
  • Brett tells footballer story
  • Reference Richard Bacon’s secret club and other examples of collaborating with the audience to make better content.
  • How radio is having to be more like TV – LaurenLive; red button; BBC York postcode stories (they knocked on doors in streets that they knew didn’t listen. They got amazing audio but didn’t do anything visually). No cameras in Radio 2 studios.
  • Real problems with staff having slow machines, the wrong browsers, crappy phones….
  • This was tweeted by @fieldproducer. Talk about the need for multiple screens and iphones so people can livestream, record vox pops on the fly etc.
  • You have to consider how people are going to be accessing content on different platforms
  • By 2014 more people are going to to be accessing the internet on their mobile phones than on their desktops – bear that in mind with everything you do.
  • Radio is going the same way as TV. Some people tune in all day but more and more people are choosing what they listen to on the basis of recommendations from their friends. More and more people are listening to podcasts, using apps like spotify to listen to curated playlists and chatting with friends on facebook.
  • You want your chunks of audio to get out to as many streams as possible. BRETT talks about Angry Melvyn.We’re also seeing niche radio stations take off – Absolute 80s/90s/; funkids; AND popup stations – see SBS Eurovision radio station.
  • You can’t think about this any more as anyone can listen to you. Even if your listener figures don’t count it now – they will in the future.
  • WWOZ is the Public Radio station in New Orleans that plays jazz. It gets more listener contributions from around the world than it does from New Orleans listeners.
  • This isn’t pie in the sky (does this translate!)Denmark turned off the FM frequency for P2 overnight as they were frustrated about the development of digital. What would you do – would you be ready?
  • Spotify, last.fm, spreaker, soundrop (spotify app for group chatting about playlists) soundcloud, mixcloud, flipzuThese apps are becoming increasingly popular – people are doing DIY radio. They are taking what they like of radio and making it work for them. DON”T FIGHT THEM.
  • Digital Darwinism
  • FORD EVO car - http://www.huffingtonpost.co.uk/2012/02/27/ford-evos-the-car-of-the-future_n_1303590.html#s728833&title=Ford_Evo_concept
  • 2016 isn’t very far away but this is a critical 4 years. Your decision what happens to you radio station.

RDE12 Claire Wardle and Brett Spencer RDE12 Claire Wardle and Brett Spencer Presentation Transcript