The Social Enterprise on Campus
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The Social Enterprise on Campus

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Part of the Higher Ed Summit of Dreamforce 2011

Part of the Higher Ed Summit of Dreamforce 2011

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http://www.radian6.com 3724
http://www.salesforcemarketingcloud.com 12
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    The Social Enterprise on Campus  The Social Enterprise on Campus Presentation Transcript

    • The Social Enterprise on Campus
      David B. Thomas
      Director of Community and Social Strategy
      Radian6, a salesforce.com company
      @DavidBThomas
      Genevieve Coates
      Community Manager
      Radian6, a salesforce.com company
      @GenevieveCoates
    • Who will be your audience in 2020? 2030?
    • How big is it?It’s big.
      35 plus hours of video are updated to YouTube every minute.
      300 000 new people join Twitter every day. 155 million Tweets per day.
      11.5% of the world are now on Facebook, 51% of the US.
      The average US home will have 5 to 10 web enabled devices by 2014
      50% of TV viewers around the world watch Internet TV.
      Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.
    • 98%
      of college students own a digital device.
      source: OnlineEducation.net
    • 46%
      say they would be more likely to read an assignment if it was in digital format.
      source: OnlineEducation.net
    • 38%
      say they can’t go more than 10 minutes without using a digital device.
      source: OnlineEducation.net
    • Average number of minutes spent on Facebook every day:
      101.93
      source: OnlineEducation.net
    • A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal.
      source: OnlineEducation.net
    • So what?
      source: OnlineEducation.net
    • Your students are your brand ambassadors. Engage them.
    • Make it fun.
    • Use the tools they are already using.
    • Teach them how to use social in the real world.
    • Build your student lifecycle.
    • Learning
    • Educating
      Learning
    • Educating
      Learning
      Empowering
    • Prospective Student
    • Prospective Student
    • Current Student
      Prospective Student
    • Current Student
      Prospective Student
      Alumni
    • Current Student
      Prospective Student
      Alumni
      “Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”
    • Learn from who’s doing it right.
    • http://twitter.com/#!/mihaela_v
      http://twitter.com/#!/johnshopkins
    • http://www.facebook.com/tamu
      http://www.facebook.com/DePaulUniversity
    • http://www.youtube.com/user/UCBerkeley
    • How can we get involved?
    • The Social Enterprise on Campus
      David B. Thomas
      Director of Community and Social Strategy
      Radian6, a salesforce.com company
      @DavidBThomas
      Genevieve Coates
      Community Manager
      Radian6, a salesforce.com company
      @GenevieveCoates
    • Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.