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The Social Enterprise on Campus

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Part of the Higher Ed Summit of Dreamforce 2011

Part of the Higher Ed Summit of Dreamforce 2011

Published in: Technology, Education
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  • 1. The Social Enterprise on Campus
    David B. Thomas
    Director of Community and Social Strategy
    Radian6, a salesforce.com company
    @DavidBThomas
    Genevieve Coates
    Community Manager
    Radian6, a salesforce.com company
    @GenevieveCoates
  • 2. Who will be your audience in 2020? 2030?
  • 3.
  • 4. How big is it?It’s big.
    35 plus hours of video are updated to YouTube every minute.
    300 000 new people join Twitter every day. 155 million Tweets per day.
    11.5% of the world are now on Facebook, 51% of the US.
    The average US home will have 5 to 10 web enabled devices by 2014
    50% of TV viewers around the world watch Internet TV.
    Over 5 billion photos on Flickr, 2.5 billion photos per month on Facebook.
  • 5. 98%
    of college students own a digital device.
    source: OnlineEducation.net
  • 6. 46%
    say they would be more likely to read an assignment if it was in digital format.
    source: OnlineEducation.net
  • 7. 38%
    say they can’t go more than 10 minutes without using a digital device.
    source: OnlineEducation.net
  • 8. Average number of minutes spent on Facebook every day:
    101.93
    source: OnlineEducation.net
  • 9. A University of Maryland study asked students not to use media for 24 hours. A large percentage experienced symptoms similar to drug and alcohol withdrawal.
    source: OnlineEducation.net
  • 10. So what?
    source: OnlineEducation.net
  • 11. Your students are your brand ambassadors. Engage them.
  • 12.
  • 13.
  • 14. Make it fun.
  • 15.
  • 16. Use the tools they are already using.
  • 17.
  • 18.
  • 19.
  • 20. Teach them how to use social in the real world.
  • 21.
  • 22. Build your student lifecycle.
  • 23. Learning
  • 24. Educating
    Learning
  • 25. Educating
    Learning
    Empowering
  • 26. Prospective Student
  • 27. Prospective Student
  • 28. Current Student
    Prospective Student
  • 29. Current Student
    Prospective Student
    Alumni
  • 30. Current Student
    Prospective Student
    Alumni
    “Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”
  • 31. Learn from who’s doing it right.
  • 32. http://twitter.com/#!/mihaela_v
    http://twitter.com/#!/johnshopkins
  • 33. http://www.facebook.com/tamu
    http://www.facebook.com/DePaulUniversity
  • 34. http://www.youtube.com/user/UCBerkeley
  • 35. How can we get involved?
  • 36.
  • 37. The Social Enterprise on Campus
    David B. Thomas
    Director of Community and Social Strategy
    Radian6, a salesforce.com company
    @DavidBThomas
    Genevieve Coates
    Community Manager
    Radian6, a salesforce.com company
    @GenevieveCoates
  • 38. Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.

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