UPS Social Media Case Study


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UPS Social Media Case Study

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UPS Social Media Case Study

  1. 1. Case Study UPS, Social Media and Radian6 We’re so pleased to share that UPS has selected Radian6 as their social media monitoring solution. They’re a great company putting forward fantastic ideas and social media strategies, and we couldn’t be more delighted to have them on board. Debbie Curtis-Magley has been working with her colleagues at UPS to build and steward their brand across the social web through a number of channels. What’s fantastic about their team is that they enlist everyone – not just communications staff – including receptionists and administrative assistants. Debbie has mined the company for the people that have the customer-oriented attitude that’s needed to move the company’s social media presence forward. So just what are they up to? The UPS team has been conducting ongoing and active blogger outreach, connecting with bloggers who cover key business and reputation topics such as environment and fuel conservation. They’re also on Twitter (follow them at @UPS_News) to share news and information about the company. In addition, UPS ran a fun video program to promote their UPS Delivery Intercept service. With the support of Archie Manning as a spokesperson, UPS invited users to submit videos on YouTube and MySpace featuring the best amateur football interceptions. And during the 2008 holiday season, they introduced the UPS Regifter program, a clever solution for all those gifts you got but aren’t sure you want to keep. But participating is only part of the equation, and Debbie and the UPS team wanted to improve the efficiency and breadth of their online reputation management with the Radian6 platform. Social media monitoring with Radian6 also helps UPS stay informed about interests and issues that capture the attention of the public, and identify conversations where they can join in and provide information and insight to the community. | 1-888-6RADIAN (1-888-672-3426) | Copyright © 2010 - Radian6
  2. 2. Case Study | UPS, Social Media and Radian6 UPS was one of the great case studies featured at the 2008 BlogWell in San Jose (and you can check out some video from the event here). Their story is a fantastic example of a truly global, enterprise-level company embracing the power and potential of engaging with their customers through social media. So to Debbie and the entire UPS team, welcome to Radian6! We’re looking forward to working with you and hearing more about your success. | 1-888-6RADIAN (1-888-672-3426) | Copyright © 2010 - Radian6