The University of Adelaide Uses Social Media to Make Students Feel Connected From Day One

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The University of Adelaide is consistently celebrated for its academic record and exceptional students. They also excel at social listening and engagement, understanding that in order to provide their …

The University of Adelaide is consistently celebrated for its academic record and exceptional students. They also excel at social listening and engagement, understanding that in order to provide their students with the best service they must meet them where their conversations are taking place - online.

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  • 1. Case Study / University of AdelaideThe University of Adelaide uses social media tomake students feel connected from day oneThe Challenge During O’Week the University encouraged students to download the O’Guide – a mobileThe University of Adelaide is consistently app available for both iPhones and Androids, thatcelebrated for its academic record and exceptional contained campus maps, and a schedule of thestudents. They also excel at social listening and O’Week events. The app also included access toengagement, understanding that in order to a Twitter stream, highlighting discussions of whatprovide their students with the best service they was going on around campus. The University alsomust meet them where their conversations are supported the use of an #oweek hashtag, helpingtaking place - online. The university wanted to students share their experiences, get answers touse social media to create real connections with their questions and meet fellow freshmen.not only current students, but also alumni andthose considering studying at the school. Theysaw that students were taking to social media to The Resultsask questions, gain insight into the best universityfor them and engage in conversations around By encouraging student engagement on the socialhigher education. The University of Adelaide saw web on day one, the University of Adelaide hasthe opportunity to take part in these conversations created a student body that is comfortable withand increase their reach by creating a stronger sharing their feedback online. “By using Salesforceonline community. Radian6 we’re able to locate conversations where students are discussing their experiences” says Mal Chia, Digital Media Strategist at the UniversityThe Approach of Adelaide. “Through social media we can share students feedback and comments withOne of the most memorable experiences of management, ensuring the student voice is alwaysany undergraduate degree is Orientation Week. heard in the university decision making process.”Exploring the campus, and meeting your newfriends and classmates for the first time can The University has seen great results with theirbe exciting, but it can also be nerve-wracking. social media efforts, and plans to continue makingUnderstanding that their students could use connections with current and past students, assome additional support, and recognizing that well as reaching out to share information withmost were consistently using the social web, the prospective students. The social conversations areUniversity of Adelaide set out to create a truly helping the team at the University make informedintegrated experience. decisions in real time, allowing for a fantastic experience for their community and students.www.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6