What’s the Value of Influence?<br />Radian6 Social 2011<br />8 April @ 1-2pm<br />Pacific A-C<br />
Panelists<br />Chuck Hemann, Ogilvy PR Worldwide<br />Phillip Sheldrake, Author<br />Andrea Zwerdling, Beachbody<br />
Topics<br /><ul><li>Influence versus influencer
Best practices for identifying and engaging influencers
Measuring impact</li></li></ul><li>You have been influenced when you think in a way you wouldn’t otherwise have thought, o...
Six Influence Flows<br />8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England ...
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What is the Value of Influence

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What’s the value of influence?

Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy.

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  • What’s the value of influence?

    Join us for a lively discussion on the hot topic of Influence. We will peel back the layers of conversation to reveal what metrics matter and how these insights integrate with the overall social business strategy.
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What is the Value of Influence

  1. 1. What’s the Value of Influence?<br />Radian6 Social 2011<br />8 April @ 1-2pm<br />Pacific A-C<br />
  2. 2. Panelists<br />Chuck Hemann, Ogilvy PR Worldwide<br />Phillip Sheldrake, Author<br />Andrea Zwerdling, Beachbody<br />
  3. 3. Topics<br /><ul><li>Influence versus influencer
  4. 4. Best practices for identifying and engaging influencers
  5. 5. Measuring impact</li></li></ul><li>You have been influenced when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done.<br />Defining Influence<br />8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales<br />4<br />The Business of Influence – Reframing Marketing and PR for the Digital AgePhilip Sheldrake, Wiley, April 2011<br />
  6. 6. Six Influence Flows<br />8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales<br />5<br />
  7. 7. Maturity of Influence Approach<br />8th March 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales<br />6<br />

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