What is the Value of Influence

by Radian6 on Apr 12, 2011

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What’s the value of influence? ...

What’s the value of influence?

Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy.

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What is the Value of Influence — Presentation Transcript

What’s the Value of Influence?
Radian6 Social 2011
8 April @ 1-2pm
Pacific A-C

Panelists
Chuck Hemann, Ogilvy PR Worldwide
Phillip Sheldrake, Author
Andrea Zwerdling, Beachbody

Topics

Influence versus influencer
Best practices for identifying and engaging influencers
Measuring impact

You have been influenced when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done.
Defining Influence
8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
4
The Business of Influence – Reframing Marketing and PR for the Digital AgePhilip Sheldrake, Wiley, April 2011

Six Influence Flows
8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
5

Maturity of Influence Approach
8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
6

Radian6 at Radian6 What’s the value of influence?

Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy. 1 year ago

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What is the Value of Influence

by Radian6 on Apr 12, 2011

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What is the Value of Influence — Presentation Transcript