The Social Enterprise on Campus<br />David B. Thomas<br />Director of Community and Social Strategy<br />Radian6, a salesf...
Who will be your audience in 2020? 2030?<br />
How big is it?It’s big.<br />35 plus hours of video are updated to YouTube every minute.<br />300 000 new people join Twit...
98%<br />of college students own a digital device.<br />source: OnlineEducation.net<br />
46%<br />say they would be more likely to read an assignment if it was in digital format.<br />source: OnlineEducation.net...
38%<br />say they can’t go more than 10 minutes without using a digital device.<br />source: OnlineEducation.net<br />
Average number of minutes spent on Facebook every day:<br />101.93<br />source: OnlineEducation.net<br />
A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms simil...
So what?<br />source: OnlineEducation.net<br />
Your students are your brand ambassadors. Engage them.<br />
Make it fun.<br />
Use the tools they are already using.<br />
Teach them how to use social in the real world.<br />
Build your student lifecycle.<br />
Learning<br />
Educating<br />Learning<br />
Educating<br />Learning<br />Empowering<br />
Prospective Student<br />
Prospective Student<br />
Current Student<br />Prospective Student<br />
Current Student<br />Prospective Student<br />Alumni<br />
Current Student<br />Prospective Student<br />Alumni<br />“Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Pe...
Learn from who’s doing it right.<br />
http://twitter.com/#!/mihaela_v<br />http://twitter.com/#!/johnshopkins<br />
http://www.facebook.com/tamu<br />http://www.facebook.com/DePaulUniversity<br />
http://www.youtube.com/user/UCBerkeley<br />
How can we get involved?<br />
The Social Enterprise on Campus<br />David B. Thomas<br />Director of Community and Social Strategy<br />Radian6, a salesf...
Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographer...
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The Social Enterprise on Campus

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Part of the Higher Ed Summit of Dreamforce 2011

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The Social Enterprise on Campus

  1. 1. The Social Enterprise on Campus<br />David B. Thomas<br />Director of Community and Social Strategy<br />Radian6, a salesforce.com company<br />@DavidBThomas<br />Genevieve Coates<br />Community Manager<br />Radian6, a salesforce.com company<br />@GenevieveCoates<br />
  2. 2. Who will be your audience in 2020? 2030?<br />
  3. 3.
  4. 4. How big is it?It’s big.<br />35 plus hours of video are updated to YouTube every minute.<br />300 000 new people join Twitter every day. 155 million Tweets per day.<br />11.5% of the world are now on Facebook, 51% of the US.<br />The average US home will have 5 to 10 web enabled devices by 2014<br />50% of TV viewers around the world watch Internet TV.<br />Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.<br />
  5. 5. 98%<br />of college students own a digital device.<br />source: OnlineEducation.net<br />
  6. 6. 46%<br />say they would be more likely to read an assignment if it was in digital format.<br />source: OnlineEducation.net<br />
  7. 7. 38%<br />say they can’t go more than 10 minutes without using a digital device.<br />source: OnlineEducation.net<br />
  8. 8. Average number of minutes spent on Facebook every day:<br />101.93<br />source: OnlineEducation.net<br />
  9. 9. A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal.<br />source: OnlineEducation.net<br />
  10. 10. So what?<br />source: OnlineEducation.net<br />
  11. 11. Your students are your brand ambassadors. Engage them.<br />
  12. 12.
  13. 13.
  14. 14. Make it fun.<br />
  15. 15.
  16. 16. Use the tools they are already using.<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. Teach them how to use social in the real world.<br />
  21. 21.
  22. 22. Build your student lifecycle.<br />
  23. 23. Learning<br />
  24. 24. Educating<br />Learning<br />
  25. 25. Educating<br />Learning<br />Empowering<br />
  26. 26. Prospective Student<br />
  27. 27. Prospective Student<br />
  28. 28. Current Student<br />Prospective Student<br />
  29. 29. Current Student<br />Prospective Student<br />Alumni<br />
  30. 30. Current Student<br />Prospective Student<br />Alumni<br />“Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”<br />
  31. 31. Learn from who’s doing it right.<br />
  32. 32. http://twitter.com/#!/mihaela_v<br />http://twitter.com/#!/johnshopkins<br />
  33. 33. http://www.facebook.com/tamu<br />http://www.facebook.com/DePaulUniversity<br />
  34. 34. http://www.youtube.com/user/UCBerkeley<br />
  35. 35. How can we get involved?<br />
  36. 36.
  37. 37. The Social Enterprise on Campus<br />David B. Thomas<br />Director of Community and Social Strategy<br />Radian6, a salesforce.com company<br />@DavidBThomas<br />Genevieve Coates<br />Community Manager<br />Radian6, a salesforce.com company<br />@GenevieveCoates<br />
  38. 38. Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.<br />
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