technicaview                                                                                                              ...
technicaview                                      spring 2010
                                               Taylor Swift
get coveted
                                                                         technicanew                          ...
what to know more
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Audio Technica View / Spring 2010


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Latest success stories from Audio-Technica in Europe.

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Audio Technica View / Spring 2010

  1. 1. technicaview spring2010 audio-technica stars at the 52nd Annual Grammy ® Awards The stage was set for Audio-Technica to shine with the stars at the Staples Center in Los Angeles this January, where more than 250 of our mics were on-hand for the best singers, performers and artists in show business today. The 52nd Annual Grammy Awards saw outstanding performances from Jamie Foxx, Taylor Swift, Eminem and Stevie Nicks - and Audio- Technica helped ensure the success of the powerful live broadcast with artists all using microphones from our Artist Elite 4000 and 5000 Series, and the UHF Wireless System. Elton John performed with Lady Gaga and rocked the show with our hardwired AE6100 Hypercardioid Dynamic Handheld Microphone, and Jeff Beck used the new AT4081 Bidirectional Ribbon for his guitar amp during a tribute to late guitar legend “Les Paul”. We are really proud to be a part of the Grammy’s and our products help to deliver exceptional quality amidst the ever-increasing sonic demands of this iconic show’s musical portions. The backline mic complement of A-T wired microphones included: • AE5400 Cardioid Condenser Handheld Microphone for backing vocals and horns • ATM350 Cardioid Condenser Clip-On Microphone for strings • AT4050 Multi-pattern Condenser Microphone for guitar and bass cabinets • The new AT4050ST Stereo Condenser Microphone for overheads Above: Taylor Swift and Stevie Nicks performing at the 2010 GRAMMY Awards with Audio-Technica’s Artist Elite 5000 Series Wireless Systems (© Photo by Michael Caulfield/WireImage) Opposite: -Pain and Jamie Foxx performing at the 2010 GRAMMY Awards with Audio-Technica’s Artist Elite 5000 Series Wireless Systems (© Photo by Kevin Mazur/WireImage) The Hair European Tour performed by the island musical theatre Together with Audio-Technica and cally active, longhaired hippies living our Hungarian distributor Audmax, the bohemian life in New York City. Ori- the cult musical will be performed ginally it debuted off-Broadway in 1967 with 12 Audio-Technica ATW3110 but was so popular it ran on Broadway plus AT899cw sets (E band) and from April 1968 for a massive 1,750 Allen & Heath iLive T112/IDR32 performances. Cities across the United mixing system. States and London took up the pro- Composed by James Rado, duction and it has been played around Gerome Ragni and Galt MacDer- the world to thousands since. Catch This year, The Island Musical Thea- mot, Hair is the tale of 1960’s hippie ‘Hair – Das Kult Musical’ in Germany, tre brings the famous musical Hair culture and the sexual revolution cen- Switzerland, Austria, Serbia, Croatia back to life with a European Tour. tering on the lives of a group of politi- and Slovenia. UK: Audio-Technica Limited, Old Lane, Leeds LS11 8AG England - France: Audio-Technica SAS, 28 rue Godefroy-Cavaignac, 75011 Paris, France Germany: Audio-Technica Niederlassung Deutschland, Stiftstrasse 18, D-65183 Wiesbaden, Germany ©2010 Audio-Technica,
  2. 2. technicaview spring 2010 Taylor Swift is fearless – and now wireless ther with her Sound Engineers Russell “This is the biggest tour I’ve been on yet, Fischer and Andrea ‘Vito’ Carena, and that naturally presents some pretty Taylor chose the AEW-T4100. big wireless challenges, but the Audio- Fischer says, “During rehearsals for the Technica system has been very comfor- tour, we tried a number of different wire- table to work with. I've never had a pro- less systems and mics but we kept blem squeezing in all the frequencies or coming back to the Audio-Technica having them work flawlessly as a matter by Aus tin K. S wift 5000 Series Wireless and the T4100, of fact. From arenas to clubs, from © Photo it was the right system for the job. For award shows to subway stations, the me, I needed a mic that would give me Audio-Technica has been rock solid.” The uber-talented American singer gain before feedback and work well with In fact, all the background vocals use songwriter Taylor Swift is perfor- a female vocal. Because Taylor’s the AEW-T5400, the guitars and over- ming her Fearless world tour with the moving around the stage a lot in front of h e a d s u s e AT 4 0 5 0 M u l t i - P a t t e r n help of Audio-Technica’s 5000 the P.A. system plane, we need to make Condenser Microphones, the AT4051 Series. They capture Taylor’s incre- sure feedback doesn’t creep in the mix, Cardioid Condenser Microphone is used dible vocals and face the wireless so we needed something that had mas- on snare bottom and an ATM25 Hyper- challenges of a big tour. sive rejection and controllable gain cardioid Dynamic Instrument Micro- This award-winning young singer before feedback. The mic really sounds phone for kick drum. knows exactly what she wants, too. Toge- great – it sounds like her. Juan Carlos Caceres and the «Tangofon Trio» This January, the prestigious “Maison de ditional, primitive version of the popular l’Amérique Latine” in Paris played host to Tango and thanks to the AE5400 car- the Argentinean singer and composer Juan dioid condenser microphone, Caceres Carlos Caceres, accompanied by Frédéric shared his warm and colorful voice whilst Truet and David Marcos and the 5000 the accompanying wind instruments used Series Microphone. the ATM350 cardioid condenser clip-on The trio wowed the audience by playing a tra- microphones. Keeping the secret with new infrared technology Italian company Prase Engineering trustworthy & secure conference systems. srl is the Audio-Technica distribu- Installed at the Centro Nazionale Forense in tor responsible for selling one of the Rome by the ICT engineering and services first big infrared conference sys- company Lutech S.p.A, they chose a sys- tems for an association of Italian tem of 28 delegate units with microphones, lawyers who need confidential, 4 antennas and one central unit. Pope’s speech captured by audio-technica The Artist Elite AE5400 has been phone the AE5400 offer the pris- chosen for the speech of the Pope tine sound quality demanded by Benedict XVI when he came to Israel the most discriminating micro- in 2009. phone user. Audio-Technica in Using the same large diaphragm ele- Israel is distributed by Shema. ment as the AT4050 studio micro- UK: Audio-Technica Limited, Old Lane, Leeds LS11 8AG England - France: Audio-Technica SAS, 28 rue Godefroy-Cavaignac, 75011 Paris, France Germany: Audio-Technica Niederlassung Deutschland, Stiftstrasse 18, D-65183 Wiesbaden, Germany ©2010 Audio-Technica,
  3. 3. get coveted technicanew spring2010 ribbon microphone sound with audio-technica “Audio-Technica’s new ribbon mics are for vocals, wind instruments, strings, drum some of the most beautiful and sweet overheads, orchestras and guitar cabinets sounding mics I've ever heard. They are the AT4081, with its small size and low- most definitely a must for any mic col- profile stick design, is easy to use on the lection.” Elliot Scheiner same instruments but with tone nuances. The first ever ribbon microphones AT4080 The METAlliance (Music Engineering and and AT4081 from Audio-Technica achieve Technology Alliance) - a group of globally that coveted ribbon microphone sound and recognized, award-winning audio engineers solve the problems of fragility and low out- and producers, has certified Audio-Tech- put. Delivering the warm, smooth sound of nica’s new 40 Series ribbon micro- a classic ribbon microphone, Audio-Tech- phones, Phil Ramone comments, “The nica’s Ribbon Microphones offer a robust reintroduction of ribbon mics has now build for long-lasting, reliable performance achieved what Audio-Technica condensor and higher output for maximum compati- mics have: a great warm mic that creates bility with microphone preamplifiers. Ideal great identity for an artist.” 
 new generation: 2000a wireless series There are some great new enhance- benefits from the latest Audio-Technica ning—standard on all 2000a Series wire- ments to the launch of Audio-Technica’s 1/2 wave antenna technology to maxi- less receivers—finds and sets the best second generation 2000 Series. mize range. It has also a switch to select available channel at the touch of a button. From increased RF power on both the the output level (10mW/30mW). The The following frequency bands handheld and belt pack transmitters for 12VDC bias voltage on both BNC are now available in Europe: increased link stability, charging antenna inputs allows operation with the I-Band: 482.000 – 507.000 MHz contacts on the transmitters now allows ATW-B80 antenna booster or other D-Band: 655.500 – 680.375 MHz easy operation with rechargeable bat- active components. G-Band: 721.500 – 746.375 MHz teries and the ATW-CHG2 charging unit This breakthrough series makes easy Still available are: can charge two transmitters simulta- setup, automatic scanning and other E-Band: 795.500 – 820.000 MHz neously with no risk of over-charging. advanced wireless features affordable as F-Band: 840.125 – 864.875 MHz The new ATW-R2100a receiver also never before. Automatic frequency scan- the new dual ear mount equals pure comfort for head worn mics Audio-Technica has enhanced the Ideal for broadcast, live sound, theater, BP892 MicroSet® Subminiature Omni- ENG, house of worship, fitness applica- directional Condenser Headworn Micro- tions and other active uses, the AT8464 phone with an AT8464 Dual-Ear Micro- gives additional stability and a comforta- phone Mount. Not only does the new ble fit for the BP892. It easily converts the BP892 offer increased dynamic range microphone to left or right wearing posi- with maximum audio quality, it also mini- tions and the continuously adjustable mizes visibility and allows users to headband fits children and adults. It fea- convert their single-ear-worn BP892 tures a durable, lightweight, low profile MicroSet to a dual-ear-worn unit for design with an included cord clip and is maximum stability and comfort. available in black and theatre beige. UK: Audio-Technica Limited, Old Lane, Leeds LS11 8AG England - France: Audio-Technica SAS, 28 rue Godefroy-Cavaignac, 75011 Paris, France Germany: Audio-Technica Niederlassung Deutschland, Stiftstrasse 18, D-65183 Wiesbaden, Germany ©2010 Audio-Technica,
  4. 4. what to know more technicaknow spring 2010 about New 40Serie microphone? … that the AT4047MP is not just a found in our stereo shotgun microphones: tom power – something that would damage multi pattern version of the BP4027 and BP4029. other ribbon microphones on the market. AT4047SV? The idea was simple. With the AT4047MP … that there’s a specific reason for … that the AT4080 and AT4081 fea- we wanted to have the special sound of the the 127° opening angle on the ture MicroLinear technology? AT4047 with the added choice of more AT4050ST? MicroLinear is one of the 18 patents we than one pick up pattern. But when the first It might be a wider opening angle for the in- filed during the process of researching and sample of the AT4047MP was made with built matrix, but there is a reason for that. developing the ribbons for the AT4080 its double element, the sound shared more What’s the one setting that gives a good and AT4081. It is a combination of a fol- similarities with the AT4050 than it did with result, immediately? We looked at the self- ding technique and a unique imprint of the the AT4047. noise level. Easy. We found that the lowest ribbon which maximizes the stability and However, it didn’t take our engineers long to level of self-noise is at an angle of 127° at the same time counteracts the unwan- find the reason for this - the unique sound making it sound-wise, the best option for ted higher order resonance which can be of the AT4047SV is a result of the combi- the stereo setup. The rest is in your hands a characteristic of other ribbon mics. This nation of the transformer output and the but sometimes strange looking numbers results in a better control of the tonality and exact tension of the diaphragm - and this is have easy explanations. a far more robust ribbon. No more worries where the challenge lay. But it took over a of storing your ribbon microphone hori- year to realize the solution –the unique com- … that the AT4080 and AT4081 rib- zontally – no more worries of destroying it bination of a low-tension diaphragm and bons are handmade? with high SPL. The AT4080 and AT4081 multi pattern option. Due to the delicate nature of these fragile can happily be stored on their side and will They have created a microphone that gives ribbons, our engineers handcraft each and withstand up to 150dB SPL. you all the tonality of the AT4047SV with every ribbon. This is the best way to gua- the added flexibility of the additional pat- rantee a high level of consistency. So it is … that the AT4080 and AT4081 are terns. literally true to say that the AT4080 and very similar, but also very different? AT4081 have a special human touch. Both the AT4080 and AT4081 share the … that the AT4050ST not only offers same DOUBLE ribbon design. With the M/S stereo? … that the AT4080 and AT4081 are back-to-back design of these two ribbons, The AT4050ST gives you two AT4050 ACTIVE ribbon microphones? we can increase the sensitivity and keep elements – one cardioid and one Figure-of- A ribbon microphone by itself is a passive the noise down so that you can enjoy a 8 offering flexible stereo mixing. But some- dynamic microphone with a very low output better signal-to-noise ratio. When you look times there may be situations when you just signal. This is due to the design idea of the at their spec sheets the microphones look need to have a quick stereo setup without ribbon microphone. To bring this low signal very similar (beside the obvious difference any matrix mixing, so the AT4050ST offers to a usable level you would need to have a in housing) but the tonality is very different. you a choice of two predefined stereo dedicated microphone preamplifier. We The AT4080 has an open sound due to the setups with the simple flip of a switch. inserted this amplifier into the microphone open housing minimizing reflections, and so that the output of the two microphones also gives a rich low frequency response. Choose between a 90° setup or a 127° is in the range of a modern condenser The AT4081 stays subtler in this frequency setup for either a narrow or wide stereo microphone and can be used directly with range but delivers a more direct response in image without the need for external equip- your favorite microphone processor or the mid frequencies. The AT4080 also fea- ment. This convenient method of handling mixing console. To do this, both the tures a bigger transformer to increase the the M/S inside the microphone can be also AT4080 and AT4081 require 48V phan- output. … that you could add these two new microphones to our existing families of side address and pencil micro- phones due to their combinations of element design (true condenser / electret) and output configuration (direct coupled / transformer coupled)?` Microphone Element Output configuration Type Pattern AT4050 True condenser Direct coupled 1” side address Omni, cardioid, figure-of-8 AT4050ST (new) True condenser Direct coupled 1” side address M/S, 90°, 127° stereo AT4040 True condenser Direct coupled 1” side address Cardioid AT4049 True condenser Direct coupled ½” pencil Omni AT4051 True condenser Direct coupled ½” pencil Cardioid AT4053 True condenser Direct coupled ½” pencil Hyper Cardioid AT4033 Electret condenser Direct coupled 2/3” side address Cardioid AT4041 Electret condenser Direct coupled ½” pencil Cardioid AT4047 True condenser Transformer coupled 1” side address Cardioid AT4047MP (new) True condenser Transformer coupled 1” side address Omni, cardioid, figure-of-8 AT4021 Electret condenser Transformer coupled ½” pencil Cardioid AT4022 Electret condenser Transformer coupled ½” pencil Omni UK: Audio-Technica Limited, Old Lane, Leeds LS11 8AG England - France: Audio-Technica SAS, 28 rue Godefroy-Cavaignac, 75011 Paris, France Germany: Audio-Technica Niederlassung Deutschland, Stiftstrasse 18, D-65183 Wiesbaden, Germany ©2010 Audio-Technica,