TV Gets Social
by Radian6 on Apr 12, 2011
- 3,788 views
TV Gets Social: Measuring “Resonance” with Radian6...
TV Gets Social: Measuring “Resonance” with Radian6
Mike Proulx, SVP, Director of Digital Strategy, Hill Holliday - @McProulx
There were over 2 million Tweets during the television broadcast of the 2010 MTV Video Music Awards and there’s no doubt, now, that the social back channel has become an important part of our TV experience.
And, while Nielsen ratings give networks and brands a measure of viewership, social media adds color and dimension around the kind of content (both programs and TV commercials) that most “resonate” with audiences.
This presentation focuses on the importance of measuring the real-time conversation happening in reaction to broadcast content and how to interpret and account for it as part of a holistic assessment of program/commercial success.
Accessibility
Categories
Tags
More...Upload Details
Uploaded via SlideShare as Adobe PDF
Usage Rights
© All Rights Reserved
Statistics
- Favorites
- 5
- Downloads
- 54
- Comments
- 1
- Embed Views
- Views on SlideShare
- 1,247
- Total Views
- 3,788
Jeniffer Santos
Mike Proulx, SVP, Director of Digital Strategy, Hill Holliday - @McProulx
There were over 2 million Tweets during the television broadcast of the 2010 MTV Video Music Awards and there’s no doubt, now, that the social back channel has become an important part of our TV experience.
And, while Nielsen ratings give networks and brands a measure of viewership, social media adds color and dimension around the kind of content (both programs and TV commercials) that most “resonate” with audiences.
This presentation focuses on the importance of measuring the real-time conversation happening in reaction to broadcast content and how to interpret and account for it as part of a holistic assessment of program/commercial success. 1 year ago Reply